dxn ranked top 40 worldwide

DSN Global 100: The Top Direct Selling Companies in the World by Katherine Ponder Research Credits: Yasmin Waring, Michael Rice, Katherine Ponder, Alan Van Zelfden, Chieko Maruyama Special thanks to: Lauri Dodd, Jennifer Workman Pitcock, Tim Coleman

Yes, we are ambitious. Direct Selling News and all of the companies in this industry, that is. No challenge is too great. To illustrate this point, DSN created the Global 100, the top direct selling companies in the world, based on 2009 year-end wholesale revenue (in U.S. dollars).

Using data from Lexis Nexis, Hoovers, Dun & Bradstreet, professional researchers, Standard & Poor’s, personal interviews, corporate websites and others, we are proud to offer this list. When verifying data, every attempt was made to reach a company spokesperson to gain input and approvals. This was not possible with all companies. We also unequivocally recognize that research and voluntary reporting cannot provide the entire picture of our industry. Nevertheless, this is one of the industry’s most comprehensive reports assembled. We believe that this will be referenced by other industries, media, private equity investors, academics and researchers in the coming years, just as our other ranking reports have been. The list also sets benchmarks upon which to regard each other.

All of us in the industry are keenly aware of the growing competition, and look to this list as a confirmation of strength and a challenge to strive for more. While absolutely every company on the list has had obvious success, this formal ranking has further fueled the competitive fire of some companies. “I really believe this annual DSN ranking stokes the competitiveness that is always present in an industry filled with entrepreneurs,” said BK Boreyko, CEO and Founder of Vemma Nutrition Company. “I know with Vemma, as a young company, coming in on the top 100 list is an honor, but it’s also something I put up as a goal—to bust into the top 50 over

the next few years. I think these rankings will help every competitive executive in the industry get a much better benchmark for just how effective his company and team’s efforts are.”

That kind of competitiveness has helped companies and individuals work through the substantial economic challenges of 2009. While economic indicators were on code red all around us, direct selling fared well. With sales ranging from more than $10 billion for our No. 1 entry to around $67 million for No. 100, the direct selling industry once again proves its might.

“Those numbers speak to the fact that a diverse range of direct sales companies are thriving, even with the current economic issues facing us today,” said Michael S. McDevitt, Chief Financial Officer of Medifast Inc., parent company of Take Shape for Life. “It says now more than ever, especially with the explosion of social media, that personal relationships are the driving force behind how the public views companies and products and how word-of-mouth really shapes the buying decisions people are making.”

In addition to gathering and verifying the data, several trends were revealed through our research. One is that international sales were more important than ever, as stronger national economies could offset unstable ones. “[Our] Malaysian company is the fastest-growing MLM in that country—well in the top 10, with over 8,000 attendees at our main convention,” said Graeme Clegg, Chairman of New Zealand-based New Image Intl., whose experience shows that even the Asia-Pacific nations are looking outward and to each other for growth.

Another notable development is that consumers are growing ever more savvy and committed to taking care of their own needs. Brazil-based Natura is helping people do that very thing, and Natura International CEO Mauricio Bellora said, “Over the last year we’ve experienced very accelerated growth by focusing on bringing life balance and well-being, or what we call ‘bem-estar,’ to our markets that include South America, Central America and France.” New Image Chairman Graeme Clegg also reported, “Science-supported products are essential in today’s more sophisticated market, when anecdotal stories are no longer accepted.”

Each distributor and customer is also carefully evaluating quality versus price. LR Health & Beauty Systems’ CEO Dr. Jens M. Abend stated, “[LR’s] exceptional sales growth confirms our strategy to invest in high-quality, innovative products [that are] ‘Made in Germany.’ ” Such “made in…” tags have also helped the Longaberger Co. and CUTCO/Vector Marketing.

A final trend that we have picked up on is that consumers are still “cocooning”—that is, entertaining at home and making their houses more comfortable. They often reach out via technology from the comfort of their homes. These facts are providing a great environment for companies, such as candle-maker PartyLite. “There’s so much to be excited about right now,” said Anne Butler, President of PartyLite Worldwide. “There is enormous potential for the classic home party model to be powerfully enhanced by new technologies like social media, providing us all with fantastic opportunities to communicate, build relationships and interact with current and future consultants, hosts and customers.”

