e-commerce: technology and business development
DESCRIPTION
E-Commerce: Technology and Business Development. Andy Diaz Sofia Mayor Chris Ratigan. E-Commerce. The distributing , buying , selling , marketing , and servicing of goods and services over public and private computer networks. Includes all the business activities of the sales cycle. - PowerPoint PPT PresentationTRANSCRIPT
E-Commerce:E-Commerce:Technology andTechnology and
Business Development Business Development
Andy DiazAndy DiazSofia MayorSofia Mayor
Chris RatiganChris Ratigan
E-CommerceE-Commerce
The The distributingdistributing, , buyingbuying, , sellingselling, , marketingmarketing, and , and servicingservicing of goods and of goods and services over public and private services over public and private computer networks.computer networks.
Includes all the business activities of Includes all the business activities of the sales cycle.the sales cycle.
Scope of E-CommerceScope of E-Commerce
Facilitation of commercial transactionsFacilitation of commercial transactions
Development of information analysisDevelopment of information analysis
Emergence of web commerceEmergence of web commerce
Facilitation ofFacilitation of Commercial Transactions Commercial Transactions
Electronic Data Interchange (EDI)Electronic Data Interchange (EDI)Transfer of Transfer of datadata..
Electronic Funds Transfer (EFT)Electronic Funds Transfer (EFT)Transfer of Transfer of moneymoney..
Internet and the World Wide WebInternet and the World Wide Web
EDIEDI American National Standards InstituteAmerican National Standards Institute (ANSI) (ANSI) X12 standards X12 standards HTML HTML XML and Web Services XML and Web Services
EFTEFT Programs – ex. Direct DepositPrograms – ex. Direct Deposit Transactions – ex. POS transactionsTransactions – ex. POS transactions Automated Clearing House (ACH)Automated Clearing House (ACH)
Facilitation ofFacilitation of Commercial Transactions Commercial Transactions
Information AnalysisInformation Analysis
Enterprise Resource Planning (ERP)Enterprise Resource Planning (ERP) Customer Relationship Management (CRM)Customer Relationship Management (CRM) Supplier Relationship Management (SRM)Supplier Relationship Management (SRM)
Data MiningData Mining
Data WarehousingData Warehousing
Web CommerceWeb Commerce
EmailsEmails
Web bannersWeb banners
Personal accounts Personal accounts
Shopping cartsShopping carts
Electronic paymentsElectronic payments
Secure connectionsSecure connections
E-Commerce TodayE-Commerce Today E-bankingE-banking
PC banking PC banking Online Banking Online Banking
Offshore manufacturing, imports, Offshore manufacturing, imports,
exportsexports
Laws, taxes, commercial documentsLaws, taxes, commercial documents
E-logisticsE-logistics
Shipment tracking, reportingShipment tracking, reporting
Success factorsSuccess factors
Good productGood product
Competent management teamCompetent management team
Good post-sales servicesGood post-sales services
Well-organized business structure and Well-organized business structure and network infrastructure network infrastructure
Secured, well-designed websiteSecured, well-designed website
Successful E-CommerceSuccessful E-Commerce
There are various factors that must be There are various factors that must be considered in setting up or expanding considered in setting up or expanding into a successful e-commerce into a successful e-commerce business.business.
Security MeasuresSecurity Measures
Fraudsters will divert approximately US$3.6 Fraudsters will divert approximately US$3.6 billion from U.S. e-commerce in 2007, a 20 billion from U.S. e-commerce in 2007, a 20 percent increase over 2006percent increase over 2006
Traffic to many of the largest shopping Web sites soared 37 percent over last years Cyber Monday.
Attitudes toward privacy and security have Attitudes toward privacy and security have changed.changed.
E-Commerce SecurityE-Commerce SecurityHTTPS - You know that you're on an SSL HTTPS - You know that you're on an SSL protected page when the address begins with protected page when the address begins with "https" and there is a padlock icon at the "https" and there is a padlock icon at the bottom of the page.bottom of the page.
SSL is all about encryptionSSL is all about encryption
SSL - SSL uses PKI and digital certificates to SSL - SSL uses PKI and digital certificates to ensure privacy and authentication.ensure privacy and authentication.
SSL CertificatesSSL Certificates
Most important part of e-commerce Most important part of e-commerce security is the SSL certificate.security is the SSL certificate.
The SSL certificate helps to prove the The SSL certificate helps to prove the site belongs to who it says it belongs site belongs to who it says it belongs to.to.
SSL Certificate Vendors with CredibilitySSL Certificate Vendors with Credibility
E-Commerce ExperienceE-Commerce Experience
Concerned more with user Concerned more with user experience. experience.
Less Patience with sites.Less Patience with sites.
Web AnalyticsWeb AnalyticsHelps improve your page design, Helps improve your page design, layouts and other factors that effect layouts and other factors that effect how visitors interact with a site.how visitors interact with a site.
Tracking tools can also help Tracking tools can also help eCommerce merchants to improve their eCommerce merchants to improve their ad spend and conversion rate from ad spend and conversion rate from sponsored listing programs like Google sponsored listing programs like Google AdWords. AdWords.
Search and CategorizationSearch and Categorization
Search Usability is key for creating a Search Usability is key for creating a successful e-commerce business.successful e-commerce business.
Search QuerySearch Query Spotlighting Spotlighting Boosting Boosting Query Rewriting Query Rewriting
Search AnalyticsSearch Analytics
Search Entry PagesSearch Entry Pages
Time TrackingTime Tracking
SERP Click-Through Rates SERP Click-Through Rates
Bail Rates Bail Rates
Software for AnalyticsSoftware for Analytics
Various Software availableVarious Software available
You have to know what the information You have to know what the information means and how to use itmeans and how to use it
Consumer UsabilityConsumer UsabilityDesign – everything down to the smallest Design – everything down to the smallest detail in design affects e-commerce.detail in design affects e-commerce.
Good Search CategorizationGood Search Categorization
Servers (outages)Servers (outages) Yahoo’s Merchant Service had outages that cost Yahoo’s Merchant Service had outages that cost
many merchants a lot of business on Cyber many merchants a lot of business on Cyber Monday.Monday.
CheckoutCheckout
LogisticsLogistics
Shipment and ManagementShipment and Management
Big Business – AutomatedBig Business – Automated
Small Business – prone to human error because Small Business – prone to human error because its manual its manual
Consumers will be unhappy if they don’t have Consumers will be unhappy if they don’t have reliabilityreliability
Technical and Organizational Aspects of Technical and Organizational Aspects of E-Commerce.E-Commerce.
Market Research and AnalysisNew business plan Launch a new product or
serviceExpand into a new market
Good Business Planning
Traditional Business Plans. Quicken Writing An Effective Plan. Small Business Administration Business Plan Outlook
SoftwarePalo Alto Software Business Plan ProBusiness Resource Software Business Plan Outlook
Understanding Supply and Demand
IT and Management TeamsIT and Management Teams
Good management teams armed with an IT Strategy to build new software products, add value to the business, and service the customers.Software for virtual teams. (Groupware)
E Business CanIncrease employee productivityIncrease employee effectivenessDecrease cost of business Increase Competitive AdvantageIncrease communication within business, with suppliers, and with customers.
Transactions: Digital Signatures: Evidence of online contract.Click wraps: Establish business rules
Payments: 90% of transactions are made by credit cards
Payment Gateways: Still used by most small and home businesses.Merchant Account:
PayPalCyberCash
Questions?Questions?