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auditoriumDarkened

audienceCaptive

Cinemaunrivalled advertising impactMedia Rates 2020

turns audiences into customers

Cinema

Dubai Screen Seats AED

ArabianCenter 1 156 13,000 2 176 15,500 3 176 15,500 4 159 13,000 5 121 11,000 6 98 9,000 7 122 11,000 8 98 9,000 Follow an English Blockbuster 17,500

Follow an English Movie 14,000 Follow an Asian/Arabic Movie 10,000

Sharjah Screen Seats AED

Zero6Mall IMAX+ST1 366+32 20,000 2 249 11,000 3+ST2 277+32 18,000 4 121 5,500 5 108 5,000 6 108 5,000 Follow an English Blockbuster 25,000


30-SecondFourWeeklyFilmAdvertisingRates

Rates not inclusive of taxes.

Durations

07 Sec 75% discount 15 Sec 40% discount45 Sec 30% loading 60 Sec 40% loading75 Sec 75% loading 90 Sec 100% loading

Rates for other time lengths are available on request

Rates for ‘Follow a Movie’ is for the entire period the selected movie is playing

An additional 25% loading applicable on ‘Follow a Movie’ rates for English

Blockbuster movies

MaterialRequirements&MinimumStandards

Fordigitalscreens

One DCP (Digital Cinema Package) for each location The visual should be 1998 x 1080 pixels and sound should be in Dolby Stereo at maximum 82dB RAW File: High resolution .mov file (1998 x 1080 pixels) Audio: Full mix or seperate tracks with sync beeps

1 week 60% discount on the above2 weeks 35% discount on the above3 weeks 10% discount on the above

onscreen advertising

ST - STAR THEATERS


Screen Seats AED

KhalidiyahMall CP+R 369+36 22,000 2 288 20,000 3+P 301+70 21,000 4 173 8,000 5 141 5,000 6 110 4,500 7 183 11,000 Follow an English Blockbuster 25,000


RuwaisMall 1 116 11,000 2 116 11,000 3 91 9,000 4 91 9,000

Follow an English Blockbuster 10,000 Follow an English Movie 8,000 Follow an Asian/Arabic Movie 6,000

AbuDhabi

Screen Seats AED

DalmaMall 3 169 10,000 4 125 4,500 5 99 4,000 6+R2 232+43 25,000 8 117 5,000 9+P 234+61 25,000 CP+R1 286+61 27,500 11 231 17,500 12 99 4,000 13 125 4,500 14 169 10,000 Follow an English Blockbuster 31,250


DeerfieldsMall 1* 61 4,000 CP+R1 336+46 30,000 3 155 8,500 4 98 7,500 5 98 7,500 6 97 7,500 7 97 7,500 8 222 15,000 9+R3 218+24 22,000 10+R2 206+24 25,000 11 282 15,000

Follow an English Blockbuster 27,500 Follow an English Movie 22,000

Follow an Asian/Arabic Movie 12,000


Durations





Blockbuster movies


Fordigitalscreens




R - Royal P - Platinum Class CP - Cine Royal Plus * Cine Royal Kids


AlAin Screen Seats AED

AlFoahMall 1+P* 216+48 13,000 2 180 7,000 3 152 6,500 4 105 5,500 5 130 6,000 Follow an English Blockbuster 15,000


BarariOutletMall 1 140 6,000 2 155 6,500 3 220 7,500 4 139 6,000 Follow an English Blockbuster 8,750


SportsClub 1 807 7,000 Follow an Asian/Arabic Movie 6,000

Sharjah Screen Seats AED

AlShaabVillage 1+P* 172+42 11,000 2 114 5,500 3 114 5,500 4 115 6,000 5 184 7,500




P* - Pearl Suite

Durations





Blockbuster movies


Fordigitalscreens




AbuDhabi Screen Seats AED

AlWahdaMall 1+P* 290 + 39 24,000 3 141 11,000 4 161 15,500 5 163 15,500 6 162 15,500 7 101 6,500 8 143 11,000 9 125 9,000



AlRahaMall 1 140 9,000 2 140 9,000 3 165 13,000 Follow an English Blockbuster 10,000