As you read through the Global 100, consider how this list would strike an industry outsider. That’s just the viewpoint taken by Orville and Heidi Thompson, Scentsy Chief Executive Officer and President, respectively. “Scentsy is a proud member of the direct selling industry and thrilled to be recognized on this list…. We are sure most people outside our industry will be surprised by the size, depth and worldwide scope of the direct selling industry. Many of the largest companies are household names today, but we expect most people have no concept of the growth and vibrancy represented by the dozens of very successful smaller, newer companies on the list.”

So, from the first to the 100th, read all about our industry. Scan, read, digest, reread and enjoy.

*Denotes the company did not verify this information.

1. Avon Products Inc.

Sales: $10.3 billionCountry: USA

Avon is the founder of modern direct selling and the acknowledged world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, Anew, Skin So Soft, Advance Techniques Hair Care and Avon Wellness.

Wholesale Corporate Revenue: $10.3 billionMarketing Style: Person-to- person Compensation Plan: Single level and multi- level Products: Beauty, fashion jewelry and apparelMarkets: 100+ Distributors: 6.2 million Employees: 42,000Headquarters: New York, N.Y.Year Founded: 1886Stock Symbol: AVP—NYSE

2. Amway


Amway, under parent company Alticor, is maintaining its might in the industry. Its product banner includes Artistry cosmetics and skincare products, Nutrilite nutritional products and loyalty-inducing household products. Amway independent business owners work through the company’s e-commerce network.

Wholesale Corporate Revenue: $8.4 billionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Personal care, beauty and home careMarkets: 80+Distributors: 3 million+Employees: 13,000+Headquarters: Ada, Mich.Year Founded: 1959

3. Vorwerk & Co. KG

Sales: $3.58 billionCountry: Germany

Vorwerk is an 80-year-old, family-owned, German-based company that has always focused on the direct selling channel. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of more than $500 million 2009.

Wholesale Corporate Revenue: $3.58 billionMarketing Style: Person-to-person and party planCompensation Plan: Multi-level Products: Cosmetics and home appliancesMarkets: 61Distributors: 530,000Employees: 23,000Headquarters: Wuppertal, GermanyYear Founded: 1883

4. Mary Kay Inc.


Mary Kay Inc. was founded by the now-legendary Mary Kay Ash to give women more options. She struck a chord with the motto “God first, family second, career third.” Today, that message adjusts across borders and cultures to make the company one of the largest direct sellers of skincare products and color cosmetics in the world.

Wholesale Corporate Revenue: $2.5 billionMarketing Style: Person-to-person and party planCompensation Plan: Single level and Multi- levelProducts: Skincare products and color cosmeticsMarkets: 35 Distributors: 2 million Employees: 5,000Headquarters: Addison, Texas Year Founded: 1963

5. Natura Cosmeticos SA

Sales: $2.4 billionCountry: Brazil

Natura is the cosmetics giant born in Brazil. Corporate social responsibility is one of its core emphases, and its more than 900 products help consultants earn a living. Natura also has operations in Argentina, Chile, Peru, Mexico, France, Venezuela and Colombia.

Wholesale Corporate Revenue: $2.4 billionMarketing Style: Person-to-person and retailCompensation Plan: Bi-levelProducts: Personal care products and fragrancesMarkets: 8Distributors: 1 million+Employees: 5,000+Headquarters: São Paulo, Brazil

Year Founded: 1969Stock Symbol: NATU3.SA—São Paulo

6. Herbalife Ltd.


Herbalife sells nutritional supplements and weight-management and personal-care products. Its extensive product line has gained a following and credits success to scientific backing. All of its products have been developed by scientists, physicians and nutrition experts, including Nobel laureate in medicine Louis Ignarro, Ph.D.

