Duncan PESCODPermanent Secretary for Commerce and Economic Development (Communications and Technology)

The architecture of Creativity

The architecture of Creativity

“Architecture starts when you carefully put two bricks together. There it begins.”

“The loftiest towers are built up from the ground.”

In creating, the only hard thing is to begin: a grass blade’s no easier to make than an oak.

Ludwig Mies van der Rohe (1886 – 1969)

Chinese proverb

James Russell Lowell (1819 – 1891)

The architecture of Creativity

A good foundation 32 000 creative industry-related

establishments Engaging some 170 000 practitioners Contribute over $60 billion added value

annually to HK’s GDP (approx. 4% of our GDP)

Design

The Octopus More than

19 million issued Being modeled by

Holland and Dubai

Voted by the UK Design Councilas 1 of 13 stepsto a better world

CreateHK

CreateHK – 1 June 2009

CreateSmart Initiative - $300 million

Recruit Head, CreateHK

Tasks

Group resources scattered among departments

cut red tape Work together

with industries One-stop service

A Multi-pronged approach

Nurturing a pool of Creative Talent

Facilitating development of creative start-ups

Local market

Overseas promotions

Creative clusters

Creative clusters

Events

“Maybe we can show government how to operate better as a result of better architecture.”

Frank Lloyd Wright (1867 – 1959)

Door always open

Thank you!