d.t1.3.1 awareness plan - alpine space · 2019. 12. 17. · 1- support the diffusion of knowledge...
TRANSCRIPT
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D.T1.3.1 Awareness Plan
VERSION:
22.05.2019
University of Milano-Bicocca
Department of Sociology and Social Research
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Summary 1 Introduction ..................................................................................................................................... 7
2 Pilot areas’ specific objectives and interests definition .................................................................. 8
3 Tools .............................................................................................................................................. 11
3.1 Awareness Survey ................................................................................................................. 11
3.1.1 Methodology ................................................................................................................. 11
3.1.2 Who to interview and how? .......................................................................................... 12
3.1.3 How to select them ....................................................................................................... 13
3.2 Local Events ........................................................................................................................... 13
3.3 Stakeholders and Local Actors’ Network building procedure ............................................... 15
4 Local Actor Network: Synthetic Results ........................................................................................ 17
4.1 Strength ................................................................................................................................. 17
4.2 Territorial extent ................................................................................................................... 20
4.3 Network diversity .................................................................................................................. 21
5 RAISING AWARENESS IN LANDKREIS EBERSBERG ......................................................................... 23
5.1 Start-up description of the pilot project idea ........................................................................ 23
5.1.1 The pilot project challenges .......................................................................................... 23
5.1.2 Main and specific objectives of the pilot project .......................................................... 23
5.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project .............................................................................................. 23
5.2 Pilot project target groups .................................................................................................... 24
5.2.1 The characteristics of END-USERS (citizens) that will participate in the implementation
of the pilot project ......................................................................................................................... 24
5.2.2 Regional stakeholders that will be included to support implementation of the pilot
project 24
5.2.3 Other initiatives and EU/national/regional projects which could support
implementation of your pilot project ............................................................................................ 26
5.3 Start-up communication/awareness activities to reach key pilot target groups and
organization of launch awareness event........................................................................................... 27
6 RAISING AWARENESS IN GREATER LYON AND GREATER ANNECY ................................................ 30
6.1 Start-up description of the pilot project idea ........................................................................ 30
6.1.1 The pilot project challenges .......................................................................................... 30
6.1.2 Main and specific objectives of the pilot project .......................................................... 30
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6.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project .............................................................................................. 30
6.2 Pilot project target groups .................................................................................................... 30
6.2.1 The characteristics of END-USERS (citizens) that will participate in the implementation
of the pilot project ......................................................................................................................... 31
6.2.2 Which regional stakeholders will be included to support implementation of the pilot
project? 31
6.3 Start-up communication/awareness activities to reach key pilot target groups and
organization of launch awareness event........................................................................................... 32
7 RAISING AWARENESS IN MARIBOR ............................................................................................... 34
7.1 Start-up description of the pilot project idea ........................................................................ 34
7.1.1 The pilot project challenges .......................................................................................... 34
7.1.2 Main and specific objectives of the pilot project .......................................................... 34
7.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project .............................................................................................. 34
7.2 Pilot project target groups .................................................................................................... 35
7.2.1 The characteristics of END-USERS (citizens) that will participate in the implementation
of the pilot project ......................................................................................................................... 35
7.2.2 Regional stakeholders that will be included to support implementation of the pilot
project 35
7.2.3 Other initiatives and EU/national/regional projects which could support
implementation of your pilot project ............................................................................................ 37
7.3 Start-up communication/awareness activities to reach key pilot target groups and
organization of launch awareness event........................................................................................... 38
8 RAISING AWARENESS IN UTI DEL NONCELLO ................................................................................ 41
8.1 Start-up description of the pilot project idea ........................................................................ 41
8.1.1 The pilot project challenges .......................................................................................... 41
8.1.2 Main and specific objectives of the pilot project .......................................................... 41
8.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project .............................................................................................. 41
8.2 Pilot project target groups .................................................................................................... 42
8.2.1 The characteristics of END-USERS (citizens) that will participate in the implementation
of the pilot project ......................................................................................................................... 42
8.2.2 Regional stakeholders that will be included to support the implementation of the pilot
project 42
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8.2.3 Other initiatives and EU/national/regional projects which could support
implementation of the pilot project .............................................................................................. 44
8.3 Start-up communication/awareness activities to reach key pilot target groups and
organization of launch awareness event........................................................................................... 44
9 RAISING AWARENESS IN SWISS PILOT 1 ........................................................................................ 46
9.1 Start-up description of the pilot project idea ........................................................................ 46
9.1.1 The pilot project challenges .......................................................................................... 46
9.1.2 Main and specific objectives of the pilot project .......................................................... 46
9.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project .............................................................................................. 47
9.2 Pilot project target groups .................................................................................................... 47
9.2.1 The characteristics of END-USERS (citizens) that will participate in the implementation
of the pilot project ......................................................................................................................... 47
9.2.2 Regional stakeholders that will be included to support implementation of the pilot
project 47
9.3 Start-up communication/awareness activities to reach key pilot target groups and
organization of launch awareness event........................................................................................... 48
10 RAISING AWARENESS IN SWISS PILOT 2 .................................................................................... 50
10.1 Start-up description of the pilot project idea ........................................................................ 50
10.1.1 The pilot project challenges .......................................................................................... 50
10.1.2 Main and specific objectives of the pilot project .......................................................... 50
10.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project .............................................................................................. 50
10.2 Pilot project target groups .................................................................................................... 51
10.2.1 The characteristics of END-USERS (citizens) that will participate in the implementation
of the pilot project ......................................................................................................................... 51
10.2.2 Regional stakeholders that will be included to support implementation of the pilot
project 51
10.3 Start-up communication/awareness activities to reach key pilot target groups and
organization of launch awareness event........................................................................................... 52
11 RAISING AWARENESS IN VORARLBERG ..................................................................................... 54
11.1 Start-up description of the pilot project idea ........................................................................ 54
11.1.1 The pilot project challenges .......................................................................................... 54
11.1.2 Main and specific objectives of the pilot project .......................................................... 55
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11.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project .............................................................................................. 55
11.2 Pilot project target groups .................................................................................................... 56
11.2.1 The characteristics of END-USERS (citizens) that will participate in the implementation
of the pilot project ......................................................................................................................... 56
11.2.2 Regional stakeholders that will be included to support implementation of the pilot
project 56
11.3 Start-up communication/awareness activities to reach key pilot target groups and
organization of launch awareness event........................................................................................... 58
12 Annex ......................................................................................................................................... 60
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1 Introduction
This document synthetizes the procedure adopted to map the target groups, in order to tailor the
best actions, using MELINDA tools and communication actions to implement awareness raising
campaigns in the pilot contexts. The aim of the awareness campaign is to support and facilitate
Project development through the involvement of local populations in its activities and to widespread
among them and their territories the knowledge about Project’s existence, scopes and its results
once it has been concluded. In order to involve public opinion in the project aims it is crucial to
awaken people to the importance of sustainable mobility, providing in general information on the
advantages of replacing the private car with alternative means of transport (from public transport to
active modes like walking and biking).
