DULCE AYALA

PORTFOLIO

/ / / COOKBOOK

ITALIAN CUISINE COOKBOOK DESIGNED TO HAVE CLEAR INFORMATION AND A STRONG VISU-AL LANGUAGE, WHICH COME ACROSS BY USING ONLY TYPOGRAPHIC ELEMENTS.

/// COOKING BOOK

/ / / ABSTRACT POSTCARDS

A SERIES OF POSTCARDS THAT COMBINE DESIGN & ART DIRECTION. THE ABSTRACT IMAGERY AND VIBRANT COLOURS MAKE THESE POSTCARDS PERFECT FOR ANY SITUATION, FROM GREETING CARDS TO LOVE CARDS.

/// POSTCARDS

/ / / MAGAZINE COVERS

MAGAZINE COVERS DESIGNED FOR DIFFERENT AUDIENCES. EACH COVER EXPLORES A DIFFER-ENT CONCEPT AND DESIGN STYLE.

MAXIMUM ROCK’N’ROLL MAGAZINE TRIES TO EX-PLORE THE CONCEPT OF ROCK MUSIC BY USING A NON-CONVENTIONAL DESIGN STYLE.

FILTER MAGAZINE TRIES TO EXPLORE THE CON-CEPT OF INDIE MUSIC BY USING A HIGH STYLE AND CLEAN CUT DESIGN STYLE.

SHINDIG! MAGAZINE TRIES TO EXPLORE THE CON-CEPT OF PSYCHEDELIC MUSIC BY USING AN ART-BASED DESIGN STYLE.

/// MAGAZINE COVERS

/ / / SMILE CAMPAIGN

AN EXPLORATION OF LAUGHTER AND ITS THER-APEUTIC PROPERTIES. THIS CAMPAIGN IS A PER-SONAL RESPONSE TO THE HIGHLY STRESSED DESIGN COMMUNITY HERE IN EMILY CARR. I WANTED TO MAKE SOMETHING SIMPLE THAT WOULD LET PEOPLE HAVE A SMALL MOMENT OF JOY AND RELAXATION.

/// SMILE CAMPAIGN

/// SMILE CAMPAIGN

/ / / FAITH IS NOT ENOUGH \\ \CAMPAIGN FOR PFD USE

AFTER RESEARCHING DIFFERENT SOCIAL MARKETING STRATEGIES AND EXPLORING THE EFFECTIVENESS OF MASS MEDIA, WE DE-CIDED TO GENERATE A SHORT AND HUMOUR-OUS VIDEO THAT PORTRAYS THE IDEA OF “NO MATTER HOW INVINCIBLE YOU ARE, YOU NEED TO WEAR A LIFE JACKET.” WE ACHIEVED THIS BY USING AN ICONIC AND KNOWN IDOL, WHO CAN BE EASILY RECOGNIZED.

IN COLLABORATION WITH EMILY CARR STU-DENTS, NAYELI JIMENEZ AND DEVOND HIND.

/// VIDEO

/// VIDEO

/ / / HOW IMAGES THINK \\ \INTERACTIVE EBOOK

THE EBOOK “HOW IMAGES THINK” WRITTEN BY RON BURNETTE IS A TOTAL NEW READING EXPERIENCE THAT CHANGES THE WAY WE PER-CEIVE BOOKS AND EBOOKS.

IN COLLABORATION WITH EMILY CARR STU-DENTS, RENEE SHEN AND KARSTON SMITH.

A happy person, makes a happy designer!