Case Study

Things Go Better with Coke’s Data Warehouse

About Company

• Coca-Cola, A successful bottling company insures-its vending machines are profitable.

• Reason is-Data warehouse and analytical software implemented by Teradata Corp.

• System developed in response to warehouse system developed by their rivals, Mikuni

Data warehouse Approach

Initial phase was developed in 20011. Collects historical as well as real time data.2. Transfer to headquarter via wireless connections.3. Provides detail product info• Time and Date of sale• When a product sells out• Whether someone was short changed• Whether machine mal functioningIn each case, alert is triggered and vending machine immediately reports it to data centre.

Pilot test by Coca-Cola in 2002• All vending machines put on wireless network

to gather real time point of sales (POS) data.• Outstanding Result 1. Accurate forecasted demand 2. Quick identification of problem 3. 10% increase in sales 4. Overtime and other cost decreased to 46%

Future Plan

• Planning to expand entire enterprise using an active data warehouse.

• Data warehouse solution will expand across corporate boundaries into the entire Coca-Cola Bottlers network. So that more than one million vending machines in Japan will be networked

• Leading to immense cost saving and higher revenue.