dub magazine issue 69

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SIN CITY’S FIRST LADY DUB SHOWS OCEAN CITY+ SAN DIEGO THE ORIGINAL AUTOMOTIVE LIFESTYLES MAGAZINE DUBMAG.NET COOL & DRE ALEXIS Y FIDO TYREKE EVANS PLUS: PROGRESSIVE AUTOSPORTS | SAVINI | SOUTHSIDE CAR CLUB BENTLEY MULSANNE HYUNDAI EQUUS SIN CIT Y S FIRST LAD Y Inside Driven NOV/DEC 2010

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The Original Automotive Lifestyles Magazine. In this issue: Holly Madison, Cool & Dre, Alexis Y Fido, Tyreke Evans, DUB Shows Ocean CIty & San Diego and much much more!

TRANSCRIPT

Page 1: DUB Magazine Issue 69

SIN CITY’S FIRST LADY

DUB SHOWSOCEAN CITY+SAN DIEGO

T H E O R I G I N A L A U T O M O T I V E L I F E S T Y L E S M A G A Z I N E

DUBMAG.NET

COOL & DREALEXIS Y FIDOTYREKE EVANS

PLUS: PROGRESSIVE AUTOSPORTS | SAVINI | SOUTHSIDE CAR CLUB

BENTLEY MULSANNEHYUNDAI EQUUS

SIN CITY’S FIRST LADY

Inside

Driven

NOV/DEC 2010

HO

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Page 2: DUB Magazine Issue 69

DUB SHOWSOCEAN CITY+SAN DIEGO

ON THE SET WITH DWAYNE JOHNSON

THE ORIGINAL AUTOMOTIVE LIFESTYLES MAGAZINE

DUBMAG.NET

HOLLY MADISONTYREKE EVANSCOOL & DRE

+PLUSALEXIS Y FIDO

PROGRESSIVE AUTOSPORTSSOUTHSIDE CAR CLUB

J-DOG CUSTOM CYCLES

BENTLEY MULSANNE+HYUNDAI EQUUS

MULSANNE

INSIDE:

DRIVEN

NOV/DEC 2010

HO

LLY

MA

DIS

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/ FA

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/ TY

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REKE-ING HAVOCevans

THE ORIGINAL AUTOMOTIVE LIFESTYLES MAGAZINE

HOLLY MADISONALEXIS Y FIDOCOOL & DRE

BENTLEY MULSANNE+HYUNDAI EQUUS

PLUS+

OCEAN CITY+SAN DIEGO

DUB SHOWS

DRIVEN

PLUS+ PROGRESSIVE AUTOSPORTS | SOUTHSIDE CAR CLUB | SAVINI

NOV/DEC 2010

HO

LLY

MA

DIS

ON

/ FA

ST

ER

/ TY

RE

KE

EV

AN

S / S

OU

TH

SID

E C

AR

CLU

B / C

OO

L &

DR

E / N

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Page 3: DUB Magazine Issue 69

REKE-ING HAVOCevans

THE ORIGINAL AUTOMOTIVE LIFESTYLES MAGAZINE

HOLLY MADISONALEXIS Y FIDOCOOL & DRE

BENTLEY MULSANNE+HYUNDAI EQUUS

PLUS+

OCEAN CITY+SAN DIEGO

DUB SHOWS

DRIVEN

PLUS+ PROGRESSIVE AUTOSPORTS | SOUTHSIDE CAR CLUB | SAVINI

NOV/DEC 2010

HO

LLY

MA

DIS

ON

/ FA

ST

ER

/ TY

RE

KE

EV

AN

S / S

OU

TH

SID

E C

AR

CLU

B / C

OO

L &

DR

E / N

OK

TU

RN

AL

NA

VIG

AT

OR

MA

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E IS

SU

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Page 4: DUB Magazine Issue 69

THE ORIGINAL AUTOMOTIVE LIFESTYLES MAGAZINE

HOLLY MADISONALEXIS Y FIDOCOOL & DRE

MASSIVEDESTRUCTION

MASSIVEDESTRUCTION

NOKTURNAL’S

NAVIGATOR

BENTLEY MULSANNE + HYUNDAI EQUUSDRIVEN

HYUNDAI EQUUS

PLUS+PROGRESSIVE AUTOSPORTS | SOUTHSIDE CAR CLUB | SAVINI

INSIDE

OCEAN CITY+SAN DIEGO

DUB SHOWS

THE ORIGINAL AUTOMOTIVE LIFESTYLES MAGAZINE

HOLLY MADISONALEXIS Y FIDOTYREKE EVANS

BENTLEY MULSANNE+

HYUNDAI EQUUSDRIVEN

ULSANNE

PLUS+

PROGRESSIVE AUTOSPORTS | SOUTHSIDE CAR CLUB | SAVINI

MIAMI’S HITMAKERS UNHINGED

INSIDE

OCEAN CITY+SAN DIEGODUB SHOWS

Page 5: DUB Magazine Issue 69

THE ORIGINAL AUTOMOTIVE LIFESTYLES MAGAZINE

HOLLY MADISONALEXIS Y FIDOTYREKE EVANS

BENTLEY MULSANNE+

HYUNDAI EQUUSDRIVEN

ULSANNE

PLUS+

PROGRESSIVE AUTOSPORTS | SOUTHSIDE CAR CLUB | SAVINI

MIAMI’S HITMAKERS UNHINGED

INSIDE

OCEAN CITY+SAN DIEGODUB SHOWS

Page 6: DUB Magazine Issue 69

THE ORIGINAL AUTOMOTIVE LIFESTYLES MAGAZINE BENTLEY MULSANNE + HYUNDAI EQUUS

HOLLY MADISONCOOL & DRE

PLUS+OCEAN CITY

+SAN DIEGO

DUB SHOWS

PLUS+ PROGRESSIVE AUTOSPORTS | SOUTHSIDE CAR CLUB | SAVINI

T H E K I N G S O F P E R R E O

DRIVEN

DUB SHOWSOCEAN CITY+SAN DIEGO

THE OR I G INAL AUTOMOT IVE L I F E STYLES MAGAZ INE

HOLLY MADISONTYREKE EVANSALEXIS Y FIDOCOOL & DRE

BENTLEY MULSANNE+HYUNDAI EQUUS

INSIDE

PLUS: PROGRESSIVE AUTOSPORTS | J-DOG CUSTOM CYCLES | SAVINI WHEELS

DRIVENRIVEEEEENNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN

Page 7: DUB Magazine Issue 69

DUB SHOWSOCEAN CITY+SAN DIEGO

THE OR I G INAL AUTOMOT IVE L I F E STYLES MAGAZ INE

HOLLY MADISONTYREKE EVANSALEXIS Y FIDOCOOL & DRE

BENTLEY MULSANNE+HYUNDAI EQUUS

INSIDE

PLUS: PROGRESSIVE AUTOSPORTS | J-DOG CUSTOM CYCLES | SAVINI WHEELS

DRIVENRIVEEEEENNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN

Page 8: DUB Magazine Issue 69

Para mí, pasarla bien es reinventarse y transformarlo todo. Como lo que hago con mi música y que es una mezcla de mi alma, y mi corazón. Suena raro, pero suena como yo quiero y cuando quiero, con decir tocar canción “Yo sé”, SYNC® la toca. Si quieres conocer mi mundo, no necesitas llave para entrar, sólo visita readypatumundo.com/ellie.

Música con tu voz. SYNC®.

SYNC® es opcional. Manejar distraído puede causar la pérdida de control del vehículo. Utiliza teléfonos móviles y otros accesorios, incluso con los comandos de voz, sólo cuando sea seguro hacerlo.

ENVIA ELLIE 3AL 77982

Page 9: DUB Magazine Issue 69

Manéjalo

Page 10: DUB Magazine Issue 69
Page 11: DUB Magazine Issue 69
Page 12: DUB Magazine Issue 69
Page 13: DUB Magazine Issue 69

BOOTH #41009

Page 14: DUB Magazine Issue 69
Page 15: DUB Magazine Issue 69
Page 16: DUB Magazine Issue 69

56 HOLLY MADISON

72 FASTER

84 COOL & DRE

96 ALEXIS & FIDO

107 TYREKE EVANS

112 SOUTHSIDE CAR CLUB

126 “MASSIVE DESTRUCTION”

140 REMEDESIGNS

148 J-DOG CUSTOMS

159 “EL DIABLO NEGRO”

168 PROGRESSIVE AUTOSPORTS

174 SAVINI WHEELS

DUB MAGAZINE ISSUE 69 NOV/DEC 2010 CONTENTS

56

84

72

96 107 112

Page 17: DUB Magazine Issue 69
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Page 20: DUB Magazine Issue 69

22 24

3834

44183

DUB MAGAZINE ISSUE 69 NOV/DEC 2010 CONTENTS

Page 21: DUB Magazine Issue 69
Page 22: DUB Magazine Issue 69

It’s SEMA time and we’re amped for all the festivities, especially our annual DUB EXPO extravaganza, all going down at the Palms Resort and Casino and DUB LIVE! at the Las Vegas Convention Center. It’s also the fi nal stop of the DUB Show Tour, and what better way to cap off an amazing year than with a tour stop at the epicenter of the custom car industry! To commemorate our SEMA issue, we’re going to intentionally overwhelm you with a massive issue that’s loaded with everything that makes our culture great. In case you haven’t noticed, we’ve been recently covering more individual custom cars and bikes, car clubs and shops, and this issue continues the trend. SouthSide has always been an elusive Lowrider car club, and we’re lucky to get some face time with the crew and a look at what makes them one of So. Cal’s best when it comes to riding fl y in an old school Chevy. You’re not going to know where to even start admiring once you glance at “Massive Destruction,” one of Nokturnal car club’s most insane builds. With so many customizations, you’ll understand why it currently holds the DUB Show Tour trophy record for a single vehicle. And because wheels are the fi rst thing everybody puts on their ride (if not, shame on you), we stopped by Savini’s headquarters to check out their new manufacturing facility to see how they create their highly sought-after wheels. We then stopped in to visit the Texas-based craftsmen at Progressive Autosports. A drive by their shop on any given day might strain your neck as you attempt to catch every high-end luxury vehicle they apply their magic to. Since we always love those self-starters who follow their dreams, we stopped in on RemeDesigns in Long Island to see how he and his shop are doing after two years in the business. Time to circle back to the West Coast, home to Carlos Navarro’s simply sinister “El Diablo Negro” chopper. J-Dog Customs are also holding it down for the bike scene, Harley’s in particular, with their intimidating collection of showstoppers. Simply put, we can never get enough of Las Vegas, home to the beautiful, and downright sexy, Holly Madison, star of Planet Hollywood’s “PEEPSHOW.” On any given day you’re going to fi nd this Sin City native cruising around in her classic Corvette or speeding by in her pink Porsche. Speaking of speed, check out the custom machines that’ll be starring next to Dwayne Johnson in his new blockbuster movie FASTER. The title sort of explains it all, but peep the story for an insider’s perspective. A self proclaimed speed demon (he actually got caught in the act), Sacramento Kings Tyreke Evans couldn’t help himself when he wanted to test the limits of his Benz, but, really, can you blame him? Over in the MIA, exotics seem to rule, in addition to some nice Chevy “verts.” We sit down with the dynamic producing duo Cool and Dre, and Latin international superstars Fido & Alexis. Something about the sun, beaches and beautiful women always go well with Ferraris, Lamborghinis and droptop Chevys. You’ve got your work cut out for you, enjoy. And if you’re heading out to the SEMA show in November, stop by our section in the South Hall where the DUB Show Tour comes to its 2010 end.

EDITOR’S NOTES 69

DUB PUBLISHING, INC.LOS ANGELES : WORLDWIDE

Myles Kovacs | Publisher | [email protected] Haddad | Editor/Creative Director | [email protected]

John Ramos | Promotions Director | [email protected] Calbay | Managing Editor | [email protected]

Cynthia Tran-Kovacs | Accounts Manager | [email protected] Flynn | VP of Business Development | [email protected]

DESIGN DEPARTMENTSteve Cuevas | Graphic Designer | [email protected]

Jonathan Rodrigues | Art Director | [email protected] Guillemet | Video Editor | [email protected]

ADVERTISING : (626) 336-3821Rich Calbay | [email protected]

Myles Kovacs | [email protected] Boutros | Advertising Associate | [email protected]

Tony Madrigal | Advertising Associate | [email protected]

DUB MAGAZINE & EVENTS STAFFKristie Bertucci | Features Editor / Copy Editor | [email protected]

Kiani Tran-Boutros | Human Resources/Accounting Director | [email protected] Palmerin | Offi ce Administrator | [email protected]

Mike Shaughnessy | [email protected] Dowd | [email protected]

Walter Segovia | [email protected] DobkinManuel OrosEdwin Quiroz

Eli Paul ChavezArmando Rodriquez

TRANSPORTATION OPERATORSAndrew “Old Skol” Canales

Daniel Serna

CONTRIBUTING PHOTOGRAPHERSChyna Patterson / Vikter Fuentez / Stephanie Bueno

Elixabet Photography / Anthony Anderson / Phil Gordon/ Brian McGeeVerone Pangilinan / Mike Kim/Ekko Media / Mike Daly / Abel Perez

CONTRIBUTING WRITERSMike Daly / Deanne DeLuna

Kristopher Ku / Sean Tucker / Danny Holloway

DUBPAGES.COMMAKE YOUR OWN PAGE

AND SOCIALIZE!

DUBMAG.NETCARS | CELEBRITIES | GEAR | FASHION

DUBDAILY.COMDUB’S DAILY BLOG ON CAR CULTURE

DUBSHOWTOUR.COMDUB CUSTOM AUTO SHOW

& CONCERT TOUR

DUBSHOP.COMBUY DUB MERCHANDISE

AND MORE

YOUTUBE.COM/DUB FACEBOOK.COM/DUBMAGAZINEsubscribe at dubmag.netor call (760) 291-1552

®MYSPACE.COM/DUB

Page 23: DUB Magazine Issue 69

It’s SEMA time and we’re amped for all the festivities, especially our annual DUB EXPO extravaganza, all going down at the Palms Resort and Casino and DUB LIVE! at the Las Vegas Convention Center. It’s also the fi nal stop of the DUB Show Tour, and what better way to cap off an amazing year than with a tour stop at the epicenter of the custom car industry! To commemorate our SEMA issue, we’re going to intentionally overwhelm you with a massive issue that’s loaded with everything that makes our culture great. In case you haven’t noticed, we’ve been recently covering more individual custom cars and bikes, car clubs and shops, and this issue continues the trend. SouthSide has always been an elusive Lowrider car club, and we’re lucky to get some face time with the crew and a look at what makes them one of So. Cal’s best when it comes to riding fl y in an old school Chevy. You’re not going to know where to even start admiring once you glance at “Massive Destruction,” one of Nokturnal car club’s most insane builds. With so many customizations, you’ll understand why it currently holds the DUB Show Tour trophy record for a single vehicle. And because wheels are the fi rst thing everybody puts on their ride (if not, shame on you), we stopped by Savini’s headquarters to check out their new manufacturing facility to see how they create their highly sought-after wheels. We then stopped in to visit the Texas-based craftsmen at Progressive Autosports. A drive by their shop on any given day might strain your neck as you attempt to catch every high-end luxury vehicle they apply their magic to. Since we always love those self-starters who follow their dreams, we stopped in on RemeDesigns in Long Island to see how he and his shop are doing after two years in the business. Time to circle back to the West Coast, home to Carlos Navarro’s simply sinister “El Diablo Negro” chopper. J-Dog Customs are also holding it down for the bike scene, Harley’s in particular, with their intimidating collection of showstoppers. Simply put, we can never get enough of Las Vegas, home to the beautiful, and downright sexy, Holly Madison, star of Planet Hollywood’s “PEEPSHOW.” On any given day you’re going to fi nd this Sin City native cruising around in her classic Corvette or speeding by in her pink Porsche. Speaking of speed, check out the custom machines that’ll be starring next to Dwayne Johnson in his new blockbuster movie FASTER. The title sort of explains it all, but peep the story for an insider’s perspective. A self proclaimed speed demon (he actually got caught in the act), Sacramento Kings Tyreke Evans couldn’t help himself when he wanted to test the limits of his Benz, but, really, can you blame him? Over in the MIA, exotics seem to rule, in addition to some nice Chevy “verts.” We sit down with the dynamic producing duo Cool and Dre, and Latin international superstars Fido & Alexis. Something about the sun, beaches and beautiful women always go well with Ferraris, Lamborghinis and droptop Chevys. You’ve got your work cut out for you, enjoy. And if you’re heading out to the SEMA show in November, stop by our section in the South Hall where the DUB Show Tour comes to its 2010 end.

EDITOR’S NOTES 69

DUB PUBLISHING, INC.LOS ANGELES : WORLDWIDE

Myles Kovacs | Publisher | [email protected] Haddad | Editor/Creative Director | [email protected]

John Ramos | Promotions Director | [email protected] Calbay | Managing Editor | [email protected]

Cynthia Tran-Kovacs | Accounts Manager | [email protected] Flynn | VP of Business Development | [email protected]

DESIGN DEPARTMENTSteve Cuevas | Graphic Designer | [email protected]

Jonathan Rodrigues | Art Director | [email protected] Guillemet | Video Editor | [email protected]

ADVERTISING : (626) 336-3821Rich Calbay | [email protected]

Myles Kovacs | [email protected] Boutros | Advertising Associate | [email protected]

Tony Madrigal | Advertising Associate | [email protected]

DUB MAGAZINE & EVENTS STAFFKristie Bertucci | Features Editor / Copy Editor | [email protected]

Kiani Tran-Boutros | Human Resources/Accounting Director | [email protected] Palmerin | Offi ce Administrator | [email protected]

Mike Shaughnessy | [email protected] Dowd | [email protected]

Walter Segovia | [email protected] DobkinManuel OrosEdwin Quiroz

Eli Paul ChavezArmando Rodriquez

TRANSPORTATION OPERATORSAndrew “Old Skol” Canales

Daniel Serna

CONTRIBUTING PHOTOGRAPHERSChyna Patterson / Vikter Fuentez / Stephanie Bueno

Elixabet Photography / Anthony Anderson / Phil Gordon/ Brian McGeeVerone Pangilinan / Mike Kim/Ekko Media / Mike Daly / Abel Perez

CONTRIBUTING WRITERSMike Daly / Deanne DeLuna

Kristopher Ku / Sean Tucker / Danny Holloway

DUBPAGES.COMMAKE YOUR OWN PAGE

AND SOCIALIZE!

DUBMAG.NETCARS | CELEBRITIES | GEAR | FASHION

DUBDAILY.COMDUB’S DAILY BLOG ON CAR CULTURE

DUBSHOWTOUR.COMDUB CUSTOM AUTO SHOW

& CONCERT TOUR

DUBSHOP.COMBUY DUB MERCHANDISE

AND MORE

YOUTUBE.COM/DUB FACEBOOK.COM/DUBMAGAZINEsubscribe at dubmag.netor call (760) 291-1552

®MYSPACE.COM/DUB

Page 24: DUB Magazine Issue 69

DUB REPORT 69Company Information

DUB Magazine® is now published 6 times per year. Subscriptions are now $20.00 for 6 issues. DUB® is the Original Automotive Lifestyles Magazine™ and is published by DUB Publishing, Inc. in the City of Industry, CA. DUB® Magazine was established in the year 2000.

To place an ad in DUB Magazine, please contact the Ad Sales department at (626) 336-3821

The 8th annual DUB Show Tour Custom Auto Show & Concert features the nation’s best custom cars and also features an all-star line-up of performers. For more information, visit www.dubshowtour.com

DUB® is also a design, marketing and promotions team, responsible for the development and marketing of many licensed automotive goods, collectibles, and apparel, as well as our sponsor’s key products. Contact: [email protected]

Get the word out and get free stuff !For more info, email: [email protected]

Bring on the Letters!We’re now accepting letters to DUB Magazine. Send your rants or raves to [email protected]. Your letter may end up in an issue of DUB!

National & International Newsstand Distribution:

Curtis Circulation Company

Promotional Printing: Smart Levels: (800) 465-1746www.smartlevels.com

All rights reserved. No part of this book may be reproduced without written permission. This book is purchased with the understanding that the information presented is from many varied sources from which there can be no warranty or responsibility by the publisher, as to accuracy or completeness.

©Copyright 2010 DUB Publishing, Inc.ALL RIGHTS RESERVED • PRINTED IN THE USA

Event ContactsSponsorship & Event PlanningMyles Kovacs: (626) [email protected]

Car Show Planning/Media InformationJohn Ramos: (626) [email protected]

Vendor Booths: (626) 336-3821John [email protected]

Jeanette [email protected]

Eli Paul [email protected]

All Other Inquiriesinfo@dubmagazine: (626) 336-3821

Pull up a chair and listen up:

The DUB Edition 2011 Ford Mustangs are rolling out of Roush’s factory and heading to a Ford dealership near you…and they’re selling faster than they can make them. Based on the new 2011 305-hp Mustang V-6, the DUB Edition sports 20-inch TIS wheels wrapped in Pirelli tires and is available in coupe, convertible and glass roof body styles. It also features a Roush front fascia and splitter, quarter window louvers, upgraded suspension as well as DUB Edition embroidered front headrests and stripe package with a black interior. You can choose from four exterior colors, including Black, Grabber Blue, Race Red or Ingot Silver. Can you believe the package upgrade price for the DUB Edition model is only $3,699? A car like that for under $30k? It’s a winner.

One of the best things about modern gadgetry is the fact that we now have mobile computers in our pockets. Who needs to lug around sheets of dead trees? The DUB Magazine app in the Apple App store is up, and comes with a free issue! Keep the app installed, and you’ll be notifi ed as soon as a new issue is released. Not only will you get exclusive content not found in print issues, but you’ll also have access to new issues before they hit newsstands. Download the app for free at the Apple store today and pay only $2.99 per issue or $14.99 for a year’s subscription. Soon, we’ll have more app downloads than print magazines sold.

After you fi nish grabbing the new app, make your way to our recaps for 2010’s last DUB Show Tour stops: Ocean City, MD, and San Diego, CA. This year’s tour was our biggest by far and marked our 10-year anniversary. We had more than 335,500 attendees, which exceed all other prior year’s records. We’re planning lots of BIG things for 2011, so follow us on Twitter (@dubmagazine) for the latest news. We’re still taking suggestions and ideas for next year’s tour, so don’t forget to rep for your city, and let us know what you’d like to see.

Also, if you haven’t already, make sure to friend us up at facebook.com/dubmagazine to stay in the loop.

Page 25: DUB Magazine Issue 69
Page 26: DUB Magazine Issue 69

Keep the letters coming! Hit us up via email at [email protected] or through snail mail at:

DUB PO Box 91754 City of Industry, CA 91745-1819 Attn: INTAKE

PURE HOTNESS

THE MEMORIES LIVE ON

SWIFT RIDING

DON’T MESS WITH THE BESTDana White is one man you don’t want to mess with! I knew he was a badass from watching “The Ultimate Fighter,” but after reading his article in Issue 68, I’m convinced he’s legit. From his answers you can tell how much passion he has for both the UFC and the business. I’d pay to be able to sit down with him for dinner to shoot the sh*t. I bet he could hold his own in the Octagon if he had to. Must be nice to have millionaire friends to back you up like Dana did, too.

JJ P.

Dana White has to be, hands down, one of our most interesting and fun interviews, JJ! Going out to dinner with him was amazing (even before the fact that he paid for it!), and we loved getting a behind-the-scenes look at what goes on at the UFC headquarters. And you’re right about having millionaire friends…it does help out a lot!

The Lexus IS F on your last cover was straight heat! I want it in my garage! Everything about the car was perfect—the sound system, the custom-built body kit and, of course, the murder matte-black paint just set it over the top! Too bad Five Axis doesn’t work on regular cars because he’d be the fi rst one I’d send my ride to. You guys need to feature more cars from them or more cars like theirs in future issues!

Taj X.

The Pioneer x Five Axis Lexus IS F is one serious machine, Taj. And, your right about how everything about it is perfect and we bet you’re not the only one that would love to see it in their garage. Let’s just say that Troy and his crew at Five Axis really now how to take cars to the next level. Oh, and we mos def will be featuring new rides like this in future issues.

As a hard core TapouT fan, it’s good to see that the company and brand continue its success despite the tragic loss of Mask. It must be hard for the guys to go into the offi ce each day and see memories of their fallen friend, but I have to give them mad props for having the strength to do it.

TapouT’s No. 1 Fan,Tommy A.

We love TapouT as much as you do, Tommy, and we’re glad to see that everything was going well for the guys after they lost Mask. It only shows the commitment and passion these guys have for what they do, and their respect for what their departed friend stood far. We’re sure Mask is providing a little heavenly help from above.

Like everybody else who reads DUB, I’m a huge car fan and thought the Swift story was cool. It gave us non-club guys a sneak peep into what it’s like to be part of a car club. While I’m not one to live for my ride, if I was, Swift would be the fi rst car club I’d sign up for! Will you be featuring more car clubs in the future?

Jr. S.

We’re glad you enjoyed the Swift story, Jr! And, yes, we’ll be featuring other car clubs and giving readers an inside look at what goes on in their inner circles. As one of L.A.’s most reputable clubs, we thought Swift would be a great start for our car club features. Be on the lookout for more in future issues, and check out SouthSide’s article in this issue to fi nd out how they do things.

EQUIPE WATCHES IS HOOKING UP ONE LUCKY DUB READER WITH A CHANCE TO WIN ONE OF THEIR NEW WATCHES, THE DASH! PLEASE VISIT WWW.EQUIPEWATCHES.COM TO SEE THEIR COMPLETE COLLECTION AND THEN FILL OUT THEIR ONLINE FORM FOR YOUR CHANCE TO WIN.

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Page 27: DUB Magazine Issue 69
Page 28: DUB Magazine Issue 69

LAND ROVER BRAND GETTING NEW IMAGE

HYUNDAI’S PURE ELECTRIC i10 “BLUEON”

CLEAN DIESEL MODELS SELLING IN U.S. DESPITE AUTO SLUMP

FERRARI ENZO SUCCESSOR WILL BE A HYBRID

Hyundai has uncovered its fi rst production-ready full electric car named “BlueOn.” Based on their small i10 hatchback, the BlueOn has an electric motor producing 82 horsepower. Energy comes from a 16.4 kWh LiPoly (lithium-ion polymer) battery pack, which off ers a driving range of 87 miles on one charge. When connected to a regular household power supply, the battery pack can be fully recharged within six hours. Hyundai says it can reach 0-62 mph in 13.1 seconds, with a top speed of 81 mph. Hyundai plans to have it ready for sale by 2012.

The auto industry’s sales crisis is anything but over as August 2010 sales were the weakest since 1983. Even the sales of hybrids tanked. However, sales of clean diesel vehicles actually recorded a 52-percent increase in year-over-year sales. These sales also experienced a 20-percent boost in sales volume for August, as compared to the numbers reported in July 2010. Though year-to-date sales of clean diesel models (48,275 units) still fall short of hybrids (178,754 units), the gap is slowly shrinking. VW’s Jetta TDI had a yearly increase of about 30 percent, where as Toyota’s Prius saw sales fall by some 37.5 percent.