Local Population is composed by relevant stakeholders, most suitable receivers of the insights
produced by the project activities, that, due to their strategic position in the territorial governance
regarding the themes of sustainable mobility empowerment, can make a difference in the policy
drawing and implementation.
On the other side the end users, the broader public to which the project addresses its efforts, have to
be engaged in order to enhance the aknowledgement of sustainable mobility issues and pave the
way towards an easier involvement into behavioural change activities and actions.
Synthetically the Awareness Plan needs to:
1- Support the diffusion of knowledge of the Project among local contexts and pilot cases
2- facilitate local population involvement into project’s activities
3- Deliver useful information to the Project Consortium in order to better act and implement its own
tasks.
Figure 1 – Scheme of the relations between local populations, stakeholders and Melinda Project Partners/bodies
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2 Pilot areas’ specific objectives and interests definition
The delineation and better understanding of Pilots’ aims and contexts is fundamental in order to plan
any activity. In order to reach such a goal each partner hosting one or more pilots was asked to fill-up
a form in order to precise:
• PILOT PROJECT SCOPE (to describe challenges, objectives and main activities to be
implemented to reach them)
• IDETIFY MAIN PILOT’s STAKEHOLDERS (Experts from various fields, policy makers, citizens)
This section introduces to each pilot local context in terms of territorial main characteristics,
objectives (Sustainable Mobility solution to be implemented or studied into the local context) in a
schematic manner, that will be analyzed deeper in section 4, where a specific profile will be drawn of
each Pilot case
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Table 1 – Overview of the different pilot cases composing Melinda
Greater Lyon & Greater Annecy
(France)
City of Maribor (Slovenia)
Landkreis Ebersberg (Germany)
Vorarlberg (Austria)
UTI Noncello (Italy)
Swiss pilots 1 & 2 (Switzerland)
Metropolitan areas
Population G.L. ~ 1.350.000 (2017)
Population G.A. ~ 205.000 (2017)
Urban Area (2nd in the country)
Population ~ 105.089 (2018)
County made of several periurban settlements
Population ~ 140.000 (2017)
Federal State/region
Population ~ 388.700 (2017)
Dornbirn (largest town, ~
45.000 inhabitants),
Other 4 main centers:
Bregenz (capital, 28k),
Feldkirch (30k),
Bludenz (14k),
Hohenems (15k)
Inter-municipal union of 5 municipalities
Population 93.667 (2018)
Pordenone (largest
town, ~ 51.000 in 2018)
Other 4 main centers:
Porcia (pop. 15k in 2018)
Fontanafredda (12k)
Roveredo in Piano (6k)
Zoppola (8k)
Cordenons municipality
(18k) will be added as part
of the functional area of
Pordenone.
Two different pilots for
different municipalities or
areas in various Cantons
Pilot1
• Canton of Bern
Pilot2
• Canton of st.Gall
• Canton of Graubünden
• Canton of Lucerne
Focus/Objective Focus/Objective Focus/Objective Focus/Objective Focus/Objective Focus/Objective
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Health as an incentive for behaviour change in mobility
***
To enhance human
powered mobility to
increase health
outcomes.
Mobility e-tool in Maribor – the way to attractive and sust ainable city
***
to improve the behaviour
patterns to increase the use
of sustainable means of
transport (especially public
transport, cycling and
walking) by implementing
soft measures (e-tool)
tested by citizens.
intermodal mobility options in rural areas
***
to improve intermodal
mobility options with a
focus on the more rural
areas of the region through
a network of hitchhiking
benches, supplementing the
existing mobility network
and acting as infrastructure
promoting organized car-
pooling.
V-Mob: Cross-border smart mobility within the greater region of Vorarlberg
***
to collect data about (cross-
border) mobility behaviours
within the Federal State of
Vorarlberg and its
neighbouring countries and
to manage and design
services (e.g. public
transportation, e-mobility)
that increase green,
sustainable passenger
transport.
Data gathering on bicycle mobility
***
to reduce the use of
personal cars for
transport in UTI territory
and prepare the planning
of more, safer and better
articulated cycle paths
not only within, but also
between the
Municipalities of Uti del
Noncello.
Pilot 1: Ride-Selling in Peri-urban and Rural Areas of Switzerland
To test Ridehailing
services’ viability in the
pilot areas.
