e-commerce exports - tracking online trade across the world's biggest digital economies
TRANSCRIPT
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E-commerce exports.Tracking online trade across the world’s biggest digital economies.
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The UK is the world’s leading exporter of online goods with a trade surplus of over
Nearest challengers USA and Germany
follow with
£700M £109M
USA
£21M
GErMANy
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International surplus trade: 2013
Trade surplus Trade deficit
UK USA GErMANy NOrDICS NETHErLANDS FrANCE
Nearest challengers US and Germany follow the UK with £109m and £21m trade surpluses respectively.
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
£718M
£21M£30M £232M £573M
£109M
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International trade flow.Online goods.
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Trade flow of online goods from the UK.
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
USA
£712M
FrANCE
£435M
GErMANy
£163M
NOrDICS
£121M
NETHErLANDS
£60M
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Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
Trade flow of online goods from the USA.
UK
£573M
FrANCE
£121M
GErMANy
£217M
NOrDICS
£97M
NETHErLANDS
£42M
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Trade flow of online goods from Germany.
FrANCE
£350M
NOrDICS
£78M
NETHErLANDS
£145M
USA
£54M
UK
£36M
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
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Trade flow of online goods from Nordic countries.
GErMANy
£121M
USA
£42M
NETHErLANDS
£48M
UK
£42M
FrANCE
£30M
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
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GErMANy
£24M
USA
£18M
FrANCE
£24M
UK
£12M
NOrDICS
£6M
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
Trade flow of online goods from the Netherlands.
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UK
£151M
USA
£48M
GErMANy
£127M
NOrDICS
£36M
NETHErLANDS
£18M
Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
Trade flow of online goods from France.
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Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)
UK USA GErMANy NOrDICS NETHErLANDS FrANCE
UK
USA
GErMANy
NOrDICS
NETHErLANDS
FrANCE
£712M £163M £121M £60M £435M
£573M £217M £97M £42M £121M
£350M£145M£78M£54M£36M
£42M
£12M
£42M £121M £48M £30M
£18M £24M £6M £24M
£151M £48M £127M £36M £18M
International trade flow: online goods.
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Steps for retailers to successfully internationalise.
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PrIOrITISE markets and identify easy
wins
ESTAbLISH the last mile
solution
INVEST in key markets
rEINVENT your supply
chain
CONSIDEr testing with
marketplaces
INVEST in a scalable
solution
LOCALISE where it
matters to clients
DEVELOP a global view of customers
PrEPArE LAUNCH GrOw LEAD
n Determine the right multichannel approach for youn Develop and invest in a clear strategy to build awareness and drive trafficn Develop price strategy to profitably serve international marketsn Organise to deliver your ambition
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bankofscotland.co.uk/gameplan
Seize the global opportunity.Find more insight to get you inspired, informed and involved at Gameplan.
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