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8/19/2019 Dynamic Swot

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A*&"L

=ar"el was originally founded as a comic studio but became so popular thecompany spread in to new di"isions of entertainment including '2 shows andalso mo"ies. n 900? =ar"el was bought by the (alt Disney 8ompany. =ar"elhas created hit superhero comics and mo"ies such as Spiderman ronman

ncredible !ul) T-=en and the +"engers.

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Con!lomeri-ation ta)es place in the (alt Disney 8ompany with + 8 S *Disney 'heme ar)s i ar =ar"el and >adio Disney.Hori-ontal inte!ration is when Disney de"elops material that is not directedtoward their target mar)et. 'his allows Disney to e pand business and create anew target mar)et gi"ing them more pro#t. +n e ample of this is the purchase of =ar"el with the #lm ron =an. &ertical inte!ration is when Disney has to

produce mar)et distribute and create merchandise for their product. +ne ample of this can be seen than)s to the !igh School =usical series. Disney


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produced it in their studios mar)eted it on Disney 8hannel and + 8 *ews byinter"iewing the cast. 'heir merchandise included apparel purses ma)e-up andlater a theatrical "ersion of !igh School =usical. )yner!y can include the &ionLing #lm series. t had ha"e three se%uels a hit roadway play the soundtrac)for the play and the #rst #lm was a"ailable but they both also had shirts cups

and other sou"enirs.,'/A*

i ar was at #rst a graphics company in 1?B? but in 1?A7 became its owncompany than)s to the late Ste"e Oobs. i ar has created 1 feature length #lmswhich include 'oy Story 1- + ugUs &ife =onsters nc 8ars 1-9 'he ncredibles(+&&- and ra"e along with many others. n 9007 Disney bought i ar whichhas won 9? +cademy +wards B olden lobes and grossed more than B.9 billiondollars.

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'ouchstone ictures is a subsidiary of (alt Disney Studios and is usually used torelease mo"ies with a more adult and or dar)er tone. 'ouchstone was founded in1?A4 and their #rst hit #lm was Splash staring 'om !an)s. Oerry ruc)heimer isone of the )ey producers for many of their #lms some notable #lms include

one in 70 Seconds Dead oets Society Sister +ct retty (oman and earl!arbor.

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(alt Disney Studios was founded in 1?50 and is head%uartered in ur)ban)8alifornia. Disney has e panded e"eryones imaginations not Hust childrenUs sincetheir #rst li"e-action #lm of 1?50 'reasure sland. *o matter if it be land sea or

space it seems as if Disney has been there than)s to their collaborations withgreat artists and world renowned #lm-ma)ers ma)ing some of the most


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successful #lms in history. Some notable mo"ies include the irates of the8aribbean #lms +lice in (onderland and the upcoming #lms 'he &one >angerand z the reat and owerful.

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ther studios include Disney*ature Disney +nimation Studios Disney =usicroup and Disney 'heatrical roup .

http://www.slideshare.net/greg1510/walt-disney-an-analysis-of-the-strategic-challenges

http://disney.go.com/disneynature/chimpanzee/?cmp=dnt_url_dcomnaturehttp://www.disneyanimation.com/http://www.waltdisneystudios.com/http://www.waltdisneystudios.com/http://www.waltdisneystudios.com/http://www.slideshare.net/greg1510/walt-disney-an-analysis-of-the-strategic-challengeshttp://www.slideshare.net/greg1510/walt-disney-an-analysis-of-the-strategic-challengeshttp://disney.go.com/disneynature/chimpanzee/?cmp=dnt_url_dcomnaturehttp://www.disneyanimation.com/http://www.waltdisneystudios.com/http://www.waltdisneystudios.com/http://www.waltdisneystudios.com/http://www.slideshare.net/greg1510/walt-disney-an-analysis-of-the-strategic-challengeshttp://www.slideshare.net/greg1510/walt-disney-an-analysis-of-the-strategic-challenges


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