durham...durham students’ union media pack 2017-2018 0191 334 1777 [email protected] if...

www.durhamsu.com

DURHAMSTUDENTS’UNIONMEDIAPACK

HELPING YOU CONNECTWITH OVER 20,000 STUDENTS

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CONTENTSWelcome to the Durham Students’ Union media pack. This pack outlines a range of opportunities for you to connect with more than 19,000 students at Durham University. Durham University is one of the leading universities in the country, and attracts high-achieving students from across the UK and overseas.

Durham students are a highly attractive audience, with the majority living away from home for the first time. They are making decisions now about the brands they will use and the organisations they want to work for in the future. Students’ spending power has continued to remain high throughout the recession and they are a market which is happy to try something new.

Durham Students’ Union is a charitable organisation, which means all income generated via media opportunities is used to improve our organisation to benefit our students.

This pack details a range of opportunities, but we are happy to discuss other packages beyond those listed, so please contact us with your requirements.

Term dates:Induction week: 2 Oct 2017 – 8 Oct 2017

Michaelmas term: 9 Oct 2017 - 15 Dec 2017

Epiphany term: 15 Jan 2018 - 16 Mar 2018

Easter term: 23 Apr 2018 - 22 Jun 2018

to the website per month

22,200VISITORS

7,996 FACEBOOKLIKESTWITTERFOLLOWERS3,674

20,219Students 26% Postgraduates

74% Undergraduates

54% Female 46% Male

2,448 Students at Queen’s Campus

Durham Students’ Union Media Pack 2017-2018 0191 334 1777 [email protected]

21% From outside the UK

www.durhamsu.com

UNION FAIRThe Union Fair is the perfect opportunity for you to come face-to-face with our students and showcase your brand.

• Tuesday 3, Wednesday 5 & Thursday 6 October 2017

• Attracts around 9000 new students over the three days

• Attended by a portion of our 3,000 postgraduate students, as well as returning students

• A limited number of commercial stalls available, at a range of price points

• Platinum stand holders are given a prime location on a raised platform area and will greet students first

• Gold stands are given a prime location on a raised platform area

• Silver stands are located on the main floor

• Outdoor spaces available for promo vans

Whether your aim is to raise brand awareness, capture data, give out freebies or build a relationship with our students, the Union Fair presents the perfect opportunity.

ADD-ON PACKAGESWe have a range of welcome week packages, exclusively for exhibitors at the Union Fair, to help you maximise this opportunity.

These bundles include built-in savings.

FRESHERS & PRE-ARRIVAL

Platinum package £1,550

Students’ Union guide full page advert, advert on welcome email, social media post, plasma screens advert (1 week).

Gold package £1,200

Students’ Union guide half page advert, advert on welcome email, social media post.

Silver package £800

Students’ Union guide half page advert, social media post.

Platinum £1,500 +VAT

Gold £1,200 +VAT

Silver £1,000 +VAT

Outdoor £1,500 +VAT

£2,250 +VAT £2,400 +VAT

£1,800 +VAT £2,000 +VAT

£1,500 +VAT £1,700 +VAT

£2,250 +VAT £2,400 +VAT

Durham Students’ Union Media Pack 2017-2018 0191 334 1777 [email protected] www.durhamsu.com

One day Two days Three days

PRE-ARRIVAL EMAILSTo help provide students with essential information about the Students’ Union, we will send a series of emails to more than 7,000 new students.

• Sent on a weekly basis from mid-August (results day)

• A minimum of four emails sent • You can include your advertising messages

within these

Want to send a dedicated email to our students? You can with a solus email to our growing database of more than 9,000 opted-in contacts.

Banner advert in one email £500

Banner advert in four emails £1,500

Solus e-mail during welcome period (18 August - 18 October 2015) £1,200

UNION GUIDEEvery year we produce a printed Union guide booklet.

