dynamic content platform
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TRANSCRIPT
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Smart publishing tools: Dynamic Content Platform Tonie Broekhuijsen – Creative Director Digital 11 Juni 2014
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,
Tonie Broekhuijsen,
June 2014
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The Curator of Promotional Ideas
vooza.com
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25 redenen
waarom je NU
beter naar een andere spreker
kunt gaan luisteren
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A revolution doesn’t happen when
society adopts new technology,
it happens when society adopts new
behaviors
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“When information is cheap, attention becomes expensive”
The Information - James Gleick, 2011
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Zijn die schermlezers allemaal hetzelfde? Nee dus
Mobile born Catching up Digital natives
45+
Welstandig
Nieuwsgierig
Gewoonte dieren
Kennen en betalen uw
merk
Lezen óók digitaal
Doen Social (met
kinderen en werk)
30+
Opgegroeid met computers
Kennis van internet
Kennen merken van ouders en
grootouders
Werken digitaal
Zijn social (influencers)
15+
Opgegroeid met
PlayStation & mobieltjes
Content is gratis
Gebruik is net zo handig
als bezit
Merken zijn niet
interessant
Social is communicatie
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Concullega’s: 4 technologie bedrijven…
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Redacteuren als OneManBand
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Veranderende werkwijze:
van pipeline naar platform
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Dus bouwden we iets bijzonders…
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Mobiele bouwstenen:
een App, universal build
Uniek: print, video en web-content op smartphone en tablet…
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Consumenten-test op de Libelle Zomer Week
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Digitale magazines: B2C en B2B
Nationaal en internationaal
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Feeds voor Mobile: Google Currents, HTC One
en MyWay (van Veolia)
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Pay per article
Elinea MyJour Blendle
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Meten is weten
Waar wordt er op geklikt, wat levert deze content ons direct op?
Welke content gaat viraal?
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Volgende stap: Automated Text Generation?
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Enne? Werkt het allemaal?
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Dynamic Content Platform
Small teams
Communities
+
+
Nieuwe producten
voor nieuwe dragers,
die we ons nog niet
kunnen voorstellen
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Bedankt voor je (buitengewoon
gewaardeerde) aandacht!
@toniebro
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Deel je ervaring #SMM14