Wholesale Corporate Revenue: $2.3 billionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Nutritional supplements, and health/fitness, wellness, personal-care, skincare and weight-management productsMarkets: 72Distributors: 2 millionEmployees: 4,000Headquarters: Los Angeles, Calif.Year Founded: 1980Stock Symbol: HLF—NYSEa

7. Primerica

Sales: $2.2 billion Country: USA

Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans and other services to 6 million clients. The company dates to 1977 when it began a crusade to transform the life insurance industry. Previously owned by Citigroup, Primerica is now publicly traded.

Wholesale Corporate Revenue: $2.2 billionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Financial servicesMarkets: 5Distributors: 100,000Employees: 2,000Headquarters: Duluth, Ga.Year Founded: 1977Stock Symbol: PRI—NYSE

8. Tupperware Brands Corp.


One of the first party plan companies in the world, Tupperware Brands Corporation today is a global direct seller of storage and serving solutions for the kitchen and home. Brands include Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo, Swissgarde and, of course, Tupperware.

Wholesale Corporate Revenue: $2.1 billionMarketing Style: Person-to-person and party planCompensation Plan: Single level and multi- levelProducts: Storage and serving products; beauty and personal-care productsMarkets: 100Distributors: 2.4 million consultants; 1,800 distributorsEmployees: 13,000Headquarters: Orlando, Fla.Year Founded: 1946Stock Symbol: TUP—NYSE

9. Oriflame Kosmetiek B.V.

Sales: $1.8 billion Country: Sweden

Oriflame is the market leader in more than half of the countries where it operates. Though it has no U.S. presence, it operates in Mexico and Central America, South America, Europe, Asia and Africa. The company offers a wide range of high- quality beauty products.

Wholesale Corporate Revenue: $1.8 billionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Beauty productsMarkets: 62Distributors: 3.3 millionEmployees: 7,000+Headquarters: Stockholm, SwedenYear Founded: 1967Stock Symbol: ODI-SDB.ST—Stockholm

10. Forever Living Products*


Forever Living is the world’s largest grower, manufacturer and distributor of aloe vera, and this inspires them to make environmental responsibility a priority. The company offers a complete line of aloe vera drinks, skincare products and cosmetics, as well as a full line of nutritional supplements and products from beehives.

Wholesale Corporate Revenue: $1.7 billionMarketing Style: Person-to-personCompensation Plan: Multi-level Products: Aloe vera drinks, skincare products and cosmetics, nutritional supplements and Forever Resorts

Markets: 142Distributors: Not availableEmployees: 9.3 millionHeadquarters: Scottsdale, Ariz.Year Founded: 1978

11. Nu Skin Enterprises Inc.


Nu Skin Enterprises Inc. is a global direct selling company operating in 48 international markets throughout the Americas, Europe and the Asia-Pacific region. Going far beyond cosmetics, toiletries and fragrances, Nu Skin sells more than 200 products through three distinct brands: Nu Skin, Pharmanex and Big Planet.

Wholesale Corporate Revenue: $1.3 billionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Personal-care, nutritional and technology products, anti-aging skin care and nutritionalsMarkets: 50 Distributors: 760,000+Employees: 1,200Headquarters: Provo, Utah Year Founded: 1984Stock Symbol: NUS-NYSE

12. Pola Inc.*

Sales: $1.03 billionCountry: Japan

Pola sets the standard in Japan. It is the nation’s fourth-largest cosmetics company and the biggest direct seller. Pola products include cosmetics, skincare, personal-care and nutritional products sold in department stores, retail stores, through mail order and door to door.

Wholesale Corporate Revenue: $1.03 billionMarketing Style: Person-to-person Compensation Plan: Single-levelProducts: Cosmetics, skincare, personal-care and nutritional products, fashion and jewelryMarkets: 16Distributors: 100,000Employees: 1,049Headquarters: Tokyo, JapanYear Founded: 1929

13. Belcorp/L'Bel Paris

Sales: $1 billion+Country: Peru

Belcorp/L’Bel Paris focuses on women. It has more than 500,000 independent beauty consultants in 15 countries and 18 Latin American specialty stores. They sell the well-known L’Bel, Ésika and Cyzone brands.