• Essential need-to-know information about the Students’ Union

• Included in bed packs of every single fresher before they arrive

• Digital version distributed via email

Union guide advert: back cover full page £1,665

Union guide: full page £1,000

Union guide: half page £500

LEAFLET INSERTGet your promotional material directly into the hands of students.

• Included in bed packs of every single fresher before they arrive

• Packaged up with the popular wall planner and essential Union guide

Leaflet insert Freshers’ hall drops £1,000

WALL PLANNERSOur wall planners are always a hit with Durham students.

• Displayed year-round in bedrooms and communal areas

• Detail all the vital, need-to-know dates for the whole academic year

• Included in bed packs for all new students • Additional copies are distributed to

returning students • A total of 5,500 are given out to students

Wall planner sponsorship: includes a ‘sponsored by’ credit and a double-width advert

£1,110

Front (poster side) bottom right hand corner 85mm (w) x 85mm (h) £600

Reverse – general location on the leaflet side (guide) 85mm (w) x 85mm (h) £400


20,219 Durham University Students

FRESHERS’ BALLOur Freshers’ Ball is the must attend event the welcome period for all new students and you can have your brand associated with this popular event by sponsoring it.

• Headline acts included Jameela Jamil, Professor Green, Chris Stark and Pendulum in recent years

• Line-up for this year’s event is yet to be announced • 2,200 tickets are available for this event • Package includes your brand on all Ball marketing

material and a dedicated section on our website, with a link through to your own website

Freshers’ Ball sponsor £2,500

PALATINATE - FRESHERS’ WEEK EDITION

Our student paper, Palatinate, is written by students for students.

• Sent directly into halls of residence• Distributed in the Union and other key university locations• 4,000 copies printed each issue• Ten issues throughout the year• A specially produced freshers’ week edition (a shorter edition of twelve or sixteen pages) is distributed at the Union fair

Wednesday 5 October

Freshers’ edition: full page £1,500

Freshers’ edition: half page £700

Freshers’ edition: quarter page (inc online advert) £450

FRESHERS’ T-SHIRT SPONSORGet your brand on our staff and volunteer T-shirts which are worn throughout the Union Fair.

Freshers’ T-shirt sponsorship £400


if you want to talk through the packages we can offer, please give us a

call on 0191 334 1777

ONLINE OPTIONS

EMAILWant to send a dedicated email to our students? You can with a solus email.

• Growing database of more than 9,000 opted-in contacts

• Create your own dedicated message in HTML format

We also have a weekly President’s email which goes out to all Durham students during term time, in which you can include your message.

• Up to 50 words and a link • Restricted to one advertiser per issue• Sent to over 17,000 students

Solus email £1,000

President’s email: 50 words of text and a link £555

WEBSITE ADVERTISING

Our website is a social hub of need-to-know information for students.

• On average more than 22,600 visitors each month• A range of ways to advertise, from banner adverts,

to advertorial style article(s) on our website• Drive traffic to your own website• Measure the effectiveness of your

marketing campaigns

Banner advert 728 x 90 £400 Per month

Banner advert 728 x 90 £800 Per term

Banner advert 728 x 90

£2,000 Per year

Advert in central scrolling ad banner 296 x 296 £250 Per month

Large advert in central scrolling ad banner 592 x 296 £450 Per month

Article – up to 350 words with link and one image £250

Top story for a minimum of one day

Events calendar (restrictions may apply) £100 Per week

YEAR ROUND MEDIA


22,196visitors to the website

per month

SOCIAL MEDIAOur Facebook and Twitter pages are continuing to grow. Please note social media posts are restricted to certain activities. They can be used to promote onsite activity, competitions, and certain content marketing pieces; this improves engagement.

Facebook (up to 50 words) £120 1 post

Twitter (140 characters) £75 1 post

Instaadverts £100 1 post

Snapchat filter £75 1 Day

Post boosted for 1 week FB £35 TW £40

FACE-TO-FACEFLYERINGGet your messages or freebies directly into the hands of students.

