SPRING 2013REALLY

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SPECIAL REPORT

AFFORDABLE FASHION RETAILERS COMING TO DUFFERIN MALL

2 EXCITINGNEW

EXCLUSIVE: REALLY RUNWAY HITS THE

STREETS OF LIBERTY VILLAGEDUFFERIN MALL

An Insider’s Guide to Dufferin Mall

STYLES WE LOVE! STYLE CHATTER! STYLE SCOUT!

MEET DUFFERIN MALLDufferin Mall draws shoppers from some of the trendiest areas of Toronto. These fashionistas-on-a-budget are always looking for the latest styles for the best value. Dufferin Mall is a great source for affordable fashion for the style savvy shopper.

Since its $11million renovation in 2009, Dufferin Mall has become the destination for affordable fashion. At 567,000 sq. ft. Dufferin Mall is located in Toronto’s vibrant west end, just steps from public transit. Anchored by Winners, Walmart, No Frills, Toys R Us, and H&M, Dufferin Mall features over 130 retail shops and services and boasts 10 million shoppers annually. Dufferin Mall’s youthful and diverse primary market is seeing an influx of young, urban professionals into the neighbourhood. A combination

of new, world-class retailers and an increasingly young and affluent primary market mean Dufferin Mall is well-positioned for a prosperous future as the dominant centre in Toronto’s west end.

With its dedicated focus on affordable fashion, Dufferin Mall has launched a number of programs that deliver even more to its style conscious consumer, including Styles We LOVE, Style Chatter live chat, Style Scout and Pinterest.

In Fall 2013 Dufferin Mall will be welcoming exciting new retailers to its mix including Marshalls and Dynamite. There are a lot of plans underway for the near future that will even further enhance and improve the customer experience at Dufferin Mall.

DUFFERIN MALLTHE MOSTAFFORDABLEFASHION INTHE MOSTCONVENIENTLOCATION

IN GOOD COMPANYOVER 130 STORES & SERVICES!

RETAILERS AT-A-GLANCE

Dufferin Mall, located in downtown Toronto, has been hard at work on its image. Using the cheeky tagline “REALLY”, the mall’s advertising campaign confronts skeptics with the message that gorgeous affordable fashion is available at Dufferin Mall - REALLY.

The Centre has been building on this repositioning with the help of classic fashion photography and key social media programs such as Styles We LOVE, Style Chatter and Style Scout.

Observing a changing demographic in South West Toronto as a perfect opportunity to speak with a customer who may have never considered it before, Dufferin Mall is delivering on its brand promise of surprise with a targeted event, featuring a chic group of models who will turn the sidewalks of Liberty Village into their very own catwalk.

streets of Liberty Village withDufferin Mall takes to the

Friendly and fashionable, Dufferin Mall’s Really Runway models are style ambassadors, dressed entirely in clothes and accessories available at the mall -- to demonstrate to their neighbours in Liberty Village and King West that Dufferin Mall has everything a stylish, value conscious shopper could ever want. Really.

To kick off the event, key fashion media were invited to a special soiree on Thursday May 2nd where they got a sneak peek at the styles being featured.

Introducing

May 2 – 3, 2013

The madness! #DufferinMall #DMReallyRunway #fashion

Wardrobe + Styling! #DufferinMall #DMReallyRunway

Le Chateau: Power Suit

H&M: Shorts Suit

Le Chateau: Stripe Knit Boat Neck Dress

Aldo Shoes: Muhayya Wedge

H&M: Jungle Print Pants

Jungle FeverJungle prints, so evocative of nature at its wildest, is a trend that continues to stand the test of time. This season, look for jungle prints on pants, dresses, tunics and even shoes, to deliver maximum, uninhibited cool.

Shorts SuitA study in contradictions, the shorts suit is chic enough for the office but still playful enough for a night on the town. Inspired by menswear, this season’s shorts suits combine just the right amount of sharp tailoring and flirty femininity.

Bold StripesThis spring’s big, bold stripes can look nautical when done in navy and just plain cool when worn head-to-toe. This trend has been seen on all the runways of Europe and is expected to be around for seasons – even years – to come.

Sporty ChicSleek, minimal and luxurious, sportswear as a fashion trend shows no sign of slowing down. For spring 2013 look for bold shapes, futuristic fabrics and athletic styles.

The Power SuitIt’s never gone away, but the power suit has fresh appeal this spring thanks to some sharp tailoring and monochromatic styling. Keeping all accessories in the same world adds a new level of chic to an already powerful fashion statement.

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Costa Blanca: Dress

Bluenotes: Girls Crop Denim Bustier

Le Chateau: Geo Print Tunic

Mod MadnessAustin Powers would approve. One of this spring’s biggest runway trends is an ode to the Mod 60s with bold, graphic patterns, retro shapes and micro-mini lengths..

Black & WhiteOne of this spring’s biggest trends is all about the cool contrast of black and white. Designers across the board favoured its simplicity and effortless chic. Just add to your existing pieces and work the black and white look all year round.

Crop TopLast year’s crop top still has a place in this spring’s wardrobe. Bra tops, ruffled bandeaus and corsets, were all over the runways of New York and Paris. When paired with high-waisted trousers, they are very reminiscent of the 1990s and look especially fresh paired with skirts in similar fabrics and colours.

Blooming BeautiesFlorals are still packing a fashion punch this season with designers falling in love with floral suits, pants and dresses. The best florals make a powerful colour statement, moving away from pastels and often anchored by black.

Neon BrightsGrab your sunglasses, this spring’s neon brights take colour to a whole new level. Hot, day-glow shades can be found on dresses, separates, accessories, you name it, proving this trend isn’t going anywhere.

Ardene: Floral Tunic with Lace Back

Aeropostale: Lola Neon Jegging

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TOP 10 DUFFERIN MALLMUST HAVES!

H&M | Aldo | Gap Factory Store | Winners and more |

Primaris is Canada’s leading enclosed shopping centre manager, operating 26

properties that are dominant in their trade areas. Each property meets the

unique needs of its local customers and the particular specifications of that community. Primaris boasts a

high occupancy rate and consistently remerchandises its centres to ensure that new and exciting brands are always being

introduced to its communities

PRIMARIS

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