Issued by the Media Centre of Dubai Festivals and Retail Establishment

28 July 2015

Chalhoub Group’s Luxury Brands Join The Big Summer Sale during Dubai Summer Surprises

Shoppers looking for luxury brands during The Big Summer Sale of Dubai Summer Surprises (DSS) need look no further than the fantastic range of brands under the Chalhoub Group. With so many premium brands selling an array of luxury items with lots of special offers, shopping fanatics could spend hours at The Big Summer Sale that is being held at the Dubai World Trade Centre.

With some of the most sought after prestigious brands in the world, Chalhoub Group is attracting many shoppers to The Big Summer Sale with special offers including 30%-70% off from select brands. The Big Summer Sale, which was launched on 23 July as a new retail initiative under the DSS umbrella by the Dubai Festivals & Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketign (DTCM), is offering shoppers the chance to pick up an array of merchandise from international fashion and lifestyle brands at unmatchable prices. It will run until 1st August at Zabeel Hall 2 & 3 at Dubai World Trade Centre.

Fatma Al Shemily from the UAE, who found outstanding offers at Chalhoub, said: “I really can’t believe it. I had the best shopping experience ever. I found all my favorite luxury brands here on sale. You can’t find similar prices for these designer labels anywhere else. I can’t wait until The Big Summer Sale launches again next year. I bought many items for myself and my husband.”

Shamma Omran from UAE, who was enjoying shopping with her friends, said: “I didn’t want to come here but my friends convinced me. Few minutes after entering the Chalhoub outlet I managed to pick my first favorite bag. I am so glad that I came to The Big Summer Sale. It offers really great discounts on fashion designers. The shopping ambience is unique and different than anywhere else. I will surely be back”

Large numbers of shoppers from around the region as well as China and Europe have so far joined in the shopping craze at The Big Summer Sale spending thousands of dirhams at a time. From 3pm onwards, every day, the footfall towards the Chalhoub Group outlet starts to increase and so far has seen a fantastic rise in sales as shoppers find great deals on top luxury brands from all over the world.

Entrance to the 10-day exhibition is free with every visitor being given a raffle coupon that will be entered into a daily draw, offering a fabulous prize of AED 10,000. In addition to the Visit and Win raffle, shoppers who spend AED 300 at the event will be entitled to a Shop and Win

raffle coupon that will be entered into a draw on the last day of the exhibition on 1 August for a grand prize of a Nissan 370Z car.

Ends