Tata Motors wants to give its Land Rover luxury SUV lineup a new image and hope to do so by downsizing, reducing weight and adding hybrids. They want to start by making smaller vehicles like its two-door Evoque. The six-year plan will focus on making the brand’s name synonymous with effi ciency. They also want to switch to a lightweight aluminum platform to reduce weight, as well as incorporate some hybrid power to their vehicles.

Ferrari Chairman Luca Cordero di Montezemolo has confi rmed that the successor to the Enzo throne will come equipped with a hybrid drivetrain. According to Montezemolo, the electrifi ed supercar will borrow heavily from the company’s 599 HY-KERS concept that debuted earlier this year, which used hybrid tech derived from the kinetic energy recovery system that Ferrari experimented with on its F1 vehicles. Ferrari has also made it clear that it intends to begin moving toward smaller models to further reduce weight.

DUB MAG 22 NOV / DEC 2010

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LAND ROVER BRAND GETTING NEW IMAGE

HYUNDAI’S PURE ELECTRIC i10 “BLUEON”

CLEAN DIESEL MODELS SELLING IN U.S. DESPITE AUTO SLUMP

FERRARI ENZO SUCCESSOR WILL BE A HYBRID

Hyundai has uncovered its fi rst production-ready full electric car named “BlueOn.” Based on their small i10 hatchback, the BlueOn has an electric motor producing 82 horsepower. Energy comes from a 16.4 kWh LiPoly (lithium-ion polymer) battery pack, which off ers a driving range of 87 miles on one charge. When connected to a regular household power supply, the battery pack can be fully recharged within six hours. Hyundai says it can reach 0-62 mph in 13.1 seconds, with a top speed of 81 mph. Hyundai plans to have it ready for sale by 2012.

The auto industry’s sales crisis is anything but over as August 2010 sales were the weakest since 1983. Even the sales of hybrids tanked. However, sales of clean diesel vehicles actually recorded a 52-percent increase in year-over-year sales. These sales also experienced a 20-percent boost in sales volume for August, as compared to the numbers reported in July 2010. Though year-to-date sales of clean diesel models (48,275 units) still fall short of hybrids (178,754 units), the gap is slowly shrinking. VW’s Jetta TDI had a yearly increase of about 30 percent, where as Toyota’s Prius saw sales fall by some 37.5 percent.

Tata Motors wants to give its Land Rover luxury SUV lineup a new image and hope to do so by downsizing, reducing weight and adding hybrids. They want to start by making smaller vehicles like its two-door Evoque. The six-year plan will focus on making the brand’s name synonymous with effi ciency. They also want to switch to a lightweight aluminum platform to reduce weight, as well as incorporate some hybrid power to their vehicles.

Ferrari Chairman Luca Cordero di Montezemolo has confi rmed that the successor to the Enzo throne will come equipped with a hybrid drivetrain. According to Montezemolo, the electrifi ed supercar will borrow heavily from the company’s 599 HY-KERS concept that debuted earlier this year, which used hybrid tech derived from the kinetic energy recovery system that Ferrari experimented with on its F1 vehicles. Ferrari has also made it clear that it intends to begin moving toward smaller models to further reduce weight.

DUB MAG 22 NOV / DEC 2010

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BOOTH #47055

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DUB MAG 20 SEP / OCT 2010DUB MAG 24 NOV / DEC 2010

TOPCAR “STINGRAY” PORSCHE PANAMERA WWW.TOP-CAR.RU

Moscow-based tuner TOPCAR has created a carbon fi ber aerodynamic package for the Porsche Panamera, calling it “Stingray.” The front bumper features wide air intakes that are accompanied by a carbon fi ber front lip spoiler. The extra light carbon fi ber hood with incorporated air inlets supplements the design. Side vents are also decorated with carbon fi ber panels bearing TOPCAR logos. Clear and straight side skirts prolong the main shape-generating lines of the rear bumper. The aerodynamic rear wing, perfectly combined with the retractable original, is a fi nishing touch to exterior styling cues. The enriched Panamera Stingray also features a new sports exhaust system. Power improvements increase the Stingray’s horsepower from 550 to 750. In order to provide the comfort and support the style refi ned by TOPCAR, engineers have incorporated a full Nappa leather interior with carbon fi ber accents.

HOFELE RIVAGE PROGRAM WWW.JONARI.COM

Jonari Corp, exclusive importers for Hofele Germany, introduces the Hofele “Rivage” program for the Porsche Panamera. The kit will feature: a complete replacement front bumper, side skirts, rear bumper and trunk wing. Buyers can also opt for 22x9/22x10.5 modular wheels or monoblock forged wheels. Optional accessories include a stainless steel sport exhaust system and electronic lowering module for vehicles with adaptive air suspension.

TECHART AERO KIT 1 FOR PANAMERA TURBO WWW.TECHART.COM

The fi rst phase of the TechArt program for the Porsche Panamera includes exterior components, such as a three-part front spoiler that has integrated brake air ducting, which reduces the lift on the front axle. The side skirts steady the airfl ow under the vehicle, while forming dynamic contours. A new rear spoiler and a rear diff user support driving stability. The LED system unit combines daytime running lights, blinkers, sidelights and parking lights in one housing (in a choice of chrome or black). TechArt added two-color leather fi nishing in teak and black for the interior. Other interior enhancements include: decorative stitching with matching thread, a roof liner in the same colored Alcantara, details such as interior color-matched handles and fl oor mats with leather edging. A TechArt sport steering wheel, as well as dials matching the interior’s color, complete the sporty and elegant customization options. A new TechArt exotic wood variation is also being used for the fi rst time in the Panamera.

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PORSCHE PANAMERA STYLING ACCESSORIES AND PERFORMANCE ENHANCEMENTS

ng stability. The LED system unit sidelights and parking lights in one

ing in teak and black forclude:a roofsuch

Page 31: DUB Magazine Issue 69

SoundAmix

andof PowerStyle

BORLA EXHAUST FTW

$4 for catalog to 701 Arcturus Ave // Dept DUB393 // Oxnard CA 93033 // 877 GO BORLA // www.borla.com

BOOTH #22957And the Silver Lot

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DUB MAG 22 SEP / OCT 2010

HAMANN-MOTORSPORT’S TYCOON EVO M WWW.HAMANN-MOTORSPORT.COM

VORSTEINER X6 M AERO PACKAGE WWW.VORSTEINER.COM

As Vorsteiner’s fi rst Crossover conversion, the X6 M aero components are crafted using the latest in lightweight composite technology utilizing a dry carbon vacuum process, achieving maximum strength-to-weight ratio, while improving aerodynamics throughout the vehicle. The new front end of the X6 M is highlighted with the addition of a new front add-on spoiler that is constructed out of carbon fi ber composite. An all-new power dome sculpted hood made of carbon composite is also an option and complements the front spoiler. The X6 M’s rear features a new sporty carbon fi ber diff user that replaces the factory plastic unit. A carbon add-on, rear deck lid spoiler elegantly contours around the lines of the factory trunk lid, while balancing the additional down force of the new front end. The package is completed by a set of 22-inch, 10-spoke design, forged monoblock wheels.

HAMANN-Motorsport has based its Tycoon Evo M on BMW’s X6 M, giving the vehicle a powerful appearance with striking design thanks to the addition of front and rear wing extensions that expand the body by about 2.3 inches. Four LED daytime running lights are the distinctive hallmark of the front bumper. The rear bumper has also been replaced with a HAMANN-built one, which makes room for the centrally positioned sports exhaust system. HAMANN added a powerful performance enhancement for the engine that boosts horsepower from 555 up to 670, which propels the vehicles from 0-62 mph in 4.2 seconds with a max speed of 186 mph. Interior enhancements include accessories made of black-anodized aluminium in combination with carbon fi ber applications, such as pedals and footrests.

AC SCHNITZER X6 M PERFORMANCE UPGRADE WWW.AC-SCHNITZER.DE/EN

AC Schnitzer is giving BMW’s already great looking X6 M some extra enhancements. The performance upgrade, which in combination with delimiting the V-max and a sports exhaust, will further increase the power of the X6 M. A carbon fi ber engine cover is also an option. Exterior styling is made up entirely carbon fi ber and features include a front spoiler, rear roof spoiler, rear wing, rear diff user and design elements for the front skirt and chromed front grille. Optional carbon fi ber hood vents complete the sportier look of the X6 M. A Schnitzer “highlight” addition is its carbon fi ber and plexiglass panoramic window on the hood to visually show off the engine. Wheelarches of AC Schnitzer’s X6 M can be fi lled by either 20-22-or 23-inch AC Schnitzer wheels in Type IV BiColor, Type VII silver, black or BiColor, or the AC Schnitzer forged alloy Type V or forged racing rims Type VIII BiColor. The interior also features carbon fi ber trim, an AC Schnitzer steering wheel and aluminum cover for the i-Drive system controller, aluminum footrest and pedal set and velour fl oor mats.

BMW X6 M STYLING ACCESSORIES AND PERFORMANCE ENHANCEMENTS

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DUB MAG 26 NOV / DEC 2010

AC SCHNITZER X6 M PERFORMANCE UPGRADE

SENTS

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DUB MAG 24 SEP / OCT 2010

VERTICAL DOORS INC. WWW.VERTICALDOORS.COM

UNIVERSAL CAR LIFTSWWW.UNIVERSALCARLIFTS.COM | $2,495 - $2,995

With Vertical Doors kits, your ride will keep its factory look and feel while you are driving, but the moment you stop and raise your doors, you will experience a whole new level of attention that no other upgrade can give you. Proudly made and patented in the United States, their bolt-on kits are made specifi cally for your particular vehicle. Theirs are the strongest and most aff ordable for the quality with a line-up that includes all the major vehicle manufacturers.

Make sure when you’re looking for that “Lambo door look” check out, www.Verticaldoors.com, or call (951) 273-1069 and ask for your special pricing.

WINGS, LIFTS AND GRILLES

Universal Car Lifts’ 3-to 17-inch lift kits feature bolt-on installation and are the only car lift kits on the market guaranteed to clear 26-to 30-inch rims. UCL parts are built to the highest standards. Their products come with detailed step-by-step installation manuals with pictures, and most lift kits come with a free installation DVD. UCL has car lift kits available for all cars on the road, including Caprice, Cutlass, Monte Carlo, Impala, Crown Victoria, Grand Marquis and more.

TIARRA LUXURY GRILLES WWW.TIARRAGRILLES.COM | $4,900

Las Vegas-based Tiarra Luxury Grilles are all handcrafted in-house using the highest-grade stainless steel and their signature Dual-weave mesh. Along with their new 2010 Range Rover collection, Tiarra Luxury Grilles has just introduced their newest premium grille collection for the 2010 Bentley Continental GT/GTC and 2010 Mercedes-Benz S550. Any custom logo can be incorporated onto the grille. A variety of fi nishes, such as triple-chrome, glossy, fl at black or color matching, is available.

DUB MAG 28 NOV / DEC 2010

T

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VERTICAL DOOR WWW.VERTICALDOORS.C

With Vertical Doors kits, yyou are driving, but the mexperience a whole new leyou. Proudly made and pamade specifi cally for yourmost aff ordable for the qvehicle manufacturers.

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DUB MAG 24 NOV / DEC 2010

NAME:S13 CONCAVESIZES:19”, 20”, 21”FINISHES:HAND BRUSH ALUMINUM, SILVER,GQ GOLD, BLACK, WHITE,GUNMETAL CENTER WITH CHROME OR POLISH STEPLIP

A113PHONE: 305.470.1985SITE: FITMENTFACTORY.COM

NAME:AF169SIZES:20”, 22”, 24”, 26”, 28”FINISHES:CUSTOM FINISHES AVAILABLE

NAME:

ASANTI WHEELSPHONE: 800.833.9700SITE: WWW.ASANTIWHEELS.COM

NAME:VB8 - MAYHEMSIZES:16”, 17”, 18”, 20”FINISHES:BLACK WITH CHROME

NAME:

BLACK ICE ALLOYSPHONE: 888.360.6888SITE: WWW.TRADEUNION.COM

NAME:81SIZES:20”, 22”, 24”, 26”FINISHES:CHROME

NAME:

BONETTI WHEELSPHONE: 323.266.0999SITE: WWW.GINOWHEELS.COM

NAME:C633SIZES:19”, 20”, 21”, 22”, 24”FINISHES:SILVER, BLACK, CHROME ANDCUSTOM FINISH UPON REQUEST

NAME:

CEC WHEELSPHONE: 866.537.6103SITE: WWW.CECWHEELS.COM

NAME:CIPHER S/C (SUPER CONCAVE)SIZES:20”, 22”FINISHES:ANY CUSTOM FINISH AVAILABLE

NAME:

COR INTERNATIONALPHONE: 305.477.5850SITE: WWW.CORFORGED.COM

NAME:BLACK MAMBASIZES:22”, 24”, 26”, 28”FINISHES:BLACK AND CHROME

NAME:

DUB WHEELSPHONE: 800.493.7891SITE: WWW.MHTWHEELS.COM

NAME:GTRSIZES:19”, 20”, 21”, 22”, 24”, 26”, 28”, 30”FINISHES:ANY COMBINATION OF COLORSAND FINISHES

NAME:

FORGIATOPHONE: 818.771.9779SITE: WWW.FORGIATO.COM

DUB MAG 30 NOV / DEC 2010

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DUB MAG 24 NOV / DEC 2010

NAME:S13 CONCAVESIZES:19”, 20”, 21”FINISHES:HAND BRUSH ALUMINUM, SILVER,GQ GOLD, BLACK, WHITE,GUNMETAL CENTER WITH CHROME OR POLISH STEPLIP

A113PHONE: 305.470.1985SITE: FITMENTFACTORY.COM

NAME:AF169SIZES:20”, 22”, 24”, 26”, 28”FINISHES:CUSTOM FINISHES AVAILABLE

NAME:

ASANTI WHEELSPHONE: 800.833.9700SITE: WWW.ASANTIWHEELS.COM

NAME:VB8 - MAYHEMSIZES:16”, 17”, 18”, 20”FINISHES:BLACK WITH CHROME

NAME:

BLACK ICE ALLOYSPHONE: 888.360.6888SITE: WWW.TRADEUNION.COM

NAME:81SIZES:20”, 22”, 24”, 26”FINISHES:CHROME

NAME:

BONETTI WHEELSPHONE: 323.266.0999SITE: WWW.GINOWHEELS.COM

NAME:C633SIZES:19”, 20”, 21”, 22”, 24”FINISHES:SILVER, BLACK, CHROME ANDCUSTOM FINISH UPON REQUEST

NAME:

CEC WHEELSPHONE: 866.537.6103SITE: WWW.CECWHEELS.COM

NAME:CIPHER S/C (SUPER CONCAVE)SIZES:20”, 22”FINISHES:ANY CUSTOM FINISH AVAILABLE

NAME:

COR INTERNATIONALPHONE: 305.477.5850SITE: WWW.CORFORGED.COM

NAME:BLACK MAMBASIZES:22”, 24”, 26”, 28”FINISHES:BLACK AND CHROME

NAME:

DUB WHEELSPHONE: 800.493.7891SITE: WWW.MHTWHEELS.COM

NAME:GTRSIZES:19”, 20”, 21”, 22”, 24”, 26”, 28”, 30”FINISHES:ANY COMBINATION OF COLORSAND FINISHES

NAME:

FORGIATOPHONE: 818.771.9779SITE: WWW.FORGIATO.COM

NAME:V-105

SIZES:19”, 20”, 21”, 22”

FINISHES:CHROME, BRUSHED ALUMINUM,

CUSTOM, GUNMETAL, BLACK, SILVER,TEXTURED BLACK & GUNMETAL

VORSTEINER FORGEDPHONE: 800.601.7615

SITE: WWW.VORSTEINER.COM

NAME:VM4

SIZES:20”, 22”, 24”

FINISHES:CHROME

VON MAX LUXURY ALLOYSPHONE: 800.735.2822

SITE: WWW.VONMAXWHEELS.COM

NAME:BEL-AIR 6 460

SIZES:22”, 24”

FINISHES:CHROME W/ BLACK INSERTS

VISION WHEELSPHONE: 888.480.2030

SITE: WWW.VISIONWHEEL.COM

NAME:S816

SIZES:20”, 22”

FINISHES:BLACK W/ MACHINED FACE

STATUS WHEELSPHONE: 800.804.7156

SITE: WWW.STATUSWHEELS.COM

NAME:BS-5

SIZES:20”, 22”

FINISHES:BRUSHED, CHROME, CARBON FIBER

AND CUSTOM COLORS

SAVINI FORGEDPHONE: 866.779.4646

SITE: WWW.SAVINIFORGED.COM

NAME:SHOOZ 011

SIZES:20”, 22”, 24”

FINISHES:CHROME W/ BLACK INSERTS,BLACK W/ CHROME INSERTS

PLAYER WHEEL GROUPPHONE: 800.767.9277

SITE: WWW.PLAYERWIREWHEEL.COM

DUB MAG 25NOV / DEC 2010

NAME:POISONSIZES:

18”, 20”, 22”FINISHES:

CHROME,MACHINE BLACK W/ POLISHED LIP

PINNACLE WHEELSPHONE: 626.363.6978

SITE: WWW.PINNACLEWHEEL.COM

NAME:LX-2

SIZES:20”, 22”, 24”, 26”, 28”

FINISHES:ALL CHROME,

BLACK/MACHINE W/ SS CHROME LIPCUSTOM FINISHES AVAILABLE

NAME:

LEXANI WHEELSPHONE: 800.833.9700

SITE: WWW.LEXANIWHEELS.COM

DUB MAG 31NOV / DEC 2010

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CLARION WF25100 WWW.CLARION.COM | $199.99

ALPINE SWR-T12 12-INCH TYPE-R WWW.ALPINE-USA.COM | $550

The WF2510D 900-Watt, 10-inch DUAL 4-OHM voice coil subwoofer conveys a unique shallow-mount design for fl exible installation with a mounting depth of 2.78 inches. Clarion’s systems use dual voice coils to deliver perfect playback of large-amplitude bass. These coils

also provide high sensitivity and excellent performance for digital audio and other large input sounds. The sub’s light and rigid speaker cones create low-distortion sound, while a stronger dust cap results in an overall stronger cone.

As Alpine’s fi rst foray into the specialized market of thin subs, the SWR-T12 12-inch Type-Rs are more than just subs packaged in a shallow form factor. Type-R Thin subwoofers combine low-profi le design with high power handling to pump out powerful bass in your vehicle’s hard-to-fi t spaces and handles up to 600-Watts RMS for

tremendous thump. These shallow subs off er a mounting depth of 3.5 inches, but their cone excursion is nearly as long as that of their regular counterparts—you’ll hear deep, satisfying bass from the resulting massive air movement. The SWR-T12 12-inch subwoofer fi ts into a sealed enclosure of only 0.6 cubic feet, or a ported enclosure of 1 cubic foot.

PIONEER iB-FLAT TS-SW3001S4 WWW.PIONEERELECTRONICS.COM | $239

ROCKFORD FOSGATE PUNCH P3SD212 WWW.ROCKFORDFOSGATE.COM | $269.99

SHALLOW MOUNT SUBS

JL AUDIO 13TW5 MOBILE.JLAUDIO.COM | $569.95

The ib-Flat TS-SW3001S4 shallow-mount sub features multiple patent-pending features to deliver the big bass performance of a full-size one, but in a compact design that can be installed either behind or under seats depending on the type of vehicle. The mounting depth is just 3.25 inches. This 12-inch shallow-sub handles 1500-Watts

max, 400-Watts nominal power, and delivers deep bass with top-notch sound quality thanks to features like Pioneer’s extremely strong and lightweight Interlaced Basalt/Carbon Fiber Reinforced IMPP Cone. To ensure that you get more natural bass, Pioneer has also incorporated its Basalt fi ber technology into its shallow sub.

Featuring innovative parabolic cone designs and large motor assemblies, the Punch P3SD212 sub delivers deep, loud, aggressive bass in a space-saving design, with a mounting depth of 3.62 inches. Features for the 12-inch shallow-mount sub include 2-ohm, dual voice coil

with 800-Watts maximum power handling (400-Watts RMS); Kevlar fi ber reinforced, semi-pressed paper cone with high-excursion Poly-Ether-Ester surround; and a dual die-cast aluminum basket with spider venting that adds rigidity and eliminates multiple acoustic resonances.

The ultra-thin JL Audio 13TW5 subwoofer is designed to provide excellent low frequency performance in space-challenged vehicles with a mounting depth of 2.5 inches. Whereas a typical “small-box” 12-inch driver operates in well over 1 cubic foot, the larger 13TW5 needs only 0.80 cubic feet to achieve optimum in-car performance (signifi cantly less volume than any other subs its size). To counteract the effi ciency trade-off of small box volumes, the 13TW5 handles very high power levels thanks to the use of a very large (7-inch diameter) voice coil.

DUB MAG 34 NOV / DEC 2010

Little room, but still a lot of boom

RION WF25100

Page 41: DUB Magazine Issue 69
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SONY CDX-GT650UI WWW.KENWOOD.COM | $160

JVC KD-A815 HEAD UNIT MOBILE.JVC.COM | $259.95

DUB MAG 36 NOV / DEC 2010

SINGLE-DIN HEAD UNITS

KENWOOD KIV-BT900 WWW.KENWOOD.COM | $500

Featuring a 3-inch full-color, multi-lingual TFT display, the KIV-BT900 shows full song, artist and album text plus large-format, full-color album art. iPod video fi les not only appear on the display, but an A/V output allows the content to appear on external rear-seat monitors. The KIV-BT900 also features a new, built-in Bluetooth circuit by industry-leader Parrot that provides the latest in hands-

free performance and smartphone compatibility. Three 4.0-volt preamp outputs with built-in digital sound processing make the KIV-BT900 a true audio performer. An on-board 512MB fl ash memory module will rip external content through the USB input, supporting a wide range of audio (MP3, WMA, AAC, WAV), video (MPEG4, WMV and H.264) and picture (JPEG and BMP) fi les.

As a new edition to Sony’s Xplod in-dash stereos, the CDX GT650UI receiver off ers a number of features in a single-din unit. Its Advanced Sound Engine (ASE) optimizes music playback for outstanding

JVC’s Arsenal KD-A815 is an in-dash CD/MP3/WMA receiver that includes a wireless remote control. Built-in Bluetooth technology supports hands-free calling, audio streaming, voice recognition dialing, text message display and much more. The Dual Zone Color feature allows the buttons and the display to have diff erent colors simultaneously, giving you a very personalized display. Day and Night

sound quality, while the Digital Sound Processor (DSP) chip allows for full digital processing of time alignment and EQ7 settings. Sony’s SenseMe technology automatically organizes your music library

into custom playlists to match your mood. With a front USB 1-wire input, connection to your iPod, iPhone, or any other digital music players is easy. The bright, detachable two-line LCD Display

shows clock, station ID and track data while playing back audio, and you can match the radio’s illumination to complement your existing vehicle lighting (more than 35,000 choices).

color settings allow the display colors to change when the dimmer is activated/de-activated. This JVC receiver is also equipped with MP3 ID3 Tag Display, which will illustrate the title, artist and album when playing an MP3 device. The built-in HS-IVi Tuner with 18 FM presets and 6 AM presets, 3-band iEQ with 6 tone curves, and a 24-Bit Digital-to-Analog Converter all enhance sound quality.

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PIONEER S-DJ08 REFERENCE SPEAKER MONITORS WWW.PIONEERDJ.COM | $1,199/PAIR

PIONEER HDJ-500 DJ HEADPHONES WWW.PIONEERDJ.COM | $125

PIONEER DJM-2000 MIXER WWW.PIONEERDJ.COM | $2,999

The new, entry-level HDJ-500 headphones are designed for exceptional fi delity, style comfort and aff ordability. Available in red, black and white, these new headphones are engineered to assist entry-level DJs with the mixing process by enhancing the low and mid frequencies of music. Designed with maximum comfort and reliability in mind, the HDJ-500 uses comfortable urethane pads for the ears that allow the headphones to mold around the user’s head and ears for a snug and slip-resistant fi t. For maximum fl exibility during performances, the HDJ-500 features a rotating arm structure that allows the user to rotate the right earpiece forward and back by as much as 60 degrees. At that position, the fl exible headband maintains enough side pressure to allow the DJ to listen to audio on just one side of the headphones.

Pioneer’s S-DJ08 reference speaker monitors feature excellent sound quality, audio parameter control, built-in linear equalization and four switchable inputs, useful for DJs and producers who need to achieve the highest accuracy in musical reproduction. The compact speakers achieve a larger than normal listening area due to the use of a curved waveguide enclosure that directs the soft-dome tweeter’s sound in a wider pattern for better imaging and staging. This means more listeners across a larger area of a room can hear the higher frequencies than with traditional designs. Additionally, the Bass Refl ex enclosure extends the lower frequency range to provide more mid-bass and bass output. It also features four types of inputs (XLR, TRS and two sets of RCA) that let users connect various devices simultaneously, such as a computer, DJ equipment, portable device, etc. The various inputs eliminate the need to change cable connections so the speakers can be utilized with a broad variety of sources.

Pioneer’s new DJM-2000 mixer provides new generation digital DJs the ability to creatively produce outstanding performances at an entirely higher level. The DJM-2000 inherits a larger footprint than its predecessors to accommodate a sectioned layout of features, as well as cosmetically match the latest Pioneer CDJ series of digital media players. A fi rst in the industry for audio mixers, the DJM-2000 incorporates a full-color 5.8-inch LCD multi-touch panel for adding audio eff ects. Users can simultaneously manipulate the displayed controls on the panel by touching diff erent areas of the screen. A cool feature of the mixer is its Live Sampler capability, which allows the sound from a microphone or from the MASTER output to be recorded directly into the mixer. When used specifi cally with Pioneer’s CDJ-2000 or CDJ-900 turntables via Pro DJ Link, the DJM-2000 becomes an even more powerful musical tool.

GET INTO THE MIX WITH SOME OF PIONEER DJ’S LATEST PRODUCTS!

DUB MAG 40 NOV / DEC 2010

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DUB MAG 42 NOV / DEC 2010

PIONEER STEEL WHEELS DJ-INSPIRED HEADPHONES WWW.PIONEERELECTRONICS.COM | $79

DJ-Inspired and customizable in and over-ear headphones let music lovers get even closer to high quality audio. Pioneer’s Steel Wheels headphones come in black, silver and gold real aluminum fi nishes. They also off er audio performance to match its styling with design cues that echo the look of professional DJ turntables. Steel Wheels also feature a portable folding design and 105 dB sensitivity, with a max input power of 1,200 mW. They are compatible with most MP3/portable audio devices, including the latest generation iPhone and iPod.

FERRARI X HASSELBLAD H4D FERRARI MEDIUM FORMAT DIGITAL CAMERA WWW.HASSELBLADUSA.COM | $TBD

CANON VIXIA HF M32 CAMCORDER USA.CANON.COM | $999.99

Industry veteran HASSELBLAD and Ferrari have joined together to produce their H4D Ferrari Limited Edition camera. Finished in Ferrari’s unique color “rosso fuoco,” it bears the legendary Racing Shield on its body. The camera, which comes with an 80mm lens, comes in an exclusively designed and engineered box with a glass top that also features the distinctive Ferrari Racing Shield. Dual layers, one for the camera, with the lens and accessories housed in a separate lower level, are lined with a soft and rich material. This striking case is housed in a special handmade case and is ideal for both storage and display. Only 499 units will be made available worldwide.

