dynamic business intelligence solutions to manage irish destinations for european tourism beverley...
TRANSCRIPT
![Page 1: Dynamic Business Intelligence Solutions to Manage Irish Destinations for European Tourism Beverley Sherwood, Fáilte Ireland Ali Robinson, Compass Informatics](https://reader036.vdocuments.site/reader036/viewer/2022062804/56649cfe5503460f949ceb69/html5/thumbnails/1.jpg)
Dynamic Business Intelligence Solutions to Manage Irish Destinations for European Tourism
Beverley Sherwood, Fáilte IrelandAli Robinson, Compass Informatics
![Page 2: Dynamic Business Intelligence Solutions to Manage Irish Destinations for European Tourism Beverley Sherwood, Fáilte Ireland Ali Robinson, Compass Informatics](https://reader036.vdocuments.site/reader036/viewer/2022062804/56649cfe5503460f949ceb69/html5/thumbnails/2.jpg)
Business Intelligence Solution
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Use a standard size grid or tessellation
Getis-Ord Gi* statistic for hot spot analysis.
Prototyping Complex Data Product
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Prototyping Complex Data Product
Clustering
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Prototyping Complex Data Product
Flocking Boids
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Prototyping Complex Data Product
Focus-concept
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Data Product Visualisations
Time series
Prototyping Complex Data Product
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Ireland’s national tourism development authority providing an extensive range of services and business supports to develop
Ireland as a destination.
Fáilte Ireland
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Key Strategic Platforms
Providing practicalbusiness supports
Stimulatingdemand
Policy Advocate
DevelopingDestinations
Providing insight & innovation support
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Where are tourism features clustered?
How can tourism features and data be analysed to inform strategy and measure tourism performance?
Destination Development
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Identification of where tourism features are clustered
Spatial Analysis
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Identifying initial priority destinations to inform strategy:
• The destinations contain c.70% of Ireland’s tourism product and 30% of its land mass.
• They account for:– 78% of hotel beds and
76% of hotels– 70% of all accommodation– 80% of large attractions
(and 60% of all attractions)
– 65% of all leisure activities.
Spatial Analysis
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Failte Ireland Destination Development Strategy
To concentrate effort on the important tourism destinations and ensure that they are well positioned to take advantage of an upswing in international tourism.
Strategy
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Strategy
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Performance Indicators
Information
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Performance Indicators
Information
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Destination Scorecard data sources
Information
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Destination Scorecard Dashboard
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Destination Scorecard Concept Design
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Visualising Tourism Assets
Tourism Eye
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Tourism Eye: Supporting Projects
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Supporting Key Development Projects
Business Intelligence Solution
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WAW Final Coach Route and Product Analysis Buffer Zone – from route west 30km and east 5km
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WAW Accommodation1939 Premises
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TCS 2013 580 Festivals and Events
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National Trails OfficeWalking Routes17 Trails and 50 Looped Walks
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More information
www.failteireland.ie
THANK YOU