E-booksNow it gets interesting…

Ruth Jones Director Custom Solutions, Ingram Digital, EMEA

Today’s agenda

• Ingram Content Companies • Ingram Digital: Structure• Discovering, Selling, Delivering

– Physical Books vs. eBooks

• ebooks in the market today • Questions

The Ingram Content Companies

Ingram Barge Company

Photos courtesy of Gregory Thorp

Ingram Book headquarters

• Over 18,000 publishers

• Over 30,000 customers

• 1.5 million titles in stock

• 5.4 million titles in database

• Incorporating CouttsLa Vergne, TN

La Vergne, Tennessee Distribution Center(largest in volume of Ingram’s four)

Strong support structure

The power of Print-on-Demand

• 50 million books printed

• Currently 1.5m books per month

• Average print run 1.8

• Operations in USA and Europe

• Repository of 500,000 titles

• Paperback, hardback, colour

• Content Solutions– Digital warehouse storage, transformation and distribution services

• Education Solutions– Portable interactive digital textbooks for students and educators

• Institutional Solutions– Online e-book and audio services for libraries

• Retail Solutions– Tools to market, promote, sell and deliver digital content through

online retailers and booksellers

Ingram Digital - Structure

Digital content. Delivered.

130,000 downloadable e-books 100,000 academic reference titles accessible online 3,000 e-textbooks Partner of choice to over one thousand publishers,

and hundreds of retailers, libraries and distributors worldwide

Ingram Digital is the leading independent e-content distributor and supplier of digital content management, hosting, and distribution

solutions for publishers, retailers, libraries, higher education institutions and resellers worldwide.

Where is the Market today?

ebooks are not the same as books

Customer

Wholesaler

Distributor

Printer

Typesetter

Publisher

Retailer

Completed Manuscript

Set Text

Pallets of Books

Pallet of Books

Package of Books

Book

Book Supply Chain

Customer

Wholesaler

Distributor

Printer

Typesetter

Publisher

Retailer

Completed Manuscript

Set Text

Book

© 2

008

Ingr

a In

dust

ries

Inc

ebook Supply Chain

Consumer

Book

CitizenHE Under-

grad StudentResearcher

K-12 Student

Post-grad Student

Professor Librarian

Higher Ed Institution

Public Library

Further Ed Library

Corporate Library

National or State Library

Employee

Online Store

E-Book Reader

Personal Computer

Handheld (PDA)

Personal Audio Player

Web BrowserHandheld (Phone)

MailInternet

DownloadCollect from

OutletInternet Display

Data fileApplication & Data Bundle

CDChip-in-a-

Box

Wireless (cellular)

Wireless (WiFi)

IDG Online Store

Academic Bookstore

Retail Bookstore

Further Ed Institution

Higher Ed Institution

Public Library

Library Patron

VBK Data & Application

MiL Database

Audio File

VBK MP3Book pdf Chapter pdf

VST Repository

CoreSource MiLIofy Audio Repository

PDF WAV

TextBook Publisher

STM Publisher

Fiction Publisher

Academic

Content Consumer

Affiliated Delivery Institution

Purchase Channel

Delivery Platform

Transport Format

Content Package Format

Content Medium

Content Delivery Format

Content Repository

Content Ingestion Format

Content Source

Sales Channel IDG DirectLibrary

ConsortiumWholesale Bookseller

Wholesale Contentseller

ILS Vendor

Catalog / Direct mail

FE Under-grad Student

Mail

Retail Bookstore

LaVergne Warehouse

Case of Books

Book

Book

Widget

It’s complicated…• Many types of material

– Trade, Reference, Textbook, Journal, Digital Audio Book• In many repositories

– …now where did I file those conference proceedings?• Many types of format and DRM

– ePDF, pPDF, epub, Lit, Mobi, pdb, MP3, MP4…• Many distribution channels

– Wholesale, physical retail, online retail, publisher websites, library suppliers, library consortia, libraries, friends, thieves…