The Canon VIXIA HF M32 Dual Flash Memory Camcorder features a 64 GB internal fl ash drive and an SD memory card slot in an ultra-sleek, compact and lightweight body. Canon’s advanced imaging technologies, including a Genuine Canon 15x HD Video Lens and 3.89-megapixel Full HD CMOS Image Sensor, deliver high defi nition video and 3.3-megapixel photos. Other features include: Smart Auto that “reads” the visual components of the scene you’re shooting and chooses the best settings; and the Touch & Track allows you to achieve sharp focus and precise exposure for any subject, simply by touching the 2.7-inch Touch Panel LCD.

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Nathan Spencer is back as the elite and daring soldier that features special bionic abilities and will face his greatest challenge yet. His enemy, the technologically sophisticated General Sabio, is ready to launch a deadly missile attack and it’s up to Nathan Spencer to make use of his trademark tool (his bionic grappling hook) to grab, swing and leap through a series of lush new environments to save the day. The second installment of Bionic Commando Rearmed features enhanced visuals with even more detailed character models, textures and vibrant colors. New player mechanics will add another strategic layer of platforming to the overall gaming experience. Oh, and that famous bionic arm of Nathan Spencer’s will be getting a huge makeover to deliver even more destruction and fun for players.

As a third-person action game, Asura’s Wrath is inspired by Asian mythology and fused with science fi ction. Coined to redefi ne the action genre by delivering unprecedented levels of dynamism, drama and interaction, the story follows Asura, who was once a revered deity and betrayed by his fellow gods and stripped of all his powers. Consumed by anger at the injustice he has suff ered and swearing vengeance, he discovers he can use this fury to his advantage and attack his enemies. By channeling his inner rage, Asura is now able to unleash devastating attacks and wreak havoc as he battles against the deities who have wronged him and their earthly forces. Inspired by episodic dramas, the game will be split into distinct sections with gameplay and narrative unfolding as one and building to a fi nal climatic conclusion.

BIONIC COMMANDO REARMED 2 PUBLISHER: CAPCOM DEVELOPER: FATSHARK PLATFORM: XBOX 360, PLAYSTATION 3 WWW.BIONICCOMMANDO.COM/REARMED2

ASURA’S WRATH PUBLISHER: CAPCOM DEVELOPER: CYBER CONNECT 2 PLATFORM: XBOX 360, PLAYSTATION 3 | WWW.CAPCOM.COM

DUB MAG 44 NOV / DEC 2010

As the third installment in the BioShock series, BioShock Infi nite continues as a fi rst-person shooter game, but isn’t exactly going to be a direct sequel/prequel to previous versions. Instead, it will take place at a previous time and have a diff erent setting, but will still feature the same gameplay. The game will be set in 1912 in “Columbia,” a city suspended in the air. Former Pinkerton agent Booker DeWitt has been sent to rescue Elizabeth, a young woman imprisoned in Columbia since childhood. Booker develops a relationship with Elizabeth, augmenting his abilities with hers so the pair may escape from a city that is literally falling from the sky. He must learn to fi ght foes in high-speed Sky-Line battles, engage in combat both indoors and amongst the clouds and learn to use new weapons and abilities.

BIOSHOCK INFINITE PUBLISHER: 2K GAMES DEVELOPER: IRRATIONAL GAMES PLATFORM: XBOX 360, PLAYSTATION 3, PC | WWW.BIOSHOCKINFINITE.COM

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T he party doesn’t stop when you’re a highly demanded, party-rocking DJ like Steve Aoki. With a globetrotting life, Aoki has

obtained internationally-renowned DJ status. But don’t tell him that. He’s still amazed he’s getting paid to do what he loves, playing more than 300 gigs a year. Known to climb on top of his equipment table and head bang to his sets, Aoki takes his music seriously. With passion for what he does dripping out of his mouth with every word he says, Aoki is more than just a DJ—he’s a record label owner, businessman, producer, promoter and infamous hipster. But in the end, he’s merely a fan of music—the exact trait that birthed his successful DJ and music career.

Where does your DJ story begin?Aoki: I’ve been DJ’ing since 2003. I was just throwing these small parties in Hollywood to promote my label Dim Mak Records and would get bands to come and DJ for fun. No one knew how to DJ back then and it was more about the partying—not about the DJ’ing or the art of it. We started it all in this punk rock, I-don’t-give-a-f*ck way and

just hijacked the bar and played fun, indie music.

That’s how I got into actually learning how to do it. It wasn’t something I took seriously in the beginning and just something fun. First started out on vinyl and have now transitioned to CDs. It was really when I befriended DJ AM that I learned how to be technical with it. He’d teach me certain scratch patterns and the basics.

Congrats on recently being voted as one of America’s Best DJ 2010! When you actually started to take DJ’ing seriously, did it ever dawn on you that you’d be an icon in DJ culture?Aoki: Defi nitely not. DJ’ing was like a joke. Eventually, a friend and I developed a certain niche of music in L.A. From 2003-2006 the indie/dance vibe was barely coming up and it’s what we’d play at all the parties. I actually sometimes forget I’m a DJ. I still have to tell myself that this is something I do. There are DJs out there that know that’s what they do. Like DJ AM, for example; he knew he was a DJ and that he was great at it. As I start doing more and more gigs

every year, I’m realizing this is who I am.

If you had to categorize what type of DJ you are, what would it be?Aoki: I would say I’m a dance DJ because I play dance music. Right now, everything is based around dance music. I play all kinds of tracks in the genre of dance. I love hip-hop and used to play it in the beginning when I was more of an open format DJ. To get into the club, you have to do that in Los Angeles, or learn it at least. But I’ve defi nitely moved on far from that in the past two years.

At the end of the day, what’s important to me is not necessarily that I’m a DJ, but the fact that I’m producing music that’s relevant to the kids who come to my shows. That’s what’s important to me. I want to produce records on the basis that kids come to my shows to get pumped on what I play, which in turn gets me energized on stage or when I’m in the studio producing my own tracks.

Was your background always in dance music?Aoki: My roots are in hardcore and punk music.

WWW.STEVEAOKI.COM

PHOT

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TOPH

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| WWW.PIONEERDJUSA.COM

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I used to be in a band that was hardcore punk with a live rock element to it. It was quite an experience. I’m now incorporating my roots into my sets by doing more vocals. I’ll play a song and sing to it live. It’s pretty cool. I feel I’m on the cusp of doing something diff erent in the scene right now. But I have a lot to do to get to where I want to be in my DJ career.

How has the DJ scene/culture changed since you fi rst began?Aoki: Actually when I fi rst started out DJ’ing, I knew nothing about the culture since I was a hardcore kid. From my understanding, it was Daft Punk’s performance at the 2006 Coachella Valley Music and Arts Festival that changed dance music and opened it up to a huge amount of people. Dance music will never go away and will always have a very strong cult following. DJs like Tiësto and David Guetta will never die or go away. It’s too insular since the crowd isn’t swayed by musical trends. I remember when will.i.am came to an Electric Daisy Carnival in 2009 and was blown away with how many people were at a festival that featured nothing but DJs. People don’t realize the huge following the scene and culture has. A lot of people who listen to radio and pop don’t know these things. And when Justice came out to Coachella in 2007, they put the nail in the head even harder, driving that dance sound even more into people’s hearts.

We hear you’re working on an album. When’s it dropping?Aoki: It’s coming out next year, and I have tons of guests on it like Rivers Cuomo from Weezer, Kid Cudi, Travis Barker, Kele from Bloc Party and so many more. It’s gonna be diff erent from anything else and very eclectic. It’s a dance album, but the songs are still crafted like regular songs…I’m just mixing it up with some hip-hop vocals, rock vocals, house vocals and more. Each of the songs have, like, anywhere from 126-133 beats per minute. So, yeah, it should be interesting.

How important is equipment to you?Aoki: I have to use my Pioneer DJM-800 mixer—it’s a necessary standard. It literally has all the functions I need and like to use to create my sets. Besides that, another must is Pioneer’s CDJ-1000 turntables (actually I’ve upgraded to the new 2000s and love the new software). I seriously can’t imagine working with something diff erent. Oh, and I defi nitely need Serato.

In your opinion, what makes a great DJ?Aoki: A combination of many things. What compels me to see a DJ is his work. It’s not like you go see someone perform because he mixes so great. You go see a DJ for a number of things—whether it’s their remixes or any production they’ve done, their collaborations and a number of other things. What they’re doing on stage is only a small factor of what makes a DJ so appealing.

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A PEEP INTO WORDS: KRISTIE BERTUCCI PHOTOS: VERONE PANGILINAN | WWW.VERONESTUDIO.COM

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A PEEP INTO WORDS: KRISTIE BERTUCCI PHOTOS: VERONE PANGILINAN | WWW.VERONESTUDIO.COM

DUB MAG 57NOV / DEC 2010

R eality star, model and actress Holly Madison may be a sex symbol but defi nitely is no diva. The star of Vegas’

acclaimed “PEEPSHOW” at Planet Hollywood is seriously the “girl next door” with her down-to-Earth attitude and modest views on her celebrity stardom. Gearing up for her second season of “Holly’s World,” DUB was lucky enough to shadow the beautiful and sexy Holly for a day to really see

what makes the blond bombshell tick, what cars get her heart racing, and go behind the scenes of what Holly’s world is really like in Sin City.

How’s life been post your stint on “The Girls Next Door?”Holly: It’s been amazing! I’ve had so many opportunities. Let’s see, I did “Dancing With The Stars” then I got the headlining role for

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“PEEPSHOW” out here in Las Vegas at the Planet Hollywood Hotel and Casino. It’s one of the best burlesque shows on the strip right now! I also have my own show on E! and it's a success. We actually start fi lming the second season in December. It’s an all-around exciting time for me right now.

So, how did you land the leading role of Bo Peep in Planet Hollywood’s “PEEPSHOW?”Holly: I was actually in talks to do a guest spot in another burlesque show in town before I landed the role in “PEEPSHOW.” It’s actually been something I was always interested in doing. So, after I did “Dancing With The Stars,” I auditioned to do “PEEPSHOW” and landed the role. It’s a wonderful, big Broadway-scale production with a lot of talented singers and dancers. It’s a really amazing show and the lead part is well tailored to me. I love everything about being in it; it’s so much fun. Everybody who goes to Vegas should see it at least once!

People always say Vegas is great for visiting, but never for actually living. How’s life in Sin City treating you?Holly: I love everything about living in Vegas! I’ve met so many great friends here. When you really get to know the people here, it’s really like a small town amongst the locals. It’s really a nice, fun and welcoming town to live in. But you know, besides the whole small town aspect, there’s always something going on when you visit The Strip. Everybody you know is always coming into town. It almost feels that someone I know comes into Vegas every week and wants to be entertained, so it's a great place to get the best

of both worlds.

We bet you go out every night because we know we would! So would you say you’re really big on Vegas’ nightlife?Holly: Actually, when you live here you really have to pick and choose your nights out because there is always someone you know in town hosting a party or, pretty much, every night there is something you want to go do, but you can’t do it all. I probably go out once a week or so.

In your opinion, what’s the best club out there right now?Holly: I’d have to say XS at Encore is a really hot

club right now. Everybody wants to go there and be seen.

Do you think you’ll ever make your way back to Hollywood or are you now a Vegas resident for life?Holly: No, but I can see myself splitting my time between the two, just because I have to be in L.A. every week at least once for meetings. I usually go back on my one day off from the show. I really do love Vegas and now consider it my true home.

Wow, only one day off a week! You must be a really busy girl. What’s a typical day like for you?Holly: I’m usually always busy with the show at night. During the day, it’s usually a

DUB MAG 58 NOV / DEC 2010

Mayor Holly’s view from her Planet Hollywood penthouse suite.

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“PEEPSHOW” out here in Las Vegas at the Planet Hollywood Hotel and Casino. It’s one of the best burlesque shows on the strip right now! I also have my own show on E! and it's a success. We actually start fi lming the second season in December. It’s an all-around exciting time for me right now.

So, how did you land the leading role of Bo Peep in Planet Hollywood’s “PEEPSHOW?”Holly: I was actually in talks to do a guest spot in another burlesque show in town before I landed the role in “PEEPSHOW.” It’s actually been something I was always interested in doing. So, after I did “Dancing With The Stars,” I auditioned to do “PEEPSHOW” and landed the role. It’s a wonderful, big Broadway-scale production with a lot of talented singers and dancers. It’s a really amazing show and the lead part is well tailored to me. I love everything about being in it; it’s so much fun. Everybody who goes to Vegas should see it at least once!

People always say Vegas is great for visiting, but never for actually living. How’s life in Sin City treating you?Holly: I love everything about living in Vegas! I’ve met so many great friends here. When you really get to know the people here, it’s really like a small town amongst the locals. It’s really a nice, fun and welcoming town to live in. But you know, besides the whole small town aspect, there’s always something going on when you visit The Strip. Everybody you know is always coming into town. It almost feels that someone I know comes into Vegas every week and wants to be entertained, so it's a great place to get the best

of both worlds.

We bet you go out every night because we know we would! So would you say you’re really big on Vegas’ nightlife?Holly: Actually, when you live here you really have to pick and choose your nights out because there is always someone you know in town hosting a party or, pretty much, every night there is something you want to go do, but you can’t do it all. I probably go out once a week or so.

In your opinion, what’s the best club out there right now?Holly: I’d have to say XS at Encore is a really hot

club right now. Everybody wants to go there and be seen.

Do you think you’ll ever make your way back to Hollywood or are you now a Vegas resident for life?Holly: No, but I can see myself splitting my time between the two, just because I have to be in L.A. every week at least once for meetings. I usually go back on my one day off from the show. I really do love Vegas and now consider it my true home.

Wow, only one day off a week! You must be a really busy girl. What’s a typical day like for you?Holly: I’m usually always busy with the show at night. During the day, it’s usually a

DUB MAG 58 NOV / DEC 2010

Mayor Holly’s view from her Planet Hollywood penthouse suite.

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lot of diff erent photo shoots, promotional opportunities, events, meetings and things like that. When I have down time I like to spend it with my dogs and ferrets around the house. I’m really into decorating, too. I also like to go out with my friends and try new restaurants and see the diff erent shows when I can.

So do you have a house off The Strip or live in Planet Hollywood?Holly: I have a suite here in the hotel and also have a house, like, 20 minutes south of The Strip. Most of the time I’m at home, but the suite defi nitely comes in handy. I’ll chill there during the day before the show or spend the night if I’m

going out later or if I have an early fl ight since the airport is so close.

What are you pushing around in Las Vegas?Holly: I have a pink Porsche Carrera convertible and a red 1960 Chevy Corvette convertible. I’ve practically always driven Porsches. I had a Boxter and a Cayenne before I got the Carrera. I love how fun and easy they are to drive.

As far as the Corvette, I’ve always loved the look of those vintage Corvettes. One day I was just looking online for fun and found one in Anaheim (this was back when I was still living in L.A.). It was so close to where I was at and fi nding a car like that is pretty

rare so I just decided to go look at it. After thinking about it for a few days, I went and bought it.

Impressive! We always love girls who dig classic cars. So what’s the story behind your pink Porsche?Holly: It’s a custom color I wanted. It was silver when I bought it, but I’ve always wanted a pink car and felt it would be a lot of fun, especially here in Vegas. I made sure that some silver glitter was added to the color so that it had this nice silvery pink color to it. I’ve seen many pink cars before and sometimes they look like they had Pepto-Bismol dropped on them, or they are a really obnoxious hot pink and I defi nitely didn’t want that. I also added some Savini wheels to my car to give it a sportier look. I know the color-matched wheels are popular now, but I chose to stick with all chrome because of the way they shine in the sunlight.

What about the Corvette? Did you have anything special done to that car?Holly: I switched it to an automatic since I have very little experience driving stick shift, and I lived in L.A. at the time, which is just not the place to drive a stick shift. There’s way too much stop-and-go traffi c, especially for a car like that that tends to overheat. Other than that, the Corvette is actually the way I bought it. It was already so beautiful that there was really nothing to change about it. It was perfect already.

Out of both the Porsche and Corvette, which one is your favorite?Holly: The Corvette is probably my favorite. I

"I don’t know a lot about the inner workings of cars–not an amateur mechanic or anything–but am definitely into cars more than a lot of girls I know."

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lot of diff erent photo shoots, promotional opportunities, events, meetings and things like that. When I have down time I like to spend it with my dogs and ferrets around the house. I’m really into decorating, too. I also like to go out with my friends and try new restaurants and see the diff erent shows when I can.

So do you have a house off The Strip or live in Planet Hollywood?Holly: I have a suite here in the hotel and also have a house, like, 20 minutes south of The Strip. Most of the time I’m at home, but the suite defi nitely comes in handy. I’ll chill there during the day before the show or spend the night if I’m

going out later or if I have an early fl ight since the airport is so close.

What are you pushing around in Las Vegas?Holly: I have a pink Porsche Carrera convertible and a red 1960 Chevy Corvette convertible. I’ve practically always driven Porsches. I had a Boxter and a Cayenne before I got the Carrera. I love how fun and easy they are to drive.

As far as the Corvette, I’ve always loved the look of those vintage Corvettes. One day I was just looking online for fun and found one in Anaheim (this was back when I was still living in L.A.). It was so close to where I was at and fi nding a car like that is pretty

rare so I just decided to go look at it. After thinking about it for a few days, I went and bought it.

Impressive! We always love girls who dig classic cars. So what’s the story behind your pink Porsche?Holly: It’s a custom color I wanted. It was silver when I bought it, but I’ve always wanted a pink car and felt it would be a lot of fun, especially here in Vegas. I made sure that some silver glitter was added to the color so that it had this nice silvery pink color to it. I’ve seen many pink cars before and sometimes they look like they had Pepto-Bismol dropped on them, or they are a really obnoxious hot pink and I defi nitely didn’t want that. I also added some Savini wheels to my car to give it a sportier look. I know the color-matched wheels are popular now, but I chose to stick with all chrome because of the way they shine in the sunlight.

What about the Corvette? Did you have anything special done to that car?Holly: I switched it to an automatic since I have very little experience driving stick shift, and I lived in L.A. at the time, which is just not the place to drive a stick shift. There’s way too much stop-and-go traffi c, especially for a car like that that tends to overheat. Other than that, the Corvette is actually the way I bought it. It was already so beautiful that there was really nothing to change about it. It was perfect already.

Out of both the Porsche and Corvette, which one is your favorite?Holly: The Corvette is probably my favorite. I

"I don’t know a lot about the inner workings of cars–not an amateur mechanic or anything–but am definitely into cars more than a lot of girls I know."

DUB MAG 61NOV / DEC 2010

if a man drives?Holly: It depends on the guy. I like to see something that’s a bit customized not totally gaudy though. But a bit just to see some personality. I think Aston Martins are really hot because they are so James Bond-ish.

So besides your Sin City adventures, what can fans expect from Season 2 of “Holly’s World?”Holly: Honestly I don't’ know. I don’t know what to expect myself. We try to keep it pretty real and not plan a lot. I’m always really busy with diff erent business opportunities so haven’t really thought

about it. But as far as drama, you never know.

This is your second reality show, not including your appearance on “Dancing With The Stars.” Was doing reality TV your goal?Holly: Reality shows are fun. They are easy and a great opportunity to promote what you have going on in life. It’s still actually a surprise to me that I ended up in that genre because I’m more suited to do things like hosting or broadcast that I sometimes do for E!. I feel that’s more where my skill sets are. I’m not really a natural reality show-type girl. My girlfriend Kendra is.

defi nitely don’t drive it every day because of how old it is. I only drive it once a week. But the Porsche is defi nitely a lot of fun to drive. It’s the Corvette that will be with me always, no matter what, though!

So is there any special place in Vegas you like to take you’re babies for a fun ride?Holly: Vegas is really nice because, except for The Strip, there really isn’t any traffi c, so it’s a great place to drive either car. There’s a lot of open space so I can drive the Porsche really fast. And for the corvette, there isn’t a lot of stop and go traffi c so it's a nice drive. It’s great to drive out here no matter what. But I don’t get too crazy when driving. I mean, I go fast, but don’t try to hit insane speeds or anything.

Any other rides you have your eyes on?Holly: I’m absolutely happy with what I have right now. They are both my dream cars. Not looking to add anything right away, but of course, there are other cars that I defi nitely have my eye on. The new gullwing Mercedes, I love and would love to add a Rolls-Royce to my collection in the future.

So, would you say you’re a huge car girl?Holly: I don’t know a lot about the inner workings of cars—not an amateur mechanic or anything—but am defi nitely into cars more than a lot of girls I know. I love their aesthetics. It’s a big part of glamour. It’s part of the American dream.

Everybody has a dream car in mind.Is there a particular car that you think is so sexy

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Holly's Porsche Carrera rocks 20-inch Savini Forged SV-20s in chrome with a grippy set of Toyo Proxes tires.

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She’s really outgoing and athletic and just says anything. I’m not; instead I’m really quiet and introverted. I like to read and do things on the computer, which isn’t always exciting. I have to make myself come out of my shell when the cameras are around. I’m a bit used to it by now since I’ve been doing it for fi ve years, but it’s always still a challenge for me. But on the positive side, I’m really lucky to have such an amazing opportunity and have success because of my reality shows.

We think you’re a natural at it! So how did your overall interest in a career in entertainment come about?Holly: I always wanted to be a sex symbol like Jenny McCarthy and Pam Anderson. For some reason, I always wanted to be in the spotlight like that.

You defi nitely are a sexy symbol…especially in our books. Do you think you’ll ever make the jump to doing movies?Holly: I’ve had some guest appearances on TV shows and movies, but I’d rather do hosting or broadcast. I like being an anchor. I’ll do guest appearances for fun, but I’m not out to be the next great actress.

We hear you have a book about Las Vegas coming out soon. Can you give us some details on it?Holly: I love doing things having to do with art direction and writing and love Las Vegas, so I combined it all in one book! I like to go out and explore diff erent aspects of the city, which is where the idea came from. The book comes out in February. I’m done writing it, but still fi guring out

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"I always wanted to be a sex symbol like Jenny McCarthy and Pam Anderson. For some reason, I always wanted to be in the spotlight like that."

PEEPSHOW PHOTOS COURTESY OF ETHAN MILLER

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She’s really outgoing and athletic and just says anything. I’m not; instead I’m really quiet and introverted. I like to read and do things on the computer, which isn’t always exciting. I have to make myself come out of my shell when the cameras are around. I’m a bit used to it by now since I’ve been doing it for fi ve years, but it’s always still a challenge for me. But on the positive side, I’m really lucky to have such an amazing opportunity and have success because of my reality shows.

We think you’re a natural at it! So how did your overall interest in a career in entertainment come about?Holly: I always wanted to be a sex symbol like Jenny McCarthy and Pam Anderson. For some reason, I always wanted to be in the spotlight like that.

You defi nitely are a sexy symbol…especially in our books. Do you think you’ll ever make the jump to doing movies?Holly: I’ve had some guest appearances on TV shows and movies, but I’d rather do hosting or broadcast. I like being an anchor. I’ll do guest appearances for fun, but I’m not out to be the next great actress.

We hear you have a book about Las Vegas coming out soon. Can you give us some details on it?Holly: I love doing things having to do with art direction and writing and love Las Vegas, so I combined it all in one book! I like to go out and explore diff erent aspects of the city, which is where the idea came from. The book comes out in February. I’m done writing it, but still fi guring out

DUB MAG 62 NOV / DEC 2010

"I always wanted to be a sex symbol like Jenny McCarthy and Pam Anderson. For some reason, I always wanted to be in the spotlight like that."

PEEPSHOW PHOTOS COURTESY OF ETHAN MILLER

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some photos. It’s a combination of Vegas history, a travel guide and also sort of a wish book. There’s a chapter that profi les the most amazing suites in Las Vegas. Most people who visit Vegas will never get to see these amazing suites otherwise. I thought it would be fun to provide a peek into what some of the high roller suites look like. It was my idea and I approached a publisher that actually owns the local newspaper here so they had a great archive of historical photos for me to use. It was a perfect match really! I also have plans to write a novel and do a similar book on Hollywood in the future.

You’re a pretty versatile girl. Anything else you’d like to do?Holly: I’m coming out with my own fragrance line soon and would love to own my own restaurant someday. I’m a huge food person and think that would be a lot of fun. It gets me in trouble sometimes, but I love food!

Out of everything you’re involved in right now, which do you like doing best?Holly: Wow, that’s really hard. It’s such a trade off because the reality shows are what makes everything possible. It’s how my fans got to know me, but I love doing the live show. I love everything about it and take it very seriously.

Where would you like to see yourself in fi ve years?Holly: I’d like to have more success at what I’m currently doing. Hopefully, I meet a great guy and settle down. I’d really like to have kids, too. But we’ll see…

We thought you’d be Mayor of Las Vegas given it read “Holly For Mayor” on Planet Hollywood’s Marquee during the shoot?Holly: [Laughs] That’s possible, too. Maybe one day. That was actually a joke by management. For my pilot episode for Holly’s World, I met with the mayor of Las Vegas. I’d actually love to get involved with city politics further down the road, but right now it’s nothing but an inside joke!

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SPECIAL THANKS TO:STEVE FLYNNJASON VERONABRYCE ECKHAUS ANDREA ROQUENIPLANET HOLLYWOOD RESORT & CASINO

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some photos. It’s a combination of Vegas history, a travel guide and also sort of a wish book. There’s a chapter that profi les the most amazing suites in Las Vegas. Most people who visit Vegas will never get to see these amazing suites otherwise. I thought it would be fun to provide a peek into what some of the high roller suites look like. It was my idea and I approached a publisher that actually owns the local newspaper here so they had a great archive of historical photos for me to use. It was a perfect match really! I also have plans to write a novel and do a similar book on Hollywood in the future.

You’re a pretty versatile girl. Anything else you’d like to do?Holly: I’m coming out with my own fragrance line soon and would love to own my own restaurant someday. I’m a huge food person and think that would be a lot of fun. It gets me in trouble sometimes, but I love food!

Out of everything you’re involved in right now, which do you like doing best?Holly: Wow, that’s really hard. It’s such a trade off because the reality shows are what makes everything possible. It’s how my fans got to know me, but I love doing the live show. I love everything about it and take it very seriously.

Where would you like to see yourself in fi ve years?Holly: I’d like to have more success at what I’m currently doing. Hopefully, I meet a great guy and settle down. I’d really like to have kids, too. But we’ll see…

We thought you’d be Mayor of Las Vegas given it read “Holly For Mayor” on Planet Hollywood’s Marquee during the shoot?Holly: [Laughs] That’s possible, too. Maybe one day. That was actually a joke by management. For my pilot episode for Holly’s World, I met with the mayor of Las Vegas. I’d actually love to get involved with city politics further down the road, but right now it’s nothing but an inside joke!

DUB MAG 64 NOV / DEC 2010

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SPECIAL THANKS TO:STEVE FLYNNJASON VERONABRYCE ECKHAUS ANDREA ROQUENIPLANET HOLLYWOOD RESORT & CASINO

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But after 10 years in prison because of a botched robbery and the memories of the

murder of your brother, we bet you’d start looking for an open street pretty fast once you were free. “You took something away from me that I loved, my brother, and now you’re gonna pay,” Dwayne

Johnson threatens, getting into character as the vengeful Driver for his upcoming action/drama, Faster. With a deadly to-do list in mind, one hand on his Super Redhawk Alaskan revolver, and the other steering his powerful Chevelle SS sidekick, Driver is out for blood despite being tracked down by a

veteran cop (Billy Bob Thornton) and a ruthless young hitman (Oliver Jackson-Cohen). Taking place within fi ve days, it’s a do or die race to complete the kill list, while the mystery surrounding his brother’s execution deepens, leaving Driver on a psychological roller coaster—all

“they say the road to revenge is a dead end street...”