4WeekCampaignonMX4D

Location Screen Seats AED

The Dubai Mall 19 94 25,000

Durations

07 Sec 75% discount 15 Sec 40% discount

45 Sec 30% loading 60 Sec 40% loading





Blockbuster movies



Fordigitalscreens


PS - Platinum Suite *MX4D **DOLBY Cinema


Dubai Screen Seats AED

TheDubaiMall 1 53 4,500

2 53 4,500

3+PS3 176+32 31,500

4+PS4 176+30 31,500

5 53 4,500

6 53 4,500

7**+PS2 212+32 37,500

8##+PS5 168+24 31,500

9 140 15,000

10 136 15,000

11 75 7,000

12 76 7,000

13 155 15,000

14 68 7,000

15*** 28 9,000

16*** 48 11,000

17*** 48 11,000

18# 24 8,000

19# 40 10,000

21**+PS1 302+32 42,500

22* 120 12,000

Follow an English Blockbuster 56,250

Follow an English Movie 45,000


DubaiMarinaMall 1 79 8,000

2** 170 22,000

3 82 8,000

4 204 22,000

5 88 8,500

6 88 8,500

7 70 8,000




***Dine-In Cinema ##ScreenX #Junior




Dubai

AlGhurair 1 139 8,500

Centre 2 166 14,000

3+PS1 184+24 16,000

4+PS2 184+24 16,000

5 150 10,000

6 166 14,000

7 124 7,000

8 124 7,000

9 117 8,000

10** 167 14,000

11 38 3,000

12 38 3,000

13# 30 2,500

14 46 3,500

15 46 3,500

16 71 4,000




TheSpringsSouk 1 63 6,000

2 90 9,000

3 COMING SOON

4 45 4,500

5 39 4,000

6# 41 4,000




ThePointe 1*** 35 10,000

2*** 43 12,000

3*** 52 13,000

4 34 10,000

5 35 10,000




Screen Seats AED

JebelAliClub 1 34 12,000

2 33 12,000

3 44 12,000

4 32 12,000




Screen Seats AED

RoveDowntown 1 45 8,500




PS - Platinum Suite ***Dine-In Cinema **DOLBY Cinema #Junior

4WeekCampaignonMX4D

Location Screen Seats AED

The Dubai Mall 19 94 25,000

Durations

07 Sec 75% discount 15 Sec 40% discount






Blockbuster movies



Fordigitalscreens


EmiratesBlockbusterPackage(30-SecondFourWeeklyRates)

Maximise your coverage of UAE cinema audiences across all Reel locations with the Emirates Blockbuster package. Your ad appears on 66screensacross7cinemas.Fourweekly30-secondrateisAED338,750 inclusive of one digital transfer (DCP).

FollowaMoviePackage

Position your brand by targeting an audience of a specific English, Asian or Arabic Movie.

EnglishMovie

The commercial will play for as long as the movie runs across the 7 Reel locations (on every screen the movie plays) for a guaranteed period of 4 weeks for AED 106,675.

Notes:

• English movies are anticipated to run for 4 weeks• If the movie runs for less than 4 weeks you will be offered another movie playing on the screen on which your advertisement ran in its last week, or you will be offered another movie playing on another screen (provided its completed a 2 week run)

AsianMovie


Notes:

• Asian movies are anticipated to run for 2 weeks• If the movie runs for less than 2 weeks you will be offered another movie playing on the screen on which your advertisement ran in its last week

ArabicMovie


Notes:

• Arabic movies are anticipated to run for 2 weeks• If the movie runs for less than 2 weeks you will be offered another movie playing on the screen on which your advertisement ran in its last week


For customized packages, kindly contact our sales team.

onscreen advertising packages

ScreenSeats AED

CityCentre MAX1+T1 386+40 27,500

Mirdif MAX2+T2 261+40 25,000

3 152 8,500

4* 124 16,000

5 161 9,000

6 162 9,000

7 161 9,000

8 261 16,500

9** 40 3,500

10** 40 3,500

IMAX Sapphire+T3+T4 128+40+40 25,000

12 144 8,000

13 144 8,000

14 144 8,000

15 57 4,000

16 48 3,500





ScreenSeats AED

CityCentre MAX1+G1 546+40 44,000

Deira MAX2+G2 380+40 40,000

3+G3 259+32 29,000

4 105 6,000

5 207 8,500

6 181 8,000

7 181 8,000

8 209 8,500

9 104 6,000

10* 124 16,000

11+G4 257+32 27,500

12** 37 4,500

17 135 7,000

18 153 7,000

19 107 6,000

20 35 4,500




Dubai

T - THEATRE G - Gold** VOX Kids * 4DX



Durations


Rates for other time lengths are available on request Rates for ‘Follow a Movie’ are for the entire period that the selected movie plays An additional 25% loading applicable on ‘Follow a Movie’ rates for English Blockbuster movies


