dustin w design deck 1
TRANSCRIPT
dustinwdesign
Dustin W Design (DWD) creates online and offline
experiences for brands and entertainment properties
through compelling storytelling and clean,
sophisticated design.
who we are
dustinwdesign
Paramount
Warner Bros. Interactive
Twentieth Century Fox International TV
NBC Universal
ABC Family
Fox Interactive (MySpace)
Regent Entertainment
our clients include:
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We are lean and mean and think quickly on our feet
Hands-on with creative and development
Rich and varied experience
Marketing know-how
Competitively priced
why dwd?
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Concepting & strategy
Integrated campaigns
Web design & development (HTML, Flash, CMS)
Animation
Motion graphics
Viral content & applications
Social media applications
Original video content
Rich media
capabilities
dustinwdesign
BFA, Graphic Design – University of Utah
MFA, Experimental Animation – Cal Arts
Thesis film was finalist in Student Academy Awards
Prior to DWD, worked as an animator for Nickelodeon, and
Paramount (“South Park: Bigger, Longer, and Uncut”)
Established Dustin W Design in 2000
Dustin WoehrmannCEO & CREATIVE DIRECTOR, DUSTIN W DESIGN, INC.
dustinwdesign
BFA, Fine Arts/minor Communications, UCLA
Started career as freelance journalist in US & Japan
15 years in corporate marketing roles
Marketing Director at Transamerica Insurance & Investments
Joined DWD 2006
Responsible for client services, strategic planning,
operations, project management and creative development
Leslie PollockV.P. CLIENT SERVICES & STRATEGIC PLANNING, DUSTIN W DESIGN, INC.
dustinwdesign
We use conscious design to weave visual stories
that inspire, delight and surprise. DWD’s mission
is to elevate “conscious design,” with a strong
sense of social responsibility and community.
why we do it
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Create smart design solutions
Tell a compelling story
Surprise ourselves and inspire others
Deliver value and results
Make conscious design a way of life
our vision is to always...
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Vibrant
Whimsical
Conscious
Provocateurs
Surprising
Playful
Pure
Inspired
our valueswe are...
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Most successful website for Vantage
Over 1 million unique visitors
Webby Honoree
Silver Award Winner of W3 Awards
Experiential website captures essence of story
case study: Into The Wild
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1.2 million page views in the month prior to opening
Organic use of atmospheric and intro video
Explore costumes using 3-D interactive tools
“Discover” section enriches back story
Movie score adapted to highlight characters
case study: The Duchess
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Interactive microsite for direct-to-DVD movie
Targeted to children 6-11 and their mothers
Activities throughout site reflect spirit of movie
Functions as a casual game
Goal of game = help Mr. Wilson find Xmas spirit
case study: Dennis the Menace Christmas
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Comedy feature film website with UGC & viral elements
“Faux” martial arts studio site with tongue-in-cheek humor
UGC - Student of the Week, Student Oath
Embeddable banners
Original content
case study: The Foot Fist Way
dustinwdesign
dustinwdesign
Comedy feature film website with UGC & viral elements
“Faux” martial arts studio site with tongue-in-cheek humor
UGC - Student of the Week, Student Oath
Embeddable banners
Original content
case study: The Foot Fist Way