DUB MAG 72 NOV / DEC 2010

WORDS: KRISTIE BERTUCCI PHOTOS: © CBS FILMS, INC. ALL RIGHTS RESERVED.

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But after 10 years in prison because of a botched robbery and the memories of the

murder of your brother, we bet you’d start looking for an open street pretty fast once you were free. “You took something away from me that I loved, my brother, and now you’re gonna pay,” Dwayne

Johnson threatens, getting into character as the vengeful Driver for his upcoming action/drama, Faster. With a deadly to-do list in mind, one hand on his Super Redhawk Alaskan revolver, and the other steering his powerful Chevelle SS sidekick, Driver is out for blood despite being tracked down by a

veteran cop (Billy Bob Thornton) and a ruthless young hitman (Oliver Jackson-Cohen). Taking place within fi ve days, it’s a do or die race to complete the kill list, while the mystery surrounding his brother’s execution deepens, leaving Driver on a psychological roller coaster—all

“they say the road to revenge is a dead end street...”

DUB MAG 72 NOV / DEC 2010

WORDS: KRISTIE BERTUCCI PHOTOS: © CBS FILMS, INC. ALL RIGHTS RESERVED.

DUB MAG 73NOV / DEC 2010

the while trying to outsmart, and outdrive, the cop and assassin. Directed by George Tillman, Jr. (the man behind Notorious, Soul Food and Men of Honor), Faster goes beyond your typical CGI-fi lled, over-the-top action movies and provides an emotional drama that keeps you entertained with some

serious action. We also like that it’s fi lled with some hot rides, which provides some extra on-screen eye candy! Going into production on a mission to provide Faster with some real action scenes, while telling a great story with meaty characters, Tillman was more than excited to

get his hands dirty directing his fi rst action fl ick. “I’ve always wanted to do an action movie fi lled with cars, great characterization and an actual storyline,” he explains. “I wanted to do something you’d see in a throwback Steve McQueen movie like Bullitt, where actors did their own stunts and the audience

walked away with something more than just explosives and special eff ects. The end result was more than satisfying!” “I’m hoping audiences will enjoy Faster for the story, characters and the awesome action that’s fueled by powerful emotions,” Johnson reveals. “Driver righteously

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“The cars in the movie aren’t just for show, they become part of the story.” —George Tillman, Jr.

DUB MAG 74 NOV / DEC 2010

puts bullets between the f*cken eyes of bad men who had it coming to them.” “These days, movies are either in 3D, a comedy about nerdy guys who get hot chicks or about vampires, so those looking for something entertaining will enjoy Faster,” adds Billy Bob Thornton, who chases Driver throughout the fi lm as Cop. While Tillman, Johnson and Thornton all agree that the movie is genuinely entertaining (and not just ’cause they’re all part of it either) it’s the cars that steal the show! “I love to put cars in movies because I really believe that what people drive and wear defi ne who they are,” Tillman confesses. “This is exactly

what this movie depicts, too.” The stars on four wheels in Faster include: a Chevelle SS (hybrid of a 1970 and 1971 model), Lotus Elise Supercharged, Ferrari 360 Modena, 1967 Pontiac GTO, with

become part of the story.” In the script, Driver was always supposed to drive a 1971 Chevelle, but Tillman thought the original blue color didn’t really fi t Johnson’s portrayal of Driver and decided to

a 2008 Bentley and 2009 Morgan AeroMax (not to mention Cop’s old beater) as the supporting cast. “The cars in the movie aren’t just for show,” Tillman explains. “They

change the color to black because it fi t better with a guy looking to kill people for revenge. “The Chevelle becomes Driver’s best friend, his family, his home. It’s a muscle car,

which also follows the type of guy Johnson is. It has raw power just like the guy that drives it, so it’s also meant to be frightening when you see it.” The GTO that’s used alongside

a younger Driver is gold, a color used to display Driver’s persona ten years prior to the movie’s timeline. “It’s fl ashier and has a lot of raw power, something that doesn’t depict a man on a revenge mission,” Tillman explains. “He was just a regular guy who wanted to be noticed.”

The grey Ferrari was perfectly chosen for Killer since it’s a color that easily fi ts in anywhere without being too conspicuous, while still remaining a fl ashy car—something

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“The cars in the movie aren’t just for show, they become part of the story.” —George Tillman, Jr.

DUB MAG 74 NOV / DEC 2010

puts bullets between the f*cken eyes of bad men who had it coming to them.” “These days, movies are either in 3D, a comedy about nerdy guys who get hot chicks or about vampires, so those looking for something entertaining will enjoy Faster,” adds Billy Bob Thornton, who chases Driver throughout the fi lm as Cop. While Tillman, Johnson and Thornton all agree that the movie is genuinely entertaining (and not just ’cause they’re all part of it either) it’s the cars that steal the show! “I love to put cars in movies because I really believe that what people drive and wear defi ne who they are,” Tillman confesses. “This is exactly

what this movie depicts, too.” The stars on four wheels in Faster include: a Chevelle SS (hybrid of a 1970 and 1971 model), Lotus Elise Supercharged, Ferrari 360 Modena, 1967 Pontiac GTO, with

become part of the story.” In the script, Driver was always supposed to drive a 1971 Chevelle, but Tillman thought the original blue color didn’t really fi t Johnson’s portrayal of Driver and decided to

a 2008 Bentley and 2009 Morgan AeroMax (not to mention Cop’s old beater) as the supporting cast. “The cars in the movie aren’t just for show,” Tillman explains. “They

change the color to black because it fi t better with a guy looking to kill people for revenge. “The Chevelle becomes Driver’s best friend, his family, his home. It’s a muscle car,

which also follows the type of guy Johnson is. It has raw power just like the guy that drives it, so it’s also meant to be frightening when you see it.” The GTO that’s used alongside

a younger Driver is gold, a color used to display Driver’s persona ten years prior to the movie’s timeline. “It’s fl ashier and has a lot of raw power, something that doesn’t depict a man on a revenge mission,” Tillman explains. “He was just a regular guy who wanted to be noticed.”

The grey Ferrari was perfectly chosen for Killer since it’s a color that easily fi ts in anywhere without being too conspicuous, while still remaining a fl ashy car—something

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“Killer is a rich hitman and the Ferrari conveys his power, finesse and luxurious style.”

that tells a lot about his background and interests. “Killer is a rich hitman and the Ferrari conveys his power, fi nesse and luxurious style.” “Dwayne gets to drive the cool hot rod,” Thornton says with his signature chuckle. “My car is an old beater; trust me you wouldn’t want to drive it. But, unfortunately, it characterizes my character perfectly. The car and I look a lot alike. We sort of move alike, too.” But you shouldn’t feel so bad for Thornton, who actually owns a ’67 Chevelle and is a sucker for hot rods and muscle cars. “As

hot as that car looks, I actually prefer mine,” he mentions. Johnson, on the other hand, learned to

describes him and is his favorite of the movie. “There’s a scene where

appreciate the fi nesse and power of muscle cars over the years, while Tillman believes the Chevelle best

the Ferrari and Chevelle have a showdown at night, and we shot live on a four-lane road, which has

to be my favorite scene in terms of the cars,” Tillman describes. “It’s pretty hard to outrun a Ferrari, but

the Chevelle and Driver were able to do it! It was faster than Killer’s Ferrari, which was supposed to be the faster car. It’s a pretty signifi cant scene in terms of story, too.” Now we can’t spoil everything for you, so to fi nd out what happens between the battle of the muscle car vs. the exotic,

you’ll have to check out Faster in a theater near you!

DUB MAG 76 NOV / DEC 2010

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“Killer is a rich hitman and the Ferrari conveys his power, finesse and luxurious style.”

that tells a lot about his background and interests. “Killer is a rich hitman and the Ferrari conveys his power, fi nesse and luxurious style.” “Dwayne gets to drive the cool hot rod,” Thornton says with his signature chuckle. “My car is an old beater; trust me you wouldn’t want to drive it. But, unfortunately, it characterizes my character perfectly. The car and I look a lot alike. We sort of move alike, too.” But you shouldn’t feel so bad for Thornton, who actually owns a ’67 Chevelle and is a sucker for hot rods and muscle cars. “As

hot as that car looks, I actually prefer mine,” he mentions. Johnson, on the other hand, learned to

describes him and is his favorite of the movie. “There’s a scene where

appreciate the fi nesse and power of muscle cars over the years, while Tillman believes the Chevelle best

the Ferrari and Chevelle have a showdown at night, and we shot live on a four-lane road, which has

to be my favorite scene in terms of the cars,” Tillman describes. “It’s pretty hard to outrun a Ferrari, but

the Chevelle and Driver were able to do it! It was faster than Killer’s Ferrari, which was supposed to be the faster car. It’s a pretty signifi cant scene in terms of story, too.” Now we can’t spoil everything for you, so to fi nd out what happens between the battle of the muscle car vs. the exotic,

you’ll have to check out Faster in a theater near you!

DUB MAG 76 NOV / DEC 2010

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What cars/bikes do you currently own?Dwayne Johnson: A couple of Escalades, a custom-built Range Rover, 2 Bentley GT Speeds and a Ford F150.

George Tillman, Jr.: My weekend car is my Ford Galaxie 500, while my everyday one is my 2010 Mercedes-Benz S550.

Billy Bob Thornton: My ’67 Chevelle is my baby. I once had a ’65 GTO, but sold it to get the Chevelle. Hopefully, I can get another GTO pretty soon.

Which out of all of them would you say is your favorite and why?Dwayne Johnson: My favorite of them all though is my Ford F150. It’s on 35x12.5 tires. Has a 2-inch raise with custom-paint and is completely blacked-out.

George Tillman, Jr.: My dad had a Galaxie 500 when I was younger, which is what sparked my interest in cars. I always thought he was so cool driving it. Years later, after I made my fi rst movie Soul Food, I was able to track down and aff ord the same car. After that, my Galaxie became my love.

What was your fi rst car and what happened to it?Dwayne Johnson: I was 15 living in Nashville, doing a lot of things I shouldn’t have been doing—one of which was hanging out in the country bars

on Broad St. in downtown Nashville.

Well, I was hanging out with my buddy named “Downtown Bruno” when a crackhead came in and asked me and my buddy if we wanted to buy a car. We said sure, went outside and looked at it. It was an old ’70s Thunderbird. We asked how much and he said 75 bucks. I took 30 bucks out of my pocket and told him he would have to take this for now, but I will be back in an hour and bring the other 45. Bruno and I then jumped in to the car and headed to the motel where we were staying, thinking we had pulled one over on the guy since we weren’t going to go back with the money.

We then heard some noise in the back. We pulled over and realized there was another crackhead passed out on the fl oor in the back seat. We woke him up and told him he needed to get the hell out of the car. We left him at the side of the road and went home. I woke up the next day and went to put gas in the car and realized the crackhead never gave me the gas cap key.

Almost out of gas, I left the car at a Burger King parking lot! Like I said, I was doing a lot of things I shouldn’t have been doing back then. The car was probably stolen and had no papers. So all of you reading this just remember: Never buy anything from a crackhead! Ten years later I was able to buy

my fi rst car the honest way—an Isuzu Rodeo.

George Tillman, Jr.: Back in the ’80s, I had a 1985 Thunderbird back in Chicago when I was a production assistant. First my radio was stolen then a week later a cab hit it.

Billy Bob Thornton: I had 1967 Buick Wildcat. It was white with a black vinyl roof, bucket seats and a factory 8-track tape player. It’s funny not that people have all their songs on little chips, but back then I had a case of 8-tracks that took up half the back seat! I had that car for about three years before selling it.

What’s your craziest story involving a car/bike?Dwayne Johnson: I have multiple crazy stories that took place waaaaaaaaaaay back in the day involving cars. Let’s just say I earned my nickname “The Rock” in back of many vehicles. Bottom line, best 90 seconds of all those chicks’ lives!

Billy Bob Thornton: Mmmm…well, I’ve done quite a bit of my own driving in movies, even the crazy stuff sometimes. I used to do amateur racing and stuff when I was growing up, but the craziest stories are a bit too crazy to tell [laughs]. Let’s see, I’ve been in a couple of big accidents in hot rods where I wasn’t driving. The craziest things I’ve done in cars don’t exactly involved driving them…[laughs].

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What cars/bikes do you currently own?Dwayne Johnson: A couple of Escalades, a custom-built Range Rover, 2 Bentley GT Speeds and a Ford F150.

George Tillman, Jr.: My weekend car is my Ford Galaxie 500, while my everyday one is my 2010 Mercedes-Benz S550.

Billy Bob Thornton: My ’67 Chevelle is my baby. I once had a ’65 GTO, but sold it to get the Chevelle. Hopefully, I can get another GTO pretty soon.

Which out of all of them would you say is your favorite and why?Dwayne Johnson: My favorite of them all though is my Ford F150. It’s on 35x12.5 tires. Has a 2-inch raise with custom-paint and is completely blacked-out.

George Tillman, Jr.: My dad had a Galaxie 500 when I was younger, which is what sparked my interest in cars. I always thought he was so cool driving it. Years later, after I made my fi rst movie Soul Food, I was able to track down and aff ord the same car. After that, my Galaxie became my love.

What was your fi rst car and what happened to it?Dwayne Johnson: I was 15 living in Nashville, doing a lot of things I shouldn’t have been doing—one of which was hanging out in the country bars

on Broad St. in downtown Nashville.

Well, I was hanging out with my buddy named “Downtown Bruno” when a crackhead came in and asked me and my buddy if we wanted to buy a car. We said sure, went outside and looked at it. It was an old ’70s Thunderbird. We asked how much and he said 75 bucks. I took 30 bucks out of my pocket and told him he would have to take this for now, but I will be back in an hour and bring the other 45. Bruno and I then jumped in to the car and headed to the motel where we were staying, thinking we had pulled one over on the guy since we weren’t going to go back with the money.

We then heard some noise in the back. We pulled over and realized there was another crackhead passed out on the fl oor in the back seat. We woke him up and told him he needed to get the hell out of the car. We left him at the side of the road and went home. I woke up the next day and went to put gas in the car and realized the crackhead never gave me the gas cap key.

Almost out of gas, I left the car at a Burger King parking lot! Like I said, I was doing a lot of things I shouldn’t have been doing back then. The car was probably stolen and had no papers. So all of you reading this just remember: Never buy anything from a crackhead! Ten years later I was able to buy

my fi rst car the honest way—an Isuzu Rodeo.

George Tillman, Jr.: Back in the ’80s, I had a 1985 Thunderbird back in Chicago when I was a production assistant. First my radio was stolen then a week later a cab hit it.

Billy Bob Thornton: I had 1967 Buick Wildcat. It was white with a black vinyl roof, bucket seats and a factory 8-track tape player. It’s funny not that people have all their songs on little chips, but back then I had a case of 8-tracks that took up half the back seat! I had that car for about three years before selling it.

What’s your craziest story involving a car/bike?Dwayne Johnson: I have multiple crazy stories that took place waaaaaaaaaaay back in the day involving cars. Let’s just say I earned my nickname “The Rock” in back of many vehicles. Bottom line, best 90 seconds of all those chicks’ lives!

Billy Bob Thornton: Mmmm…well, I’ve done quite a bit of my own driving in movies, even the crazy stuff sometimes. I used to do amateur racing and stuff when I was growing up, but the craziest stories are a bit too crazy to tell [laughs]. Let’s see, I’ve been in a couple of big accidents in hot rods where I wasn’t driving. The craziest things I’ve done in cars don’t exactly involved driving them…[laughs].

DUB MAG 78 NOV / DEC 2010

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BOOTH #43061

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BOOTH #43061

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DUB MAG 84 NOV / DEC 2010

GREAT MINDS THINK ALIKEWORDS: KRISTIE BERTUCCI PHOTOS: ANTHONY ANDERSON FOR WD CORP. PHOTOGRAPHY

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DUB MAG 84 NOV / DEC 2010

GREAT MINDS THINK ALIKEWORDS: KRISTIE BERTUCCI PHOTOS: ANTHONY ANDERSON FOR WD CORP. PHOTOGRAPHY

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C ool & Dre sort of have this weird, yet nonetheless interesting, relationship when it comes to their rides. Producers by profession but friends for life, they act more like brothers,

who if one gets something, the other wants to get it, too. “Dre got his Ferrari fi rst, and when he got his, I was, like, ‘Yo, we need to ride the same,” Cool starts. “That’s what really inspired me to get mine.” “I got the Ferrari because I wanted to step my game up from The Bentley GT to the 599,” Dre follows. “The lines on the car are incredible and the power is amazing. I’ve had the Ferrari for three months. Me and Cool grew up together, and we both like nice things…guess we do have similar taste in whips.” “When we fi rst got our little money, the fi rst cars we got were CL 600s,” Cool further details. “He had a black one and I got the silver. As we progress, we kind of motivate each other to get certain things.” But Cool & Dre aren’t about the competition as to who gets the better or nicer rides fi rst—that comes when they start hooking up their cars, Cool mentions with a laugh. Each has their own preferences when accessorizing their rides: Dre likes to do a bit more outlandish and bold additions, while Cool likes to keep it a bit more original with modern accents here and there. In the end, whoever comes out with the better reaction from people, as far as how everything looks when the cars are done, usually beats out the other. Choosing his Ferrari in silver instead of the traditional red, Cool enjoys its speed and style, and mentions that he chose to go with the 430 instead of a 599 like Dre because of how the rear end looks. “There’s something about the top portion of the rear,” he says. “I also like the engine’s glass cover. It’s sleek and one of those cars you want as a kid when you grow up. As soon as I had the money to get it I was, like, ‘Yo, I need that.’ It’s one of my favorite cars.” While neither has actually taken their Ferraris to its limits, both do admit that they’d have no problem given a certain situation. “I’m

DUB MAG 85NOV / DEC 2010

Dre’s 2008 Ferrari sits on 21-inch front and 22-inch rear black Savini SV25 forged wheels with a custom red pinstripe and are wrapped in Pirelli 255/30R21 front and 305/25R22 tires. Its ECU upgrade and Capristo exhaust enhance its already amazing performance.

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DUB MAG 86 NOV / DEC 2010

bought it, came as a limited edition. There were only 3,900 convertibles made in 1971, and only made about 400 with the features this one has, so it’s sort of a special one.” Cool considers his Chevys daily drivers, in addition to his Range and Escalade. Any given day you’ll see him rolling up to their new Lake Oasis Recording studio in one, mentioning that

Sporting old school Chevys in the MIA is a way of life. Hardtops are cool, but it’s those convertibles that really get these two producers’ hearts beating. Considered “verts,” Cool mentions that it’s a “ritual” to roll in one. “I have four,” he mentions, with the one featured being his favorite. “It’s actually one of the fi rst ones I got. This particular car, when I

not a real speed demon like that, but if someone does pull up next to me and try to do something I defi nitely take off on their ass,” Cool says. “Yup, I def. have gotten on it late night in the Ferrari many times,” Dre adds. For both, the Ferraris are special occasion rides that come out every now and then, but it’s their Chevys that see the Miami road a bit more.

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DUB MAG 86 NOV / DEC 2010

bought it, came as a limited edition. There were only 3,900 convertibles made in 1971, and only made about 400 with the features this one has, so it’s sort of a special one.” Cool considers his Chevys daily drivers, in addition to his Range and Escalade. Any given day you’ll see him rolling up to their new Lake Oasis Recording studio in one, mentioning that

Sporting old school Chevys in the MIA is a way of life. Hardtops are cool, but it’s those convertibles that really get these two producers’ hearts beating. Considered “verts,” Cool mentions that it’s a “ritual” to roll in one. “I have four,” he mentions, with the one featured being his favorite. “It’s actually one of the fi rst ones I got. This particular car, when I

not a real speed demon like that, but if someone does pull up next to me and try to do something I defi nitely take off on their ass,” Cool says. “Yup, I def. have gotten on it late night in the Ferrari many times,” Dre adds. For both, the Ferraris are special occasion rides that come out every now and then, but it’s their Chevys that see the Miami road a bit more.

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DUB MAG 88 NOV / DEC 2010

the “verts” are his favorite since he can take down the top on a beautiful sunny day, but Dre is a bit more particular on when his Impalas come out to play and likes his Limited Edition Saks Fifth Ave Mercedes-Benz for everyday excursions. Although satisfi ed with what they have, it never hurts to have a wandering eye. Dre’s looking at a Porsche Panamera as his next addition, while Cool mentions that the new Rolls-Royce Ghost or Lexus LFA has his mind occupied. But really, both would like to trade garages with Birdman. “Man, he’s got some nice toys in there,” Cool says.“Yeah, especially that red Buggati,” Dre interjects. “That Buggati is the ultimate car to add to my collection,” Cool replies. “Hell yeah!” Dre fi nishes. This is usual banter for the guys who have been working together since high school when they fi rst linked up to make music. Cool was the DJ while Dre was the chorus, and both fi rst became an R&B group called Basic Unity. When that didn’t work out in ’96, they tried producing music and have been doing it ever since. Wrapping up Game’s next album, the duo is also gearing up to start working on Lil Wayne’s Carter IV album and busy establishing their Epidemic Records as the next Cash Money, who they recently partnered with. Cool and Dre will be a bit more hands-on with multiple projects and artist development for Lil Wayne’s imprint that includes artists like Drake and Nicki Minaj. They’ll also be hyping their own up-and-coming artists, pop-centric K. Rose and rapper Don Trip. “Looking forward to those two acts taking this label to new heights” Cool describes. “Owning your own label is a great privilege, but anybody can own one nowadays. It’s really what you do with it,

Dre is wearing the Limited Edition Azad Black Arya PVD.

Cool’s favorite Chevy is his 1971 Impala and is actually a limited edition with only 400 made that year. Riding on 24-inch Savini SV8 Forged wheels and Pirelli 275/25R24 tires, the vert’s white exterior is off set with its black leather interior.

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DUB MAG 88 NOV / DEC 2010

the “verts” are his favorite since he can take down the top on a beautiful sunny day, but Dre is a bit more particular on when his Impalas come out to play and likes his Limited Edition Saks Fifth Ave Mercedes-Benz for everyday excursions. Although satisfi ed with what they have, it never hurts to have a wandering eye. Dre’s looking at a Porsche Panamera as his next addition, while Cool mentions that the new Rolls-Royce Ghost or Lexus LFA has his mind occupied. But really, both would like to trade garages with Birdman. “Man, he’s got some nice toys in there,” Cool says.“Yeah, especially that red Buggati,” Dre interjects. “That Buggati is the ultimate car to add to my collection,” Cool replies. “Hell yeah!” Dre fi nishes. This is usual banter for the guys who have been working together since high school when they fi rst linked up to make music. Cool was the DJ while Dre was the chorus, and both fi rst became an R&B group called Basic Unity. When that didn’t work out in ’96, they tried producing music and have been doing it ever since. Wrapping up Game’s next album, the duo is also gearing up to start working on Lil Wayne’s Carter IV album and busy establishing their Epidemic Records as the next Cash Money, who they recently partnered with. Cool and Dre will be a bit more hands-on with multiple projects and artist development for Lil Wayne’s imprint that includes artists like Drake and Nicki Minaj. They’ll also be hyping their own up-and-coming artists, pop-centric K. Rose and rapper Don Trip. “Looking forward to those two acts taking this label to new heights” Cool describes. “Owning your own label is a great privilege, but anybody can own one nowadays. It’s really what you do with it,

Dre is wearing the Limited Edition Azad Black Arya PVD.

Cool’s favorite Chevy is his 1971 Impala and is actually a limited edition with only 400 made that year. Riding on 24-inch Savini SV8 Forged wheels and Pirelli 275/25R24 tires, the vert’s white exterior is off set with its black leather interior.

DUB MAG 89NOV / DEC 2010

the caliber of artists that you sign to it, and the quality of music you put out through it that will make it a huge success.” “We’re coming out with big things in 2011, so be on the lookout for Epidemic Records,” Dre mentions. “Now we have a facility to nurture talent. K Rose coming soon! Don Trip coming soon!” But music and cars are only half of their interests. The duo has also begun to get their feet wet in lifestyle and clothing ventures. They’ve recently partnered up (with the help of The WD Corp) with skateboard brand DGK on some limited edition skateboard decks. Only 150 will be going out to stores across the country, with the very fi rst one being given to Lil Wayne. Also, be on the lookout for big things in the new year from their clothing line, Dirty Royalty. Obviously Cool & Dre not only think alike when it comes to their cars, but also their businesses.

Dre’s blue1971 Chevy Impala vert pushes out some serious horsepower with its 400 motor. A set of 22-inch Savini SV34 forged chrome-wheels in Pirelli 275/25R24 tires, ostrich skin interior, electronic dials and three 15-inch subs round out its additions.

Page 96: DUB Magazine Issue 69

The limited edition Saks Fifth Ave 2009 Mercedes Benz is Dre’s current daily driver. He slammed some 22-inch Vossen color-matched and Pirelli 245/30R22 front and 295/25R22 rear tires to it, in addition to lowering its stance by 1.5 inches. Dre also blacked-out the car’s emblems, headlights, taillights and trimming.

DUB MAG 90 NOV / DEC 2010

Cool & Dre:www.coolanddre.comwww.twitter.com/coolanddrewww.rateyourdemo.com

WD Corp: www.thewdcorp.comVC Motoring:www.vcmotoring.comAzad Watches:www.azadwatches.com

Savini Forged: www.saviniforged.comKayo Corp:www.thekayocorp.comAyo Andrsn:www.ayoandrsn.com

Cool is wearing the Limited Edition Azad Selfani All Diamonds watch with Stainless Steel Skeleton Case.

Page 97: DUB Magazine Issue 69

The limited edition Saks Fifth Ave 2009 Mercedes Benz is Dre’s current daily driver. He slammed some 22-inch Vossen color-matched and Pirelli 245/30R22 front and 295/25R22 rear tires to it, in addition to lowering its stance by 1.5 inches. Dre also blacked-out the car’s emblems, headlights, taillights and trimming.

DUB MAG 90 NOV / DEC 2010

Cool & Dre:www.coolanddre.comwww.twitter.com/coolanddrewww.rateyourdemo.com

WD Corp: www.thewdcorp.comVC Motoring:www.vcmotoring.comAzad Watches:www.azadwatches.com

Savini Forged: www.saviniforged.comKayo Corp:www.thekayocorp.comAyo Andrsn:www.ayoandrsn.com

Cool is wearing the Limited Edition Azad Selfani All Diamonds watch with Stainless Steel Skeleton Case.

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DUB MAG 96 NOV / DEC 2010

ALEXIS (ON THE LEFT): SWEATER BY CROWN HOLDER, DENIM BY GOLDSPUN, SNEAKERS BY SOUTHPOLE, CROSS CHAIN AND BELT BY LEATHER ISLAND FIDO (ON THE RIGHT): VARSITY JACKET BY SEAN JOHN, TEE BY ADDICTED SOUL, SNEAKERS BY GOLDSPUN, BELT BY LEATHER ISLAND

Page 103: DUB Magazine Issue 69

DUB MAG 96 NOV / DEC 2010

ALEXIS (ON THE LEFT): SWEATER BY CROWN HOLDER, DENIM BY GOLDSPUN, SNEAKERS BY SOUTHPOLE, CROSS CHAIN AND BELT BY LEATHER ISLAND FIDO (ON THE RIGHT): VARSITY JACKET BY SEAN JOHN, TEE BY ADDICTED SOUL, SNEAKERS BY GOLDSPUN, BELT BY LEATHER ISLAND

A s urban Latin international superstars, Alexis & Fido enjoy living life in the fast lane—literally. The Lamborghini Gallardo and Ferrari F430 prove it. “It’s my dream car,” Alexis says, smiling next to the Gallardo.

