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» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S E-commerce Essentials for FEC's

E-Commerce Essentials for Family Entertainment Centers

Katie R. Bruno, PhD

Website Design & Development, Ltd.

http://presentations.wddonline.com

http://www.wddonline.com

Disclaimer

FEC Clients

http://www.fun-center.com http://www.boondocksfuncenter.com

http://www.swings-n-things.com http://www.funopolis.com (launching mid November 2008)

http://www.perryscave.com

of 1E-commerce Essentials for FEC's :: IAAPA Presentations :: Website Design & Development, Inc.

12/31/2008http://presentations.wddonline.com/public/iaapa/2008/index.cfm?current_root=108

» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » THIRD PARTY ONLINE EVENT REGISTRATION SYSTEMS Third Party Online Event Registration (Disclaimer)

Vendor Cost Model Implementation Credit

Card Hosting Capacity Control

Resource Scheduling

Integrate with your POS?

Reporting Email Marketing

Core Convergence

PartyWirks

Flat Annual Fee based on location's needs.

Collaborative Effort. Fill in the box. Not techical. Custom for creator.

Your online credit card account. Capture and Hold.

They Host. Yes No No. Many.

Export addresses to Excel. In developmeent.

PartyCenterSetup. Monthly Fee.

Has interface. They walk you through 24/7 tech support. Or they will skin for you for a fee.

Your online credit card account.

They Host. Yes Yes. (Party

& Group) Yes. Extensive. Yes.

Page 1 of 1E-commerce Essentials for FEC's :: IAAPA Presentations :: Website Design & Development, Inc.


» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » ONLINE EVENT RESERVATIONS THROUGH YOUR POS Online Event Registration Through Your POS Vendor (Disclaimer)

POS Vendor Online Event Registration Costs Impementation Help Hosting

Black Inc. Gatekeeper Yes No Work with your website provider. You host,

webserver.Core Cashless Yes Yes You fill out a form they do it for you. They host.Embed Yes. New. N/A You fill out a form they do it for you. They host.Frontline Yes Yes You fill out a form they do it for you. They host.

Gatemaster Yes Extra Cost Work with your website provider. You host,

webserver.

Ideal Yes Yes Work with your website provider to configure pages on POS server.

You host, POS server

Pathfinder Yes Yes Yes They host.Party Center Software Yes No Yes They host.



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » THIRD PARTY ONLINE CONSIGNMENT SOLUTIONS Third Party Online Consignment (Disclaimer)

Vendor Costs Model

Intranet/Access Code

Contract Length

Impementation Model

Onsite Hardware Needed?

Credit Cart Processing

Email Marketing Hosting

Click-n-Print

No setup fees. Per ticket service fee.

Both. None. None.

Provided by vendor, you need is a high speed Internet connection.

Theirs and they pay you.

Yes. They host.

Tix


None. Theirs or yours.

Worksheet and send graphics. They do it all.

Their or yours. They

host.

Convergence

Interactive Ticketing

Setup, Annual fee waved based on sales, per ticket fee.

Both 2 year Worksheet plus backend adminisntration.

You provide barcode reader with workstation and connection to the Internet.

Sent to your account nightly.

No. They host.

Core



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » ONLINE CONSIGMENT THROUGH YOUR POS Online Consigment Through Your POS System (Disclaimer)

POS Vendor Online Group Sales Consigment

Email Marketing Costs Impementation Help Credit Cart

Processing Hosting

Black Inc. Gatekeeper Yes Yes No Work with your website

provider. Your merchant account.

You host, webserver.

Core Yes No Depends Yes Same as Regular Ticket sales. They host.

Embed No. No N/A N/A N/A N/A

Frontline Online coupon with access code. No. Part of online

ticketing.Same as online ticketing. They set it up for you.

Your merchant account. They host.

Gatemaster Yes Extra Cost Yes Work with your website provider.

Your merchant account.


