dtt issues
DESCRIPTION
DTT issues. 24 April 2011. What is DTT?. A definition: “Bigger, better, normal television” . What is DTT?. Bigger – more channels Better – better sound, better picture, additional data services Normal – delivered over the air, requiring a normal aerial Only new requirement is for a STB - PowerPoint PPT PresentationTRANSCRIPT
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DTT issues
24 April 2011
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A definition: “Bigger, better, normal television”
What is DTT?
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• Bigger – more channels• Better – better sound, better picture,
additional data services• Normal – delivered over the air, requiring a
normal aerial– Only new requirement is for a STB– DTT cannot be received on a TV set without a
STB
What is DTT?
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Digital Terrestrial Television System
TV
Digital Playout Centre
Production of digital content or digitisation of analogue content
STBTransmitter
What is DTT?
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• DTT is not Satellite TV – if you have DSTV or Top TV you may receive
some of the new DTT channels but you will probably need a DTT STB in order to access all the new DTT channels
• DTT is multi-channel but not always Pay TV – most new DTT channels will be provided
without the need for a monthly subscription
What DTT is NOT
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• Migration to DTT happening worldwide
• Great spectrum efficiency realized from broadcasters moving from analogue to digital transmission systems
• Freed spectrum commonly known as “the digital dividend” - can be used for other services, including telecommunications
• This is the major reason why countries migrate to DTT
What is DTT?
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Timelines for migration7
DSO on-going DSO completed
Digital migration processes take on average 6 years to complete but many of those countries already complete had low FTA terrestrial share – unlike South Africa
Source: Farncombe
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UK case study
Y1: 6%
FREEVIEW (ONLY) HHs PENETRATION – OVER TOTAL HHs
Post-DSO population coverage: ~75% (all 6 MUX)
Feb 2011: 500k HHs (~2% of UK HHs) subsidised by DSO Helpscheme
Source: Farncombe
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DTT uptake in Spain was rapid, at 150% of the pace of average TV adoption and with a period of additional acceleration in the final year prior to switchover.
Spain case study
DTT uptake in Spain 2006-2010
For the first three years, DTT in Spain follows an uptake curve with parameters 50% above average for TV
In the final year prior to switchover, DTT growth accelerates “outside the curve” as the remaining analogue homes are forced to purchase STBs
Source: Farncombe
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The STB• Estimated cost = R500 – R700• This is a one-off cost• Will be available in retail• Government committed to a STB
subsidy for poor households – not yet finalised
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DTT broadcasters
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Implications for broadcasters
• Compulsory migration• Huge additional costs• Fragmentation of audience• Little additional revenue
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DTT Launch
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• ICASA will decide on launch date. At launch, there should be: 60%-70% population coverage
Conformant STBs in retail
Limited help-scheme
Some new channels on-air
Marketing and communications campaign running including contact centre to deal with consumer inquiries
• Likely to be 2012