Fido is a bit more casual when talking about the Ferrari F430. While he undeniably knows what kind of car he’s standing next to, he’s still nonchalant about its appeal. “It’s a great car,” he says. “It looks good, really good. But, Alexis is the real car guy.”

“Oh, my God!” Alexis interjects. “I love custom cars. I’m a huge fan of them. I used to have a grey Charger on 24s, fully customized with Lambo doors and about $7,000 of stereo equipment. It had a lot of crazy stuff ! It was getting old, so I sold it.”

The Lamborghini may be his dream car, but Alexis’ next big car purchase is going to be an old school. “I want something classic,” he describes. “I’m thinking something like a ’68 Oldsmobile or something.”

“Yeah, I’d like to get an old school car, too,” Fido chimes in.

“You’re gonna have to customize that though,” Alexis quickly responds.You see, the duo might share a love for old school rides, but they totally have two diff erent views on their cars. Unlike Alexis’ passion for all things customized, Fido likes his car conservative, or what he calls “normal.”

WORDS: KRISTIE BERTUCCI PHOTOS: PHIL GORDON | WWW.PHILGORDONPHOTOGRAPHY.COM

STYLIST: MILTON CRUZ

"It's more than a music genre...it's a movement and culture." —Alexis

DUB MAG 97NOV / DEC 2010

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“I’m getting into custom cars because of Alexis, but like the way they look untouched,” he confesses. “Besides a nice old school, I’d like to get an Audi R8 as my next car purchase.”

Loving the lines and the look of Audi’s fi rst foray into the sports car segment, Fido is a Mercedes-Benz guy at heart. With a black Benz S-Class as his daily driver, he’s loved the brand since he was a kid. “I remember having posters of Mercedes cars in my bedroom as a child,” he vividly recalls. “I love their style and the way they drive.”

Alexis, on the other hand, has a white Hummer as his daily driver. “Man, I love my Hummer,” he says. “I’m a demolition man when I drive. I’m a real crazy driver and like to make my own way on the road. It’s on 22s and has some big tires. It’s big and nothing can stop me when I’m in it.”

But being “Los Reyes del Perreo,” (loosely translated to “The Kings of Grinding or Booty Dancing”), Alexis & Fido (born Raul Alexis Ortiz and Joel Martinez, respectively) don’t get very much time to drive their toys or go ATV riding (their fave shared hobby) near their home of Cayey, Puerto Rico. But you won’t hear any complaints from either of them—they know that their hard work hasn’t been in vain.

In less than four years, the duo has released four albums and contributed to tracks to countless compilation albums, cementing them as leaders of their particular perreo/reggaeton musical genre. Immensely popular in Latin America, with growing fans around the world, including London, Paris, Belgium, Italy and the U.S., perrero is a Puerto Rican dance associated with reggaeton music that focuses on grinding and booty shaking. In Puerto Rico, perreo is literally the “it” music in the discotecas.

“Reggaeton has diff erent branches to it,” Fido starts to explain. “We

DUB MAG 98 NOV / DEC 2010

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Page 105: DUB Magazine Issue 69

“I’m getting into custom cars because of Alexis, but like the way they look untouched,” he confesses. “Besides a nice old school, I’d like to get an Audi R8 as my next car purchase.”

Loving the lines and the look of Audi’s fi rst foray into the sports car segment, Fido is a Mercedes-Benz guy at heart. With a black Benz S-Class as his daily driver, he’s loved the brand since he was a kid. “I remember having posters of Mercedes cars in my bedroom as a child,” he vividly recalls. “I love their style and the way they drive.”

Alexis, on the other hand, has a white Hummer as his daily driver. “Man, I love my Hummer,” he says. “I’m a demolition man when I drive. I’m a real crazy driver and like to make my own way on the road. It’s on 22s and has some big tires. It’s big and nothing can stop me when I’m in it.”

But being “Los Reyes del Perreo,” (loosely translated to “The Kings of Grinding or Booty Dancing”), Alexis & Fido (born Raul Alexis Ortiz and Joel Martinez, respectively) don’t get very much time to drive their toys or go ATV riding (their fave shared hobby) near their home of Cayey, Puerto Rico. But you won’t hear any complaints from either of them—they know that their hard work hasn’t been in vain.

In less than four years, the duo has released four albums and contributed to tracks to countless compilation albums, cementing them as leaders of their particular perreo/reggaeton musical genre. Immensely popular in Latin America, with growing fans around the world, including London, Paris, Belgium, Italy and the U.S., perrero is a Puerto Rican dance associated with reggaeton music that focuses on grinding and booty shaking. In Puerto Rico, perreo is literally the “it” music in the discotecas.

“Reggaeton has diff erent branches to it,” Fido starts to explain. “We

DUB MAG 98 NOV / DEC 2010

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Lssaahh“

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Page 106: DUB Magazine Issue 69

specialize in only perrero, booty-shaking music. There’s a romantic kind of reggaeton, as well as one that has a lot of hip-hop, but ours is all about the dance. We make club-bangin’ music.”

“It’s more than a music genre…it’s a movement and culture,” Alexis adds. “People know what’s perrero and what’s not in the clubs. We’ve taken perrero music to another level. We were really the fi rst ones to bring it to live shows. Yeah, you’d hear it in the clubs, but you wouldn’t see anybody perform it at a concert. We make perrero hits, which is why our fans really like us.”

Nicknamed “Los Pitbulls” because of Alexis’ tendency to bark on songs and Fido’s doggy-related name, the two exploded into the international stratosphere in 2005 with their debut album, The Pitbulls. It debuted at No. 2 on Billboard’s Top Heatseekers and the Latin Rhythm charts, as well as fourth on the Top Latin Albums chart, which helped garner them industry recognition and solidifi ed their popularity.

“Man, our debut single ‘Eso Ehh!’ was, like, our anthem and really put us on the map,” Fido claims about the moment the duo really felt their success.“Yeah, everybody was calling us and congratulating us on our hit,” Alexis cuts in. “We had Fat Joe calling to give his regards, all types of U.S. DJs wanting to play our song on the radio. It was big, and the moment we felt we really fi nally made it to our dreams.”

“The song was featured on HBO’s ‘The Wire’ and on an episode of

DUB MAG 100 NOV / DEC 2010

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Page 107: DUB Magazine Issue 69

specialize in only perrero, booty-shaking music. There’s a romantic kind of reggaeton, as well as one that has a lot of hip-hop, but ours is all about the dance. We make club-bangin’ music.”

“It’s more than a music genre…it’s a movement and culture,” Alexis adds. “People know what’s perrero and what’s not in the clubs. We’ve taken perrero music to another level. We were really the fi rst ones to bring it to live shows. Yeah, you’d hear it in the clubs, but you wouldn’t see anybody perform it at a concert. We make perrero hits, which is why our fans really like us.”

Nicknamed “Los Pitbulls” because of Alexis’ tendency to bark on songs and Fido’s doggy-related name, the two exploded into the international stratosphere in 2005 with their debut album, The Pitbulls. It debuted at No. 2 on Billboard’s Top Heatseekers and the Latin Rhythm charts, as well as fourth on the Top Latin Albums chart, which helped garner them industry recognition and solidifi ed their popularity.

“Man, our debut single ‘Eso Ehh!’ was, like, our anthem and really put us on the map,” Fido claims about the moment the duo really felt their success.“Yeah, everybody was calling us and congratulating us on our hit,” Alexis cuts in. “We had Fat Joe calling to give his regards, all types of U.S. DJs wanting to play our song on the radio. It was big, and the moment we felt we really fi nally made it to our dreams.”

“The song was featured on HBO’s ‘The Wire’ and on an episode of

DUB MAG 100 NOV / DEC 2010

s

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Page 108: DUB Magazine Issue 69

ALEXIS & FIDOWWW.MYSPACE.COM/THEPITBULLS

EXCLUSIVE MOTORINGWWW.EXCLUSIVE MOTORING.COM

‘Entourage,’ which was really exciting,” Fido fi nishes.

Being able to pack a concert venue, most recently Venezuela with more than 50,000 fans, they’ve been able to still remain relevant in the States with numerous fans across the country, especially in the East Coast. But Alexis & Fido want to expand their English fanbase and eventually do an entire song in English, with an album soon following.

“We’re in the works with doing something with will.i.am,” Fido says. “We want to bring a new sound to the English market, so we’re preparing for that right now.”

“Yeah, be on the lookout for something new next year,” Alexis says. “But also be ready for our upcoming album, Perreolgia. The fi rst single, ‘Rescate,’ has Daddy Yankee on it and is really hot on the streets right now.”

Putting the fi nishing touches on Perreolgia that’s due out early next year, both agree that this album will be their best work yet. Having had time to perfect their perrero sound, these two Latin Grammy-nominees are more than positive their fans will go nuts with what they’ve got planned for the

upcoming release.

“We’re more experienced as artists, which is gonna show on the upcoming album,” Fido goes on to explain.”

“It’s gonna further show to our fans that we do perrero the best and are the only ones that know how to do it right,” Alexis adds as he takes a look at the Lambo. “That’s right!”

With the stars aligning for this two bright artists, the fast lane is only gonna get FASTER!

DUB MAG 102 NOV / DEC 2010

"We had Fat Joe calling to give his regards, all types of U.S. DJs wanting to play our song on the radio. It was big, and the moment we felt we really fi nally made it to our dreams."—Alexis

ALEXIS: DENIM JACKET BY GOLDSPIUN, HOODIE BY SALVAGE, TEE BY ANAMA, DENIM BY ENYCE, SKULL CHAIN AND BELT BY LEATHER ISLAND FIDO: TEE AND SWEATER BY SALVAGE, VEST BY GOLDSPUN, DENIM PANTS BY ENYCE BELT BY LEATHER ISLAND

Page 109: DUB Magazine Issue 69

ALEXIS & FIDOWWW.MYSPACE.COM/THEPITBULLS

EXCLUSIVE MOTORINGWWW.EXCLUSIVE MOTORING.COM

‘Entourage,’ which was really exciting,” Fido fi nishes.

Being able to pack a concert venue, most recently Venezuela with more than 50,000 fans, they’ve been able to still remain relevant in the States with numerous fans across the country, especially in the East Coast. But Alexis & Fido want to expand their English fanbase and eventually do an entire song in English, with an album soon following.

“We’re in the works with doing something with will.i.am,” Fido says. “We want to bring a new sound to the English market, so we’re preparing for that right now.”

“Yeah, be on the lookout for something new next year,” Alexis says. “But also be ready for our upcoming album, Perreolgia. The fi rst single, ‘Rescate,’ has Daddy Yankee on it and is really hot on the streets right now.”

Putting the fi nishing touches on Perreolgia that’s due out early next year, both agree that this album will be their best work yet. Having had time to perfect their perrero sound, these two Latin Grammy-nominees are more than positive their fans will go nuts with what they’ve got planned for the

upcoming release.

“We’re more experienced as artists, which is gonna show on the upcoming album,” Fido goes on to explain.”

“It’s gonna further show to our fans that we do perrero the best and are the only ones that know how to do it right,” Alexis adds as he takes a look at the Lambo. “That’s right!”

With the stars aligning for this two bright artists, the fast lane is only gonna get FASTER!

DUB MAG 102 NOV / DEC 2010

"We had Fat Joe calling to give his regards, all types of U.S. DJs wanting to play our song on the radio. It was big, and the moment we felt we really fi nally made it to our dreams."—Alexis

ALEXIS: DENIM JACKET BY GOLDSPIUN, HOODIE BY SALVAGE, TEE BY ANAMA, DENIM BY ENYCE, SKULL CHAIN AND BELT BY LEATHER ISLAND FIDO: TEE AND SWEATER BY SALVAGE, VEST BY GOLDSPUN, DENIM PANTS BY ENYCE BELT BY LEATHER ISLAND

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Page 113: DUB Magazine Issue 69

S acramento King Tyreke Evans made the history books even before being voted NBA 2010 Rookie Of The Year. His impressive year-end stat line placed him in the company of legends Michael Jordan,

LeBron James and Oscar Robertson. Besides Evans, they’re the only NBA players to average 20 points, 5 rebounds and 5 assists in their fi rst season. Evans’ main R.O.Y. (Rookie Of The Year) competition came from fellow guards Brandon Jennings and Stephen Curry. When Jennings scored 55 points against the Warriors in his seventh NBA game, it turned heads, but he was tagged a “me-fi rst” player and his consistency fell off as the season wore on. Evans, however, ranked 16th highest ppg (points per game) in the NBA at the end of the year. By the all-star break, he had been voted Western Conference Rookie of the Month a couple times in a row. Then he won MVP at the Rookie/Sophomore game during All-Star weekend. He was voted R.O.Y due to his consistent aggressive play all through his fi rst season. He joined an elite group. Only 61 NBA players have been blessed with the Rookie of the Year honor to date,

DUB MAG 107NOV / DEC 2010

’Reke-ing Havoc

WORDS: DANNY HOLLOWAY PHOTOS: MIKE KIM/EKKO MEDIA

he won MVP at the Rookie/Sophomore game during All-Star weekend. He was voted R.O.Y due to his consistentaggressive play all through his fi rst season.He joined an elite group. Only 61 NBA players have been blessed withthe Rookie of the Year honor to date,

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including: Michael Jordan, LeBron James, Wilt Chamberlain, Kevin Durant, Amare Stoudemire, Kareem Abdul-Jabbar, Tim Duncan, Shaq, Larry Bird, Allen Iverson and Vince Carter. With his steadfast pre-season play, Evans earned the starting point guard position for the Kings. The team’s leading scorer, Kevin Martin, broke his wrist in the home opener. The next game against Utah, he fi lled the void by exploding for 32 points. At 20 years old, Evans helped turn the slumping club around. By the All-Star break, the Kings had equaled the number of wins from the entire previous year. Earning $3.6 million in his fi rst year with the Kings, Evans bought a new black Mercedes-Benz S550 and added customized 22-inch Asanti AF151 wheels, with his nickname “Reke Havoc” spelled out in chrome and layered with a triple-clear fi nish. The 6-foot-6-inch guard listens to Jay-Z, Lil Wayne, Drake, Ludacris and Carlos Santana while rolling in his S550. And he’s got his eye on getting a Challenger, too. Curious about how his new whip would respond at high speeds, Evans opened it up on the freeway while on his way to a public park to shoot hoops earlier this summer. But the thrill of the rev didn’t come without a price. The CHP clocked the speed at more than 100 mph, and a helicopter followed from above until the car stopped. Cops couldn’t see inside the tinted windows and performed a felony stop with guns drawn. A major incident was averted when the police discovered the driver was not a hardened criminal, but a pro basketball player.

Evans later apologized on Twitter for his “bad decision making” and told the Sacramento Bee newspaper, “I’ve learned my lesson…I have a bright future in front of me and don’t want to mess it up by having a car accident.” Tyreke Jamir Evans grew up in Chester, Pennsylvania and was raised mainly by his three older brothers. Compared to Tracy McGrady in high school, Evans averaged 32 points in his senior year and won the McDonald’s All-American game MVP. In 2008, Evans chose to attend the University of Memphis, where he transitioned from small forward to guard. He struggled at fi rst, but was eventually allowed to start a game as point guard, where he scored a triple double. In all, Evans was named Conference USA Rookie of the Week eight times during his year in college. On March 31, 2009, Evans put off his fi nal three years of college and announced his eligibility for the 2009 NBA draft. It seemed like the Kings were going to miss out on the best picks. But it played out fatefully. The number one pick Blake Griffi n suff ered a knee injury and never played for the Clippers. He was selected fourth overall pick by the Sacramento Kings. Evans, who was inspired by the play of Penny Hardaway as a youth, adjusted easily to the NBA. “I couldn’t wait to get to the NBA,” he said. “I’d been planning on it my whole life and it was time to make it happen. I love NBA-style ball. It fi ts me fi ne. The players are bigger, but the lanes are more open than in college.” To get ready for the 2010-20111 NBA season, Evans shot a thousand jump

DUB MAG 108 NOV / DEC 2010

“I couldn’t wait to get to the NBA. I’d been planning on it my whole life and it was time to make it happen.”

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including: Michael Jordan, LeBron James, Wilt Chamberlain, Kevin Durant, Amare Stoudemire, Kareem Abdul-Jabbar, Tim Duncan, Shaq, Larry Bird, Allen Iverson and Vince Carter. With his steadfast pre-season play, Evans earned the starting point guard position for the Kings. The team’s leading scorer, Kevin Martin, broke his wrist in the home opener. The next game against Utah, he fi lled the void by exploding for 32 points. At 20 years old, Evans helped turn the slumping club around. By the All-Star break, the Kings had equaled the number of wins from the entire previous year. Earning $3.6 million in his fi rst year with the Kings, Evans bought a new black Mercedes-Benz S550 and added customized 22-inch Asanti AF151 wheels, with his nickname “Reke Havoc” spelled out in chrome and layered with a triple-clear fi nish. The 6-foot-6-inch guard listens to Jay-Z, Lil Wayne, Drake, Ludacris and Carlos Santana while rolling in his S550. And he’s got his eye on getting a Challenger, too. Curious about how his new whip would respond at high speeds, Evans opened it up on the freeway while on his way to a public park to shoot hoops earlier this summer. But the thrill of the rev didn’t come without a price. The CHP clocked the speed at more than 100 mph, and a helicopter followed from above until the car stopped. Cops couldn’t see inside the tinted windows and performed a felony stop with guns drawn. A major incident was averted when the police discovered the driver was not a hardened criminal, but a pro basketball player.

Evans later apologized on Twitter for his “bad decision making” and told the Sacramento Bee newspaper, “I’ve learned my lesson…I have a bright future in front of me and don’t want to mess it up by having a car accident.” Tyreke Jamir Evans grew up in Chester, Pennsylvania and was raised mainly by his three older brothers. Compared to Tracy McGrady in high school, Evans averaged 32 points in his senior year and won the McDonald’s All-American game MVP. In 2008, Evans chose to attend the University of Memphis, where he transitioned from small forward to guard. He struggled at fi rst, but was eventually allowed to start a game as point guard, where he scored a triple double. In all, Evans was named Conference USA Rookie of the Week eight times during his year in college. On March 31, 2009, Evans put off his fi nal three years of college and announced his eligibility for the 2009 NBA draft. It seemed like the Kings were going to miss out on the best picks. But it played out fatefully. The number one pick Blake Griffi n suff ered a knee injury and never played for the Clippers. He was selected fourth overall pick by the Sacramento Kings. Evans, who was inspired by the play of Penny Hardaway as a youth, adjusted easily to the NBA. “I couldn’t wait to get to the NBA,” he said. “I’d been planning on it my whole life and it was time to make it happen. I love NBA-style ball. It fi ts me fi ne. The players are bigger, but the lanes are more open than in college.” To get ready for the 2010-20111 NBA season, Evans shot a thousand jump

DUB MAG 108 NOV / DEC 2010

“I couldn’t wait to get to the NBA. I’d been planning on it my whole life and it was time to make it happen.”

shots a day, lifted weights and went through boxing drills to improve his conditioning. All the while focusing on his ultimate goal. “I appreciate being Rookie of the Year, but I don’t want to be remembered for that. I’m here to help my team win and for rings. I want to be remembered for being a champion.”

TYREKE EVANSTWITTER: THETYREKEEVANS

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DUB MAG 112 NOV / DEC 2010

W hen it came time for DUB Magazine to profi le a Lowrider car club, we knew we had to showcase the cream of the

crop in the Lowrider subculture. SouthSide Car Club is considered to be one the best of the best in the scene. Established in 1994 by current club President Mando—who’s been Lowriding since the ’80s—he decided on the name SouthSide to commemorate the area of L.A. where he and other members lived. Their offi cial debut was back in 1995 at the Lowrider Magazine Super Show in L.A.

Like any other club, SouthSide is not without its regulations. Most set forth by Mando and his vice pres Oscar, only 1956-1964 Chevys are allowed to rep SouthSide, and they must be convertibles. While some hardtops are allowed, members must fi rst show that they own a convertible. Each of the cars are street-legal, and are usually seen strutting their best stuff on jack stands at car shows in order to impress with their customized undercarriages. The cars must also be lifted and ride on wire rims. All of the club’s cars have the most sought after and hard-to-fi nd Chevy accessories.

CAR CLUBWORDS/PHOTOS: STEPHANIE BUENO

Page 119: DUB Magazine Issue 69

DUB MAG 112 NOV / DEC 2010

W hen it came time for DUB Magazine to profi le a Lowrider car club, we knew we had to showcase the cream of the

crop in the Lowrider subculture. SouthSide Car Club is considered to be one the best of the best in the scene. Established in 1994 by current club President Mando—who’s been Lowriding since the ’80s—he decided on the name SouthSide to commemorate the area of L.A. where he and other members lived. Their offi cial debut was back in 1995 at the Lowrider Magazine Super Show in L.A.

Like any other club, SouthSide is not without its regulations. Most set forth by Mando and his vice pres Oscar, only 1956-1964 Chevys are allowed to rep SouthSide, and they must be convertibles. While some hardtops are allowed, members must fi rst show that they own a convertible. Each of the cars are street-legal, and are usually seen strutting their best stuff on jack stands at car shows in order to impress with their customized undercarriages. The cars must also be lifted and ride on wire rims. All of the club’s cars have the most sought after and hard-to-fi nd Chevy accessories.

CAR CLUBWORDS/PHOTOS: STEPHANIE BUENO

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19561956 CHEVROLET BEL AIR• 383 Stroker with aluminum heads• Rack and pinion steering• 4 link rear end

DUB MAG 114 NOV / DEC 2010

It’s amazing to see these cars fully restored to perfection and “period correct.” The attention to detail each owner puts into their Lowrider is beyond incredible, which is probably why they’re one of L.A.’s best and most respected Lowrider clubs. A couple of the cars in the club have updated motors and rear ends, but still retain the classic Chevy styling—a signature of all SouthSide Lowriders. Many actually look as if they just

rolled off the assembly line! So what does it take to be a member of SouthSide? You have to be recommended by a current member and prospect with the club for a year before you are considered for membership. The club feels this eliminates a lot of the drama that comes with car clubs and keeps everyone tight knit. While many other clubs tend to have many chapters, SouthSide likes to keep it

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19561956 CHEVROLET BEL AIR• 383 Stroker with aluminum heads• Rack and pinion steering• 4 link rear end

DUB MAG 114 NOV / DEC 2010

It’s amazing to see these cars fully restored to perfection and “period correct.” The attention to detail each owner puts into their Lowrider is beyond incredible, which is probably why they’re one of L.A.’s best and most respected Lowrider clubs. A couple of the cars in the club have updated motors and rear ends, but still retain the classic Chevy styling—a signature of all SouthSide Lowriders. Many actually look as if they just

rolled off the assembly line! So what does it take to be a member of SouthSide? You have to be recommended by a current member and prospect with the club for a year before you are considered for membership. The club feels this eliminates a lot of the drama that comes with car clubs and keeps everyone tight knit. While many other clubs tend to have many chapters, SouthSide likes to keep it

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1957

simple and is a one-chapter club, which further eliminates unnecessary drama. So if you want to be considered for membership in the club the fi rst thing you need to do is be in proximity of L.A. It takes a lot dedication, time and money to

be a part of SouthSide. The club holds meetings three or four times a year, where club business is discussed and all members have a say in club issues. Most members are married and/or have children, so SouthSide makes family

commitments a priority. Family members are considered a part of the club and they are able to wear club colors and participate in club activities. The club participates in Southern California-centered car shows and picnics several times a

DUB MAG 114 NOV / DEC 2010

1957 CHEVROLET BEL AIR• SPOTLIGHTS• BUMPER KIT• POWER WINDOWS• ELECTRONIC EYE

DUB MAG 116 NOV / DEC 2010

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1957

simple and is a one-chapter club, which further eliminates unnecessary drama. So if you want to be considered for membership in the club the fi rst thing you need to do is be in proximity of L.A. It takes a lot dedication, time and money to

be a part of SouthSide. The club holds meetings three or four times a year, where club business is discussed and all members have a say in club issues. Most members are married and/or have children, so SouthSide makes family

commitments a priority. Family members are considered a part of the club and they are able to wear club colors and participate in club activities. The club participates in Southern California-centered car shows and picnics several times a

DUB MAG 114 NOV / DEC 2010

1957 CHEVROLET BEL AIR• SPOTLIGHTS• BUMPER KIT• POWER WINDOWS• ELECTRONIC EYE

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1958

year, and has, on occasion, traveled to Las Vegas and Arizona for other shows. But Mando and Oscar are selective on what shows the club will attend and how often, which is probably the reason why their cars are so elusive, with huge crowds surrounding them at every show. Besides

multiple car show wins, the club also has had many magazine features throughout the years. Together for 15 years, the club has made a huge impact on the Lowrider subculture, as well as the custom car culture, with their outstanding rides. There are a few more cars being assembled

right now that will make their debut at the start of 2011. We can only assume that whatever they debut in 2011 will be built with the same attention to detail, classic and convertible, and sporting the SouthSide plaque—something that only a select few have been able to add to their ride.

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1958 CHEVROLET IMPALA “ GHETTO EIGHT”• 348 TRI-POWER • ELECTRONIC EYE • CRUISING SKIRTS

DUB MAG 118 NOV / DEC 2010

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1958

year, and has, on occasion, traveled to Las Vegas and Arizona for other shows. But Mando and Oscar are selective on what shows the club will attend and how often, which is probably the reason why their cars are so elusive, with huge crowds surrounding them at every show. Besides

multiple car show wins, the club also has had many magazine features throughout the years. Together for 15 years, the club has made a huge impact on the Lowrider subculture, as well as the custom car culture, with their outstanding rides. There are a few more cars being assembled

right now that will make their debut at the start of 2011. We can only assume that whatever they debut in 2011 will be built with the same attention to detail, classic and convertible, and sporting the SouthSide plaque—something that only a select few have been able to add to their ride.