Fordigitalscreens

One DCP (Digital Cinema Package) for each location The visual should be 1998 x 1080 pixels and sound should be in Dolby Stereo at maximum 82dB RAW File: High resolution .mov file (1998 x 1080 pixels) OR TGA File Audio: Full mix or seperate tracks with sync beeps



Screen Seats AED

Burjuman MAX+G1 224+50 24,000

2** 43 4,000

3+G2 191+50 16,500

4 31 3,500

5 48 4,500

6+G3 137+50 13,000

7 125 11,000

8 41 4,000

9 38 4,000

10+G4 221+50 22,000




Cineplex 1 460 17,500

GrandHyatt 2 388 17,500

3 296 17,500

4 296 17,500

5 200 15,000

6 200 15,000

7 130 9,500

8 130 9,500

9 130 9,500

10* 68 9,500

11 100 8,000

12 94 8,000




Dubai

T - THEATRE G - Gold** VOX Kids * 4DX



Durations




Fordigitalscreens



Screen Seats AED

Mallof IMAX®+T1 359+36 42,000 TheEmirates 2* 160 19,000 ATMOS+T3 178+36 18,500 4 138 13,000 5 140 13,000 6 140 13,000 7 48 4,500 8 48 4,500 9 48 4,500 10 48 4,500 11** 47 4,500 12** 48 4,500 13 108 8,000 14+T4 152+34 13,000 15 110 10,000 16 78 5,500 17+T2 187+36 36,000 18** 94 8,000 19 92 8,000 20 116 10,000 Follow an English Blockbuster 61,250


Mercato 1 120 11,000

2 143 13,000

3 177 19,000

4 174 19,000

5 174 19,000

6 129 11,000

7 110 8,000




OUTDOORat 1 98 7,500

GalleriaMall Follow a Movie 7,500

OUTDOORatAloft 1 60 7,500

CityCentreDeira




ScreenSeats AED

CityCentre 1 131 8,500

Shindagha 2 143 9,000

3 124 8,000

4 130 8,500

5 205 11,000

6 45 3,500

7 91 5,500




Nakheel MAX+T1 282+16 25,000

Mall 2 +T2 107+16 13,000

3+T3 109+16 13,000

4 45 4,000

5 38 3,000

6** 46 4,000

7 39 3,000

8+T4 59+16 10,000

9 31 2,500

10 47 4,000

11 56 4,000




Screen Seats AED

MarinaMall- 1 241 16,500

AbuDhabi 2 186 8,500

3 151 6,000

4 241 16,500

MAX+G 397+32 33,000

6 251 22,000

8* 73 8,500

9 268 24,000




AbuDhabi

T - THEATRE G - Gold ** VOX Kids * 4DX




Fordigitalscreens


Durations





YASMall- MAX1+T1 478+36 36,000

AbuDhabi 2 90 6,000

3 144 9,000

4 131 9,000

5 81 5,500

MAX2+T3 214+36 22,000

7 43 4,000

8 80 5,500

9 69 5,500

10** 38 4,000

11** 68 5,500

12** 40 4,000

13* 96 11,000

17 193 14,000

18 135 9,000

19+T2 241+36 25,000

20 193 14,000




Screen Seats AED

NationTowers- 1 84 6,500 AbuDhabi 2 52 5,500

3 72 6,000

4+T4 111+23 13,000

ATMOS1+T1 124+21 14,000

ATMOS2+T2 124+21 14,000

7+T3 121+23 13,000




Screen Seats AED

TheGalleria IMAX+T4 418+12 25,000 AlMaryah VIP1 50 4,500 Island

3** 66 5,500

4** 60 5,500

5+T1 144+32 16,000

6 46 4,000

7 46 4,000

8 46 4,000

9 42 4,000

10 57 5,000

11 128 8,500

12+T2 164+32 18,000

VIP2+T3 175+32 20,000

14 52 4,200

15 42 3,000

16 47 3,500

17 47 3,500




AbuDhabi MAX 168 15,000

Mall 2 170 14,000

3 136 12,000

4 118 10,000

5 85 8,000

6** 47 5,000







Fordigitalscreens


Durations





Screen Seats AED

AlHamraMall MAX+G 293+18 9,000 2 75 4,500 3 72 4,500 4 196 7,000 5 61 4,000 6 101 5,500 7 50 4,000