Ideal No N/A N/A N/A N/A N/APathfinder No N/A N/A N/A N/A N/AParty Center Software No N/A N/A N/A N/A N/A



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » THIRD PARTY ONLINE TICKETING SOLUTIONS

Third Party Online Ticketing Solutions (Disclaimer)

Online Ticketing Vendor

FEC appropriate

Costs Model

Contract Length

Impementation Model Onsite Hardware Needed?

Credit Cart Processing

Hosting

Click-n-Print Yes No setup fees. Per ticket service fee.

None. Multiyear contract will lock in rate.

Worksheet and send graphics and they do it all.

Provided by vendor, all you need is a high speed Internet connection.

Through theirs. Multiple payment choices.

They host.

Tix Yes (Somewhat event oriented)


None. Worksheet and send graphics and they do it all.

Computer with Internet connection.

Theirs or yours.

They host.

Convergent Yes Worksheet and send graphics and they do it all.

They host.

Interactive Ticketing

Yes Setup, Annual fee waved based on sales, per ticket charge

2 year. Ticket Worksheet and send graphics and they set it up. During testing you have back end admin to make changes.

You provide. Barcode reader, workstation with connection to the Internet.

Batch sent to yours nightly.

They host.

Admit One Products

Yes Multiple options.

Multiple options.

They request information and artwork and they set it up.

They provide. Theirs or yours.

They host.

Core Yes Worksheet and send graphics and they do it all.

You provide. They can sell NCR products.

They host.



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » ONLINE TICKETING THROUGH YOUR POS Online Ticketing Through Your POS (Disclaimer)

POS Vendor Online Ticketing

Extra Costs Impementation Help Credit Cart

Processing Hosting

Black Inc. Gatekeeper Yes No Work with your website

provider/designer.Your merchant account.


Core Yes Yes Yes Your merchant account. They host.

Embed Yes No Work with your website provider/designer.



Frontline Yes Yes Yes Your merchant account. They host.

Gatemaster Yes Yes Work with your website provider/designer.



Ideal No N/A N/A N/A N/AIntercard No N/A N/A N/A N/A

Pathfinder Yes Yes Yes Your merchant account. They host.

Party Center Software Yes Yes Your merchant

account. They host.



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » NEVER, NEVER, NEVER Lose your merchant account and set yourself up for liability issues (PCI Compliance)

PCI means "Payment Card Industry" Data Security Standard Taking personal and credit card information without an SSL Storing three digit "Security Codes" from the back of the credit card Emailing payment and credit card information. Printing out online transactions and processing them through a traditional on-site terminal



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » HOW ONLINE PARTY RESERVATIONS WORK How Online Party Reservations Can Work

You input parameters that will be available to the Guest such as: Available Packages and Costs Maximum and Minimum Group Sizes Room Sizes Time Slots Add Ons

Guest selects Party Parameters and is given total (Room is held.) Guest inputs payment information. Guest receives order confirmation You are sent notification of a new order via email You login to an online interface to confirm the order. (Room is confirmed.) Guest receives room confirmation email. You contact Guest before the Event for any other information, to create the relationship, and confirm expectations. Guest brings confirmation information the day of the Event



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » PARTIES AND EVENTS Parties and Events

This is where the money is. Consumers are using it. Competitors are strong (i.e. CEC) Any event that is “Planned Ahead” is a good candidate for online sales Large transaction amount mitigates payment fees Diversity of solutions available MUST USE SAME SOLUTION ONSITE AT YOUR PHYSICAL LOCATION AND ONLINE!



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » HOW ONLINE CONSIGMENT WORKS How Online Consignment Works

Point of Entry for Employee Secure link off internal website of Client Company (Company Intranet)

Program determines "Company" based on IP address of originating computer.

Access code from public website of your facility (Public Internet) Each "Company" has a unique Access Code

Employee purchases tickets online using the same process as regular online ticket sales but with discount pricing Ability for you to set up different client "Companies" or Fundraising Groups with different tickets and pricing structures Ability to generate Reports on ticket sales No "Loss"



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » GROUP SALES Group Sales (Consignment & Fundraisers)

Large "Events" still need the personal touch Best for Consignment and Fundraising Customer Resistance Employee and Consumer friendly Lower investment to add new customer Immediate Money Flow Lower cost/customer No cash tracking Keeping your Human Resources person Engaged

Plan a campaign MUST Continue to Market and engage employers and employees (Flyers, email, etc.)