DUB MAG 116 NOV / DEC 2010

1958 CHEVROLET IMPALA “ GHETTO EIGHT”• 348 TRI-POWER • ELECTRONIC EYE • CRUISING SKIRTS

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1959

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1959 CHEVROLET IMPALA “ MR NINE”• 348 TRI-POWER • AIR CONDITIONING • SPEED MINDER

DUB MAG 120 NOV / DEC 2010

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1959

DUB MAG 118 NOV / DEC 2010

1959 CHEVROLET IMPALA “ MR NINE”• 348 TRI-POWER • AIR CONDITIONING • SPEED MINDER

1964 CHEVROLET IMPALA “BIG DIPPER”• FULLY LOADED • POWER WINDOWS/SEATS • A/C • ELECTRONIC EYE • HYDRAULICS

1958 CHEVROLET IMPALA• 348 TRI POWER • SPOTLIGHTS • ELECTRONIC EYE • CRUISING SKIRTS

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1962 CHEVROLET IMPALA “ OG 6 DEUCE”• POWER WINDOWS/SEATS • 327 ENGINE

1958 CHEVROLET IMPALA• FULLY LOADED • AIR RIDE SUSPENSION • 348 TRI-POWER • POWER WINDOWS/SEATS • CRUISING SKIRTS • ELECTRONIC EYE

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1962 CHEVROLET IMPALA “ OG 6 DEUCE”• POWER WINDOWS/SEATS • 327 ENGINE

1958 CHEVROLET IMPALA• FULLY LOADED • AIR RIDE SUSPENSION • 348 TRI-POWER • POWER WINDOWS/SEATS • CRUISING SKIRTS • ELECTRONIC EYE

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WORDS: DEANNE DELUNA PHOTOS: CHYNA PATTERSONCHOPPED AND SERVED

DUB MAG 126 NOV / DEC 2010

E dgar Hernandez has offi cially broken the DUB Show Tour record for single car wins, taking home fi ve trophies after showing

“Massive Destruction,” a chopped and fully modded Lincoln Navigator, at the San Diego stop back in September. “The previous record was four,” he mentions proudly.

The Nokturnal member and avid car enthusiast smashed the competition with his insane build that’s taken him three years to fi nish. Having previous wins with it before becoming Massive Destruction at various car shows, Hernandez took it off the show circuit in 2007 to do a complete overhaul on the Navigator, resulting in the insane creation that now graces our pages.

Inspired to build his own ride after attending

his fi rst DUB Show in 2003, Hernandez was determined to create a one-of-a-kind, never-been-seen-before ride. “I know everybody says they want their ride to be diff erent, but I really took that to heart,” he says, choosing a 2003 (later converting it to a 2007) Lincoln Navigator to stand apart from all the other Escalades, Tahoes, Yukons and other popular SUV models. “I had a few other cars before this one, but never really did anything extreme to them. The Navigator is my fi rst full custom build.”

Having won previous Best SUV titles prior to the conversion, Hernandez wanted to really step up his game and began his “Massive Destruction” adventure. With no real plan in mind, Hernandez took his time to get it just right, causing others to hate and talk smack.

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“People would ask about the car at various shows while it was in the shop, and since it took a while, talk started to fl oat around that it was a dead project and that I’d never fi nish it.”

Proving that good things happen to those who wait, Hernandez has blown away the competition. Barely showing in four shows this year, he’s already taken home 17 trophies…and we’re sure you can see why.

Boasting numerous customizations, no stone was left unturned while building Massive Destruction. It’s chopped, slammed, chromed, engraved, etched, painted and more. “I wanted something that people would stop and stare at,” Hernandez confesses. “I wanted it to roll up at shows and do damage to my competition.” Some of his personal favorite mods include: the chopped top, the engraved and spruced up engine, fully customized undercarriage, the massive 30-inch Asanti wheels and all the engraving featured throughout the car. While it is drivable and does start, Hernandez doesn’t exactly like to drive it around.

“I WANTED IT TO ROLL UP AT SHOWS AND DO DAMAGE TO MY COMPETITION.”

DUB MAG 128 NOV / DEC 2010

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Dropping more than $160K into Massive Destruction to date, Hernandez isn’t quite satisfi ed with the end result just yet. “After SEMA, it’s going back into the shop,” he says. “It’s going to be a completely diff erent ride for the 2011 DUB Show Tour L.A. stop come March. Also look out for Orange Krush, Centenario and Zacatecas II and the rest of what the ‘Wolf Pack’ will bring out!”

So all those planning on entering their SUVs better watch out because come 2011, Massive Destruction will be taken to a whole other level!

WWW.NOKTURNALCARCLUB.ORG

DUB MAG 130 NOV / DEC 2010

Thanks to my loveable kids Darian, Sebastian, and Emily for all the support.

Special Thanks to TEAM MASSIVE: Chito Pacheco, Ivan Ochoa, Spike, Rudy, Frankie, Rolo, Efrain, Zacatecas, Cesar and to all my fellow Nokturnal C.C. members.

To all the shops that helped me fi nished my project: Gator Customs, Audio Factory, JT Autostyles, Fine Line, Asanti Wheels. This project was built in memory of “LOUIE MARQUES” R.I.P.

CUSTOM PAINTED K&N INTAKE SYSTEM COLOR MATCHED TO THE EXTERIOR OF THE NAVI AND CUSTOM ETCHED INTAKE MANIFOLD.

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DUB SHOW SAN DIEGO AWARDS:• BEST OF SHOW • BEST PAINT • BEST UNDERCARRIAGE • BEST SUV • 1ST PLACE- SUV WILD

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left to right

Danielle Assistant Harry Marketing

Darrel Wiring Guru

Reme Owner/Fabricator Hannah Model

Tech Pat Video Editing

DUB MAG 140 NOV / DEC 2010

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N othing beats the feeling of being your own boss. Just ask Keith “Reme” Rowland, owner of Long Island, NY’s

RemeDesigns. After learning the ropes at a very high-profi le and well-known shop, Reme took the risk to venture off on his own. Even in times that have many shops nationwide (new and established) closing down because of the economy. Taking his last penny and investing it all in a small shop, in addition to grinding day and night for the past two years, has helped Reme carve a nice niche for himself within the East Coast customizing world. Despite being the boss, Reme still has to work on all the cars that come in the shop, which keeps Reme a very busy man. “That’s the most diffi cult part about the whole thing,” he says. “I have to be creative in the back, making sure each job comes out right, but also have to be the salesman in the front and deal with the customers. Yeah, I know, it’s a tough economy, people are spending, but they want more for their buck so that’s even more of a challenge being on my own. The gratifi cation of it is that I pull up in the morning and I see my logo on the building and it’s a really nice feeling of accomplishment and it keeps me going. It’s what fuels me to come back every day and work late.” With a true passion for what he does, Reme and his crew of fi ve aren’t too good for the smallest services. Whether it’s a tint job, a set of tires, a hanging muffl er or a full-on customization request RemeDesigns does it all. Leaving no stone unturned and surrounded by a great team is what’s helped him stay afl oat in harsh times.

new york streetart

DUB MAG 139NOV / DEC 2010

WORDS: DEANNE DELUNA PHOTOS: ELIXABET PHOTOGRAPHY | ZGORINPHOTO.COM

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“A lot of people are nervous to come here because they think I’m going to charge a million dollars from previous cars I used to work on and stuff , but I work on everything,” he asserts. “I want to show people that I’m here and that automotive is my background and I work with celebrities to regular customs. You name it, I’ll do it.” This sort of mentality has actually proved successful for Reme who hasn’t seen a slow day since he started on his own in 2008. Able to fi t at least eight cars at a time, Reme and his crew are currently working on several builds, including DJ Scratches’ truck that’s waiting for a full customization, Twisted Sisters manager’s ’77 Corvette and an ’08 GTM Kit Car. Describing his clientele as “regular car enthusiasts,” Reme’s word of mouth reputation is also what’s helped him grow his business. “It’s very important being a business owner that when someone meets you that they have a good impression of you so they can pass that on. ‘Oh, Reme’s a nice guy, you should check out his shop’…you have to be nice to everyone because you never know how they’ll end up helping you in the end.” As a well-rounded customizer, Reme prides himself on knowing how to do it all. From fabrications to interior work, exhaust systems to performance, Reme gets his hands dirty on every car that comes in. Something he attributes to training at his prior gig, as well as his natural

TECH SPECS: REMEDESIGNS BAT CAR

DUB MAG 142 NOV / DEC 2010

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2010 | SEMABOOTH# 45067

STATUSWHEELS.COM 800.804.7156

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creative background as a graffi ti artist. “I feel that graffi ti is so tied into the streets, and cars are on the streets so both are tied to street culture,” he explains. “While many might view it as two diff erent worlds, it’s all the same to me. I’m an artist while being a fabricator. It’s still art at the end of the day. Cars are art and my artistic background makes it easier to work on cars. I think it also gives my work a certain edge.” Ready to embark on his third year as the boss man, Reme’s goals are simple yet strategic. He hopes to become the biggest shop in the Long Island area and later New York City, Reme wants to go down in the customizing history books as the one who birthed the NY street fl ava. “Well, you know the West Coast, I feel that they got their fl avor and they have their style,” he explains. “I feel that New York has made a mark, but West Coast has an edge and that’s what RemeDesigns is going to try to do. I’m going to try to bring my street culture into the car culture. I’m just trying to develop a style that no one’s done before and leave my mark in the industry.”

“I feel that New York has made a mark, but West Coast has an edge and that’s what RemeDesigns is going to try to do.”

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REMEDESIGNSWWW.REMEDESIGNS.NET

THANKS TO MY SPONSORS: METRA ELECTRONICS, PIRELLI TIRES, JBL, DROPSTARS, DUB MAGAZINE, VERTICAL DOORS, THE INSTALL BAY, TSNUMAI WIRES, STREETGLOW, VIBE AUDIO, ICON-TV, HARMAN/KARDON, CHOICE DIST., SNEAKER BISTRO BOUTIQUE, MONSTER ENERGY DRINK, HIGH OUTPUT ALTERNATORS, DONZ WHEELS, KMC WHEELS, WHEEL PROS

• 18-INCH DROPSTARS RIMS

• PIRELLI TIRES

• CUSTOM FLAT BLACK PAINT JOB

• EIBACH SPRINGS

• CUSTOM RM GRAFFITI ARTWORK ON SIDES 

• STREETGLOW LIGHTING 

• VERTICAL DOORS

• CUSTOM SILVER AND BLACK BENTLEY INTERIOR

• WII GAME SYSTEM

TECH SPECS: REMEDESIGNS 2009 SCION XB

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FROM LEFT TO RIGHT: JESSE, FELIX, EDDIE, MIKE, PAUL

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W hat started as a hobby, of just building a bike for a friend, has turned into 13 years of modifying

bikes for Stanton, CA-based J-Dog Customs. “We started out like many great businesses

do; we simply had a passion for working on bikes and turned it into a career,” details Eddie Sandoval, son of J-Dog Customs’ founder, Jesse Sandoval. With humble beginnings working out of a garage, they went from a small shop in Anaheim that could only house four bikes at a time to a 5,000-sq.-ft. facility in Orange County. “We have it all! A showroom, an eight-lift garage and a

shop with all the essential machines that allow us to customize parts.”

A walk in their showroom will reveal numerous works of bike art, including their

latest rolling masterpiece: a one-off bike that’s already taken them nine months to complete, but is actually nowhere close to being fi nished.

“This one bike will be, as they say, ‘on going,’” Sandoval explains. “We want to do more research

for new products that are on the market and that will fi t our look for the bike, in addition to continuing to make custom one-off pieces ourselves.”

Building the bike to show everyone what type of work the shop does and to display their vision of what a “custom bagger” should look like, J-Dog Customs has done everything imaginable to the bike. They’ve given it a custom paint job, reworked the engine, provided a custom-built suspension complete with custom 26-inch front and 18-inch rear wheels, did some frame restoration, added some custom-machined pieces and included a loud ass custom stereo system…something you don’t see too often on bikes of this caliber.

Nicknamed “The Shop Bike” because everyone has put some sort of work into it—whether it was actual wrenching or ideas on the design and building process— Sandoval wants others who see it to become inspired to have a custom bike themselves.

“With customs, the bike owner is really the only one with a vision of what their bike will end up looking like,” Sandoval describes. “We simply W

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DUB MAG 147NOV / DEC 2010

bikes fo“We s

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MOTOR MODEL: TWIN CAM, DISPLACEMENT 96IN.TRANSMISSION HARLEY-DAVIDSON STOCKFRAME HARLEY-DAVIDSON STOCKFORK HARLEY-DAVIDSON STOCK – SINGLE SIDEDWHEELS RENEGADE WHISTLER FRONT 26X4 REAR 18X4.25SOUND SYSTEM FRONT 6.5” HERTZ COMPONENTS REAR HERTZ 6X9HANDLEBARS YAFFE BAGGER BARSSADDLE BAGS (JDC) J-DOG CUSTOM EXTENDED BAGSLIGHTS HID HEADLIGHTFLOOR BOARDS HARLEY-DAVIDSON

GAS TANK (JDC) J-DOG CUSTOM TANKCENTER CONSOLE KLOCKWORKSSTARTER HARLEY-DAVIDSONFRONT/REAR FENDER STOCK/JDC CUSTOM REAR FENDERSUSPENSION SYSTEM PLATINUM AIR SUSPENSIONCOLOR BLACK W/BLUE PEARL, SILVER LEAF GRAPHICS, CANDY COLBALT BLUEEXHAUST RHINEHARTSINTAKE K&N STAGE 1BRAKES HHI 6 PISTON

TECH SPECS: 2007 HARLEY-DAVIDSON STREET GLIDE

DUB MAG 149NOV / DEC 2010

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assist them in installing the products they want on their bikes. But the ones that just drop off the bike and allow us to do what we want with them are called ‘special projects,’ as these bikes take on their own image and attitude.”

With a love for Harleys and a passion for working on anything with two wheels, J-Dog Customs take to heart Harley’s “Born to Ride” motto, which shows in each and every bike they get their hands on. Having a constant fl ow of projects coming in and out of the shop, Sandoval couldn’t give away any details on J-Dog Customs’ next big bike projects.

“All I can say is this…think big wheels, big stereo systems and lots of paint,” he discloses. “Come visit us and you can see them for yourself!”

DUB MAG 148 NOV / DEC 2010

MOTOR MODEL: TWIN CAM, DISPLACEMENT 96IN.TRANSMISSION HARLEY-DAVIDSON STOCKFRAME HARLEY-DAVIDSON STOCKFORK HARLEY-DAVIDSON STOCK – SINGLE SIDEDWHEELS METAL SPORTS 3D, CARBON FIBER WRAPPED BIG HOMIESSOUND SYSTEM HERTZ COMPONENTS SYTEMHANDLEBARS YAFFE MONKEY BARSSADDLE BAGS (JDC) J-DOG CUSTOM EXTENDED BAGSLIGHTS HID HEADLIGHTSFLOOR BOARDS BANANA BOARDS

GAS TANK (JDC) J-DOG CUSTOM TANKCENTER CONSOLE PYOSTARTER CUSTOM START SWITCHFRONT/REAR FENDER STOCK/ JDC CUSTOM REAR FENDERSUSPENSION SYSTEM PROGRESSIVE SUSPENSION SYSTEMOTHER BODY WORK CUSTOM CARBON FIBER SIDE COVERSEXHAUST CUSTOM EXHAUSTINTAKE K&N INTAKE SYSTEMCOLOR GALAXY SILVER W/ CHARCOAL FLAMESBRAKES 360º BRAKE SYSTEM

TECH SPECS: 2009 HARLEY-DAVIDSON ROAD GLIDE

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MOTOR MODEL: TWIN CAM, DISPLACEMENT 103INTRANSMISSION SCREAMIN EAGLEFRAME HARLEY-DAVIDSON STOCK RAKED 7 DEGREESFORK HARLEY-DAVIDSON STOCK – SINGLE SIDEDWHEELS FAT SPOKES FRONT 23X3.75 REAR 18X3.5SOUND SYSTEM 2 5.25” FOCAL COMPONENT SYSTEM 6 INFINITY 6X9HANDLEBARS 10” APESSADDLE BAGS (JDC) J-DOG CUSTOM EXTENDED BAGSLIGHTS HID HEADLIGHTFLOOR BOARDS BANANA BOARDS

GAS TANK HARLEY-DAVIDSON STOCKCENTER CONSOLE HARLEY-DAVIDSON STOCKSTARTER HARLEY-DAVIDSONFRONT/REAR FENDER STOCK/JDC CUSTOM REAR FENDERSUSPENSION SYSTEM PLATINUM AIR SUSPENSIONCOLOR BLACK PEARLEXHAUST THUNDERHEADERINTAKE K&N STAGE 1BRAKES PM 6 PISTON

TECH SPECS: 2006 HARLEY-DAVIDSON STREET GLIDE

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J-DOG CUSTOM CYCLES(714) 562-8500 | WWW.WWW.JDOGCUSTOMS.COM

MODELS(L-R) LAUREN VANNATTA

RAVEN ELISE - WWW.RAVENELISE.COM, WWW.FACEBOOK/RAVENELISE.COM TWITTER: RAVENELISE

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WORDS: KRISTOPHER KU PHOTOS: VIKTER FUENTEZ

DUB MAG 157NOV / DEC 2010

O ne glance at this chopper and you’ll get the full eff ect as to why it’s called El Diablo Negro. Translating to “The Black Devil,” the

sinister-looking bike is builder Carlos Navarro’s ultimate creation…for the moment. After a year of countless man-hours, Navarro can proudly say that El Diablo Negro is a “showstopper.” Using all the best parts and making many of its custom pieces himself, the idea for El Diablo Negro came after a friend, and the current bike owner, challenged him to fi x up a V-Twin. While used to building custom sport bikes, Navarro readily accepted the off er and went right to work.With the only instructions to be long and low, Navarro designed the entire bike himself and enlisted the help of a few friends to lend a hand in his one-off magnum opus. “This bike needed a lot of custom parts, so I talked to Diamond Chassis’ master fabricator to build me a custom frame,” Navarro mentions. “Once the frame and tanks were handmade, I talked to another friend about building me some one-off wheels, with the end result being some custom tribal wheels.” To provide a more aggressive look to the bike, he then added a Dragon Springer front fork and gave it a monster motor that pumps out 140 horses to the back wheel. When it came time for some paint, Navarro called up Rock & Roll Custom Paint Works in Orange, CA, for aid. Already set on having a black bike, they helped Navarro come up

NAVARRO WANTED THIS BIKE TO HAVE A MONSTER MOTOR, SOMETHING THAT WOULD BE FAST AND LOUD!

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with the wicked and devilish theme. “It took them six months to fi nish the airbrush art work,” he exclaims. “Obviously, it was well worth the wait as you can see. The murals are very detailed.” As Navarro’s most radical V-Twin build yet, El Diablo Negro is only the beginning of many more “V-Twin-mix-with-a-sport-bike-feel” builds for the well-known customizer. “I try to build each bike better than the last. So if you like what you see, just wait ’til the next one!” Rolling out of his garage next will be two custom sport bikes (one old school Suzuki GSX-R 1100 and the other a Triumph Speed Triple), as well as a custom Harley-Davidson cruiser and another custom chopper. “After I fi nish those projects, I’m going to build a custom bagger mixed with some sport bike style that’s going to have a killer sound system. So be on the look out for some more Carlos Navarro style creations!”

“I TRY TO BUILD EACH BIKE BETTER THAN THE LAST. SO IF YOU LIKE WHAT YOU SEE, JUST WAIT ’TIL THE NEXT ONE!”

CARLOS NAVARRO DESIGNS14922 RAMONA BLVDBALDWIN PARK, CA 91706

MYSPACE.COM/CARLOSNAVARRODESIGNS, FACEBOOK.COM/CARLOSNAVARRODESIGNS, ROCKNROLLCUSTOMS.COM, VIDALSCUSTOMSEATS.COM

OWNER: BRIAN PECEN

BUILDER: CARLOS NAVARRO DESIGNS

MAKE/MODEL: CARLOS NAVARRO SPECIAL CONSTRUCTION/V-TWIN

FABRICATION: GAS TANK, OIL BAG, REAR FENDER: STEVE AT DIAMOND CHASSIS, CARLOS NAVARRO DESIGNS, JOHN & ALEX ENGLISH

ENGINE: ULTIMA 127 CI FULLY POLISHED AND DIAMOND CUT

CARB: S&S SUPER G

AIR CLEANER: D&M

EXHAUST: MARTIN BROS.

TRANSMISSION: BAKER

BELT DRIVE: BDL

DRIVE COVER: COVINGTON

FRAME: CUSTOM-MADE DIAMOND CHASSIS

RAKE: 48 DEGREES

STRETCH: 6”UP, 3”OUT

FORKS: AMERICAN SUSPENSION DRAGON SPRINGER

WHEELS: ONE-OFF PAUL DENEEN: CARLOS NAVARRO DESIGNS

FRONT WHEEL: 21” X 3.5”

REAR WHELL: 18” X 8.5”

TIRES: AVON 120/70/21 &250/40R18

BRAKES: PERORMANCE MACHINE FRONT AND REAR BRAKE CALIBERS PAINTER: ROCK AND ROLL CUSTOM PAINT WORKS, ORANGE, CA

PLATING/POLISHING: CALTRON/CARLOS NAVARRO DESIGNS

HEADLIGHT: HEADWINDS

HANDLEBARS: ACCUTRONIX

GRIP AND RISERS: ACCUTRONIX

HAND CONTROLS: PERORMANCE MACHINE

FOOT CONTROLS: SUPREME LEGENDS TRIBAL

SEAT: VIDALS CUSTOM SEATS

TECH SPECS: EL DIABLO NEGRO

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with the wicked and devilish theme. “It took them six months to fi nish the airbrush art work,” he exclaims. “Obviously, it was well worth the wait as you can see. The murals are very detailed.” As Navarro’s most radical V-Twin build yet, El Diablo Negro is only the beginning of many more “V-Twin-mix-with-a-sport-bike-feel” builds for the well-known customizer. “I try to build each bike better than the last. So if you like what you see, just wait ’til the next one!” Rolling out of his garage next will be two custom sport bikes (one old school Suzuki GSX-R 1100 and the other a Triumph Speed Triple), as well as a custom Harley-Davidson cruiser and another custom chopper. “After I fi nish those projects, I’m going to build a custom bagger mixed with some sport bike style that’s going to have a killer sound system. So be on the look out for some more Carlos Navarro style creations!”

“I TRY TO BUILD EACH BIKE BETTER THAN THE LAST. SO IF YOU LIKE WHAT YOU SEE, JUST WAIT ’TIL THE NEXT ONE!”

CARLOS NAVARRO DESIGNS14922 RAMONA BLVDBALDWIN PARK, CA 91706

MYSPACE.COM/CARLOSNAVARRODESIGNS, FACEBOOK.COM/CARLOSNAVARRODESIGNS, ROCKNROLLCUSTOMS.COM, VIDALSCUSTOMSEATS.COM

OWNER: BRIAN PECEN

BUILDER: CARLOS NAVARRO DESIGNS

MAKE/MODEL: CARLOS NAVARRO SPECIAL CONSTRUCTION/V-TWIN

FABRICATION: GAS TANK, OIL BAG, REAR FENDER: STEVE AT DIAMOND CHASSIS, CARLOS NAVARRO DESIGNS, JOHN & ALEX ENGLISH

ENGINE: ULTIMA 127 CI FULLY POLISHED AND DIAMOND CUT

CARB: S&S SUPER G

AIR CLEANER: D&M

EXHAUST: MARTIN BROS.

TRANSMISSION: BAKER

BELT DRIVE: BDL

DRIVE COVER: COVINGTON

FRAME: CUSTOM-MADE DIAMOND CHASSIS

RAKE: 48 DEGREES

STRETCH: 6”UP, 3”OUT

FORKS: AMERICAN SUSPENSION DRAGON SPRINGER

WHEELS: ONE-OFF PAUL DENEEN: CARLOS NAVARRO DESIGNS

FRONT WHEEL: 21” X 3.5”

REAR WHELL: 18” X 8.5”

TIRES: AVON 120/70/21 &250/40R18

BRAKES: PERORMANCE MACHINE FRONT AND REAR BRAKE CALIBERS PAINTER: ROCK AND ROLL CUSTOM PAINT WORKS, ORANGE, CA

PLATING/POLISHING: CALTRON/CARLOS NAVARRO DESIGNS

HEADLIGHT: HEADWINDS

HANDLEBARS: ACCUTRONIX

GRIP AND RISERS: ACCUTRONIX

HAND CONTROLS: PERORMANCE MACHINE

FOOT CONTROLS: SUPREME LEGENDS TRIBAL

SEAT: VIDALS CUSTOM SEATS

TECH SPECS: EL DIABLO NEGRO

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F or shop owner Taz Z., Progressive isn’t just the name of his successful business; it’s his mantra. Realizing that custom shops come

a dime a dozen now, Taz is anything but stagnant and doesn’t let himself get too comfortable. Instead, he’s always on top of his game to really live up to the defi nition of “progressive.”

Besides never losing focus on progression, Taz also prides himself on living up to his “Image is Everything” tagline plastered on Progressive Autosports’ webpage. Something he references quite often when we stopped by to check up on his “progress” after being featured back in Issue 35. “Oh, image is also perfection,” he adds to one of his many references. “Which is what we deliver.”

But delivering perfection has been an ongoing procedure for Taz since rising within the shop ranks throughout the years. Instead, he’s more concerned on showing us his new 20,000 sq.-ft. facility in Houston, TX, which is a huge step up from the tiny 1,200 sq.-ft. place he started out in back in 1996 and features a new high-tech paint facility (which features an eco-friendly paint system used by European vehicle manufacturers). Having a bigger shop is what Taz needed since he and his crew are continuously busy wrenching on cars, which in this economy, is more than great—something he attributes to his very loyal clientele.

“Some of my clients have been with me for 12 years or longer,” he mentions. “They have grown

with the shop. They might have started out bringing in Honda Civics, but now they’re driving around in BMWs and Benzes. I have one client that brought me 10 cars in one year.”

With clients who expect only the crème de la crème, Taz has more than progressed his business to cater to such high expectations, something he says sets him apart from any run-of-the-mill place. “I would have to say we are the Neiman Marcus of the business,” he states. “I’m not trying to sound cocky, but when you walk into that store, you expect a certain level of service, which is what our clients can expect when bringing their high-end luxury or exotic vehicles to us. We put our heart in every car we work on. I

DUB MAG 166 NOV / DEC 2010

WORDS: DEANNE DELUNA PHOTOS: ABEL PEREZ / KEVIN KHAN

The ProgressionNever Stopsprogressive autosports

"image is also perfection. Which is what we deliver."

DUB MAG 167NOV / DEC 2010 DUB MAG 168 NOV / DEC 2010

Page 175: DUB Magazine Issue 69

F or shop owner Taz Z., Progressive isn’t just the name of his successful business; it’s his mantra. Realizing that custom shops come

a dime a dozen now, Taz is anything but stagnant and doesn’t let himself get too comfortable. Instead, he’s always on top of his game to really live up to the defi nition of “progressive.”

Besides never losing focus on progression, Taz also prides himself on living up to his “Image is Everything” tagline plastered on Progressive Autosports’ webpage. Something he references quite often when we stopped by to check up on his “progress” after being featured back in Issue 35. “Oh, image is also perfection,” he adds to one of his many references. “Which is what we deliver.”

But delivering perfection has been an ongoing procedure for Taz since rising within the shop ranks throughout the years. Instead, he’s more concerned on showing us his new 20,000 sq.-ft. facility in Houston, TX, which is a huge step up from the tiny 1,200 sq.-ft. place he started out in back in 1996 and features a new high-tech paint facility (which features an eco-friendly paint system used by European vehicle manufacturers). Having a bigger shop is what Taz needed since he and his crew are continuously busy wrenching on cars, which in this economy, is more than great—something he attributes to his very loyal clientele.

“Some of my clients have been with me for 12 years or longer,” he mentions. “They have grown

with the shop. They might have started out bringing in Honda Civics, but now they’re driving around in BMWs and Benzes. I have one client that brought me 10 cars in one year.”