Follow an English Blockbuster 10,625Follow an English Movie 8,500


Sharjah

Ajman

Fujairah

RasAlKhaimah

Screen Seats AED

CityCentre MAX+G1 251+78 9,500 Fujairah 2+G2 167+78 9,500 3* 72 6,000 4 74 4,500 5 97 5,500 6 98 5,500 7 74 4,500 8 120 7,000 9 153 7,000




Screen Seats AED

1 301 6,500

2* 64 3,000

3** 44 2,000

4 130 4,500

5 75 3,500

6 156 4,500

7 74 3,500

8 156 4,500

MAX 369 7,000




CityCentreAjman

ScreenSeats AED

CityCentre MAX+G2 306+48 25,000 Sharjah 2+G1 153+40 15,000 3 71 6,000 4 132 10,000 5 130 10,000 6 99 8,000 7 83 7,000 8 85 7,000 9** 49 5,000 10** 72 6,000




G - Gold ** VOX Kids * 4DX

AlAin

Screen Seats AED

AlJimiMall 1** 47 3,000

2 87 6,000

3 92 6,000

4 49 3,000

5+T2 164+23 13,000

MAX+T1 153+31 13,000




Dubai Seats AED

CityCentreDeira 124 22,000 CityCentreMirdif 124 22,000MalloftheEmirates 160 33,000CineplexGrandHyatt 68 11,000

AbuDhabi Seats AED

MarinaMall-AbuDhabi 73 22,000 YasMall-AbuDhabi 96 22,000

Ajman Seats AED

CityCentreAjman 64 11,000

Fujairah Seats AED

CityCentreFujairah 72 11,000



Durations



Same rates apply for ‘Follow a Movie’




RAW File: High resolution .mov file (1998 x 1080 pixels) OR TGA File Audio: Full mix or seperate tracks with sync beeps



Maximise your coverage of UAE cinema audiences across all VOX locations with the Emirates Blockbuster package. Your ad appears on 235screensacross19cinemas.Fourweekly30-secondrateisAED1,021,850 inclusive of one digital transfer (DCP).

FollowaMoviePackage

Position your brand by targeting an audience of a specific English, Asian or Arabic Movie.

EnglishMovie

The commercial will play for as long as the movie runs across the 19 VOX locations (on every screen the movie plays) for a guaranteed period of 4 weeks for AED 324,320.

Notes:


AsianMovie


Notes:


ArabicMovie


Notes:







Durations




CINEROYALCINEMA

R - Royal ClassP - Platinum Class

OSCARCINEMA

P* - Pearl Suite

CINEMACITY

ST - Star Theaters


Fordigitalscreens


OscarCinema

Screen Seats AED

AlWahdaMall P* 39 10,000

AlFoahMall P* 48 5,500

AlShaabVillage P* 42 4,500

Premium Cinema ScreensPremium Cinema Screens


Screen Seats AED

Zero6Mall ST1 32 8,000 ST2 32 8,000

Cinemacity

Screen Seats AED

DalmaMall R1 61 12,000

P 61 12,000

R2 43 11,000

CineRoyalCinema

KhalidiyahMall R 36 9,000

P 70 12,000

DeerfieldsMall R1 46 12,000

R2 24 10,500

R3 24 10,500



Durations




REELCINEMAS

PS - Platinum Suite

VOXCINEMAS

G - Gold T - THEATRE

Premium Cinema ScreensPremium Cinema Screens


Screen Seats AED

TheDubaiMall PS1 32 17,000

PS2 32 17,000

PS3 32 17,000

PS4 30 17,000

PS5 24 15,000

JebelAliClub 1 34 12,000

2 33 12,000

3 44 12,000

4 32 12,000

AlGhurairCentre PS1 24 11,000

PS2 24 11,000

ReelCinemas

TheGalleria T1 32 12,000

AlMaryahIsland T2 32 12,000

T3 32 12,000

T4 12 5,000

Screen Seats AED

MalloftheEmirates T1 36 17,000

T2 36 17,000

T3 36 17,000

T4 34 17,000

CityCentreDeira G1 40 13,000 G2 40 13,000 G3 32 12,000 G4 32 12,000

MarinaMall- G 32 13,500 AbuDhabi

CityCentre G1 78 4,000

Fujairah G2 78 4,000

AlJimiMall T1 31 5,000

T2 23 5,000

Screen Seats AED

CityCentreMirdif T1 40 11,000

T2 40 11,000

T3 40 11,000

T4 40 11,000

VOXCinemas

Burjuman G1 50 10,000 G2 50 10,000 G3 50 10,000 G4 50 10,000

YasMall- T1 36 14,500

AbuDhabi T2 36 14,500

T3 36 14,500

AlHamraMall G 18 4,000

CityCentre G1 40 10,000 Sharjah G2 48 10,000

NationTowers- T1 21 5,500 AbuDhabi T2 21 5,500 T3 23 5,500 T4 23 5,500

NakheelMall T1 16 5,000 T2 16 5,000 T3 16 5,000 T4 16 5,000


Fordigitalscreens


EmiratesPremiumScreenPackage(30-SecondFourWeeklyRates)

