dynamic data center enabling the foundation for cloud and managed services phil meyer software...
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Dynamic Data CenterEnabling the Foundation for Cloud and Managed Services
Phil MeyerSoftware Services – Technology [email protected]
DDC Partners at WPC
Partners
Session Overview• This session is intended for:
– Software Services / Hosting / SPLA Partners already using or considering virtualization technology
• Hyper-V, Xen or VMware– System Integrators, Value Added Resellers, ISVs and OEMs
evaluating “cloud” options– Dynamics ERP Partners considering centralized management of
end customer infrastructure– Any partners using VMware today and interested in saving money
• In this session, you will learn:– What the Dynamic Data Center Toolkit is– Solution Architecture of the Toolkit– Steps taken by a “Dynamic Data Center Alliance” Partner in
offering “private cloud” services– How to save money and make money from “private cloud” services
Outline• IT Evolution• Microsoft’s investments • Emerging customer needs• How can hosters deliver?• Dynamic Data Center Toolkit• Dynamic Data Center Alliance• A word for ISV’s, SI’s, OEM’s, VAR’s and
solution providers
IT Evolution
Mainframe Web CloudClient
Server
Microsoft Investments
FlexibleApplications
OptimizedInfrastructureD
evel
opm
ent T
ools
Enabling the Foundation for Clouds
Evolving Our Investments
Private Public
Hosting Partners
Evolution of Hosting Needs
THROUGHPUT
INFRASTRUCTURE INTEGRATION
SECURITY
REAL-TIME VISIBILITY AND CONTROL
INSTANT SCALABILITYSCALE UP AND DOWN
HIGH AVAILABILITY
SUPPORT
REGULATORY COMPLIANCE
DISASTER RECOVERY
VIRTUAL APPLIANCESPAY AS YOU GO
SLA’s
Therefore, it is real.
Partner Hosted Cloud and
Managed Services
Gartner’s Cloud Services Market Estimate, ‘09
$46B Today to $150B by 2013
The cloud computing is changing the way the IT industry looks at user and vendor
relationships… Vendors must become (or partner with) service providers to deliver their technologies indirectly to users.” – Gartner Hype Cycle for Emerging Technologies ‘08
But How?
• Take advantage of the Dynamic Data Center Toolkit– Available to all Microsoft Partners
MaximumASP
case study
What is Dynamic Data Center Toolkit?• Prescriptive guidance for creating managed
services and hosted Cloud offerings – On-demand VM provisioning– Sample portal helps provide hoster’s customers
an integrated view of services
End-to-end prescriptive guidance for creating cloud services, managed hosting
+ +
Basic
Cost Centre
Uncoordinated,
manual infrastructur
e
Rationalised
Business Enabler
Managed and consolidated
IT
infrastructurewith
extensiveautomation; knowledge captured
and reused
Dynamic
Strategic Asset
Fully automated
management, dynamic resource
usage, business
linked SLAs; knowledge
capture
CostService Levels
Agility
Infrastructure Maturity
Standardised
Efficient Cost Centre
Managed IT infrastructure with limited automation
and knowledge
capture
Why Infrastructure Optimisation?
Basic Standardised Rationalized Dynamic
SECURITY AND NETWORKING
IDENTITY AND ACCESS MANAGEMENT
No centraliseddirectory serviceMultiple directories
Unified DirectoryService usingActive Directory
Standard ConfigurationGroup policyRight managementservices
Central IDMAutomated AccountProvisioningFederated Services
DESKTOP, DEVICE, AND SERVER MANAGEMENT
Ad-hoc PatchingMultiple Desktop Configurations Manual Server Monitoring
Desktop PatchingStandard Desktop Images and AppsMonitoring Critical Servers
Server PatchingAutomated OS DeployVirtualizationSLA Management
Infra. Capacity ModelMobile Mgmt.and SecurityDynamic Workloadwith Virtual Infrastructure
No Dedicated FirewallLimited Network Infra.No Standard Antivirus
Standard AntivirusCentralized FirewallBasic Networking Services
Managed FirewallSecure Remote AccessClient Side Certificates
Defense in DepthModel-enabled SLA MonitoringAutomated Quarantine
DATA PROTECTIONAND RECOVERY
Ad-hoc BackupsNo Recovery Testing
Backup and Recoveryfor Critical Server
SLA Backup andRecovery for all serversCentral and BranchOffice Backup
Self service data backup and administrationmanagement
Solution Architecture
Servers, Network, and Storage
Management and Customer Dashboards, Control Panels, Alerts, and Notifications
HighAvailability
BusinessContinuity
VM Mobility
and Migration
Data Protection
System LevelApplication Level
Folder LevelFile Level
Provisioning
Auto PlacementHA Cluster Management
Image Management
Monitoring
AlertsNotifications
Security AuditsSLA’s
Configuration
Software UpdatesSoftware Distributions
Asset TrackingSoftware Metering
Desired Configurations
Contoso Hosting
demonstration
Emantra Hosting
demonstration
http://www.microsoft.com/hosting/dynamicdatacenter/Home.html
website
Dynamic Data Center AllianceInteroperable components to build your service: storage, network, security & more
Early access to technology and solutions
Marketing opportunities, demand generation
Ecosystem
ISV’s
OEM’s
SI’s
VAR’s
Dynamic Data
Center Hosting
Partners
End Customers
SMB’s
ISV’s
Web Agencies
Enterprises
Who is using it?• 50 Tier-1 Hosters deployed on Hyper-V within 6 months
Hyper-V release• 9 Hosters deployed DDC since launch at Hosting Summit
DDC Partners at WPC
Partners
A Hosting Partner, MaximumASP’s Customers Say
“Saves us about up to 40% of
time in managing various
environments. Our customer
turnaround time has gone from
3 days to about 30 minutes.”