Wholesale Corporate Revenue: $1 billion+Marketing Style: Person-to-person and party planCompensation Plan: Single level Products: Skincare, fragrance, makeup, body care, hair careMarkets: 15 Distributors: 500,000+Employees: Not availableHeadquarters: Lima, PeruYear Founded: 1949

14. Miki Corporation*

Sales: $969.2 million Country: Japan

Miki Corporation began as a textile importer and seller. Today, it is a multimillion-dollar seller of supplements made from prune extracts, of household cleaners, personal-care items and much more. The company has “sales agents” in Japan, Taiwan and Malaysia.

Wholesale Corporate Revenue: $969.2 millionMarketing Style: Not availableCompensation Plan: Not availableProducts: Foods, cosmetics and household productsMarkets: 3Distributors: Not availableEmployees: 270Headquarters: Osaka, JapanYear Founded: 1964

15. Melaleuca Inc.*

Sales: $879 millionCountry: USA

Melaleuca Inc. sells more than 350 products, including personal-care items, cosmetics, household cleaning supplies and vitamins to consumers through a network of sales representatives, as well as catalogs and websites.

Wholesale Corporate Revenue: $879 millionMarketing Style: Person-to-personCompensation Plan: Single-levelProducts: Personal-care products, cosmetics, cleaning supplies and vitaminsMarkets: 18Distributors: Not availableEmployees: 1,200

Headquarters: Idaho Falls, IdahoYear Founded: 1985

16. Ignite Inc.


Ignite Inc. was founded in 2004 by parent company Stream Energy to meet the changing needs of consumers. With energy-service deregulation, more choices exist for consumers and entrepreneurs, and Ignite seeks to meet the needs of both.

Wholesale Corporate Revenue: $845 millionMarketing Style: Person-to-personCompensation Plan: Multi-level Products: Electricity and natural gasMarkets: 1 (Texas and Georgia in USA)Distributors: 150,000Employees: 275Headquarters: Dallas, TexasYear Founded: 2004

17. MonaVie LLC*

Sales: $785 million Country: USA

Introduced in January 2005, MonaVie develops and markets scientifically formulated, premium-quality nutritional products, featuring an exclusive blend of açai berry and other nutrient-dense fruits. MonaVie is designed to provide consumers with the antioxidants and phytonutrients they need to maintain a healthy and active lifestyle.

Wholesale Corporate Revenue: $785 millionMarketing Style: Person-to-personCompensation Plan: Multi-level Products: Foods and nutritional products Markets: 12 Distributors: 1 million+ Employees: 450Headquarters: South Jordan, UtahYear Founded: 2005

18. Omnilife*

Sales: $750 million+Country: Mexico

Omnilife Manufactura S.A. de C.V. is owned by ultimate parent company Grupo Omnilife S.A. de C.V. The company has independent consultants in 23 markets in South America, North America, Central America, Asia and Europe.

Wholesale Corporate Revenue: $750 million+Marketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Nutritional supplements, weight-management and beauty products, beverages, cosmetics, fragrancesMarkets: 23 Distributors: 4.5 millionEmployees: 400Headquarters: Zapopan, MexicoYear Founded: 1992

19. PartyLite (Blyth Inc.)

Sales: $621.6 millionCountry: USA

Beginning with a single line of bayberry candles, PartyLite is, today, the world’s largest direct seller of candles and home-fragrance products. Blyth Inc. became the parent company in 1990. In select markets, consultants also offer Two Sisters Gourmet foods.

Wholesale Corporate Revenue: $621.6 millionMarketing Style: Party planCompensation Plan: Multi-levelProducts: Candles, candle warmers, flameless fragrance, home accents, personal-care products and food productsMarkets: 14Distributors: 64,000Employees: 1,250Headquarters: Plymouth, Mass.Year Founded: 1973Stock Symbol: BTH—NYSE

20. NOEVIR Co. Ltd.

Sales: $613.9 millionCountry: Japan

The Noevir Group consists of 13 companies, headed by Noevir Co. Ltd. in Japan. With five domestic—and eight international—subsidiaries, Noevir is developing a global business. The Noevir Group distributes its portfolio of brands through a variety of channels, including direct sales, retail and business to business.