Maximise your coverage of sophisticated cinema audiences in the UAE with the Emirates Premium Screen package. Your ad appears on 63screensacross23cinemas.Fourweekly30-secondrateisAED463,400 inclusive of one digital transfer (DCP).

Emirates Premium Screen PackageEmirates Premium Screen Package




Maximise your coverage of UAE cinema audiences across the MotivateValMorgan circuit (VOX, Oscar, Cine Royal, and Cinemacity) with the Emirates Blockbuster package. Your ad appears on 321screensacross31cinemas.Fourweekly30-secondrateisAED1,434,350 inclusive of one digital transfer (DCP).

FollowaMoviePackage

Position your brand by targeting audience of a specific English, Asian or Arabic movie.

EnglishMovie

The commercial will play for as long as the movie runs across the 30 VOX, Oscar, Cine Royal, and Cinemacity locations (on every screen the movie plays) for a guaranteed period of 4 weeks for AED 458,720.

Notes:


AsianMovie


Notes:


ArabicMovie


Notes:


Cinema Circuit Package



Cinema Circuit Package


3D & 4D format

• Formatrequirement

4D programming task is proceeded with the files withan8secondblankatthebeginning of the commercial for the 4Dx effects to start:

MOV File with 8 sec blank at the beginning - hastobe24fps

DCP with 8 sec blank at the beginning

4Dx needs the above two format files for 4D programming and eventually they will deliver the DCP and Codes to client at the end of task.

• Leadtimeof4Dprogrammingtask

1~2 weeks

• Whathappensthen:

4Dx proceeds with the 4D programming and delivers the DCP with Codes to receive feedback from us and the advertiser/agency

And additional revisions of 4D programming is proceeded according to the feedback and request for certain 4D effects.

4DX

Here are 3D conversion Source Movie requirements for better conversion

• VideoSpecs

3D

*(If the fps is 25/30 will be pull-down and interpreted to 24 fps after 3D conversion)

• FormatsRequirements • AudioSpecs

h.264/ h.265 Pro.Mp4/.Mov Stereo L/R

Cineform.mov/.avi

Apple Pro.Res. mov

HighQuality GoodQuality

4K 2K

3840 × 2160 (Square pixels) @ 24fps

2048 x 1080 (square pixels) @ 24fps

digital advertising production (dcp)STANDARDREQUIREMENTSFORGOODQUALITYTRANSFERSTODCP

PictureFormat* •ImagesequenceswithuncompressedorlosslesscompressedfiletypessuchasTGAorTIFwith1998x1080(forwidescreen) •RAWFile:Highresolution.movfile(1998x1080pixels)ORTGAFile

AudioFormat* •FullmixorseperatetracksfortrueDolbytransfers •Separate,unmixedaudiotracksforeachelementsuchasvoice-over,musicasAIFForWAVfilesonCDorProToolsV.7filesonCD •Separateaudiochannelsmustbeunmixedandunprocessedwithanyfilterslike‘maximize’or‘normalize’ •Eachtrackmusthaveasyncsignalatthebeginning •Stereomixforreferenceonthevideofile

Guidelines Textandgraphicsmustbewithinthe‘safetitle’area.

Outsideofthe‘safeactionarea’hastherisktobecroppedduringprojection.

Theentirecommercialincludingtext&graphicsmustnotberenderedin‘interlaced/field’mode.Thecommercialmustberenderedin‘progressive/frame’mode.

Thereshouldbenoproblemwiththegeneralimagequality.(Colorandlightinconsistency,compressiondefects,lowsampling, underexposure,overexposure,transferswithbadconnections,etc). Alternative: • DigitalBetacamrecordingwith1.85:1frameaspectratio.(720x415non-squarepixelswithinthePALframeof720x576 non-squarepixels) • MasterFilmwithintapeformatsandresolutionssuchasHDCAM(1920x1080),HDCAM-SR(1920x1080), DigitalBetacam(720x576)

*ForCinemascope,kindlycontactoursalesteam.