***
Pilot 2: Carpooling in Rural Areas of Switzerland
To compare Car pooling
services’ business models
associated to PT (last-mile
service) in order to reduce
PT for rural areas or
isolated contexts.
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3 Tools
3.1 Awareness Survey
Melinda survey will act both as a knowledge tool and an awareness instrument with a twofold aim.
As a survey it will collect information and data about local populations and their habits in terms of
sustainable mobility knowledge, beliefs and attitudes. This will be the base for the further
understanding of potential activities to be pursued in the pilots in order to enhance the local
awareness during the testing phase and gathering useful insights on how to better reach relevant
end-users for Melinda ICT tools.
On the other hand the questionnaire will also act as an involving instrument, in order to reach
individuals and starting to introduce them into both the Sustainable Mobility (SM) domain/issues and
into specific Melinda tools: Melinda App in particular, via an internet web link connecting the
respondent to the application downloading mask.
The survey will be structured in fact into two main parts:
PART I - Common section
Identical for all the pilots and directed to the understanding of
- the profile of respondents in terms of (1) main socio-demo characteristics1 (2) Environmental
awareness level (3) knowledge of SM solutions.
- actual mobility behaviours (with few questions about main travel means adopted usually)
PART II - Specific Section
It will be tailored on the specific needs of the pilots and focused on the Mobility Solutions under
analysis in the local contexts. It will be mainly focused on population’s knowledge about SM solutions
available in the local areas and attitudes/beliefs towards them. Four sub-domains will be proposed:
1) knowledge of SM solutions and beliefs about them;
2) knowledge of local availability;
3) current use;
4) propensity to adopt them in the future.
The maximum compile time of the survey will be 5-10 minutes in order to avoid dropping of the
respondents and enhancing its spread into the broadest audience possible.
3.1.1 Methodology
The methodology employed for the survey preparation and running must take into consideration the
constraints deriving from the project specific needs and research objectives and the resources
available to the consortium. A good balance in terms of resources and effectiveness of the survey
action can be obtained through the adoption of a web survey, relying on CAWI (Computer Assisted
Web Interview) techniques. More traditional techniques like CATI (Computer Assisted Telephonic
1 Basic characteristics like: sex, age, education, mobility capital (car availability, seasonal ticket ownership,...).
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Interview) or CAPI (Computer Assisted Personal Interview) are very expansive in terms of time and
money costs, and do not allow to reach a relevant amount of respondents without huge efforts.
Web surveys are quite reliable due to:
- lower risk of compiling mistakes by the interviewer;
- leave maximum freedom to the respondent in choosing the best moment to answer;
- easy to be widespread through the internet and virtual channels;
- higher efficiency in reaching potential respondents;
Of course as any other survey tool web surveys have to face constraints:
- difficulty in reaching populations without access or that are not used to electronic devices and
digital activities (e.g.: elders).
3.1.2 Who to interview and how?
Target population
The project Consortium agreed on the fact that the target of the survey will be the whole population
living in the pilots’territories, reaching the NUTS 3 level of territorial extension, in order to have an
homogeneous territorial level of data collection. Anyway the respondents could belong also to other
territories: they will be surveyed as well in order to collect at least information regarding the first and
common section of the questionnaire and contribute to the raising awareness task about Melinda
contents among the Alpine Space territory’s population.
The target number of cases to be reached is not defined, being survey purpose the coverage of the
highest amount of population possible.
Lacking a list of the population to be researched, the aim of the survey will be that of collecting
information about all the respondents living in a specific territorial context. Since that, the survey will
be run not on a proper representative and probabilistic sample: no criteria, except for the territorial
residence location, will be adopted to filter, at the beginning, the unit of observation (on which the
data will be collected). Only after data collection we will be able to understand whether the units are
representative of the regional population (our focus of Analysis) or not. According to the results
obtained in terms of respondents' socio-demographic composition a weighting procedure could be
performed ex-post in order to correct sample imbalance.
For this reason is crucial in our case, but in web surveys in general, to differentiate as much as
possible the streams of survey delivery, trying to reach a population as most variegated as possible.
In order to reach such a goal is recommended to build before a network of Local Actors, institutions
or collective entities, able to spread the survey link through their own network's channels.
Local Actors can be:
- local authorities
- companies (public, private)
- associations
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- committees
- agencies (local, sovra-local, national)
3.1.3 How to select them
Criteria can be diverse, but we suggest to find, in order of relational strength,
1) First of all Melinda Partners
2) Melinda Observers
3) Actors involved in the Mobility or Sustainability-related activities field (associations, companies,
agencies,...), and for this reason potentially motivated to support Melinda efforts and activities.
4) Actors that are sensitive to your request (due to previous or current institutional relations or
less formal contacts too). Their activity domain is not necessary to be linked to sustainability or
mobility: in this way we could collect also responses from a diverse population, covering a
broader range of individuals and ideal-types of mobility behaviours, attitudes and habits.
What is relevant in this phase is the activation of Local actors, who are potentially more prone in
helping and supporting Partners when the connection is strong.
Survey timeline:
apr-19 may-19 Jun-19 Jul -19 aug-19 sep-19 oct-19 nov-19 dec-19
m12 m13 m14 m15 m16 m17 m18 m19 m20
3.2 Local Events Local events are another tool for the enhancement of knowledge and awareness about specific
topics and activities. This is a traditional instrument to be adopted and mostly targeted to local
populations and stakeholders, where the direct contact with individuals and their involvement in the
preparation is pivotal and so particularly valuable.