Wholesale Corporate Revenue: $613.9 million Marketing Style: Person-to-person, retail and business-to-businessCompensation Plan: Not availableProducts: Skincare, body care, nutritional supplements and cosmeticsMarkets: 8

Distributors: Not availableEmployees: 1,085Headquarters: JapanYear Founded: 1964Stock Symbol: 4916/TYO SE

21. ACN


ACN is one of the pioneers in digital phone service. It also provides communications bundles with video phone, local and long distance phone service, Internet, wireless, satellite TV, and home security products.

Wholesale Corporate Revenue: $553 million Marketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Telecommunications services (including mobile and video phones), satellite TV and home securityMarkets: 20Distributors: Not available Employees: 1,100Headquarters: Concord, N.C. Year Founded: 1993

22. WIV Wein International AG

Sales: $535.4 millionCountry: Germany

WIV Wein is a direct seller of wine, providing at-home wine tastings for customers. The company has its own estates/cellars and forms partnerships with top-quality wineries. Its largest markets are Germany, France, Britain, Japan, the United States and Italy.

Wholesale Corporate Revenue: $535.4 millionMarketing Style: Direct selling and retailCompensation Plan: Not availableProducts: WinesMarkets: 23Distributors: 4,000Employees: 1,511Headquarters: Burg Layen, GermanyYear Founded: Approximately 1960

23. LG Household & Health Care*

Sales: $520 millionCountry: South Korea

LG H&H is an established leader in the Korean household goods and cosmetics industries. Products include Perioe, Elastine, Tech, OHUI, WHOO, ISA, KNOX and others. Its household good include oral-care products, skin- and hair-care products, laundry products, and paper products. LG H&H cosmetics products comprise foam cleansers, facial moisturizers, eye shadows, pressed powders, foundations, lipsticks, eye creams, essence, lotions and perfumes under the brand names of OHUI, LacVert, ISA KNOX and VONIN.

Wholesale Corporate Revenue: $520 millionMarketing Style: Not availableCompensation Plan: Not availableProducts: Cosmetics and household productsMarkets: 5Distributors: Not availableEmployees: 2,745Headquarters: Seoul, South KoreaYear Founded: 1947Stock Symbol: 051900—SEO

24. Pampered Chef Ltd.

Sales: $500 million+Country: USA

Pampered Chef sells more than 300 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was sold to Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.

Wholesale Corporate Revenue: $500 million+Marketing Style: Party planCompensation Plan: Multi-levelProducts: High-end tools for cooking and entertainingMarkets: 6Distributors: 60,000Employees: 800Headquarters: Addison, Ill.Year Founded: 1980Stock Symbol: BRK-A—NYSE

24. Shaklee Corp.


Founded in 1956, Shaklee manufactures its products and distributes them through its website and more than 750,000 representatives in North America and Asia. The company is known for its green products and social responsibility efforts.

Wholesale Corporate Revenue: $500 million+ Marketing Style: Person-to-person (also retail in Singapore)

Compensation Plan: Multi-levelProducts: Nutritional supplements, skin care, weight management, green cleanersMarkets: 8 Distributors: 1.25 million members and distributors Employees: 750Headquarters: Pleasanton, Calif.Year Founded: 1956

26. Yanbal International/Unique

Sales: $490 millionCountry: Peru

Yanbal International was founded in Peru and sells cosmetics, personal-care products, fragrances and jewelry through catalogs and its beauty consultants.

Wholesale Corporate Revenue: $490 million Marketing Style: Party planCompensation Plan: Single levelProducts: Personal-care products, cosmetics, jewelry and fragrancesMarkets: 8Distributors: Not availableEmployees: 3,000Headquarters: Lima, PeruYear Founded: 1967

27. Amore Pacific

Sales: $475.5 millionCountry: South Korea

Amore Pacific is an old favorite in South Korea, and its products can now be found on Sephora shelves in the United States. The company’s products use Asian botanicals and nanotechnology to deliver skincare and personal-care items.