SafeAction:36pixelsfromleftandright21pixelsfromtopandbottom

SafeTitle:71pixelsfromleftandright41pixelsfromtopandbottom

If you are supplying us with finished DCP please ensure that the content supplied adheres to the specificationsoutlined below, and that files are pre-checked for quality.

Content is to be in widescreen 1.85:1(1998 x 1080) format due to technical restrictions on changing to cinemascope format. The images shouldnotbe in letter-box format.

Content is to be supplied on a USB flash drive or emailed via online file sharing portals such as wetransfer, dropbox etc.

DCPs which are in the normal ad presentation must be in Flat format. Scope DCPs are only accepted if the DCP is booked for sponsorship, ticker or silence your mobile position. Kindly get in touch with your respective sales repre-sentative on the position of the DCP.

When a DCP gets rejected, the title of the revised DCP must change. We will not accept the revised DCP with the same title as that of the original DCP.

ForExample:

QCattempt1:Client_Brand_ADV_F_EN_AE_51_2K_20160108_IOP_OV”

Ifattempt1fails,thetitleofthesecondDCPshouldbe:Client_Brand_New_ADV_F_EN_AE_51_2K_20160108_IOP_OV

Ifattempt2failsthetitleofthethirdDCPshouldbe: Client_Brand_New2_ADV_F_EN_AE_51_2K_20160108_IOP_OV

The audio files shall have the following attributes:

• Files must be in reels matching the image file reels • The sampling clock rate shall be exactly 48,000.000 Hz or 48 KHz at exactly 24 fps

The presentation level for sound must not exceed a loudness level of 82dB Leq.

AUDIOFORMAT

For non-English DCP’s, please ensure to provide English subtitles

SUBTITLES

The images shall be compressed with JPEG2000 ACTIVE IMAGE ONLY per the DCI specification and shall havethe following attributes:

4:4:4 12 bits per sample, X’Y’Z’ color space, DCI-P3 Color Gamut Image sizes:

• 2K scope: 2048 x 858 • 2K flat: 1998 x 1080

PICTUREFORMAT

DCP (Digital Cinema Package) Specifications

The DCP files shall be wrapped using the MXF Interop for DCI. The DCP shall consist of the following types of files:

• Asset map • Composition Playlist (CPL)s • Vol Index • MXF Wrapped image track file(s) • Packing List (PKL) • MXF Wrapped audio track file(s)

DCPFORMAT

We require a loudness level that does not exceed an average of 82dB - JPEG 2000 sound elements. This standard is based on measurements by the Dolby LEQ Meter, which gives a numeric value to a loudness average over the length of a commercial. The sound level of 82dB is considered internationally to be the acceptable maximum level.

SOUNDLEVELRESTRICTIONS

When creating the DCP, it ismandatory to categorize the “ContentKind” of the DCP with “advertisement” and not “feature”

CONTENTKINDCATEGORIZATOIN

• Aspect ratio must be 1998 X 1080• Sound Level should be -6 db to -9db• Picture frame rate must be 24 fps• If 3D content needs to be played, need to contact IMAX team for encoding the DCP in IMAX 3d

IMAXREQUIREMENTS

DCP (Digital Cinema Package)

Specifications

DCPTITLEREQUIREMENTS

COMPOSITIONPLAYLISTS[CPLs]MUSTCOMPLYWITHTHEDIGITALCINEMATITLENAMINGCONVENTION

The below describes the naming convention for the Content Title Text and Annotation Text fields in a Composition Playlist (CPL) for all Digital Cinema Packages (DCP).

The most significant information about the DCP is contained in the first 40 characters of the CPL text fields, to accommodate certain digital cinema servers with limited user interface character displays.

Additional information is included for servers that can display more than 40 characters.

The title name must appear in the Content Title Text field and it may appear in the Annotation Text field.

Underscores separate each field of information in the title name. Hyphens can be used to separate words or parts within a field.

No blank spaces are to be used. Generally, upper case letters are used, with lower case letters used in specific instances as described below.

IncorrectlyNamedDCP:

• Client_brand_ENG-15secs • Client_04_1_dcp

CorrectlyNamedDCP:

• Client_Brand_ADV_F_EN_AE_51_2K_20160108_IOP_OV • Client_Brand_ADV-1_F_AR-EN_INT-G_20_2K_20160608_SMPTE_OV

DCP (Digital Cinema Package) Specifications

ContactOffice No 423-424, Building 8, Dubai Media City, PO Box 2331, Dubai, United Arab Emirates Phone: +971 4 3903550 Fax: +971 4 3904845 E-mail: [email protected]

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