With clients who expect only the crème de la crème, Taz has more than progressed his business to cater to such high expectations, something he says sets him apart from any run-of-the-mill place. “I would have to say we are the Neiman Marcus of the business,” he states. “I’m not trying to sound cocky, but when you walk into that store, you expect a certain level of service, which is what our clients can expect when bringing their high-end luxury or exotic vehicles to us. We put our heart in every car we work on. I

DUB MAG 166 NOV / DEC 2010

WORDS: DEANNE DELUNA PHOTOS: ABEL PEREZ / KEVIN KHAN

The ProgressionNever Stopsprogressive autosports

"image is also perfection. Which is what we deliver."

DUB MAG 167NOV / DEC 2010 DUB MAG 169NOV / DEC 2010

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DUB MAG 170 NOV / DEC 2010

mean, we’re here to make money, but it’s not just about the money. We really love what we do and it shows through our superior quality of products we use, all the way down to how much detail and time we take to make the car perfect.”

Taz describes that he makes sure each car is treated as if it were his own, and if that’s the case, clients should feel more than comfortable dropping off their cars at the shop after looking at what he’s done to his own everyday driver. Hooking up his Mercedes-Benz CLS 500 with all the trimmings (full interior, full carbon fi ber dash, paintwork, body kit, performance suspension, tires and wheels) has gotten Taz and the shop international attention since being on the cover of Mercedes Tuner magazine, a popular car publication in Germany.

Of course, he would have a Benz— it’s his favorite European car and what Progressive Autosports has grown to specialize in. “I’ve always been fascinated with European cars,” he vividly exclaims. “I just love the way they are manufactured. It’s the precision of the way they work on them, the way they handle—they put passion into building an automobile and are not about production like Japanese vehicles are.”

"I admit, I was scared to touch these sort of vehicles at fi rst because there is so much at stake. These cars are already beautiful and to have that pressure of making them even better is a lot. One mistake can cost you an arm and a leg to fi x."

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DUB MAG 170 NOV / DEC 2010

mean, we’re here to make money, but it’s not just about the money. We really love what we do and it shows through our superior quality of products we use, all the way down to how much detail and time we take to make the car perfect.”

Taz describes that he makes sure each car is treated as if it were his own, and if that’s the case, clients should feel more than comfortable dropping off their cars at the shop after looking at what he’s done to his own everyday driver. Hooking up his Mercedes-Benz CLS 500 with all the trimmings (full interior, full carbon fi ber dash, paintwork, body kit, performance suspension, tires and wheels) has gotten Taz and the shop international attention since being on the cover of Mercedes Tuner magazine, a popular car publication in Germany.

Of course, he would have a Benz— it’s his favorite European car and what Progressive Autosports has grown to specialize in. “I’ve always been fascinated with European cars,” he vividly exclaims. “I just love the way they are manufactured. It’s the precision of the way they work on them, the way they handle—they put passion into building an automobile and are not about production like Japanese vehicles are.”

"I admit, I was scared to touch these sort of vehicles at fi rst because there is so much at stake. These cars are already beautiful and to have that pressure of making them even better is a lot. One mistake can cost you an arm and a leg to fi x."

Page 178: DUB Magazine Issue 69

In the early days of Progressive Autosports, Taz would do the usual Hondas, Nissans and the like, but vividly recalls the fi rst high-end car he’s ever touched. “I admit, I was scared to touch these sort of vehicles at fi rst because there is so much at stake,” he starts. “These cars are already beautiful and to have that pressure of making them even better is a lot. One mistake can cost you an arm and a leg to fi x.”

Taking the risk and just going for it, Taz made

the big leap into luxury, exotic and high-end cars back in 2002 on a Ferrari 360. “The client wanted a body kit, wheels and tires,” he recalls. “Sure, I made a few mistakes that have since then been perfected, but you have to learn somewhere. All it takes is heart. Everything works out in the end if you have that.”

Now on a given day, you’ll fi nd Bentleys, Ferraris, Lambos and Rolls-Royces a usual staple inside the place. Right now he’s working on an Audi

R8 for professional drag racer Rodger Brogdon. “I actually sold him the car,” Taz mentions, hinting at his future project. “We’re going to do everything to it. Actually, car brokering is what I’d like to get more into in the future. I’m dabbling a bit in it now, but you have to crawl before you can walk—and that’s how we’ll keep on progressing!”

“Thanks to all of our clients!” —Taza

PROGRESSIVE AUTOSPORTS14037 STUEBNER AIRLINE RD.HOUSTON, TX 77069(281) 893-1134WWW.PROGRESSIVEAUTOSPORTS.COM

DUB MAG 172 NOV / DEC 2010

T H E R E ’S O N L Y O N E.

Exclusive Distributors of

JONARI CORPORATION • O F F I C E ( 650 ) 343 -9253 • E M A I L INFO@JONARI .COM • W E B WWW.JONARI .COM

Mercedes Benz, BMW, Bentley, LexusPorsche, Bentley, Aston Martin, Ferrari, Maserati, Rolls Royce, Mercedes Benz Range Rover Audi, Porsche

Page 179: DUB Magazine Issue 69

In the early days of Progressive Autosports, Taz would do the usual Hondas, Nissans and the like, but vividly recalls the fi rst high-end car he’s ever touched. “I admit, I was scared to touch these sort of vehicles at fi rst because there is so much at stake,” he starts. “These cars are already beautiful and to have that pressure of making them even better is a lot. One mistake can cost you an arm and a leg to fi x.”

Taking the risk and just going for it, Taz made

the big leap into luxury, exotic and high-end cars back in 2002 on a Ferrari 360. “The client wanted a body kit, wheels and tires,” he recalls. “Sure, I made a few mistakes that have since then been perfected, but you have to learn somewhere. All it takes is heart. Everything works out in the end if you have that.”

Now on a given day, you’ll fi nd Bentleys, Ferraris, Lambos and Rolls-Royces a usual staple inside the place. Right now he’s working on an Audi

R8 for professional drag racer Rodger Brogdon. “I actually sold him the car,” Taz mentions, hinting at his future project. “We’re going to do everything to it. Actually, car brokering is what I’d like to get more into in the future. I’m dabbling a bit in it now, but you have to crawl before you can walk—and that’s how we’ll keep on progressing!”

“Thanks to all of our clients!” —Taza

PROGRESSIVE AUTOSPORTS14037 STUEBNER AIRLINE RD.HOUSTON, TX 77069(281) 893-1134WWW.PROGRESSIVEAUTOSPORTS.COM

DUB MAG 172 NOV / DEC 2010

T H E R E ’S O N L Y O N E.

Exclusive Distributors of

JONARI CORPORATION • O F F I C E ( 650 ) 343 -9253 • E M A I L INFO@JONARI .COM • W E B WWW.JONARI .COM

Mercedes Benz, BMW, Bentley, LexusPorsche, Bentley, Aston Martin, Ferrari, Maserati, Rolls Royce, Mercedes Benz Range Rover Audi, Porsche

Page 180: DUB Magazine Issue 69

DUB MAG 172 NOV / DEC 2010

WOR

DS: K

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: CHY

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RSON I n the few years since its grand emergence in the wheel scene back

in 2002 as Zinik wheels, Savini has quickly morphed into one of the industry’s top leaders. Known for its quality manufacturing and sleek

and stylish designs, Savini Wheels are more than extra adornment for cars. Instead, they’re the perfect refl ection of luxury and fi nesse. Evolving from one-piece cast wheels to three-piece forged wheels over the years, Savini has gone from having only fi ve wheel designs and three employees, to having several styling groups under its Savini Styling Group Inc. umbrella. “We’ve grown to have a state-of-the-art facility where we build all of our wheels in-house, the most technologically advanced machines to build quality and durable wheels and are always looking to expand and better our position within the wheel business,” explains Savini Styling Group Inc.’s General Manager, Lawrence Lee, who is also a co-founder of the company. Since their inception, Savini Wheels were the fi rst to launch real carbon fi ber as an option for their wheels; the fi rst to off er a 7-inch lip for applications to grace the likes of high-end vehicles like Lamborghinis, Bentleys, Ferraris and the like; and are pioneers within in the scene, using the best technology to manufacture all the wheels that come out of their

PERFECTION

MEETS STYLE

SSSSSSSSSSSSSSAAAAAAAAAAAAAAVVVVVVVVVVVVVVIIIIIIIIIIIIIINNNNNNNNNNNNNNIIIIIIIIIIIIII SSSSSSSSSSSSSSTTTTTTTTTTTTTTYYYYYYYYYYYYYYLLLLLLLLLLLLLLIIIIIIIIIIIIIINNNNNNNNNNNNNNGGGGGGGGGGGGGG GGGGGGGGGGGGGRRRRRRRRRRRRROOOOOOOOOOOOOUUUUUUUUUUUUUPPPPPPPPPPPP

DUB MAG 173NOV / DEC 2010

“We’ve grown to have a state-of-the-art facility where we build all of our wheels in-house, the most technologically advanced machinesto build quality anddurable wheels...”

DUB MAG 174 NOV / DEC 2010

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DUB MAG 172 NOV / DEC 2010

WOR

DS: K

RIST

OPHE

R KU

PH

OTOS

: CHY

NA P

ATTE

RSON I n the few years since its grand emergence in the wheel scene back

in 2002 as Zinik wheels, Savini has quickly morphed into one of the industry’s top leaders. Known for its quality manufacturing and sleek

and stylish designs, Savini Wheels are more than extra adornment for cars. Instead, they’re the perfect refl ection of luxury and fi nesse. Evolving from one-piece cast wheels to three-piece forged wheels over the years, Savini has gone from having only fi ve wheel designs and three employees, to having several styling groups under its Savini Styling Group Inc. umbrella. “We’ve grown to have a state-of-the-art facility where we build all of our wheels in-house, the most technologically advanced machines to build quality and durable wheels and are always looking to expand and better our position within the wheel business,” explains Savini Styling Group Inc.’s General Manager, Lawrence Lee, who is also a co-founder of the company. Since their inception, Savini Wheels were the fi rst to launch real carbon fi ber as an option for their wheels; the fi rst to off er a 7-inch lip for applications to grace the likes of high-end vehicles like Lamborghinis, Bentleys, Ferraris and the like; and are pioneers within in the scene, using the best technology to manufacture all the wheels that come out of their

PERFECTION

MEETS STYLE

SSSSSSSSSSSSSSAAAAAAAAAAAAAAVVVVVVVVVVVVVVIIIIIIIIIIIIIINNNNNNNNNNNNNNIIIIIIIIIIIIII SSSSSSSSSSSSSSTTTTTTTTTTTTTTYYYYYYYYYYYYYYLLLLLLLLLLLLLLIIIIIIIIIIIIIINNNNNNNNNNNNNNGGGGGGGGGGGGGG GGGGGGGGGGGGGRRRRRRRRRRRRROOOOOOOOOOOOOUUUUUUUUUUUUUPPPPPPPPPPPP

DUB MAG 173NOV / DEC 2010

“We’ve grown to have a state-of-the-art facility where we build all of our wheels in-house, the most technologically advanced machinesto build quality anddurable wheels...”

DUB MAG 175NOV / DEC 2010

Page 182: DUB Magazine Issue 69

Anaheim-based facility. Of course, these are just a few of the reasons their wheels are so reputable as being superior products. In a time when people are tightening their wallets because of the economy, wheels and other car accessories and additions are mere luxuries, and wheel companies are feeling the crunch. “The last two years have been tough for automobile companies,” Lee explains. “Instead of looking at it as a drop in sales, we saw it as an opportunity to grab new market share and picked up our marketing initiatives when others were shrinking down. We wanted to expand and came out with more brands than ever before. So far, we’ve seen good results from it. Every year is a challenge for us since we have to come up with something new, diff erent and unique.” Under the Savini Styling Group Inc. is Savini Forged wheels (their fl agship line for high-end rides), Savini Black di FORZA (for entry-level luxury models) and Mono di FORZA (one-piece forged wheels for the performance and hardcore track guys). With a huge emphasis on their designs, Lawrence mentions that the company’s best-selling wheel is their SV-29s. “We try a lot of designs that feature a sort of curvy twist, and our customers seem to really like the way we styled those.” When asked how Savini comes up with its various designs, Lawrence jokes, “I basically fall asleep and wake up with it in my head.” Actually, it’s

more like they have their in-house wheel designer slave over designs all day until they have one they truly like. “We’re very particular in what we come out with,” Lawrence describes, adding that anything trendy is totally out of the question. “No spinning wheels or insanely large fi tments like 30s for us. No off ense to those who do them, but it’s just not what our company is about.” With a more European design stance for their lines, Lawrence provided some insight as to outgoing trends, as well as predicted what the future of

“THE LAST TWO YEARS HAVE BEEN TOUGH FOR COMPANIES. INSTEAD OF LOOKING AT IT AS A DROP IN SALES, WE SAW IT AS AN OPPORTUNITY TO GRAB NEW MARKET SHARE AND PICKED UP OUR MARKETING INITIATIVES WHEN OTHERS WERE SHRINKING DOWN.”

BRINGING HEAT: During the shoot we were able to capture a few top secret prototypes being machined for the SEMA Show. Super deep, and super concave face! Upon further investigation (and begging) they allowed us to use the photos and told us it’s their new X.C. series (Xtreme Concave), which will be available right after SEMA!

When asked how Savini comes up with its various designs, Lawrence jokes, “I basically fall asleep and wake up with it in my head.” Actually, it’s

DUB MAG 176 NOV / DEC 2010

Page 183: DUB Magazine Issue 69

Anaheim-based facility. Of course, these are just a few of the reasons their wheels are so reputable as being superior products. In a time when people are tightening their wallets because of the economy, wheels and other car accessories and additions are mere luxuries, and wheel companies are feeling the crunch. “The last two years have been tough for automobile companies,” Lee explains. “Instead of looking at it as a drop in sales, we saw it as an opportunity to grab new market share and picked up our marketing initiatives when others were shrinking down. We wanted to expand and came out with more brands than ever before. So far, we’ve seen good results from it. Every year is a challenge for us since we have to come up with something new, diff erent and unique.” Under the Savini Styling Group Inc. is Savini Forged wheels (their fl agship line for high-end rides), Savini Black di FORZA (for entry-level luxury models) and Mono di FORZA (one-piece forged wheels for the performance and hardcore track guys). With a huge emphasis on their designs, Lawrence mentions that the company’s best-selling wheel is their SV-29s. “We try a lot of designs that feature a sort of curvy twist, and our customers seem to really like the way we styled those.” When asked how Savini comes up with its various designs, Lawrence jokes, “I basically fall asleep and wake up with it in my head.” Actually, it’s

more like they have their in-house wheel designer slave over designs all day until they have one they truly like. “We’re very particular in what we come out with,” Lawrence describes, adding that anything trendy is totally out of the question. “No spinning wheels or insanely large fi tments like 30s for us. No off ense to those who do them, but it’s just not what our company is about.” With a more European design stance for their lines, Lawrence provided some insight as to outgoing trends, as well as predicted what the future of

“THE LAST TWO YEARS HAVE BEEN TOUGH FOR COMPANIES. INSTEAD OF LOOKING AT IT AS A DROP IN SALES, WE SAW IT AS AN OPPORTUNITY TO GRAB NEW MARKET SHARE AND PICKED UP OUR MARKETING INITIATIVES WHEN OTHERS WERE SHRINKING DOWN.”

BRINGING HEAT: During the shoot we were able to capture a few top secret prototypes being machined for the SEMA Show. Super deep, and super concave face! Upon further investigation (and begging) they allowed us to use the photos and told us it’s their new X.C. series (Xtreme Concave), which will be available right after SEMA!

When asked how Savini comes up with its various designs, Lawrence jokes, “I basically fall asleep and wake up with it in my head.” Actually, it’s

DUB MAG 176 NOV / DEC 2010

Page 184: DUB Magazine Issue 69

SAVINI STYLING GROUP(866) 779-4646 | WWW.SAVINIFORGED.COM

the wheel industry will encompass. “Trends are always coming and going within the wheel business. First it was all about chrome everything, then color-matched wheels—which has been popular for a while, but I think will soon see its end. I see carbon fi ber taking over, as well as one-piece forged wheels being the most popular. Big wheels are looking to be dead given everybody is trading in their massive SUVs for smaller vehicles.” He goes on to explain that the transition to one-piece forged wheels will appeal to those trying to be more environmentally friendly since it will help take excess weight off the car, which in turn reduces unsprung weight and improves gas mileage and performance. “I’ve honestly never seen any one else really put as much engineering into their wheels as we do,” Lawrence comments. But this isn’t the only diff erence between Savini and other wheel manufacturers. They also do OEM for automakers like Chrysler and Nissan, and have been experimenting with building cars from the ground up for international clients. “But my ultimate personal goal for the company is to actually build a supercar,” he reveals about the future of Savini. “I want to build a one-off production vehicle, something like what Hennessey Performance (who we work with a lot) did with their Venom GT, which recorded at insane 263 mph. Right now we’re gathering a team of people to get everything going. We’re looking to have something ready to show in about fi ve years.” When that Savini supercar is released, it’ll contain the same perfection and level of quality they put into their wheels, a trait so commonly seen throughout their business.

DUB MAG 176 NOV / DEC 2010

“MY ULTIMATE PERSONAL GOAL

FOR THE COMPANY IS TO ACTUALLY BUILD A

SUPERCAR. I WANT TO BUILD A ONE-OFF PRODUCTION

VEHICLE, SOMETHING LIKE WHAT HENNESSEY PERFORMANCE (WHO WE WORK WITH A LOT) DID WITH

THEIR VENOM GT...”

t as er

Big

willelp d

g

DUB MAG 178 NOV / DEC 2010

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SAVINI STYLING GROUP(866) 779-4646 | WWW.SAVINIFORGED.COM

the wheel industry will encompass. “Trends are always coming and going within the wheel business. First it was all about chrome everything, then color-matched wheels—which has been popular for a while, but I think will soon see its end. I see carbon fi ber taking over, as well as one-piece forged wheels being the most popular. Big wheels are looking to be dead given everybody is trading in their massive SUVs for smaller vehicles.” He goes on to explain that the transition to one-piece forged wheels will appeal to those trying to be more environmentally friendly since it will help take excess weight off the car, which in turn reduces unsprung weight and improves gas mileage and performance. “I’ve honestly never seen any one else really put as much engineering into their wheels as we do,” Lawrence comments. But this isn’t the only diff erence between Savini and other wheel manufacturers. They also do OEM for automakers like Chrysler and Nissan, and have been experimenting with building cars from the ground up for international clients. “But my ultimate personal goal for the company is to actually build a supercar,” he reveals about the future of Savini. “I want to build a one-off production vehicle, something like what Hennessey Performance (who we work with a lot) did with their Venom GT, which recorded at insane 263 mph. Right now we’re gathering a team of people to get everything going. We’re looking to have something ready to show in about fi ve years.” When that Savini supercar is released, it’ll contain the same perfection and level of quality they put into their wheels, a trait so commonly seen throughout their business.

DUB MAG 176 NOV / DEC 2010

“MY ULTIMATE PERSONAL GOAL

FOR THE COMPANY IS TO ACTUALLY BUILD A

SUPERCAR. I WANT TO BUILD A ONE-OFF PRODUCTION

VEHICLE, SOMETHING LIKE WHAT HENNESSEY PERFORMANCE (WHO WE WORK WITH A LOT) DID WITH

THEIR VENOM GT...”

t as er

Big

willelp d

g

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Y ou settle into the passenger’s side rear seat, buttery-soft leather melts to the shape of your body. Using a switch on the

center console, you slide the same seat forward, then activate the Shiatsu massager. You’re a bit thirsty, so you take a bottle from the center console refrigerator.

What’s being described clearly fi ts the description of something like a Bentley or better, but what you’re sitting in is Hyundai’s new 2011 Equus.

You look at the screen to see what entertainment they’ve provided you. There’s a selection of movie scenes meant to show you the full capability of the screen and the 17-speaker Lexicon sound system.

Using the BMW iDrive-style control knob, you tell the screen to play and crank it. And that audio system wraps you in the experience of the movie scene in a way no IMAX theater can. It’s the best audio experience available in a stock car today.

If the Genesis was Hyundai’s fi rst attempt to move into the luxury car market, the Equus is Hyundai’s bid to own it. Hyundai fl ew DUB to San Francisco, put us up in a luxury hotel and feted us with gourmet meals for two days to show off the Equus and impress us. But they didn’t have to. The Equus is already impressive on its own.

EXTERIORThe traffi c circle in front of the East Palo Alto Four Seasons hotel is a tough place to stand out. BMW 7-Series sedans, Mercedes-Benz S-Classes, Jaguar XJs...are everyday common sights there. But the Equus’ appearance didn’t look out of place.

Its lines are not particularly bold. The nose still looks cribbed from an S-Class. The jewel-cut headlamps are a sharp touch, but nothing you

wouldn’t expect. There is a bugling shoulder line just behind the rear door that is standard these days in muscle car designs, but it took balls for Hyundai to put it on a luxury car. It works, hinting that the Equus has something serious under the hood. It’s not a beautiful car, but it has some serious presence.

Our one complaint? There’s a badge on the grille. And a badge on the hood, three inches away from the badge on the grille. In Korea, the Equus is

sold with a heavy winged hood ornament in that spot. Maybe Hyundai’s American designers had to put that second badge in its place to talk the Koreans out of wanting the tacky hood ornament.

INTERIORThe exterior of the Equus just pulls off the trick of looking at home in a world where six-fi gure cars are the norm, but it has a trump card. First, what’s typical in this class: materials are

“IF THE GENESIS WAS HYUNDAI’S FIRST ATTEMPT TO MOVE INTO THE LUXURY CAR MARKET, THE EQUUS IS HYUNDAI’S BID TO OWN IT.”

2011HYUNDAI EQUUS

DUB MAG 179NOV / DEC 2010

WORDS: SEAN TUCKER

Page 189: DUB Magazine Issue 69

Y ou settle into the passenger’s side rear seat, buttery-soft leather melts to the shape of your body. Using a switch on the

center console, you slide the same seat forward, then activate the Shiatsu massager. You’re a bit thirsty, so you take a bottle from the center console refrigerator.

What’s being described clearly fi ts the description of something like a Bentley or better, but what you’re sitting in is Hyundai’s new 2011 Equus.

You look at the screen to see what entertainment they’ve provided you. There’s a selection of movie scenes meant to show you the full capability of the screen and the 17-speaker Lexicon sound system.

Using the BMW iDrive-style control knob, you tell the screen to play and crank it. And that audio system wraps you in the experience of the movie scene in a way no IMAX theater can. It’s the best audio experience available in a stock car today.

If the Genesis was Hyundai’s fi rst attempt to move into the luxury car market, the Equus is Hyundai’s bid to own it. Hyundai fl ew DUB to San Francisco, put us up in a luxury hotel and feted us with gourmet meals for two days to show off the Equus and impress us. But they didn’t have to. The Equus is already impressive on its own.

EXTERIORThe traffi c circle in front of the East Palo Alto Four Seasons hotel is a tough place to stand out. BMW 7-Series sedans, Mercedes-Benz S-Classes, Jaguar XJs...are everyday common sights there. But the Equus’ appearance didn’t look out of place.

Its lines are not particularly bold. The nose still looks cribbed from an S-Class. The jewel-cut headlamps are a sharp touch, but nothing you

wouldn’t expect. There is a bugling shoulder line just behind the rear door that is standard these days in muscle car designs, but it took balls for Hyundai to put it on a luxury car. It works, hinting that the Equus has something serious under the hood. It’s not a beautiful car, but it has some serious presence.

Our one complaint? There’s a badge on the grille. And a badge on the hood, three inches away from the badge on the grille. In Korea, the Equus is

sold with a heavy winged hood ornament in that spot. Maybe Hyundai’s American designers had to put that second badge in its place to talk the Koreans out of wanting the tacky hood ornament.

INTERIORThe exterior of the Equus just pulls off the trick of looking at home in a world where six-fi gure cars are the norm, but it has a trump card. First, what’s typical in this class: materials are

“IF THE GENESIS WAS HYUNDAI’S FIRST ATTEMPT TO MOVE INTO THE LUXURY CAR MARKET, THE EQUUS IS HYUNDAI’S BID TO OWN IT.”

2011HYUNDAI EQUUS

DUB MAG 179NOV / DEC 2010

WORDS: SEAN TUCKER

DUB MAG 183NOV / DEC 2010

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DUB MAG 180 NOV / DEC 2010

want us to be impressed with the engine. No, they want us to think the big car can dance. You can tell a lot about a car, at one of these launch events, by the route the automaker has chosen for journalists to drive. You can tell what they want to show off or hide. Smooth, newly-paved roads only? There’s doubts about the suspension. Lots of straight-line driving? No hard corners. No straight-line stretches? Either a weak engine or a noisy ride at high speed. But Hyundai is sending us on 90 miles of winding roads through redwoods and wine country.

They send us around hairpin turns, through switchbacks, on a curvaceous stretch of Highway 1 up the coast. Wendell Collins, the manager of Hyundai’s American ride and handling division, planned the route personally. It would be an appropriate place to show off a new roadster’s taut road manners. In this thing? It seems like professional suicide. But, the Equus nearly has it down. Steering isn’t perfect, but it’s much better than you have any right to expect from a full-size, long-wheelbase luxury car. An hour in, we were taking hard, blind corners at speeds we might not have attempted in a smaller car, and holding a perfect line through the turns.

VALUEHyundai hasn’t offi cially announced pricing for the Equus, but Hyundai offi cials dropped hints. The Equus is a competitive super-luxury sedan. A legitimate rival to the Mercedes-Benz S-Class, the Audi A8, the BMW 7-Series—ultra-premium sedans with six-fi gure price tags.

with jaw-dropping clarity, and it’s the car’s best feature and that aforementioned trump card.

PERFORMANCEThe Equus, like every vehicle in its class, weighs more than 4,500 pounds. If Hyundai truly wants to compete with luxury fl agships like the 7-Series or the Lexus LS, that weight is going to be the biggest hurdle. Under the hood is an engine that’s up to the task. The Tau V8—a 4.6-liter, 385-horsepower mill that also does duty in the V8 version of the Genesis sedan—is an impressive motor. That power is routed

fi rst-rate. The leather is a step up from what you fi nd in the Genesis. It’s soft, fi ne-grained and supple. The steering wheel is real wood and that same soft leather. The headliner is Alcantara suede, even in the base model—usually an extra option for other manufacturers.

We drove three diff erent models and found that cabin color matters. Black leather looks elegant, while coff ee brown leather looks sumptuous—the best color by far. The front seats are long-trip comfortable, while the cabin is as quiet as a library, even at highway speeds. The driver’s seat, though, isn’t the best seat in the house. That’s in back.

Every Equus has a long-wheelbase, and Ultimate models come with that power leg rest. The rear seat is where that astonishing entertainment system comes into play. Lexicon, a high-end audio designer, was involved very early in the design process. There is only one other car for sale in the United States —the Jaguar XJ—that has a sound system anywhere close. It sounds perfect from all four seating positions. It renders high and low sounds

to the rear wheels through a six-speed automatic transmission that can be manually shifted. Hyundai says, unoffi cially, that the combination is good for a 0-60 run in about 6.5 seconds. A few hard acceleration runs prove them correct. Asked about rumors that a more powerful engine is coming, a Hyundai offi cial replies, “I can’t deny that.” Wait a year if you want a faster version. The brakes prove fi rm and consistent. In a panic stop it pulls slightly to the right, but not to any unusual degree, and stops shorter than we expected, given the weight. But Hyundai doesn’t

“UNDER THE HOOD IS AN ENGINE THAT’S UP TO THE TASK. THE TAU V8—A 4.6-LITER, 385-HORSEPOWER MILL THAT ALSO DOES DUTY IN THE V8 VERSION OF THE GENESIS SEDAN—IS AN IMPRESSIVE MOTOR.”

customers, and complete the purchase in the customer’s home. The car will come with an iPad in addition to a traditional owner’s manual. You can use it to schedule service appointments that will have the dealer pick it up from you, drop off the loaner, then later return it to you.