Wholesale Corporate Revenue: $475.5 millionMarketing Style: Direct selling/retail storesCompensation Plan: Not availableProducts: Cosmetics, personal care, health products and teaMarkets: 3Distributors: Not availableEmployees: Not availableHeadquarters: Seoul, South KoreaYear Founded: 1945Stock Symbol: 090430 (Korea Stock Exchange)

28. Sunrider*


Sunrider International manufactures and sells high-quality herbal products. With more than 400 individual products, the company offers many options. It changed its business plan on March 1 to make prices more market-sensitive, income opportunities more accessible, and the overall compensation plan easier to understand.

Wholesale Corporate Revenue: $462 millionMarketing Style: Person-to-person and retailCompensation Plan: Multi-level Products: Food and nutritional products personal-care and household productsMarkets: 42Distributors: approximately 300,000Employees: approximately 420Headquarters: Torrance, Calif.Year Founded: 1982

29. Pre-Paid Legal Services Inc.


Pre-Paid Legal Services Inc. was one of the first companies in the United States organized solely to design, underwrite and market legal expense plans. The company currently provides legal services to more than 1.5 million members across the United States and Canada.

Wholesale Corporate Revenue: $458 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Legal consultation servicesMarkets: 2Distributors: 425,000 Employees: 813Headquarters: Ada, Okla.Year Founded: 1972Stock Symbol: PPD—NYSE

30. Tahitian Noni International Inc.


Tahitian Noni International (TNI) makes and markets juices, nutritional supplements, and skincare and hair-care products from Tahiti’s noni fruit. TNI was one of the pioneers in the superfruit beverage market.

Wholesale Corporate Revenue: $450 million

Marketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Noni-based drinks, supplements, skincare, hair care Markets: 30 Distributors: 500,000Employees: 1,200Headquarters: Provo, UtahYear Founded: 1994

31. USANA Health Sciences Inc.


USANA Health Sciences develops and manufactures high-quality nutritional supplements, healthy weight-management products and personal-care products, which are marketed by independent associates in 14 international markets.

Wholesale Corporate Revenue: $436.9 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Nutritional supplements, personal-care, energy and weight-management productsMarkets: 14 Distributors: 198,000 Employees: 971Headquarters: Salt Lake City, UtahYear Founded: 1992Stock Symbol: USNA—NASDAQ

32. Neways Inc.

Sales: $400 million Country: USA

Neways Inc. designs, makes and distributes approximately 300 personal-care items—including cosmetics and hair-care products, aromatherapy items and nutritional supplements. The emphasis is on safe and effective ingredients.

Wholesale Corporate Revenue: $400 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Nutritional, personal-care and household products Markets: 29 Distributors: 500,000 Employees: 1,000Headquarters: Springville, UtahYear Founded: 1992

33. Telecom Plus*

Sales: $395.5 millionCountry: UK

Operating as the Utility Warehouse Discount Club, Telecom Plus uses the collective power of its clients to negotiate deals with major suppliers. A customer attaches a “Smart Box” to the telephone wall socket, which reroutes calls through the cheapest supplier. The company also offers gas and electricity services.

Wholesale Corporate Revenue: $395.5 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Local and long distance, Internet-phone, broadband and mobile services, electricity and gasMarkets: 1Distributors: 27,000 Employees: 400Headquarters: London, UKYear Founded: 1998Stock Symbol: TEP.L—LONDON

34. KK ASSURAN

Sales: $375 millionCountry: Japan

Selling exclusively in Japan, KK ASSURAN’s products address skincare issues for the Japanese population. The company relies on traditional person-to-person contact for sales.

Wholesale Corporate Revenue: $375 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Skin careMarkets: 1Distributors: 500,000Employees: 410Headquarters: Fukuoka, Japan

35. Arbonne International Inc.*


Inspired by Swiss purity and beauty, Arbonne develops and distributes Swiss-formulated skincare products. It has grown to include a full line of personal-care products marketed in the United States, Canada, Australia and the United Kingdom.

