dws15 - digital knowledge session - jimmy wales - wikipedia
TRANSCRIPT
IDate DigiWorld Summit
THE PEOPLE’S OPERATOR. CONFIDENTIAL
What I will talk about
• A bit about Wikipedia and where we are today
• A special detour to discuss China
• The next steps for Wikipedia - Mobile!
• Lessons learned and what that leads me to next…
• TPO.com - social network
Imagine a world in which
every single person on the
planet is given free access
to the Sum of all Human
knowledge
Imagine a world in which
every single person on the
planet is given free access
to the Sum of all Human
knowledge
What is Wikipedia?What is Wikipedia?
What is free access?What is free access?
What is “the sum” of all
human knowledge?
What is “the sum” of all
human knowledge?
MILLION ARTICLES
LANGUAGES
Key statsKey stats
8 languages have over 1,000,000
46 languages have at least 100,000
120 have at least 10,000
223 have at least 1,000
“Wekipedia” bread company
Tops per capita
• Some of the top languages in Wikipedia per capita:
• Icelandic, Estonian, Norwegian, Swedish, Finnish
• Why?
Global content comparisons
18Source: Bridgespan analysis of data found at http://wikistics.falsikon.de/ (pulled August 2009)
PRELIMINARY
MILLION UNIQUE
VISITORS
Here is what people know
True enough but
clouds the mind!
What most don’t know
Internet usage
• Let’s just look at one country, Nigeria
• 2000 - 0.1% of country online
• 2006 - 3.1%
• 2009 - 16.1%
• 2011 - 26.5%
Bandwidth
• January 02 - 72Mbit/s
• January 07 - 693Mbit/s
• End of 2012 - 12,000Mbit/s
New York
Lagos, Nigeria
What are people doing?
• Are they searching for prices
for crops?
• Are they reporting malaria
outbreaks?
• Maybe, but...
Top sites across
Africa• Google
• Wikipedia
• Local newspapers
What you need to
know• Ongoing march of technology is making real
and usable Internet access available to tens of
millions of peopleTODAY
What you need to
know• Think forward 20 years
• Massive connectivity
• To real Internet
• For hundreds of millions
• Who do not speak English or French
Wikipedia Zero
THE PEOPLE’S OPERATOR. CONFIDENTIAL 35
Lessons learned!
What are the lessons for growing a brand
quickly?
Interstate highways
• In 1919, it took 62 days for a convoy of Army
trucks to cross the US
• That slowly but steadily improved and then…
• Construction from 1956-1991 of the modern
Interstate system
McDonald’s
Uber
• Just as the interstate highway system gave rise to
second-order disruption and opportunity
• The ubiquity of smart phones is giving rise to new
disruption and opportunity
Uber
THE PEOPLE’S OPERATOR. CONFIDENTIAL
Amazon sees 20-35% of their sales from
books that traditional retailers do not carry
at all (some estimates up to 55%).
long tail
40
WORD OF MOUTH VIRAL PLATFORMS
76m Members
17m Pledges
CAUSE OF YOUR CHOICE
25%
SHARED PROFITS
THE PEOPLE’S OPERATOR. CONFIDENTIAL 43
BUILDING A VIRAL COMMUNITY
THE PEOPLE’S OPERATOR. CONFIDENTIAL 44
building THE communityMY
PERSONAL
PAGE
the cause page adding new posts
automatic social
sharingsocial sharing
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Thank you!