But it isn’t going to be priced like them. Hyundai Product Planning Director Scott Margason gave us the most precise answer. “We’re thinking 50s to mid 60s.” Even at $65,000, the Equus will be the least-expensive car in its class. And it won’t feel like it. Hyundai dealers will bring the car out to potential

BASE RETAIL PRICE: TBD, BUT SOMEWHERE BETWEEN $55,000-$65,000

ENGINE: 4.6L DOHC TAU V8 ENGINE 385 HP

TRANSMISSION: 6-SPEED SHIFTABLE AUTOMATIC TRANSMISSION REAR WHEEL DRIVE

WEIGHT: 4,500 POUNDS

PERFORMANCE: ACCELERATION 0-60 MPH IN 6.5 SECONDS

TECH SPECS: 2011 HYUNDAI EQUUS

DUB MAG 184 NOV / DEC 2010

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DUB MAG 180 NOV / DEC 2010

want us to be impressed with the engine. No, they want us to think the big car can dance. You can tell a lot about a car, at one of these launch events, by the route the automaker has chosen for journalists to drive. You can tell what they want to show off or hide. Smooth, newly-paved roads only? There’s doubts about the suspension. Lots of straight-line driving? No hard corners. No straight-line stretches? Either a weak engine or a noisy ride at high speed. But Hyundai is sending us on 90 miles of winding roads through redwoods and wine country.

They send us around hairpin turns, through switchbacks, on a curvaceous stretch of Highway 1 up the coast. Wendell Collins, the manager of Hyundai’s American ride and handling division, planned the route personally. It would be an appropriate place to show off a new roadster’s taut road manners. In this thing? It seems like professional suicide. But, the Equus nearly has it down. Steering isn’t perfect, but it’s much better than you have any right to expect from a full-size, long-wheelbase luxury car. An hour in, we were taking hard, blind corners at speeds we might not have attempted in a smaller car, and holding a perfect line through the turns.

VALUEHyundai hasn’t offi cially announced pricing for the Equus, but Hyundai offi cials dropped hints. The Equus is a competitive super-luxury sedan. A legitimate rival to the Mercedes-Benz S-Class, the Audi A8, the BMW 7-Series—ultra-premium sedans with six-fi gure price tags.

with jaw-dropping clarity, and it’s the car’s best feature and that aforementioned trump card.

PERFORMANCEThe Equus, like every vehicle in its class, weighs more than 4,500 pounds. If Hyundai truly wants to compete with luxury fl agships like the 7-Series or the Lexus LS, that weight is going to be the biggest hurdle. Under the hood is an engine that’s up to the task. The Tau V8—a 4.6-liter, 385-horsepower mill that also does duty in the V8 version of the Genesis sedan—is an impressive motor. That power is routed

fi rst-rate. The leather is a step up from what you fi nd in the Genesis. It’s soft, fi ne-grained and supple. The steering wheel is real wood and that same soft leather. The headliner is Alcantara suede, even in the base model—usually an extra option for other manufacturers.

We drove three diff erent models and found that cabin color matters. Black leather looks elegant, while coff ee brown leather looks sumptuous—the best color by far. The front seats are long-trip comfortable, while the cabin is as quiet as a library, even at highway speeds. The driver’s seat, though, isn’t the best seat in the house. That’s in back.

Every Equus has a long-wheelbase, and Ultimate models come with that power leg rest. The rear seat is where that astonishing entertainment system comes into play. Lexicon, a high-end audio designer, was involved very early in the design process. There is only one other car for sale in the United States —the Jaguar XJ—that has a sound system anywhere close. It sounds perfect from all four seating positions. It renders high and low sounds

to the rear wheels through a six-speed automatic transmission that can be manually shifted. Hyundai says, unoffi cially, that the combination is good for a 0-60 run in about 6.5 seconds. A few hard acceleration runs prove them correct. Asked about rumors that a more powerful engine is coming, a Hyundai offi cial replies, “I can’t deny that.” Wait a year if you want a faster version. The brakes prove fi rm and consistent. In a panic stop it pulls slightly to the right, but not to any unusual degree, and stops shorter than we expected, given the weight. But Hyundai doesn’t

“UNDER THE HOOD IS AN ENGINE THAT’S UP TO THE TASK. THE TAU V8—A 4.6-LITER, 385-HORSEPOWER MILL THAT ALSO DOES DUTY IN THE V8 VERSION OF THE GENESIS SEDAN—IS AN IMPRESSIVE MOTOR.”

customers, and complete the purchase in the customer’s home. The car will come with an iPad in addition to a traditional owner’s manual. You can use it to schedule service appointments that will have the dealer pick it up from you, drop off the loaner, then later return it to you.

But it isn’t going to be priced like them. Hyundai Product Planning Director Scott Margason gave us the most precise answer. “We’re thinking 50s to mid 60s.” Even at $65,000, the Equus will be the least-expensive car in its class. And it won’t feel like it. Hyundai dealers will bring the car out to potential

BASE RETAIL PRICE: TBD, BUT SOMEWHERE BETWEEN $55,000-$65,000

ENGINE: 4.6L DOHC TAU V8 ENGINE 385 HP

TRANSMISSION: 6-SPEED SHIFTABLE AUTOMATIC TRANSMISSION REAR WHEEL DRIVE

WEIGHT: 4,500 POUNDS

PERFORMANCE: ACCELERATION 0-60 MPH IN 6.5 SECONDS

TECH SPECS: 2011 HYUNDAI EQUUS

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L et’s face it, if you had to build a list of the most blinged-out rides on Earth, chances are that two of our English friends from across

the pond would make your list. No disrespect to American builders though. It’s just that Bentley and that other British company that owned them for 70 years paid their dues over the decades.

When VW bought Bentley in 1998, we were all excited to see how the new ownership would change the quality of the cars, and the Continental GT series did not disappoint, quickly becoming a fave of rappers and pro athletes everywhere. For the most part, though, the fl agship Arnages and Azures—though much more expensive—remained the realm of stuff y old men who defi ne paper as where they read the news. That may be soon to change with the Mulsanne, the forthcoming top-of-the-line sedan that deftly restyles Bentley design themes and reinvigorates the brand’s commitment to performance.

First off , let’s clarify that this is not your father’s Bentley. This is the fi rst fl agship wearing the distinctive “Flying B” to be designed and manufactured from the ground up exclusively at Bentley’s headquarters since the company’s heyday in the 1920s, when they won the 24 Hours of Le Mans fi ve times. (Mulsanne is actually

named for a straightaway section of the famed French race course.)

Though the Mulsanne retains signature Bentley luxury-ride quality and passenger comforts, the

dormant sporty strand of the brand’s DNA has fi rmly climbed up a few notches. Most of that punch comes from the car’s motor, an all-new, completely redesigned 6.75-liter V8, good for 505 horsepower and a staggering 752 lb.-ft. of

2011BENTLEY MULSANNE WORDS/PHOTOS: MIKE DALY

en

y s

s

DUB MAG 185NOV / DEC 2010

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L et’s face it, if you had to build a list of the most blinged-out rides on Earth, chances are that two of our English friends from across

the pond would make your list. No disrespect to American builders though. It’s just that Bentley and that other British company that owned them for 70 years paid their dues over the decades.

When VW bought Bentley in 1998, we were all excited to see how the new ownership would change the quality of the cars, and the Continental GT series did not disappoint, quickly becoming a fave of rappers and pro athletes everywhere. For the most part, though, the fl agship Arnages and Azures—though much more expensive—remained the realm of stuff y old men who defi ne paper as where they read the news. That may be soon to change with the Mulsanne, the forthcoming top-of-the-line sedan that deftly restyles Bentley design themes and reinvigorates the brand’s commitment to performance.

First off , let’s clarify that this is not your father’s Bentley. This is the fi rst fl agship wearing the distinctive “Flying B” to be designed and manufactured from the ground up exclusively at Bentley’s headquarters since the company’s heyday in the 1920s, when they won the 24 Hours of Le Mans fi ve times. (Mulsanne is actually

named for a straightaway section of the famed French race course.)

Though the Mulsanne retains signature Bentley luxury-ride quality and passenger comforts, the

dormant sporty strand of the brand’s DNA has fi rmly climbed up a few notches. Most of that punch comes from the car’s motor, an all-new, completely redesigned 6.75-liter V8, good for 505 horsepower and a staggering 752 lb.-ft. of

2011BENTLEY MULSANNE WORDS/PHOTOS: MIKE DALY

en

y s

s

DUB MAG 185NOV / DEC 2010 DUB MAG 189NOV / DEC 2010

Page 196: DUB Magazine Issue 69

BASE RETAIL PRICE: $285,000PRICE AS TESTED: $318,940ENGINE: ALL ALLOY TWIN-TURBOCHARGED 6,750 CC V-8TRANSMISSION: REAR-WHEEL-DRIVE EIGHT-SPEED AUTOMATIC GEARBOX WITH PADDLE SHIFTING

TECH SPECS: 2011 BENTLEY MULLSANE

DUB MAG 186 NOV / DEC 2010

“THE MULSANNE SEEMS TO BE COURTING A NEW GENERATION OF WEALTH FOR BENTLEY’S CUSTOMER FILES, AND THOUGH MOST OF US CAN ONLY DREAM, THE PLATINUM SET OF THE DUB CROWD HAS A REASON TO BE EXCITED.”

air suspension system is, it’s a little diffi cult to clearly ascertain the exact diff erences in these settings. But you can defi nitely say that Sport mode tightens things up a little from Comfort.

Given extensive time in the Mulsanne, driving in the rugged hills of California’s coastal Carmel Valley, we found a surprisingly limited amount of body roll as the car ably charged up curving hills and wound through slaloming dips. Part of this can surely be attributed to the wide 265/45R20 tires that are standard. Buyers looking to go all-out can opt for 21-inch two-piece 5-spoke wheels, which cost a mere $6,300.

On straightaways, we found the prodigious V8 more than capable of showing off its strong suit. Though we would never condone such behavior, in our capable hands the Mulsanne was easily coaxed beyond 100 mph and then some. Obviously no one would expect any less, but where the car as a whole really shined was in some multi-car pass moves we attempted on a less-traveled side road. Cruising at 70, a

torque. If that last number didn’t grab you then consider this: peak torque is available at 1,750 rpm. Unlike your average supercar engine, which usually takes a few thousand rpm just to begin reaching its potential; this bad boy belts out its most powerful performance mere seconds into the show. Though such a low revving engine is generally opposite of our modern conception of a powerful car, the Mulsanne philosophy does make perfect sense upon further refl ection.

Bentley is increasingly looking to improve its environmental standards, and a car that does not rev as high would ostensibly save more gasoline in the process. The Mulsanne is also programmed with an entirely unnoticeable (and that’s a good thing) cylinder deactivation management, which closes the valves of four of the eight cylinders at cruising speeds.

As impressive as the torque numbers are, they don’t entirely translate to the driving experience. Bentley quotes performance fi gures as “5.1 seconds to 60 mph with a top speed of 184 mph.” So how does a torque fi gure nearly twice that of the Ferrari 458 Italia fail to launch the car in the 4-second range? At 5,700 pounds (or one NFL lineman away from three tons) this big boy is nearly twice as heavy as the aforementioned Ferrari.

Considering such girth, the Mulsanne acquits itself rather well, off ering a number of interface features that support its position as more of a driver’s car than recent Bentley fl agships. This is the fi rst top-tier Bentley to feature

paddle shifting, which, in this case, operates an automatic 8-speed ZF gearbox. While the transmission itself won’t have anyone forgetting the dual-clutch set-ups that are increasingly vogue on today’s exotic sports cars, Bentley has taken care to integrate the paddle shifters themselves in a particularly appropriate manner. Made of the same polished stainless steel that trims the rest of the cabin dials, they’re an integral aesthetic detail rather than a mere add-on. The underside of the paddles—the surface that actually touches your fi ngers—is designed in the traditional Bentley manner, matching that of the car’s undersides of the exterior door handles.

Further sporting touches can be found in the new Drive Dynamics Control selector, a center console-mounted dial that can be turned to choose various settings of suspension and steering control, including Sport, Comfort, and Bentley modes. A fourth Custom mode allows the driver to program in a preferred combination of these attributes for a personalized suspension setting. Of course, as pillowy-soft as the Mulsanne’s

PERFORMANCE: • MAX POWER 505 BHP AT 4,200 RPM • MAX TORQUE 752 LB FT AT 17,500 RPM • ACCELERATION 0-60 MPH IN 5.1 SECONDS • MAX SPEED 184 MPH

for iPod, USB, Mini USB and 3.5 mm auxiliary.

A cut-out section of the console automatically retracts to reveal an 8-inch infotainment screen that is slightly more user-friendly than in prior Bentleys. A back-up camera display is a stroke of genius, depicting imaginary green lines that anticipate the car’s projected path based on the steering wheel angle. The lines actually change as you turn the wheel, kind of like an automotive equivalent of that yellow fi rst-down line on a football telecast. Bentley points out that the car’s infotainment systems are powered by a 60 GB computer—with 20 gigs available for personal storage space.

Ride quality and seating are excellent. The seats off er a menagerie of adjustments, including a button that initiates a back massage. Other bells and whistles include electronically controlled shade screens on the rear glass and rear windows, as well as an adaptive cruise control system that automatically slows the car within a programmable distance of the car ahead. The Mulsanne seems to be courting a new generation of wealth for Bentley’s customer fi les, and though most of us can only dream, the platinum

set of the DUB crowd has a reason to be excited.

quick paddle controlled double-downshift had us pushing 100 in no time, ably passing four to fi ve cars before dipping back into traffi c. During these moves, the Mulsanne’s Sport mode lessened steering and suspension to complement the frantic adjustments we made to avoid oncoming traffi c. The experience was soft and completely linear; no sudden snaps, jerks, or oversteer corrections required, which at 65 would be understandable, but at 100? We’re not saying we’re the best drivers out there…but Bentley engineering would have us believing otherwise.

On the comfort side, the Mulsanne is sumptuous and lush, just as a Bentley should be. The combination of options of leather, wood veneer and carpets is dizzying. Interior appointments and upholstery trim are outstanding, with a lovely burled wood ring waistrail wrapping around the sills of the entire cabin. The standard sound system is equipped with a 6-CD changer and 14 speakers, while a 20-speaker 8-channel Bentley-badged Naim premium system (a $7,400 option) boasts the world’s most powerful in-car production amp, good for 2,200-Watts. Clearly marking its intent for the younger millionaire, the burled dash features a new pop-open panel designed to store and play digital media devices, with input connections

DUB MAG 190 NOV / DEC 2010

Page 197: DUB Magazine Issue 69

BASE RETAIL PRICE: $285,000PRICE AS TESTED: $318,940ENGINE: ALL ALLOY TWIN-TURBOCHARGED 6,750 CC V-8TRANSMISSION: REAR-WHEEL-DRIVE EIGHT-SPEED AUTOMATIC GEARBOX WITH PADDLE SHIFTING

TECH SPECS: 2011 BENTLEY MULLSANE

DUB MAG 186 NOV / DEC 2010

“THE MULSANNE SEEMS TO BE COURTING A NEW GENERATION OF WEALTH FOR BENTLEY’S CUSTOMER FILES, AND THOUGH MOST OF US CAN ONLY DREAM, THE PLATINUM SET OF THE DUB CROWD HAS A REASON TO BE EXCITED.”

air suspension system is, it’s a little diffi cult to clearly ascertain the exact diff erences in these settings. But you can defi nitely say that Sport mode tightens things up a little from Comfort.

Given extensive time in the Mulsanne, driving in the rugged hills of California’s coastal Carmel Valley, we found a surprisingly limited amount of body roll as the car ably charged up curving hills and wound through slaloming dips. Part of this can surely be attributed to the wide 265/45R20 tires that are standard. Buyers looking to go all-out can opt for 21-inch two-piece 5-spoke wheels, which cost a mere $6,300.

On straightaways, we found the prodigious V8 more than capable of showing off its strong suit. Though we would never condone such behavior, in our capable hands the Mulsanne was easily coaxed beyond 100 mph and then some. Obviously no one would expect any less, but where the car as a whole really shined was in some multi-car pass moves we attempted on a less-traveled side road. Cruising at 70, a

torque. If that last number didn’t grab you then consider this: peak torque is available at 1,750 rpm. Unlike your average supercar engine, which usually takes a few thousand rpm just to begin reaching its potential; this bad boy belts out its most powerful performance mere seconds into the show. Though such a low revving engine is generally opposite of our modern conception of a powerful car, the Mulsanne philosophy does make perfect sense upon further refl ection.

Bentley is increasingly looking to improve its environmental standards, and a car that does not rev as high would ostensibly save more gasoline in the process. The Mulsanne is also programmed with an entirely unnoticeable (and that’s a good thing) cylinder deactivation management, which closes the valves of four of the eight cylinders at cruising speeds.

As impressive as the torque numbers are, they don’t entirely translate to the driving experience. Bentley quotes performance fi gures as “5.1 seconds to 60 mph with a top speed of 184 mph.” So how does a torque fi gure nearly twice that of the Ferrari 458 Italia fail to launch the car in the 4-second range? At 5,700 pounds (or one NFL lineman away from three tons) this big boy is nearly twice as heavy as the aforementioned Ferrari.

Considering such girth, the Mulsanne acquits itself rather well, off ering a number of interface features that support its position as more of a driver’s car than recent Bentley fl agships. This is the fi rst top-tier Bentley to feature

paddle shifting, which, in this case, operates an automatic 8-speed ZF gearbox. While the transmission itself won’t have anyone forgetting the dual-clutch set-ups that are increasingly vogue on today’s exotic sports cars, Bentley has taken care to integrate the paddle shifters themselves in a particularly appropriate manner. Made of the same polished stainless steel that trims the rest of the cabin dials, they’re an integral aesthetic detail rather than a mere add-on. The underside of the paddles—the surface that actually touches your fi ngers—is designed in the traditional Bentley manner, matching that of the car’s undersides of the exterior door handles.

Further sporting touches can be found in the new Drive Dynamics Control selector, a center console-mounted dial that can be turned to choose various settings of suspension and steering control, including Sport, Comfort, and Bentley modes. A fourth Custom mode allows the driver to program in a preferred combination of these attributes for a personalized suspension setting. Of course, as pillowy-soft as the Mulsanne’s

PERFORMANCE: • MAX POWER 505 BHP AT 4,200 RPM • MAX TORQUE 752 LB FT AT 17,500 RPM • ACCELERATION 0-60 MPH IN 5.1 SECONDS • MAX SPEED 184 MPH

for iPod, USB, Mini USB and 3.5 mm auxiliary.

A cut-out section of the console automatically retracts to reveal an 8-inch infotainment screen that is slightly more user-friendly than in prior Bentleys. A back-up camera display is a stroke of genius, depicting imaginary green lines that anticipate the car’s projected path based on the steering wheel angle. The lines actually change as you turn the wheel, kind of like an automotive equivalent of that yellow fi rst-down line on a football telecast. Bentley points out that the car’s infotainment systems are powered by a 60 GB computer—with 20 gigs available for personal storage space.

Ride quality and seating are excellent. The seats off er a menagerie of adjustments, including a button that initiates a back massage. Other bells and whistles include electronically controlled shade screens on the rear glass and rear windows, as well as an adaptive cruise control system that automatically slows the car within a programmable distance of the car ahead. The Mulsanne seems to be courting a new generation of wealth for Bentley’s customer fi les, and though most of us can only dream, the platinum

set of the DUB crowd has a reason to be excited.

quick paddle controlled double-downshift had us pushing 100 in no time, ably passing four to fi ve cars before dipping back into traffi c. During these moves, the Mulsanne’s Sport mode lessened steering and suspension to complement the frantic adjustments we made to avoid oncoming traffi c. The experience was soft and completely linear; no sudden snaps, jerks, or oversteer corrections required, which at 65 would be understandable, but at 100? We’re not saying we’re the best drivers out there…but Bentley engineering would have us believing otherwise.

On the comfort side, the Mulsanne is sumptuous and lush, just as a Bentley should be. The combination of options of leather, wood veneer and carpets is dizzying. Interior appointments and upholstery trim are outstanding, with a lovely burled wood ring waistrail wrapping around the sills of the entire cabin. The standard sound system is equipped with a 6-CD changer and 14 speakers, while a 20-speaker 8-channel Bentley-badged Naim premium system (a $7,400 option) boasts the world’s most powerful in-car production amp, good for 2,200-Watts. Clearly marking its intent for the younger millionaire, the burled dash features a new pop-open panel designed to store and play digital media devices, with input connections

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B y the amazing turnout and feedback on our Ocean City, MD 2010 DUB Show Tour stop that hit the city from August 7-8,

it looks as if we found a new home on the East Coast! Held at the Ocean City Convention Center, both days packed the house with thousands of fans excited to experience the DUB Show Tour, some for the fi rst time. The Monster Energy Lounge was beyond

crowded, with a line just trying to get in! Everyone enjoyed the various Monster beverages and many were seen sporting Monster shirts. Killer Kreations were in the house all the way from Philly and brought out some of their most artistic bikes, including Big Tigger’s custom street bike, the TapouT Hayabusa, and the Wolverine Hayabusa. Maryland’s own urban lifestyle store DTLR brought out some of this

DUB MAG 84 NOV / DEC 2010

yos

it looksCoast! Hboth dafans exsome fo Th

DUB MAG 196 NOV / DEC 2010

Page 203: DUB Magazine Issue 69

season’s sickest clothes. Fans also got the chance to meet Bow Wow and Brandon T. Jackson, stars of Lottery Ticket. Ocean City’s concert stage was one of the biggest highlights of the show, featuring performances by Chi-Town’s Finest Breakers, Ceazar, Breje, Live Wyya and Lil Trouble. T-Pain showed up to provide the crowd with a live DJ set, but it was Three 6 Mafi a’s performance that really had show goers hyped.

DUB MAG 85NOV / DEC 2010

01. BOW-WOW AND BRANDON T. JACKSON FROM LOTTERY TICKET SIGNING AUTOGRAPHS 02. EXCITED FANS JAMMED THE XBOX 360 GAMING ARCADE 03. MONSTER ENERGY GIRLS ARE ALWAYS A SHOW FAVORITE 04. DJ PAUL IS DOWN WITH US 05. SCION RACING BOOTH HAD LIMITED EDITION SCION X ROGUE STATUS GEAR FOR THE FANS

01.

05.

02.

04.03.

TM

DUB MAG 197NOV / DEC 2010

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DUB MAG 86 NOV / DEC 2010DUB MAG 198 NOV / DEC 2010

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DUB MAG 88 NOV / DEC 2010

03.

05.

01. CUSTOM MONSTER ENERGY TRUCK TREATED FANS WITH TONS OF MONSTER 02. AFTER FX CUSTOMS 03. JUICY J AT THE XBOX 360 BOOTH 04. T-PAIN AT THE MLB 2K10 SPORTS BOOTH 05. CHI-TOWN FINEST BREAKERS FILLING SOME BIG SHOES

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01.

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T he 2010 DUB Tour touched down upon beautiful San Diego, CA on Sunday, September 26 at the Cricket Wireless

Amphitheater, and, man, was it one HOT day…literally! And we’re not only talking about the weather here, either. The outdoor event featured So. Cal’s fi nest and hottest rides, in addition to numerous interactive displays and one intense concert stage. Let’s just say we heard from many that it was the best car show to hit SD in a minute! It might have been a scorcher that day, but the fans didn’t mind one bit! The Monster Energy

Lounge provided a cool haven for many, with its assortment of Monster beverages, as well as entertaining B-Boy and MC battles. The Famous crew tore it up in the stunt area as they showed off the sickest tricks on their bikes. The 2K Sports booth featured some new on-site gaming stations where gamers previewed its NBA 2K11. WEC Bantamweight Champion Dominick Cruz and UFC contender Brandon Vera came out to sign autographs for fans. The Xbox Gaming Arcade was on fi re with fans playing Forza Motorsport 3, DJ Hero and Crackdown 2.

DUB MAG 90 NOV / DEC 2010

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Both Swift and Nokturnal car clubs came through in a big way to support the show, each bringing down more than 60 of their best rides. Joey from Techniques and Bird from Majestics brought out some amazing Lowriders that practically stole the show! No Show Tour stop would be complete without a banging concert stage and SD was no diff erent, with performances by Taps, Future Funk, C.F.A.D.C., The Menace, Ceazar, Rydaznrtist, Lil Trouble, Curtis Young, Cool and Dre, YG, Nick Cannon and Travie McCoy.

DUB MAG 91NOV / DEC 2010

01. TRAVIE MCCOY AND COOL AT THE XBOX 360 GAMING ARCADE 02. NOKTURNAL’S MASSIVE DESTRUCTION “BEST OF SHOW” 03. FAMOUS CROW 04. FORGIATO’S WIDEBODY SL 05. FORD FIESTA LOUNGE 06. YG PERFORMING ON STAGE 07. NICK CANON PHOTO-OP WITH ONE LUCKY FAN 08. AMIGOS CAR CLUB 09. STILL TIPPIN CAR CLUB 10. NOKTURNAL’S THE PREZ

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01. SCION IMAGE CAR CLUB 02. J DOG CUSTOMS STREET GLIDE 03. UFC’S BRANDON VERA AND WEC’S CHAMP DOMINICK CRUZ AT THE FORD FIESTA LOUNGE 04. PIONEER ELECTRONICS BOOTH 05. RAGING BULL LAMBO 06. TIS AND DROPSTARS BOOTH

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01. NBA 2K11 JORDAN BOOTH WAS SLAMMED 02. SAVINI WHEELS FERRARI 03. TRAVIE MCCOY ROCKIN’ THE

BILLIONAIRE TRACK 04. THE MENACE REPPIN’ BLACK WALL STREET 05. SWIFT CAR CLUB MEMBERS

06. JOE’S STEREO OLD SCHOOL LINCOLN CONTINENTAL 07. A&G’S X LA KINGS ICE CREAM TRUCK

08. BEST MILD & WILD BIKE BY SIMZ

01. NBA 2K11 JORDAN BOOBILLIONAIRE TRACK 04. THE MENACE REPPIN’ BLACK WALL STREET 05

06. JOE’S STEREO OLD SCHOOL LINCOLN CONTINENTAL 07. A&G’S X LA KINGS ICE CREAM TRUCK

08. BEST MILD & WILD BIKE BY SIMZ

DUB MAG 96 NOV / DEC 2010

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DUB MAG 210 NOV / DEC 2010

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A GLIMPSE INTO ISSUE 70

DUB Magazine is all over the web. Visit our sites for even more DUB content and friend us up on your favorite social network. Also follow us on Twitter to stay in touch with everything happening at DUB!

Website:dubmag.net

Blog:dubdaily.com

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Facebook Fan Group:facebook.com/dubmagazine

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Twitter:twitter.com/dubmagazine

DUB ONLINE

PAUL WALL