• Union staff available to distribute your products• Located outside of the Union building

Student staff (provided by the Union) £500 1 Day

Self-staffed £300 1 Day

ON-SITE STALLWant to come face-to-face with students, outside of the welcome period? You can book a stall year round.

• Raise brand awareness• Capture data• Give out freebies • Build a relationship with our students

3m x 3m indoor £600 1 day

3m x 3m outdoor £600 1 day

DISPLAY ADVERTISINGPLASMA SCREENS Located throughout the Students’ Union building, digital posters are an ideal way to capture students’ attention.

Screens throughout Union including bar and café £400 1 month

Screens throughout Union including bar and café £800 Per term

Screens throughout Union including bar and café £2,000 Academic

year


7,996 FACEBOOKLIKES

TWITTERFOLLOWERS3,674

TABLE TOP AND FLOOR STICKER ADVERTISINGTable top advertising and floor stickers in the Riverside Cafe are an ideal place to advertise to our students. We also offer an option of floor stickers to really stand-out from the crowd.

Table top posters £35 Per Week

Floor Stickers £30 Per Week

POSTERSOur poster sites are located throughout the Union building.

• A range of size options available• Book multiple frames for greater exposure• We can also accommodate floor stickers and

other print media; please contact us with your requirements

A3 £50 Per month

A2 £80 Per month

1500 x 1000mm £250 Per month

PVC BANNERWant to quickly raise brand awareness? A PVC banner can help you achieve this.

• Located outside the Union in high footfall areas

PVC banner displayed outside the Union (guide size 8ft x 2ft, but please contact us to discuss specific requirements)

£150 1 week

PVC banner displayed outside the Union (guide size 8ft x 2ft, but please contact us to discuss specific requirements)

£330 1 month

REVISION PLANNERDuring Epiphany term we produce a revision wall planner which has proven extremely popular.

• Distributed to 3,000 students• Displayed in bedrooms and communal areas

Revision planner sponsorship: includes a ‘sponsored by’ credit and a double-width advert

£600

Front (poster side) bottom right hand corner 85mm (w) x 85mm (h) £250

Reverse – general location on the leaflet side (guide) 85mm (w) x 85mm (h) £150


STUDENT MEDIA

PALATINATEOur student paper, Palatinate, is written by students for students.

• Sent directly into halls of residence• Distributed in the Union and other key

University locations• 4,000 copies printed each issue• Ten issues throughout the year• 20 pages plus Indigo pull-out (16 pages)

Full page 265mm (w) 332mm (h) £990

Half page 265mm (w) 166mm (h) £550

Quarter page 132mm (w) 166mm (h) £300

PURPLE RADIO

Purple Radio are Durham University’s official student radio station. They have 62,000 listeners per term on average, 2,700 Facebook likes and over 2,000 Twitter followers.

Standard Advertising Package (30 second advert played 8 times daily, homepage website advert 225x225 pixels, 1 social media post per week)

£300 per 4 weeks£550 per

term

Newsfeed Exclusive Sponsor (Name and logo added to show title e.g. “Newsfeed with...” plus all bulletins 8 times daily, 30 second ad played during the Newsfeed show, events/services discussed on air by DJ)

£600a term

Live Event Coverage Exclusive Sponsor (Includes 2 weeks of Standard Advertising Package, plus presence at the event and stabs throughout)

£500a term

Social media/web package£200 per 4 weeks£380 per

term


40,000copies printed per year

62,000listeners per term

SPONSORSHIP OPPORTUNITIES

We have a range of sponsorship opportunities available throughout the year.

Contact us to find out more information, and to discuss the various packages available.

GRADS.CO.UK

PLANNING AND PRODUCING MEDIA MATERIALSGrads offer the facility to plan, negotiate and produce campus based media such as Posters, Six sheets, Digital Screens, Wide Format Banners and Social Media posts.

With in-house production facilities and close ties to the majority of UK universities, Grads have the ability and experience to design and execute your University Media Portfolio.

To discuss a project you can contact them on [email protected], or call them on 0333 456 4414.