• Many economic models– Download, perpetual, subscription, loan, pay-per-view, single-user, multi-user,

consortium…• Many platforms

– Websites, browser-based platforms, computers, PDAs, e-book readers, phones, MP3-players…

Not all ebooks are the same

• Reference service via web browser– page-by-page viewing– mainly pdf– mainly licensed to libraries

• Basic e-book download– purchase or loan– multiple formats

• E-book download with added value and added security– rich content– mainly textbooks

• Audio-book

VIEW

HAVE

USE

HEAR

It’s Complicated

Asset Management AggregationDistributionExpertise

RelationshipsTechnology

Digital Asset Distribution

Pu

blis

he

rsDigital AssetManagement& Distribution

System

(Content & Metadata)

Pu

blis

her

Po

rtal

DeliveryTechnologies

Discovery & Delivery

DistributionPartners

Online bookstores

Retail bookstores

Publisher websites

Audio / eBookDownload

LSI

Vital Source

Lib

rari

es &

Inst

itu

tio

ns

Co

nsu

mer

s, S

tud

ents

, Res

earc

her

sIngramCouttsProQuestSwetsMissing Link

MyiLibrary

See Inside Microsoft, Google, OCLC, Bookstores

Metadata, ToC, Full-text, Widget

Other Distribution

Making the Market Respond

Retail: Search and Discover⁻ Turn-key solutions to

power Find/See Inside functionality for 3rd party websites (book retailers, search engines, publisher websites)

⁻ Publishers submit content and metadata and set content usage rules

⁻ ID optimizes content, hosts and exposes content to users, enforces content usage rules

⁻ Robust reporting of content usage across the channels

Search and Discover - Widget

• Widget– Extremely portable for multiple display and distribution

environments:

• Social networking sites• Online booksellers• Other retail websites• Publisher website• Email

Libraries - ebook acquisition

• Today, most e-books are sold, not bought

Libraries - ebook acquisition

• Today, most e-books are sold, not bought– Need to demonstrate technology– Need to show benefits– Need to evidence content– Need to negotiate price– Need to show benefits of change

• But in the next phase, e-books will be bought – lower cost of sale– lower margins– less added-value– the winners will have scale, trust, technology, content,

channels to market

A&I integration – ‘Discovery’

Online Acquisition and Selection (Coutts OASIS)

Benefits of an aggregated platform

• Cross-publisher searching• Can buy cross-publisher subject collections• Consistent end-user interfaces and access rules• Consistent metadata• Single-point integration with acquisitions workflow

Education Solutions

More and more diverse content is making its ways into classrooms. Is this also the model for libraries?

Sources of content and discovery

• Historically, textbook adoptions driven by professors, universities, school systems

• Distance learning decisions made my institutions• More Professional and Trade content making it into the

classroom• Aggregated databases – tension with bookstores• Students getting more resourceful and using the web

More than an ebook

• Make highlights and notes

• Search across multiple books, notes and figures

• Right-click for references

• Organise and customise your materials

• Copy, paste, print…export to other applications

Software for teachingand learning

More than an ebook - VitalSource

• Make highlights and notes

• Search across multiple books, notes and figures

• Right-click for references

• Organise and customise your materials

• Copy, paste, print…export to other applications

• Choose page layout options

• Link pages to calendars, websites, emails, etc.

•Two-page•Column view•Print view•Browser view

Software for teachingand learning

Sharing: A platform for social learning

• Subscribe to notes and highlights– Create study

groups– Faculty

overlays– Works like iCal

calendars• “Discuss this

book…”• These features

only work of you own a legal copy

Does anyone understand why in chapter 1 the figures are all referencing a “judgment layer?” I don’t see reference anywhere in the text to that notion!!

Help! ...Chapter 1

Questions?

• What’s next? • What about non-book content (journals, databases,

grey lit)?• Which reader will win?