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » SECURITY AND SSL'S What is SSL?

SSL stands for "Secure Socket Layer" , "https://" This is how the computers recognize other computers for secure encoded transactions Secure Certificates can be purchased from a number of vendors including:

Network Solutions Verisign GeoTrust Thawte



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » PAYMENT GATEWAYS What is a Payment Gateway?

It is a virtual terminal that directs the online transaction Your bank will let you know what Payment Gateways they support Your Ticketing software will let you know what Payment Gateways they support Common Payment Gateways include:

Authorize.Net PayPal PayFlow Pro (Formerly Verisign PayFlow Pro) CyberSource LinkPoint SkipJack

Payment Gateways will charge fees in addition to your regular merchant credit card account fees that may include:

Setup Monthly Fee Per transaction Fee

Payment Gateways will have an "online terminal" that you can access via the Internet to generate reports and handle batching or refunds.

Page 1 of 1What is a Payment Gateway


» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » HOW ONLINE TICKETS WORK How Online Tickets Sales Can Work

Consumer selects ticket types and amounts online Consumer is shown total Consumer inputs payment information and submits order Online payment process:

Ticket Application sends credit card and transaction information to Payment Gateway Payment Gateway contacts consumers account to approve or reject the transaction and reserve the purchase amount Consumers account sends approval or rejection to Gateway Gateway sends message to ticketing software

Approval message recieved by ticket program Order Summary given to consumer Print at Home tickets after transaction or from link in email Print at Home

Consumer brings Print at Home Tickets to your location You scan with bar code scanner and ticket becomes invalid for further use.



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » SELLING TICKETS Tickets

Depends upon your location type and audience How far ahead do people look for and plan to go to your location?

The farther away you pull from the more success you will see Urban vs. Rural Neighborhood vs. Regional

The best kind of tickets to sell online Special Events Packages Gift Certificates Passes



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » WHY SELL ONLINE Why Sell Online?

24/7 convenience Decisions are made online Capture decision Collect Information to tailor guest incentive programs Your competitors are doing it Easy to track effectiveness



» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » DISCLAIMER

Disclaimer

The specifications and capabilities of vendors described in this presentation are, to the best of my knowledge, true and accurate as of the date of this presentation. They were compiled by me using a variety of means including: Personal experience, Internet research as well as direct conversations and correspondence with vendor representatives. If you notice an error or omission please contact me at [email protected] and I will update the information as appropriate.

Recommendations and Opinions presented are purely my own based on my experience, research, and correspondence with: users, vendors, and clients.


12/31/2008http://presentations.wddonline.com/public/iaapa/2008/index.cfm?&current_root=155

» IAAPA » 2008 » E-COMMERCE ESSENTIALS FOR FEC'S » QUESTIONS TO ASK VENDORS

Questions to Ask Vendors

Ask All Software Vendors Where is the online application hosted? My web server? Vendor’s web server? What is the implementation procedure? Do I need any technical expertise on my end? Is there an extra charge for the service if we own your POS software? What is the Payment Model for your service? One time? Ongoing? Transaction Based?Do I need an SSL? If so, who will purchase? Install? What Payment Gateways does your software support? If my bank does not offer an Internet merchant account can you help me get one?

Ask Your Bank Can I use my current merchant account to accept online transactions? If not can I set one up through you? What Payment Gateways does my bank prefer?

Ask Ticketing Software Vendor Print@home and/or Will Call available? Who provides the onsite hardware for scanning the tickets?

Ask Group Consignment Software Vendor Does your system support both IP identification and access codes? How is the Consignment screen branded to my customer’s company? Does your system include email marketing to my customer’s consignment managers?

Ask Event Software Vendor How many packages can I offer and how are they configured? How are package offerings updated? Are add -ons available? How are they updated? Do you have options for chaperones or complimentary guests? Can a party split guests between packages? Is there reliable capacity control? Can I combine party rooms for large groups?



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