Adverticals

Table Vinyls

Floor Stickers

Stair Vinyls

Wide Format Banners


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BOOKING FORM

GENERAL The terms in this section shall apply to all bookings for marketing activities in Durham Students’ Union. Additional terms – noted below – apply to activities during the period relating to the student enrolment period and induction week (“the welcome period”).

1. The booking form must be completed in full before a booking can be accepted.

2. Full payment for all marketing activity must be paid in full no later than one month prior to the activity taking place. All bookings made after this date must be paid for in full at the time of booking. Failure to make payment will result in your booking being cancelled without further notice and Durham Students’ Union shall in no way be liable for any costs incurred resulting from the cancellation.

3. All exhibitors carrying out an activity under these terms and conditions agree to indemnify Durham Students’ Union and its employees, officers and agents against all costs, claims and liabilities sustained by any persons or to any property as a result of the actions of the exhibitor.

4. Durham Students’ Union operates a strict no smoking policy in all its buildings and venues.

5. Food samples may not be given out without prior consent. Exhibitors will be required to provide evidence that appropriate product insurance is in place.

6. All advert specifications for marketing activity will be provided following booking, with copy deadlines. The copy deadlines and specifications must be adhered to or you risk your booking being cancelled without prior notice or recompense.

7. All on-site marketing activity – including flyering – must strictly be contained on Durham Students’ Union property and must not spread beyond this onto public or other university property, unless otherwise agreed in advance and confirmed in writing.

8. All material submitted must comply with Durham Students’ Union policy at time of publication. Durham Students’ Union reserves the right, at its absolute discretion, to refuse material deemed to be inappropriate.

9. Durham Students’ Union does not hold

responsibility for any of advertising media should it be stolen or vandalised whilst on display within the Union.

10. Corrections, changes and amendments must always be confirmed in writing by Durham Students’ Union.

11. Any company that collects data whilst promoting at Durham Students’ Union must be compliant under the Data Protection Act 1998. In addition, any exhibitor collecting personal data must ensure that the student supplying the data is fully aware of the purposes for which the data is being granted.

12. In the event that Durham Students’ Union shall cancel all or any part of a publication, or be unable to perform their obligation under this agreement, the liability of Durham Students’ Union shall be limited to those payments made by the exhibitor to Durham Students’ Union under this agreement.

13. Alcohol and drinks offers should not be promoted in any advertising materials.

14. Imagery that is deemed sexist or explicit in advertising may be refused.

UNION FAIR 1. Full payment for all welcome period marketing activity must be paid in full no later than 2 September 2017 or one month prior to the activity taking place (whichever is sooner). All bookings made after this date must be paid for in full at the time of booking. Failure to make payment will result in your booking being cancelled without further notice and Durham Students’ Union shall in no way be liable for any costs incurred resulting from the cancelation.

2. All welcome period activity cancelled between the dates Wednesday 2 September 2017 to Wednesday 30 September 2017 will be charged at 50% of total amount payable. Welcome period marketing activity cancelled after Wednesday 30 September 2017 will be charged the full amount payable.

3. All Platinum Stall packages are positioned in a prime location in a raised area. Prices include a 2m x 1.2m space, with a table and up to two chairs (if required). Free wifi is available and a power source can be requested in advance. This will be adequate to supply a laptop or similar.

4. All Gold Stalls are positioned in a raised area. Prices include a 2m x 1.2m space, with a table and up to two chairs (if required). Free wifi is available and a power source can be requested in advance. This will be adequate to supply a laptop or similar.

5. All Silver Stall packages are positioned in a sunken ‘well’ area within the centre of the room. Prices include a 2m x 1m space, with a table and up to two chairs (if required). Free wifi is available and a power source can be requested in advance. This will be adequate to supply a laptop or similar.

6. Exhibitors must keep their stalls, displays and activities within the space allocated to their stall.

7. Exhibitors must not stick anything to walls or windows.

8. Stalls are non-transferable. The content of a stall must not be substantially different to that indicated by the name of the stall on the original booking form.

