E-CommerceTaruna Diyapradana

1051182715

06PBM

What is E-Commerce?

• E-Commerce is the trading in products and/or services conducted via computer networks

• Modern e-commerce typically uses the Internet at least at one point in its life cycle

• It could also encompass e-mail, mobile devices, social media, and other technology

Subsections of E-Commerce

• E-tailing: Virtual storefronts on websites with online catalogs

• Buying or selling on websites

• Gathering and use of demographic date through web contacts and social media

• Electronic data interchange (EDI): B2B data exchange

• E-mail and fax as media for reaching customers

• B2B buying and selling

• Security of business transactions

Distribution Channels

• Pure-click/Pureplay: A website without a preexisting firm

• Bricks-and-clicks: Existing companies that adds an online site for e-commerce

• Click-to-brick: Online retailers that later open physical stores

Mobile Commerce

• Mobile commerce is specifically the delivery of electronic commerce capabilities directly into the consumer’s hand via wireless technology

• Why is it important? In January 2013, 29% of mobile users have made purchases with their phone.

Mobile Commerce Products and Services

• Mobile banking

• Mobile ticketing

• Mobile vouchers, coupons, loyalty card

• Content purchase and delivery

• Location-based services

• Information services

• Mobile browsing and purchase

• Mobile marketing

Mobile Payment Methods

• Premium-rate telephone numbers

• Credit cards

• Charges to the phone bill

• Micropayment services

• Stored-value cards