Two kinds of local events are planned in Melinda framework:
• raising awareness events
• pilot activities supporting events
According to the AF they will be distributed as follows:
1 in Slovenia,
1 in Switzerland,
2 in Friuli-Venezia Giulia (IT),
2 in Rhone-Alpes (FR),
2 in Oberbayern (DE),
2 in Vorarlberg (AU)
PREPARATION RUNNING
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Local events will be moments during which Project Consortium will transfer awareness and
knowledge about Melinda and Sustainable Mobility contents to the Pilots’ populations and
stakeholders. Kind of activities to be performed in these cases can vary highly, due to (1) the
specificities of local contexts (social, geographical, political composition of the pilots areas) and (2)
the specific interests of each pilot (their focus on a specific Mobility Solution to be implemented or
policy to be planned).
In order to better plan and coordinate Local Activities UniMiB project partner, in charge of the
awareness task in WP1, proposed the creation, in each Melinda Pilot, of Awareness Local Teams,
bodies composed by at least 3 members, belonging to:
• Melinda Project Communication Partner (E-Zavod). Its aim will be that of supporting from the
communication perspective all the procedures of preparation and realization of the local
events (thanks also to the communication materials planned in Communication Strategy,
Deliverable D.C.1.1)
• Melinda Project Awareness referent Partner (University of Milano-Bicocca). Its aim is to act
as coordinating actor between all the Awareness Local Teams’ members.
• A representative from the Melinda Pilot. Its aim is to act as pilots’ contact point and referent
for local actors.
The Teams will have to:
a. define a calendar of the events to be performed and of the preparation steps useful for the
aim
b. define the activities to be implemented during the Local Events. They can consist in
• informative stand or space providing pieces of information on Melinda Project and tools,
with dedicated staff to explain and show it (for the diffusion of the communication
materials provided in the framework of the Communication Strategy, D.C.1.1).
• Debates or seminars to be hosted in already existing events or to be created on purpose.
• Mass events (like critical masses for bikers, mobility special days to be planned for involved
companies’staff,…)
c. coordinate the involvement of relevant stakeholders and Local Actors in all the steps a) and b)
The Teams will be also involved in the Survey Questionnaire definition, that will be discussed on the
base of a Unimib first draft proposal.
European Mobility Week 2019
Beside any further local event already existing the pilots are pushed to take part the
European Mobility Week (http://www.mobilityweek.eu/), as a main occasion in which to
present Melinda and its tools as a Project (the application and the survey for the Raising
Awareness phase). This is an European scope event taking place every year from the 16th to
22nd September 2019 in all the EU countries, whose aim is to promote local activities linked
to enhancing a better and more sustainable mobility in the cities hosting the events, inviting
people to try out alternatives to car use, and connecting local experiences and practices. The
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aim of taking part in the EMW is to have a stronger communication frame, being possible to
get known on the EU dedicated channels.
Each year the EUROPEANMOBILITYWEEK focuses on a particular topic related to sustainable
mobility. In 2019, the theme is ‘Safe Walking and Cycling’ (in 2018 it was ‘Multimodality’).
The week culminates in Car-Free Day, where participating towns and cities set aside one or
several areas solely for pedestrians, cyclists and public transport for a whole day.
Any town or city from Europe and beyond is invited to participate in the
EUROPEANMOBILITYWEEK.
Their online registration will be approved, as long as they meet at least one of the following
criteria:
• Organizing activities during the week of 16-22 September, taking into account the
annual theme.
• Implementing at least one new permanent measure which contributes to a shift from
the private car to sustainable means of transport. Measures implemented during the
last 12 months are also eligible on condition that they are promoted during the week
of 16-22 September.
• Celebrating Car-Free Day, preferably on 22nd September, by setting aside one or
several areas reserved for pedestrians, cyclists and public transport for at least one
whole day (1 hour before to 1 hour after working hours).
Every pilot will be free to choose one (or more) activities to be implemented during the
Week, according to:
1. The resources and stakeholders available
2. the theme to be faced
3. the end users needed to be involved
For the preparation and implementation of the activities the support of local actors will be
crucial. Their selection, inclusion and specific contribution need to be discussed by the
Awareness Local Team built for this purpose.
3.3 Stakeholders and Local Actors’ Network building procedure
The construction of an effective awareness plan relies on the combination of three elements:
• Contents and messages consistent with the theme of Sustainability and the requirements for
the mobility shift towards less pollutant solutions
• Existence of channels able to vehicle the contents, in particular a network of actors able to
deliver messages in the local context
• Tools to deliver the contents through the local channels
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In order to better prepare both the survey diffusion and Local Events a further form has been
delivered to the partners and information requested about the existence or possibility to build a
network of local actors, on the base of their characteristics and role as potential channels for the
delivery of Melinda contents in the pilots’ areas. The ability to mobilize institutions, associations,
administrative bodies, groups of interests rooted in the local contexts and their relational resources
is crucial in order to be able to reach a relevant amount of end users and prepare the field for the
Melinda Application testing phase (Activities A.T4.1 and A.T4.2).
Digital communication will be crucial in our task, due also to the relevance of target size the project
needs to reach according to Melinda’s AF.
The form asked to provide the following information:
Table 2 – Local Actors’Network excel form structure
Data Requested Description
Pilot Case study
Pilot case considered among:
- Landkries Ebersberg
- Lyon/Annecy
- Maribor
- Swiss pilot1 (ridehailing)
- Swiss Pilot2 (carpooling)
- UTI Noncello
- Vorarlberg
Melinda PP referent the project Partner in contact with the pilot case introducing the local actor
or with the local actor itself
Name of the Local Actor Official/institutional name of the Local Actor
Local Actor Contact Person
(name and e-mail address)
the person to be contacted in order to communicate directly with the local
actor
Typology of actor private or public nature of the Local Actor
Territorial level of action Territorial extent/level of activity (local/municipal, departmental, regional,
sovra-regional, national)
Name of the territorial
context
Official/institutional name of the locality/municipality, department, region,
sovra-region, nation of previous point
Field of activity sector or field of action (mobility, social services, ...), "what do the actor
do?" what is its mission?
