E-COMMERCEINFRASTRUCTURES:The Internet, Web & Mobile FOR-IAN V.

SANDOVAL

AUGMENTED REALITY2

• Have you used any augmented reality applications? If so,has it been useful; if not, is it a service that seemsinteresting? Why or why not?

• Are there any privacy issues raised by augmented realityapplications?

• What are the potential benefits of augmented realityapplications? Are there any disadvantages?

• What revenue models could work for providers ofaugmented services?

Class Discussion

INTRODUCTION4

• E-commerce infrastructure requires a variety of hardware, software, and networks.

• The key infrastructures that are needed to support EC applications are Internet (access components and networks), Web (Web servers and Web server support), software, electronic catalogs and Web page design.

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WEB STORE REQUIREMENTS

● An organization's first venture into EC- the creation of a presence on the Internet- the development of a Website

● E-commerce transactions must be executable worldwide,without any delay or mistake.

● On a very basic website, an organization providesinformation about itself, its products and its services.

● A more developed Web site will allow some interactions,such as sending an e-mail to request for the informationor schedule an appointment, or ordering.

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Internet: Technology Background

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The Evolution of the Internet

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Internet: Key Technology ConceptsMore about

Internet Concepts

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Internet Today

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The

Hourglass

Model of the

Internet

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Internet Network Architecture

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Internet

Network

Architecture

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Internet Service Providers (ISPs)

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Intranets

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Who Governs the Internet?

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Limitations of the Current Internet

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Wireless Internet Access Network Technologies

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Wi-Fi

Networks

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The Future Internet

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The Web

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The Web –Markup Languages

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The Web - Hypertext

HTML523

• What features of HTML5 are changing the way Web sites are built?

• Is HTML5 a disruptive technology, and if so, for whom?

• Are there any disadvantages in Web sites and mobile apps moving to an HTML5 platform?

Class Discussion

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Web Servers and Web ClientsMore about

Web Servers& Clients

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Web Browser Wars

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The Internet and Web FeaturesMore about

Internet &Web Features

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Website

● Design versus Development

Front-end Design: When a customer visits a site, he seesis the front end. These are the pages that display the text,images and graphics on your site.

Back-end Development: Web Developers help you buildyour website . Back-end functions are about makingprovisions so that visitors can view different pages, enterdata, execute sales transactions and allow images toalter and move.

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- Increased awareness of products and services- Freedom- Cost Advantage

Advantages of a Website

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● Development sites: A test site; low-cost● Intranets: Available internally only● B2B and B2C commerce sites● Content delivery site

Types of WebsitesMore about

Types ofWebsites

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● A catalog display● Shopping cart capabilities● Transaction processing● Tools to populate the store catalog and to

facilitate storefront display choices● Any e-commerce software must be integrated

with existing systems:- Database- Transaction processing software

B2C E-Commerce RequirementsMore details

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● Encryption● Authentication● Digital signatures● Signed receipt notices● The ability to connect to existing legacy systems,

including Enterprise Resource Planning (ERP) software. ERP integrates all facets of a business including planning, sales, and marketing.

B2B E-Commerce Requirements

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● Basic: Requires a few hundred dollars in fees and lessthan an hour to set up. Typically hosted by an ISP.

● Middle-tier: Ranges in price from $1K to $5K+,and can take from one day to several days to set up. Canconnect with a database server. Requires hardwarepurchase and some skills.

● Enterprise-class: For large companies with hightraffic and transaction volumes. Hardware and in-housespecialists needed.

Levels of E-Commerce PackagesMore details

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1) HTML Editor : An HTML editor is a computerprogram for editing HTML, the markup of a webpage.

2) Text Editor : It is a software used to edit texts which donot involve any special formatting. MicrosoftWindows systems come with the Notepad.

3) File Transfer Protocol :used to upload files to web serverand download files from web server.

4) Graphics Editor : used to edit as well as design graphics.Example Paint Shop Pro

Website Technology Requirements

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5) Zip/Unzip Software : archive of one or more files,compressed into a single file for easy distribution. Usedto compress and transport files over the internet.Compressed and minimize the download time

6) Email :ISPs feature and provide e-mail accounts to theirclient.

Website Technology Requirements

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Website: Languages For Web Designing

1) HTML: HTML is a method which converts an ordinary text into a hypertext.HTML is not a programming language but a set of special codes that control a text’s layout and appearance.

2) JavaScript: JavaScript can be executed on the web browser . It is a client side scripting language, and is basically used to validate and edit an image, text, colors etc.

3) VB script: Developed by Microsoft. It is also a client-based language and run on Internet Explorer and Netscape Navigator.

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4) Perl script: text processing language .Perl Script is a subset of Perl.

5) Active server page: allows users to be treated as unique entities

6) XML: It is not just another mark-up language, it is a Meta language. Allow users to create their own tags. Used to write mark-up languages for many kinds of applications, like ATM machines, databases.

Website: Languages For Web Designing

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● Corporate strategic infrastructure required:- Internal development (In-House)- Outsourcing (Early, Late and Partial)

Website Corporate Strategic Infra

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● Four types of information:- Demographics

Basic elements of the customer like their income, age, marital status

- Expressed Preferencessubjects that interests the customers . Preferences are stored through form-based questionnaires.

- Past Transactions - Observed behaviors

Manner in which customer navigates when using the website.

Website Intelligence Leverages

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Steps Followed in Leveraging Information

Step 1: Basic traffic AnalysisStep 2: Customer interaction analysisStep 3: Real-time personalizationStep 4: Getting to fine-grained segmentationStep 5: Going through the stream of clicksStep 6: Enrich content with external dataStep 7: Reaching optimal Intelligence

Mobile Platforms and Apps41

• What are apps and why are they so popular?• Do you use any apps regularly? Which ones,

and what are their functions?• What are the benefits of apps? The

disadvantages?• Are there any benefits/disadvantages to the

proprietary nature of the Apple platform?

Class Discussion

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The Mobile

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The Mobile OS Platforms

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Share of Mobile Web by Mobile OS

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The Mobile Applications

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Usage of Online Shopping Over Time

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THANKS!Any questions?

https://web.facebook.com/forian.sandovalor e-mail me at

forian.sandoval@lspu.edu.ph