e-commerce strategy for aruba - digital media conference aruba 2013
DESCRIPTION
Slides of my presentation during the Digital Media Conference Aruba (August 27th, 2013) organized by the University of Aruba and Colegio EPI.TRANSCRIPT
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Edward M. Erasmus, MA University of Aruba, August 27th, 2013
Developing a
National e-Commerce Strategy Catalyzing economic transformations for consumers,
commerce and governance
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• e-Revolution • e-Reality (how are we doing?) • e-Commerce Strategy • e-Opportunities (where’s the beef?) • e-Takeaways
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Commercialization of the Internet (1990s)
• Revolutionizing every aspect of our daily lives….
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Impact on commerce
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Impact on culture
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Impact on culture 40% of kids polled said they’d rather give up their summer vacation than their mobile devices for a month?
Source: ABC News (June 2013)
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Impact on culture The amount of time Americans spend consuming digital media is set to eclipse the amount of time spent watching television for the first time this year. Source: eMarketer (August 2013)
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Impact on culture
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In one minute…
• 650 Terabytes of data move across global IP networks.
• Smartphone and social networking application usage comprise much of that data tidal wave.
• 204 million emails are sent. • 1.3 million videos are viewed on YouTube • 277,000 people login to Facebook. • 100,000 Tweets are sent. • $83,000 in sales are racked up at Amazon.
source:
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Part of every aspect of our livers
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Disrupting markets and business models
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Digital Revolution…
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Aruba: e-Reality (state of e-Commerce)
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Aruba: State of e-Commerce
• E-steering Committee (final report, August 2000). • Objective: to make recommendations to the
government to promote e-commerce on Aruba. • Recommendations: legal and fiscal issues,
technical and infrastructure issues, banking and security issues, logistical issues, organization, training and educational issues.
• Quick decision-making and implementation was crucial.
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Aruba: State of e-Commerce
• Unfortunately not much has happened since the publication of the e-Steering Committee Report.
• So much has changed globally. • Priority: update report to help boost online
commercial opportunities for local businesses.
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But it’s not all bad…
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World without borders….
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Digital technology…
• Interact on a global scale • Gather information • Collaborate, develop and
create
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We can achieve way more…
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-Strategy
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Repositioning Aruba…
• Tap into global business opportunities for internet-related transactions.
• Improve online growth possibilities for local businesses.
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To become a ‘leading’ e-commerce center in the Caribbean region through the exploitation of our information technology capacity and the creativity of our people
Vision
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• Exploiting the strengths and the opportunities of the ICT sector.
• Enhancing business performance and international trade.
• Introducing e-government for the benefit of the whole community.
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Hurdles to overcome
• Online payment system • E-Commerce regulations • Intellectual property
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Online payment system
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Online payment system
• E-commerce transactions are only possible if supported by an affordable and reliable payment system.
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E-commerce regulations
• Adopting policies, laws and incentives that focus on promoting trust and confidence among e-commerce participants.
• Developing a national framework that is compatible with international norms on e-commerce.
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E-commerce regulations
• Electronic signature • Legal recognition of e-commerce
transactions • Consumer protection from fraud • Protection of consumers’ right to privacy
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Intellectual property regulations • Protecting the rights of those who create
original works. • Encourage new technologies, artistic
expressions and inventions while promoting economic growth.
• Increase trustworthiness.
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Intellectual property regulations
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e-Opportunities
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WHAT IF I TOLD YOU
WE ARE MISSING OUT ON SO MANY eCOMMERCE OPPORTUNITIES
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E-Government
• e-Procurement • Customs clearance • Tax administration • Request for documents • Etc., etc.
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Enhancing tourism-related services
• Tourism receipts Afl. 2.5 billion (1/3 is paid in advance)
• Reservations: hotels/apartments, car rentals, tour services, etc.
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Green gateway
Positioning Aruba as a strategic (e-)hub for European businesses doing business in Latin America
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Green gateway
• Intermediation services • Logistics and freight • Financial services • Knowledge centers
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• Exclusive made in Aruba merchandise • Digital market place • Going global
Boosting our SME sector
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Crowdfunding
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E-Charity
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e-Takeaways
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Takeaways…
• Time to ‘carpe diem’ • So much we can already do! • e-Commerce regulations: we can do way
more • e-Opportunities within different sectors • Be creative/innovative • Think global!
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Edward M. Erasmus, MA [email protected] [email protected]
Facebook: http://www.facebook.com/edwardmerasmus Twitter: http://www.twitter.com/em_erasmus LinkedIn: http://www.linkedin.com/in/edwardmerasmus Instagram: http://www.instagram.com/em_erasmus Blog: http://edwardmerasmus.wordpress.com