Relation with Project
Partner
what kind of relation do the actor have with the PP introducing it?
Observer, collaborator, ...?
Availability of a list of
contacts
do the actor has a list of members/customers/users to be used as
population survey list?
number of
Users/Audience/customers
reachable
size and number of potential respondents that can be reached through the
local actor. If it is not known just leave empty or add free observations
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channels for potential
delivery of surveys and
contents
what are the channels the actor can use to reach the
users/customers/members? Among:
- Local Actor’s Social networks
- Traditional Media (newspapers, radio, ...)
- internal resources (direct contacts with employees for example, use of the
LA’s intranet,…)
- newsletters
- other (specify)
Local Actor website or main
social media profile
the address of Local Actor's main official communication channel
NOTES Free notes for PPs’ for further useful information
In the next sections we will show the results of the Local Network building procedure for
each pilot, in order also to better define Pilots’ aims and objectives, useful to have a more
precise picture and understanding of each.
4 Local Actor Network: Synthetic Results
The network reconstructed is constituted by 46 actors, with a higher representation of public ones
(more than the half) and a different involving potential of end users in terms of strength, extent and
specificity.
4.1 Strength The most part of the actors enlisted by the PPs have been presented as current (21) 2 or past
collaborators (12), followed by Project observers (9 defined + 1 potential), while the other are
potential collaborators (2).3
Availability of a list of contacts
In the framework of the Raising Awareness phase planning the pilots were asked whether they knew
the existence of potential local actors able to provide lists of contacts useful for projects contents
diffusion and survey delivery. The existence of list of contacts is a crucial element in this phase,
providing information on the potential public to be reached through the activities by the research
team. Lists of potential contacts are available for Annecy and Lyon case studies (where a sample of
100 individuals will be recruited among administrative bodies employees), and for Maribor’s
University (Faculty of civil engineering, traffic and architecture in particular) able to involve up to
about 20.000 students (enrolled in 2018).
2 13 were presented as proper current collaborators, 2 from the French case and 5 from the Italian case are
representative of the municipalities involved as pilots, while 1 is constituted by the Vorarlberg University of
Applied Sciences (having access to the local students as well). 3 To these must be added the Municipality of Cordenons (Italian pilot case) that is going to be included in the
project domain.
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Table 3 – Overview of Local Actors by type (public/private) and territorial level of action for each pilot case.
Maribor Lyon/Annecy Vorarlberg Landkreis
Ebersberg
SWISS Pilot1
(Ridehailing
project)
SWISS Pilot2
(Carpooling
project)
UTI Noncello MELINDA
Type of actor public private public private public private public private public private public private public private public private
13 2 2 0 2 3 5 1 1 4 2 8 3 34 12
Te
rrit
ori
al le
vel o
f ac
tio
n
local 0 0 0
municipal
(LAU) 6 2 2 1 2 6 17 2 19
Departmental
(NUTS3) 1 2 1 4 2 1 8 3 11
Regional
(NUTS 2) 3 1 3 1 1 6 3 9
Sovra-
regional
(NUTS 1)
1 0 1 1
National
(NUTS 0) 3 3 3 3 6
15 2 5 6 1 6 11 46
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Other partners introduced actors that could offer a list of contacts, but that are not sure to be able to
provide it. In particular:
Ebersberg
Actor Relation Territorial extent
Projektgruppe Modellregion für flächendeckendes
Carsharing im Landkreis Ebersberg Current
Collaborator NUTS3
Mobilitätsforum Landkreis Ebersberg Past Collaborator NUTS3
Aktionskreis Energiewende Glonn Current
Collaborator LAU
Transition Town Grafing Past Collaborator LAU
HSLU
Pilot Actor Relation Territorial extent
Pilot project 1 Kronawitter Innovation Current Collaborator NUTS3
Pilot project 2 VVL (Verkehrsverbund Luzern) Observer NUTS3
Pilot project 2 Mobility Observer NUTS3
Pilot project 2 Department for Public Transport,
Canton of St. Gallen Observer NUTS3
Pilot project 2 Naturpark Thal Observer NUTS3
Pilot project 2 Postauto AG Observer NUTS3
Pilot project 2 Department for Energie and
Traffic, Canton of Graubünden Current Collaborator
NUTS3
In both cases the existence of a bond due to current (or past) running collaboration is a useful
indicator of the possibility to deepen the relation and better understand the availability in Melinda
implementation collaboration. Pre-existing experiences of sustainability projects implementation in
the local areas could be useful in order to understand local sensitivity and the existence of
programmes on which or with which to cooperate for Melinda.
The possibility to reach university students exists also for Vorarlberg pilot, through the collaboration
with the Vorarlberg University of Applied Sciences (about 1.378 students enrolled in 2018/2019) and
must be taken into consideration in order also to ask to extend the survey to students’ social network
(friends and relatives) asking students to spread it among their personal contacts.
UTI del Noncello
Actor Relation Territorial extent Number of potential contacts
20
(people)
Comune di Pordenone Pilot LAU 9.0004
Aruotalibera (FIAB Pordenone) Current collaborator NUTS3 1.200
Kyoto Club Observer LAU 50
Legambiente Pordenone Observer LAU 100
GSM S.p.A. Current collaborator NUTS3 1.000
4.2 Territorial extent Distinguishing between territorial extents of the actors’ domain is relevant in order to better
understand how much feasible is to organize local events, that must rely on the collaboration of
usually Municipal bodies or agencies. On the other hand, departmental or higher territorial level
actors can reach a broader public, in particular virtually, due to the wider extent of their activity
domain, becoming more relevant in the communication or digital contents delivery.
