duarte consulting - digital marketing
TRANSCRIPT
Duarte Consulting, LLC.Connecting Product & Services, to the World in a Digital
Way
Digital Marketing Portfolio
Who We Are• Started Swan Marketing, LLC. in 2002, Changed
name to Duarte Consulting, LLC in 2012.
• Specializing in Digital Marketing for over 10 Years.
• Experience working in all verticals including, Finance, Retail, Entertainment, CPG, Fashion, Sports. Etc.
• Worked with global brands with advertising budgets worth millions+ per quarter.
Client Roster
What Is Digital Marketing?
• “Engaging customers and prospects in digital channels, including mobile and social, where they are increasingly seeking information.”
-Scott Gardner – Channel Lead Bank of America
Why Digital Marketing?
Why Digital Marketing?
Why Digital Marketing?
Why Digital Marketing?
Why Digital Marketing?
Why Digital Marketing?
Why Digital Marketing?
Why Digital Marketing?
Why Digital Marketing?
Why Digital Marketing?
Why Digital Marketing?
DIGITAL MARKETING CHANNELS
Our Service Offerings
Digital Marketing Service Offerings
• What We Do:
– Website Design/Mobile Optimize– Email Marketing– SEM/Display Advertising– Social Media Marketing– Text/Mobile Marketing– Marketing Plan Strategy & Development
Website Design/Optimize
Services:
• Design• Ecommerce Shopping
Cart Setup• Content
Development• Social Media
Integration• List Building • Widget Integration• Planning & Layout• Training
*Digital Asset Design & Edits Not Included
Website - OptiMYz.netFeatures
• Up to 10 mobile customized
webpages
• Domain name builder
• Quick mobile website setup wizard
• Integration with existing website
• Google Analytics
• Android, iOS, Blackberry & Windows
• Social Media Location Finder—maps
& directions button feature to help
customers find business locations
• Unlimited phone/email support
Website – Payment Solutions
PCI Compliant Payment Solution
Features & Benefits
• Accepts MasterCard, VISA,
Discover and American Express
• Countertop, mobile and online
payment processing
• Integrates with website
• Comprehensive fraud
protection for every transaction
• Prompt and efficient
processing
Email MarketingTop 5 Reasons Why Email Marketing Works?
1. Email is an easy way to reach mobile customers
2. It's an effective way to keep customers informed
3. Email coupons drive online and in-store sales• “27 percent of US online shoppers
subscribe to store or product emails in order to save money.”
4. It's easy to customize and integrate into other marketing tactics
5. Email marketing is inexpensiveSource: http://www.inc.com/peter-roesler/top-5-reasons-why-email-marketing-is-still-works.html
SEM/Display Advertising
1. Advertising Strategy Planning2. Text Ad Development3. Campaign Setup & Optimization4. Monthly & Annual Performance Report5. Bid Strategy Development6. Keyword Selection & Optimization
Social Media Marketing
Planned Social Media – Building An Audience
1. Develop content strategy
2. Manage content deployment & Scheduling
3. Unlimited Social Media site integration
Text/Mobile MarketingReach Your Customers Anywhere
Features
• Express SMS message delivery• Unlimited contact and groups• Built-in FREE QR code generator• Lead notification by text or email• Email capture• Auto responder functions• Voting, polling & survey capabilities• Redeemable coupon generator• Mobile website builder• Social media integration
Marketing Strategy & Planning
Meticulous planning will enable everything a man does to appear spontaneous.
-Mark Cain
Step 1: Brand Goals & ObjectivesStep 2: Digital Websites & Asset AuditStep 3: Content & Message StrategyStep 4: Content ScheduleStep 5: Campaign Development & ExecutionStep 6: Measurement & Analysis
Thank You
Contact UsMonique Duarte
Duarte Consulting, LLC. Phone: 609-897-1367
Email: [email protected]