Wholesale Corporate Revenue: $370 millionMarketing Style: Person-to-personCompensation Plan: Multi-level

Products: Aromatherapy, cosmetics, nutritional supplements and skincare productsMarkets: 4Distributors: 750,000Employees: 750Headquarters: Irvine, Calif.Year Founded: 1980

36. FORDAYS CO. LTD.*


FORDAYS sells nutritional products that focus on beneficial nucleic acids and scientific R&D and testing.

Wholesale Corporate Revenue: $344 millionMarketing Style: Person-to-personCompensation Plan: Not availableProducts: Nutritional Markets: 1Distributors: 210,000Employees: 195Headquarters: Tokyo, JapanYear Founded: 1999

37. Nature's Sunshine Products Inc.*


When Nature’s Sunshine began almost 35 years ago, it offered encapsulated herbs to customers. Today, the company’s product line includes a large selection of products.

Wholesale Corporate Revenue: $343 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Aromatherapy, cosmetics, nutritional supplements and skincare productsMarkets: 42Distributors: Approximately 600,000 Employees: 1,183Headquarters: Provo, UtahYear Founded: 1972Stock Symbol: NATR.OB—NASDAQ

38. Ambit Energy L.P.


Ambit Energy is a residential energy provider in the United States. It currently provides residential electricity

service in deregulated areas of Texas; electricity and natural gas service in New York markets; and natural gas service in Illinois.

Wholesale Corporate Revenue: $324 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Electricity and natural gasMarkets: 1 (USA)Distributors: 60,000 Employees: 188Headquarters: Dallas, TexasYear Founded: 2006

39. Aerus (formerly Electrolux)


Aerus products are marketed through in-home demonstrations and more than 500 sales centers in North America. Aerus is owned by an investment firm led by Joseph P. Urso, which also owns TriStar Enterprises and Vollara.

Wholesale Corporate Revenue: $300 million+Marketing Style: Multi-level, door to door and franchiseCompensation Plan: Single-level hybrid and multi-levelProducts: Vacuum cleaners, air purifiers, cleansers, allergy control products, nutritional supplements and electronic equipmentMarkets: 28 Distributors: 5,000Employees: 425Headquarters: Dallas, TexasYear Founded: 1924

40. DXNSales: $300 millionCountry: Malaysia

DXN sells dietary supplements, food and beverages, personal-care products, household products and a water treatment system to increase customers’ health.

Wholesale Corporate Revenue: $300 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Foods and beverages, dietary supplements and personal careMarkets: 35

Distributors: 4 millionEmployees: 1,100Headquarters: Kedah Darul Aman, MalaysiaYear Founded: 1993Stock Symbol: DXN (5074)—KLSE

41. ERINA Co. Inc.


ERINA has a long history that has led the company on different courses over the years. What started out as pantyhose sales has turned into a multimillion-dollar system for selling all-purpose detergent concentrate, nutritional supplements and cosmetics. Last year, ERINA released its first food item, the “Erina Kudasai” nutritional supplement.

Wholesale Corporate Revenue: $300 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Skin care, nutritional supplements and household itemsMarkets: 1Distributors: 500,000 Employees: 45Headquarters: Tokyo, JapanYear Founded: 1970

42. LR Health & Beauty Systems

Sales: $295.2 millionCountry: Germany

LR Health & Beauty Systems attributes its success to high-quality, effective products that are made in Germany. Also, company representatives say the sales system is easy to start and can make anyone successful.

Wholesale Corporate Revenue: $295.2 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Well-being and beauty products and supplements, jewelry and luxury itemsMarkets: 30Distributors: 300,000Employees: 800Headquarters: Nordrhein-Westfalen, GermanyYear Founded: 1985

43. KOYO-SHA


KOYO-SHA is part of the Goyang Company. Its products include cosmetics, bath products, nutritional supplements, medical devices, detergents and personal care. The company has manufacturing plants, hotel affiliation and more.

Wholesale Corporate Revenue: $291.9 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Nutritional supplements, cosmetics and personal-care productsMarkets: 1Distributors: 300,000Employees: 150Headquarters: Gife, JapanYear Founded: 1975

44. Mannatech Inc.


Mannatech Inc. sells wellness products. It distinguishes itself in the emerging glyconutrients market through the development of its flagship product, Ambrotose complex. The company holds more than 45 patents on Ambrotose in 30 countries.