Municipal extent
19 actors can reach or work on a local territorial extent, at the municipality level (4 can be considered
as belonging to the same institution, the Municipality of Maribor, even if distinguished into various
different offices).
Pilot Actor
Landkries EBERSBERG Aktionskreis Energiewende Glonn
Transition Town Grafing
Maribor Public Utility, Transport
and Spatial Planning Office
Development Projects and
investments Service - Project Office
Intermunicipal Environmental
Protection and Nature Preservation Office
Secretariat for General Affairs - Service for City Districts and Local
Communities
ENERGAP –
local energy agency
MARPROM - Public company for urban
passenger transport MARPROM Ltd., transport company in
Maribor
Sustainable Mobility
Centre Maribor, NGO
Maribor cycling Network
UTI Noncello Municipality of Pordenone
4 Reachable through the local municipally-managed Whatsapp broadcast chat collecting citizens’ accounts.
21
Municipality of Porcia
Municipality of Zoppola
Municipality of Roveredo in Piano
Municipality of Fontanafredda
Municipality of Cordenons
Lyon/Annecy Greater Lyon
Lyon/Annecy Greater Annecy
Vorarlberg Smart City Dornbirn
In the case of Maribor’s Intermunicipal Environmental Protection and Nature Preservation Office a
potential broader territorial context can be reached due to the specific inter-municipal nature of this
body. The same conclusion can be derived for the Lyon/Annecy pilot, since the both Greater Lyon
and Annecy represent unions of municipalities, including in this sense an important number of
smaller local bodies.
Also in the Vorarlberg case Smart City Dornbirn project could give us the opportunity to act at the
local level, but this must be further explored in the next months.
UTI Noncello enlisted 3 national associations as relevant actors (Kyoto Club, Legambiente and FIAB)
of which local units are settled in Pordenone: “Aruotalibera” for FIAB, and Circolo "Fabiano Grizzo"
for Legambiente Pordenone. In this sense they can act as local contact points and collaborators for
Local Events’ preparation and animation.
4.3 Network diversity Greater Lyon and Greater Annecy
For the specific focus and needs of the French pilot the local network looks to be tailored to its aims.
In order to enlarge the public reached by the awareness phase a further effort should be attempted
in order to mobilize actors able to reach a wider audience.
Ebersberg
The level of diversity of the network could be reinforced: the most part of the actors listed are
related to environmental, mobility or energy sector, and administrative bodies. But the potential
public to be reached can be quite wide, encompassing a diversified audience of population
composed by customers, users of services and employees of the actors listed. In particular there is a
strong potential in terms of extent of the public that can be reached in the presence of VVM body.
Also the Mobility Forum (together with Ebersberg Project Model) are interesting contexts in which
widespread and reach further relevant actors.
Maribor
Maribor actors are characterized by a higher amount of public bodies, mainly at the local level. They
belong mainly to the mobility or Development fields, showing a strong focus on the project topic.
22
The involvement of local associations (like Maribor cycling Network) is relevant in order to reach a
broader public of local citizens, not only administrative bodies or agencies. Maribor cycling Network
could rely on a network of cyclists associated through the actor, maybe reaching other respondents
too.
The Secretariat for General Affairs - Service for City Districts and Local Communities can act as
coordinator of the local communities working on communication dissemination and as contact point
for researchers. The contact with local communities could be a way to reach other associations and
neighbourhood level entities useful for local public involvement.
Switzerland pilots
The Swiss context represents probably the most complex case study, due to its composition into two
different pilots and further inclusion of various local bodies and territories (cfr. Section 6). If Pilot 2
can rely on a more defined network of actors, for Pilot 1 the pivotal network element is constituted
by Kronavitter Innovation, managing relations with the municipalities involved in the study area.
UTI del Noncello
Local Network is strongly composed by municipal bodies (6 in total) but also of local associations (at
least local divisions of national associations) like FIAB and Legambiente, providing Melinda-themes
linked actors useful to be mobilized and involved in the project implementation in the pilot, in
particular for the focus on cycling habits.
Vorarlberg
The network appears not to be too wide or strong in terms of local potential bounds on which to rely,
encompassing mainly companies and federal bodies. The presence of “technical” actors can allow a
dissemination among specific public interested in the energy and sustainability issue, but an
enlargement of the network would be helpful. Smart City Dornbirn programme could contribute to
this effort putting in contact with other municipal level entities as a key actor. FH Vorarlberg
University in the same way can contribute to project’s enlargement providing visibility for local
activities and survey distribution (1.378 students in 2018/2019).
A specific profile has been built for each Pilot Project, on the base of the information provided by the
Partners managing them. In this way a more precise picture of the different contexts under study has
been obtained, including the pilots main aims, the end users of interest and the actors and methods
through which work to reach the pilots’ main aims. In the next pages a specific Awareness pan for
each pilot is reported.
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5 RAISING AWARENESS IN LANDKREIS EBERSBERG
5.1 Start-up description of the pilot project idea The pilot area of Ebersberg represents a context of periurban settlements with a population reaching
about 140.000 inhabitants, close to the metropolitan area of Munich.
The research focus of the pilot is the empowerment of the carpooling system through the extension
of the hitchhiking benches network.
5.1.1 The pilot project challenges
The region is challenged with a rapid growth of population (top rate within Germany). Therefore, the
mobility system is at its limits when it comes to capacity of roads as well as crucial public transport
lines (S-Bahn/urban train in the direction Munich). Looking at prognoses, the situation will become
even more challenging in the future.
On the other hand, the more rural areas in the district show a weaker public transport coverage –
leading to dominance of individual mobility by car.
