e-bus-assignment 02 group13 (1)

7/25/2019 E-bus-Assignment 02 Group13 (1)

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E-BUSINESS MANAGEMENT AND STRA

Assignment#02: Business Model and St


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Business Model o6


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'78alue &o&osition Free door step delivery , vast product range at afordable prsearch customization using diferent types o lter , brand awarenes

27 Re5enue model Premium listings ,lead generation , advertising .

(7 Ma4et o&&otunit! Quikr market size is about ! billion and it operates in selling use

phones, cars and urniture, almost everything.

7 9om&etiti5e en5ionment Quikr has competitor like ol".in , sulekha. ol".in has #$%markeQuikr ac&uires market share with #'%

Business Model


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,7 9om&etiti5e ad5antage Quikr has a competitive advantage by providing goods at afordaol". (lso it has asymmetry as it has more resources like investosupport and being rst mover advantage by providing door step deliv

/7 Ma4et stateg!Quikr allows sellers to post their ads and help the buyer to buy the gcommunication by phone call or chats. Features like )*P +)a"imum or its missed call service programme helps in customer retention bconvenient platorm or its users.

;7 $gani


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Business Stateg!

o6


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2 Stated o= 1it* Google AdSense > 1ent on to

2 mass media > so?ial media ad5etising

2 Im&lemented missed ?all se5i?e > ?*at se5i?e

2 Moe 6o?us on @ualit! t*an @uantit!

2 Rea?* out ?ustomes in t*ei nati5e language

2 Missed 9alls 6o Massi5e )ots

2 No1 going moile


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Business Model o6


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'78alue &o&osition,$$$ plus brands across wide range o product categories like clothinappliances, beauty etc. *trong support o 3eliance 1ndustries 4imited5

home delivery.

27 Re5enue model*ales ,advertising

(7 Ma4et o&&otunit!

8omeshop7 has market value o 9:$$ crores and is retained in markshopping ;9 hours live on % and starc with ;$%.

Model


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,7 9om&etiti5e ad5antage8omeshop7 is having rst mover advantage as it was 1ndia?s rstshopping


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Business Stateg!

o6


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Ne1 Entants:2 1ndustry conditionC =ery high potential but is

at its nascent stage. 4ot o scope or growth2 /ntry o many small players2 8igh capital investment re&uired2 8omeshop7 is ahead in their learning curve.

(lthough, other players are learning rom

homeshop7?s mistakes as well.9om&etition:2 8omeshop7 has less competitors o same

size, but many in smaller size2 1t is not only competing against their

competitors in ecommerce but also againsttraditional retail stores.

2 1ncentive to ght is low, as the market is big

enough or everyone to grow.Sustitutes:2 /mergence o )DEommerce which would

make purchase process more convenient.2


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Business Model o6


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'78alue &o&osition8eavy discounts,;9B' n the go recharge acility ,various cashbacktranser .

27 Re5enue model


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,7 9om&etiti5e ad5antage1t is having rst mover advantage by providing digital wallet with lakh and two step mobile verication.

/7 Ma4et stateg!)obikwik tie up with big bazar , payback card or cashback ofer abanks or digital wallet will have an efect on the market.

;7 $gani


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Business Stateg!

o6


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)obikwik main ocus is on building wallet ofering as the most cpreerred way o making payments across the entire spectrum oHine consumer services that customers access.


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9om&aison et1een Business Model

ui42 Revenue obtained

through AdSense2 Missed call service2 Daily quality listing

curation2 Gives a competitive

advantage to the

business2 Multilingual support

"omeS*o&'2 3evenue obtained

through directsales

2 -aily ofers orlimited time

period2 -epartment like

customer support, marketing,;9B'


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9om&aison et1een Business Stateg!

ui42 *tarted of with @oogle

(d*ense K went on to

2 )ass media K social

media advertising

2 1mplemented missed call

service K chat service

2 3each out customers in

their native language

2 )issed Ealls or )assive

Prots

2 6ow going mobile

"omeS*o&'2 8omeshop7 has lesscompetitors o same size,but many in smaller size

2 1t is not only competingagainst their competitorsin ecommerce but alsoagainst traditional retailstores

2 )oving to )DEommerce toattract more buyers, variousmethods like E- are usedto make process moreeasier

2 (s homeshop7 is aninventory based business,they buy in bulk romsuppliers.


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Business Model 5s Business Stateg!

Business Model2 Business model explain how

business is developed, delivered

and providing value to customer2 More ocus is given on cost and

revenue model2 Business model is developed

ta!ing care o people, process and

partners2 "echnology and inrastructure

played vital role in Business model2 #t can be changed as per mar!et in

short time

Business Stateg!2 Gusiness *trategy is

ocussed on long terplanning o revenuegeneration rom theprovided

2 Focus is more on 3business

2 Gusiness strategy intrying to nd solutiocompetitors, providesuperior service K p

2 1t is a long term planreach obectives o b


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T"AN3S%

e-bus-assignment 02 group13 (1)

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