e commerce and its potential
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TRANSCRIPT
E - commerceLeverage its potential for business growth
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Agenda
Overview of E-commerce
Why online business ?
Benefits
Components
Success factors
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E-commerce
The buying and selling of products and services by businesses and consumers through internet.
e-commerce is subdivided into three categories:
B2B (Cisco)
B2C (Amazon)
C2C (eBay)
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Features
SELL ONLINEINCREASED BRAND
VISIBILITY & RECOGNITION
VISIBILITY ON SEARCH ENGINES
SOCIAL MEDIA MARKETING
GLOBAL REACHPERSONALIZATION &
CUSTOMIZATION
Electronic commerce (e-commerce) is the process of two or more parties making business transactions via computer over an internet.
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5
Trouble leveraging social media phenomenon
Difficult to find new sales leads
Dedicated sales team required
Limited audience Costly to
maintain
New avenues for marketing and increasing sales – facebook, twitter
Sales leads find you on the internet
Minimal cost of selling online
Automated sales generation through website
Unlimited audience
Traditional Business
Online Business
Why Online Business ?
A successful online business let’s you make money while
you sleep...
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Benefits
e-commerce
Cost effective
24 X 7 availability
Global customer base
Expanded geographical reach
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Components
Product/ Service
Information
Ordering Process
Privacy Policy
Cross-selling and up selling
Security
Payment Methods
Shopping Cart
Market strategy
e-commerce component
s
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Success Factors
Reap benefits!!
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