- Jonathan Marbutt, Waycool Software
In the current business conditions, this is important for any business. MaximumASP’s offering is a timely
service to their customers.“- Dr. Anthony Piña, Dean of Online StudiesSullivan University
ISVOnline Education
A Word for SI’s, VAR’s, ISV’s, OEM’s …
Partner with hosters
Deliver hosted solutions
Build cloud, managed services practice
Enable cloud infrastructure
Why Hosters will care?
Disruptive movement from physical to virtual
Ability to instantly provision compute power (cloud)
Differentiation (Unmanaged to Managed)
DYNAMIC DATACENTER IS OUR SOLUTION TO ADDRESS THIS OPPORTUNITY!
Industry Trends“The transformation from dedicated to managed hosting is in many ways inevitable…“ Tier1 Research
Virtual Private Servers
Managed Virtual Servers
Managed Dedicated Servers
Cloud
What Is This For?
Test Your Ingenuity
Hosting Scenarios & DDC Offers
•Virtual Dedicated Server
•Ex. PoundHost
Virtual Dedicated
Server
•Migrate Virtuozzo to Hyper-V
•Ex. MaximumASP
VPS to VDS offer
•Elastic, on-demand computing
•Ex. MaxASP “MAXV” offer
Cloud Offer
•Ex. MaximumASP “MaxV” offer
Managed Virtual servers
•Ex. Rackspace Fanatical support offer
Managed Dedicated
Server
Tier-1 HosterM
anaged Hoster
S+S Incubation Centers
Outsourcers
Michael Wicander CEO
partner
About Cloudmore• Service Distribution
– Indirect sales model– Leading service portfolio
• Reseller gets– Customer ownership– High margins
• ISV and SP gets– Wide distribution– Service aggregation
Why Microsoft?• Microsoft Hyper-V, especially with Windows Server 2008 R2 is
technology leader in virtualization• This is further enhanced when one takes into account System Center
VMM & OM combined with DPM and CM• The DDC concept then builds further on this, by taking all these
components, a network & deployment architecture incorporating SQL Server, AD, and other products to make the management of a virtualized environment much more flexible
• DDC also offers PowerShell and web-services, to facilitate automation of common tasks and self-management facilities allowing customers to deploy, management, monitor and even control their backup procedures for their own environment.
Lessons Learned• DDC Toolkit enables you to
– Build a solution to fit your customers needs– Address a far wider portion of the addressable IT expense
of the customers
• To deploy your own Dynamic Data Center– Prepare extensively– Be very tech oriented or partner with a hoster– Engage Silverlight developer to assist
How Microsoft stack up against competition?
1. Cost
2. Features3. Management
4. Platform Familiarity &
App compatibility
VMware costs 4x to 6x more than Hyper-V. VMware Tax
Feature Parity for most common scenarios: High availability, & Clustering.
Leverage your existing platform skill and investment.Support for key MS server apps.
System Center supports Host, Guest and App Mgmt. Xen and VMware only supports Host Mgmt
Our value prop: it is the platform you know, apps your customers want to run, at the lowest cost
Readiness
Technical Readiness• Engineering resources with an understanding of Windows
Server 2008 / Hyper-V and System Center product stack • Technical materials and step-by-step instructions inside
the Dynamic Data Center Toolkit. • A minimum of 4 servers for System Center to get started.
Number of machines Windows Server 2008 / Hyper-V depends on the number of Virtual Machines being planned.
• Silverlight Developer Skills to customize the Control Panel– OBS and Readify available to assist
Business Readiness• Shift To Solution Selling. Understand IT• Build scale through repeatability in operations• Customer is part of your support team now• Be a Trusted Advisor to customers• Take advantage of the marketing materials in Dynamic
Data Center Toolkit and in Web Hosters’ Sales Kit inside the Hosting Deployment Accelerator
Campaigns & CollateralsQ1 Q2 Q3 Q4
Battle Card
BDM Deck
Demo
Engagement Agenda
Customer Evidence
Partner White Paper Customer
Evidence
Solution Brief
Solution Guidance (HDA)
Updated Solution Guidance
TDM Deck
Case Studies
Value Proposition• Make IT Resources available on-demand, pay-as-you-go• Increase scale of your operations by enabling customer
self-provisioning, self-management and self-monitoring of resources in your data centre
• Save money using Hyper-V and System Center technology
• Make more money
How to Buy / How to Deploy• Licensing
– Service Provider License Agreement (SPLA)
– Contact SPLA Reseller• Express Data
• Newlease
– Guidance from [email protected]
– Deployment
– That’s what the Dynamic Data Center Toolkit is all about
Call to Action • Download the toolkit from
http://www.microsoft.com/hosting and start bringing up cloud, managed services in your labs
• Take advantage of Dynamic Data Center Alliance and accelerate time to revenues
• Talk to us and meet other partners• Engage your Microsoft contact or account manager• Attend Monthly Software Services Partner Live Meetings
– Email [email protected] to subscribe
• Contact [email protected] for Licensing Support
Thank You