5.1.2 Main and specific objectives of the pilot project
The pilot project aims at improving intermodal mobility options with a focus on the more rural areas
of the region. The improvement is supposed to be a network of hitchhiking benches, supplementing
the existing mobility network and acting as infrastructure promoting organized car-pooling.
Activities in the pilot scope:
• Analysis of the network coverage
• Concept for improving/expanding the network
• Analysis of synergy between analogue Bench-infrastructure and digital ride-sharing
platforms/apps
• Analysis of connection to public transport offers and (if applicable) test of improvements
• Analysis of connection to car-sharing offers and (if applicable) test of improvements
5.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project
The pilot project will rely on the planned activities described in the Awareness Plan, namely:
• the running of surveys on local population knowledge, attitudes, beliefs and behaviors about
sustainable mobility solutions and in particular about car-pooling
• local events aiming at engaging local population and stakeholders
The proposed Melinda App will probably not be used in the local pilot site for now. As a first step a
survey will be conducted to gather information on the knowledge, attitudes, beliefs and behaviors of
the local population on sustainable mobility solutions and in particular about car-pooling. If this step
leads to the insight of people demanding an app for increased usage/coverage of the carpooling
24
system and the Melinda App provides the best solution for the people’s needs, this app would still be
used.
5.2 Pilot project target groups
5.2.1 The characteristics of END-USERS (citizens) that will participate in the
implementation of the pilot project
The end users, the Ebersberg Pilot is interested in, are members of the general population living in
the district. The aim is to reach the broadest part of the population possible, in particular commuters
(for working or studying reasons) in order to reduce car-dependency among them.
A particular effort would be devoted to the inclusion of young and elders, usually those most hit by
lack of mobility solutions, due to lower economic resources that can act as an obstacle when a car is
the only mean available (due to high ownership and maintaining costs).
5.2.2 Regional stakeholders that will be included to support implementation of the pilot
project
The main actors highlighted as potential useful actor for local awareness raising are 5 (4 public and 1
private):
Energie Agentur – local inter-district agency for the local development
Regional level (NUTS2)
Is the Project Partner managing the pilot and acts as consultancy body for the municipalities of the
districts of Ebersberg and Munich for energy transition and sustainable policies implementation
solutions.
• Channels available:
o Social networks and institution’s web profile: Possibility of reaching a broad audience
of already topic-affine people and beyond.
o Local events in both districts (population of 480.000 people) together with local and
regional actors.
o Connection to and cooperation with other Energy-Agencies in Bavaria (further 11
different bodies5).
o Connection to local and regional political actors: possible outreach to higher political
levels and legislative institutions.
o Connection and cooperation with all other local stakeholders, also in other projects.
It will act as pivotal contact point in the project implementation, linking local and regional actors in
order to reach pilot’s goals, and co-coordinating awareness and testing phases.
5 Energieagentur Nordbayern GmbH; Eza! Energie- und Umweltzentrum Allgäu gGmbH; Energieagentur
Chiemgau-Inn-Salzach; Energieagentur Regensburg e.V.; Etz Nordoberpfalz; Regionale Energieagentur
Augsburg; Energieagentur der Klimaallianz Bamberg; Energieagentur Bayerischer Untermain; Bürgerstiftung
Energiewende Oberland; Energieagentur Südostbayern; Regionale Energieagentur Ulm.
25
• Channels available: internal resources (employee lists; intranet; …).
Mobilitätsforum Landkreis Ebersberg
Departmental level (NUTS3)
Ebersberg County Mobility Forum, acting as a coordination and strategic planning body for the local
development of sustainable mobility policies.
It can act as a further source of local actors to be involved in the Awareness Phase and Melinda
Project activities as well as dissemination channel for Melinda’s contents (the survey in particular).
• Channels available: Social networks and institution’s web profile. It has a potential
multiplicative effect for the contacts possible through the forum’s members and their
individual connections.
Aktionskreis Energiewende Glonn
Municipal level (LAU)
Environmental Transition Project Glonn (municipality of Ebersberg Disctrict with more than 5.000
inhabitants).
It can act as a further source of local actors to be involved in the Awareness Phase and Melinda
Project activities as well as dissemination channel for Melinda’s contents (the survey in particular).
• Channels available: Internal resources (list of participants, intranet, …)
MVV München
Sovra-Regional level (NUTS3)
Company managing the transport in the Greater Region of Munich.
Its importance is due to the fact that it acts as a point of contact for district mobility companies
(Ebersberg and others). Also it may be the only stakeholder with relevant and useful data for the
pilot project. It can act as a further source of Local Actors to be involved in the Awareness Phase and
Melinda Project activities as well as dissemination channel for Melinda’s contents (the survey in
particular).
• Channels available are: Social networks and istitution web profile; Traditional media
(newspapers, radio,…); Internal resources (list of employees, intranet,…); Official newsletters.
Transition Town Grafing
Municipal level (LAU)
26
Environmental Transition Project Grafing (municipality of Ebersberg Disctrict with more than 12.000
inhabitants).
It can act as a further source of local actors to be involved in the Awareness Phase and Melinda
Project activities as well as dissemination channel for Melinda’s contents (the survey in particular).
• Channels available are: Traditional media (newspapers, radio,…); Official newsletters
5.2.3 Other initiatives and EU/national/regional projects which could support
implementation of your pilot project
District of Ebersberg - Model region for a comprehensive car-sharing-supply
Energie Agentur is part of the “Projektgruppe Modellregion für flächendeckendes Carsharing im
Landkreis Ebersberg” (Car-sharing system project for the district of Ebersberg) that involves 11
municipalities and car-sharing services, and over 1.700 users (in 2018).
