Summary of influence

https://www.youtube.com/watch?v=fdpqc8k6SpQ

There aren’t many newspaper adverts out there, but this is one that I did find from the sun. These are 2 screenshots taken from their 2012 advert, I like the first one because of the natural background as it shows what customers might find in the newspaper. The second screenshot is good as it shows someone reading the newspaper in a calm environment, it also has the great British flag which might attract more customers, I want to replicate this shot as it shows a man reading the newspaper in a nice peaceful environment sitting down and

actually enjoying reading that newspaper which I think is effective. It also has tense music as people walk through the different shots which contrasts with what the advert is about, it also adds a bit of comedic value to it because you would only expect to hear that sort of music in an action shot or scene, I will try and use something similar to this in my advert.