Wholesale Corporate Revenue: $289.7 millionMarketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Dietary supplements, weight and fitness products and skincare solutionsMarkets: 16Distributors: 500,000+Employees: 540Headquarters: Coppell, TexasYear Founded: 1994Stock Symbol: MTEX—NASDAQ

45. Market America Inc.


Market America operates in the United States, Australia, Canada, Hong Kong and Taiwan. Using one-to-one marketing and the Internet, the company sells a wide variety of products. It acts as a product brokerage, identifying and partnering with manufacturers to meet customer needs and demands.

Wholesale Corporate Revenue: $284.5 millionMarketing Style: Person-to-personCompensation Plan: One-to-oneProducts: Personal-care, pet-care, auto-care and communications products, and nutritional supplements, cosmetics and electronicsMarkets: 5

Distributors: 180,000Employees: 550Headquarters: Greensboro, N.C.Year Founded: 1992

46. Naturally Plus Co. Ltd.


Naturally Plus is a Tokyo-based company selling health-related products. It focuses on increasing people’s “three healths” of mental health, economic health and social health. Products include Naturally Plus, Super Lutein, IZUMIO and others.

Wholesale Corporate Revenue: $275.7 million (Japan sales only)Marketing Style: Membership direct selling systemCompensation Plan: Multi-levelProducts: Nutritional productsMarkets: 5 Distributors: Not availableEmployees: 297Headquarters: Tokyo, JapanYear Founded: 1999

47. Tiens/Tianshi*

Sales: $275 million Country: China

In China, Tiens sells its products through some 100 branch offices and chain stores of affiliate Tianshi Engineering. Outside of China, it sells products through independent distributors through subsidiary Tianshi International and majority-owned Tiens Biotech Group USA Inc.

Wholesale Corporate Revenue: $275 millionMarketing Style: Person-to-person and retailCompensation Plan: Uni-level and breakawayProducts: Wellness products, dietary supplementsMarkets: 110Distributors: UnavailableEmployees: 2,827 Headquarters: Tianjin, ChinaYear Founded: 1990 Stock Symbol: TBV—AMEX

48. Eureka Forbes Ltd.*

Sales: $272 millionCountry: India

Eureka Forbes is a pioneer in purifiers and vacuum cleaners for the home. Part of the Shapoorji Pallonji Group, this company reaches customers in 131 cities and 398 towns in India, including through company-trained technicians, who visit over 20,000 Indian kitchens daily.

Wholesale Corporate Revenue: $272 millionMarketing Style: Person-to-PersonCompensation Plan: 60% Fixed/40% VariableProducts: Water purifiers, vacuum cleaners, security and industrial systemsMarkets: 30Distributors: 25,200Employees: 8,000Headquarters: Mumbai, IndiaYear Founded: 1982

49. XanGo, LLC


XanGo is known for its mangosteen-based beverages such as XanGo Juice but also sells Glimpse Skin Care, Eleviv supplement, Juni hair and body care, and meal packs. The relatively young company continues to expand and have year-over-year profits and growth.

Wholesale Corporate Revenue: $250 million+Marketing Style: Person-to-personCompensation Plan: Multi-levelProducts: Functional beverages, nutritional supplements and skincare productsMarkets: 34Distributors: 1.4 million Employees: 450 Headquarters: Lehi, UtahYear Founded: 2002

50. Isagenix International


Isagenix, a nutritional cleansing and replenishing company, has earned a spot on Inc. magazine’s list of fastest-growing companies in the United States for three straight years and has achieved more than $1 billion in cumulative sales.

Wholesale Corporate Revenue: $245 millionMarketing Style: Person-to-personCompensation Plan: Binary multi-levelProducts: Nutritional cleansing and replenishing products, skincare, anti-aging and weight-management products Markets: 8Distributors: 250,000

Employees: 275Headquarters: Chandler, Ariz.Year Founded: 2002

dxn ranked top 40 worldwide

Documents