MASSKARA 2012Friday, October 19 2012

Dugout, Bacolod

A group of dedicated thrill-seekers driven by our passion for music, wanting to take the industry up a notch. We are equipped with brilliant visions of a breakthrough future for our country’s music industry.

The Trance ‘Til Dawn Family is a group of young, loyal enthusiasts of Electronic Dance Music from Manila, Philippines with a passion to Dance. We are promoting a healthy family of honorable clubbers and ravers. We serve as an advocate of Peace, Love, Unity and Respect. Music is our weapon against ignorance. Everyday is a celebration of passion and unorthodox friendship!

OBJECTIVES

• Generate hype for both locals and tourists alike for the celebration of MASSKARA 2012

• Deepen the audience’s understanding and appreciation for Electronic Dance Music

• Present both Paradis MNL and Trance ‘Til Dawn to be effective communicators through music by extending its range of followers outside the Metro

• Awareness for all event sponsors both by the help of media partners (viral communications) and on-ground exposure

TARGET AUDIENCE

• 18 years old and above

• Male/female

• Local residents of Bacolod, and tourists coming from various places across the country and the world

• People who are connected; movers and shakers of the present generation

• Music enthusiasts

THE VENUE

MOOD BOARD

LOOK & FEEL

TALENTS

Stage 1 – Al Fresco

Team Deep Sphere 2.0 Local Bacolod students/DJs –

MIGUEL RUBIN, JADD GONZALEZ and LUIGI COO.

TDS 2.0 is driven by the vision of continuing the pursuit of integrating pure house music with a little techno (Electronic Dance Music) into the overall culture of Bacolod City and beyond.

Extension of the original Team Deep Sphere team with members including Lexi Locsin, Anthony Logarta, Chris Yanson and Luis Ynayan.We are the next generation DJs.

Highlight Performances

Gypsy (December 2011)Bacolaodiat Festival at Mushu (January 2012)

Mushu (February 2012)University of St. La Salle-Bacolod University Week

(2012) La Consolacion College-Bacolod Graduation Ball

(2011 and 2012)

Rex Tenio

Work:- Former Resident DJ of North Bacolod- Former Resident DJ of Breizh Bacolod- Resident DJ of Dugout Bacolod

Venues played at/currently headlining:(Bacolod) North, Breizh, Sibeeria, Dugout; (Manila) Guilly’s Island Tomas Morato

Highlights:- Pioneer DJ Battle First Runner-Up

Mia AyesaDJ Miaow

Genre: Hip-hop, Mash-up, RnB and DanceA 25-year old runway model with a statuesque figure adored by a lot who realized that spinning tracks was for her. She happen to love the art of DJ-ing because of how the crowd feeds off her energy.

Sanya SmithDJ SaNinja

Genre: Mash-up, Rock and DanceA 26-year old FilAm runway/commercial model, former MYX VJ and radio DJ, event host, and rock advocate. Destined for musical greatness since birth simply because she is the daughter of the local rock living legend, Pepe Smith.

Arthur Murray NashAssh Kiefer

TALENTS

Stage 2 – Main Room

Lexi LocsinWork:

- Head DJ of Paradis MNL- Production Director/DJ of Trance ‘Til Dawn- Looper Beat Academy- Host/Head Promoter of Scarlet Wednesdays at 7th HIGH- Bigfish Manila

Venues played at/currently headlining:Cuisine, 360 Bar, Opium Underground, Paraiso Bar and Grill Boracay, Limbo, Opus, Kyss, 7th HIGH; (current) Time in Manila

Highlights:- Afterdark presents Trance ‘Til Dawn featuring David Jacob of NBK at Time in Manila - GSM Blue Mix Master Runner-up at Paraiso Bar and Grill, Boracay- Head DJ of The Delirious Mouvement (2011)- Head DJ of Paradis MNL (2012)

Nampu KawamotoWork:

- Looper Beat Academy- Paradis MNL- Trance ‘Til Dawn- Scarlet Wednesdays at 7th HIGH

Venues played at/currently headlining:Fuze, Bond, The Reserve, Dillinger’s, Harvest Bar, Kyss, Guilly’s, Blue Onion, Opium Underground, Fiamma, The Establishment, Limbo, Palladium, Opus; (current) 7th HIGH, Time in Manila

Highlights:- GSM Blue Mix Master Finalist at Paraiso Bar and Grill, Boracay- UP Travel Society: Bottom’s Up at Decagon, Silver City- Chalk Magazine Fashion Rocks at Ronac Art Center- UP Psychsoc Ad Hoc: Blitzkreig at Ariato

Ornusa CadnessDJ FLEX

Genre: Electro, Dance and Mash-upA 28-year old half-Thai, half-Kiwi fashion model, brand endorser and perennial cover girl who, after all the success, also became a serious DJ. Little did we all know, she also is a serious painter and an animal rights activist.

Camille ValdeabellaCammy V

Work:- Trance ‘Til Dawn- Time in Manila- Jive Crew- Looper Beat Academy

Venues played at/currently headlining:- Dillinger’s, Chrome, Bond, Palladium, Prive, (current) Republiq, Distillery, Opus, Time in Manila

Highlights:- Darren Emerson at Time in Manila- Rave at Republiq by Driven Manila with the support of Trance ‘Til Dawn at Republiq, Resorts World - Michael Woods at Prive Luxury Club, Bonifacio Global City - 8th Annual Sunrise 2012 at Resorts World

John Philip CalderonJohn Odin

Work:- Head DJ at Trance ‘Til Dawn

Venues played at/currently headlining:Opium Underground, Bond, 7th HIGH, Palladium, Society Lounge, Izumi, Republiq, Prive; (current) The Vaulth, Alphonse Bistro, Time in Manila

Highlights:- Rave at Republiq by Driven Manila with the support of Trance ‘Til Dawn at Republiq, Resorts World- Michael Woods at Prive Luxury Club, Bonifacio Global City- Trance ‘Til Dawn at Time in Manila event such as Afterdark presents Trance ‘Til Dawn, Transit and currently, United Under Dance

TALENTS

SPECIAL GUEST PERFORMANCE

The Zombettes

Models, endorsers and perrenial cover girls turned DJs – SANYA SMITH, ORNUSA CADNESS and MIA AYESA.These girls have emerged as the leading female DJ group in Manila and other key cities in the Philippines.

Highlight PerformancesTeam Manila Men’s Fashion Show (August 2010)

Lomography Worldwide Anniversary (October 2010)

UNO Magazine Party (2010)

B-Side 2nd Anniversary Party (October 2010)

Manila Design Week (2010)

Hennessy Bar Tour (2011)

Swarovski (November 2011)

BEATS by Dr. Dre at Republiq (November 2011)

ROGUE Magazine, Black Tie Brawl (November 2011)

FROSTITE at Iloilo (December 2011)

TELEPERFORMANCE Christmas Party (December 2011)

SOFITEL New Year’s Eve (December 2011)

HYUNDAI Car Launch (January 2012)

GLOBE TATOO Marketing Event (January 2012)

EVENT HYPE & PROMOTION

• Media maximization – utilize various tools of media from above the line materials down to viral advertisements to ensure wide reach in communication

• Employ various social media instruments in promoting the event

• Videos– Event Video Teaser– After-Event Video

• Photos– Teaser Posters– Event Posters

All promotional materials to follow.

PROMOTIONAL MATERIALS

PRE-EVENT HYPE

PRE-MASSKARA EVENT• Date: TBA• Venue: KYSS, Makati• Theme: Blacklight Masquerade• Talents:

– Lexi Locsin– Nampu Kawamoto– Dan Torres

THANK YOU