9. If required, a trader’s licence must be purchased if exhibitors wish to sell from their stall space.

10. All goods and services must comply with the Trade Descriptions Act 1968. Any goods and services that do not comply will be reported to the relevant authorities.

11. Exhibitors and their stall are only permitted to flyer/conduct marketing activity in their designated stall space unless otherwise agreed in writing.

12. Exhibitors and their stall/representatives attending the Union Fair will at all times behave in a responsible manner whilst on the University campus, and not inconvenience in any way either the organisers of the Union Fair or other exhibitors. Failure to do so may result in removal from part or all of your Union Fair marketing activity without prior notice or recompense.

13. Exhibitors and their staff/representatives must conform to the accepted safety standards of the day. All equipment must conform to the relevant legislation and standards.

14. All exhibitors are responsible for completing their own risk assessment for their planned activity at the Union Fair.

15. Exhibitors are required to provide information on all displays involving moving equipment before Durham Students’ Union will accept your

booking. Failure to provide such information may result in the non-use of such equipment for the duration of the Union Fair.

16. Any displays involving moving equipment must not at any time be left unsupervised.

17. All off-loading and loading will be carried out by the exhibitor and not by staff of Durham Students’ Union.

18. Exhibitors will be given access to the campus to off-load exhibits, once this has been done you must remove your vehicle to one of the public car parks. Car parking costs will not be refunded.

19. Gangways, stairways, fire exits and passage-ways in the Union Fair must be kept clear of any obstructions.

20. All electrical fittings, wiring and appliances must be constructed and maintained in safe condition. Particular attention must be paid to temporary wiring and the need not to overload electrical sockets. All exhibitors’ electrical equipment must have appropriate PAT testing certification.

21. The use of compressed gas cylinders (e.g. CO2 or LPG) or other explosive or highly flammable substances is not permitted.

22. Loose packaging must be removed once exhibition stands have been assembled. The packaging must be deposited in the designated area notified on the day. Exhibitors must recycle where possible.

23. Exhibitors should ensure that all exhibition materials such as fabric panels and exhibition stands are manufactured from fire retardant materials or have been treated so as to provide a fire retardant surface finish.

24. Durham Students’ Union operates a strict no smoking policy in all its buildings and venues.

25. By participating in the Union Fair, each exhibitor agrees to indemnify Durham Students’ Union and its employees, officers and agents against all costs, claims and liabilities sustained by any persons or to any property as a result of the actions of the exhibitor.

26. Durham Students’ Union cannot accept advance deliveries of items for Union Fair exhibitors.

27. The playing of music or use of amplified sound equipment of any kind is not permitted.

28. The distribution of alcohol is not permitted.

29. The distribution or use of stickers is not permitted.

30. Exhibitors are required to abide by the provisions of Data Protection Act 1998. In addition, any exhibitor collecting personal data must ensure that the student supplying the data is fully aware of the purposes for which the data is being granted.

31. Exhibitors exhibit entirely at their own risk. Durham Students’ Union will not accept responsibility for any losses or damage to persons or property which may occur. Insurance against such contingencies is recommended.

32. Exhibition organisers are responsible for ensuring that all delegates/exhibitors are clearly briefed and understand both the codes of practice and the fire evacuation procedures document. A copy of the appropriate fire evacuation procedures will be issued to each exhibitor as part of their registration pack.

33. Failure to comply with any part or parts of these terms and conditions of booking will result in the removal of permission to exhibit. Durham Students’ Union will not refund any payments under these circumstances.

34. Food samples may not be given out without prior consent. Exhibitors will be required to provide evidence that appropriate product insurance is in place.

35. A rest area will be provided for stall holders, with food and refreshments provided in this space.

36. All advert specifications for other marketing activity will be provided following booking, with copy deadlines. The copy deadlines and specifications must be adhered to or you risk your booking being cancelled without prior notice or recompense.


TERMS & CONDITIONS

durham...durham students’ union media pack 2017-2018 0191 334 1777 [email protected] if...

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