As stated by the Agency in fact: “[…] The car-sharing offers are mostly concentrated in big cities, but
the district of Ebersberg already has an offer that can be compared to big cities. With seven clubs and
car-sharing offers in one third of the cities and municipalities, our district is at the top of all districts
in Germany.” This outstanding position pushed the participants to proclaim the 'Model region for a
comprehensive car-sharing-supply in the district of Ebersberg', conceived as a model for other
regions, in order “to prove that car-sharing works across the board in smaller communities and can
have an important role for mobility in rural areas. By 2030, a comprehensive, easily accessible and
widely used car-sharing service will gradually be created in the district.”
The project group "Landkreis Ebersberg - Model region for comprehensive car-sharing" is part of the
mobility concept "More mobility with less traffic", which the district council unanimously approved
at the end of 2012 after years of preparation in the mobility forum.
27
Figure 2 – Car-sharing system project Landkreis Ebersberg
Source: Modellregion für flächendeckendes Carsharing in der Region bis 2030 (p.1)
The partners and actors involved in the framework of the Model Region Project could help in
delivering Melinda contents and support local events or Melinda participation to already existing
events planned by the Model Region board.
The current composition of the Model Region board:
• (Executive of) Vaterstettener Autoteiler: the oldest local carsharing group with about 400
members.
• (Executive of) Carsharing Union Markt Schwaben: local carsharing group.
• (Executive of) Grafinger Auto-Teiler: local carsharing group with about 200 members.
• (Executive of) Ebersberger Auto-Teiler: local carsharing group.
• Münchner Verkehrsverbund (MVV): Regional mobility service provider.
• Amt für Regionalmanagement: Office of regional management and development.
• BAUM Consult.
5.3 Start-up communication/awareness activities to reach key pilot target groups
and organization of launch awareness event.
Plan of activities to launch awareness event
Awareness events can be of two main types:
28
Built up directly by Melinda Partners
Realised as a participation of Melinda to already existing events, in the framework of
which Pilots can ask for a space (also physically speaking, as a stand) or specific
moments during which its contents and the tools that will be used for the project
implementation are presented and introduced.
In any case local events need to be prepared involving the local partners and the
stakeholders you listed in the Local Actors Network building file. Preparation meetings must
be planned (possibly physical) during the summer months in order to better involve them in
the definition of the activities.
For this reason a list of the forthcoming local events, where potentially Melinda could take
part, must be defined as soon as possible.
Some local events have already been pointed out:
Annual Carsharing-Congress, hosted in spring: can be adopted as a pilot-supporting
event in 2020.
Frequent meetings of the associations taking part to the Model Region Project,
whose constituting members, associations, gather on a quarterly/six-monthly basis
Available Local Events List
Two main events have been taken into consideration by the PP, available at the local level:
• Infotag für E-Mobilität. The Info-Day for the E-mobility consists in a exhibition and
occasion for discussion about the opportunities of electric mobility. It is managed by
Energieagentur Ebersberg-München and Landratsamt München (Munich District
Office) and hosted in Unterföhring municipality (Landkreis Munich) in autumn each
year.
• E-Mobilität in Unternehmen und Kommunen. The event is conceived as a follow up
meeting gathering during an exhibition of e-vehicles an open audience for discussion
of e-mobility opportunities. It will be hosted in Planegg municipality (Landkreis
Munich) on the 23rd July 2019.
European Mobility Week 2019
Beside any further local event already existing we propose, as a main occasion in which to
present Melinda and its tools as a Project (the application and the survey for the Raising
Awareness phase), the pilots to take part the European Mobility Week
(http://www.mobilityweek.eu/). This is a European scope event taking place from the 16th to
22nd September 2019 in all the EU countries, whose aim is to promote local activities linked
29
to enhancing a better and more sustainable mobility in the cities hosting the events, inviting
people to try out alternatives to car use, and connecting local experiences and practices. The
aim of taking part in the EMW is to have a stronger communication frame, being possible to
get known on the EU dedicated channels.
For the preparation and implementation of the activities the support of local actors will be
crucial. Their selection, inclusion and specific contribution need to be discussed by the
Awareness Local Team built for this purpose.
Awareness Local Team for EBERSBERG pilot is constituted by:
A contact person from Unimib (Melinda PP in charge of the Awareness Plan
definition) Dr. Simone Caiello
A contact person from the Pilot Case: Richard Röck and Felix Wiesenberger
(EBERSBERG) + Patrick Ansbacher (B.A.U.M.).
Members from the Melinda Communication Partner E-Zavod Anja Prislan and
Matjaž Gerl
30
6 RAISING AWARENESS IN GREATER LYON AND GREATER ANNECY
6.1 Start-up description of the pilot project idea
Health as an incentive for behaviour change in mobility
The main focus of the French Pilot is the enhancement of Human-Powered Mobility, adopting health
as a leverage for driving people towards more sustainable mobility.
Human-Powered mobility refers to all the travels pursued without the aid of any motorised mean,
namely by foot (walking, running) or by bike, but also by other “active” means like non-motorised
scooters. Human-Powered mobility is a synonymous of active mobility, counterposed to passive
mobility, that is usually pursued without the prominent physical effort by the traveller.
6.1.1 The pilot project challenges
The French pilot is characterised by a high amount of individuals travelling by car and, as
complementary figure, a low share of travels made by bike or foot. The main challenge is to convince
people to shift to sustainable transport for health reasons, and not only for the usual environmental,
economic or energetic motive.
6.1.2 Main and specific objectives of the pilot project
The aim of the pilot project is to enhance active mobility in the Greater Lyon and Annecy areas, in
order to increase the share of Bicycling and walking in the citizenship modal choices.
6.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project
Incentives to use active mobility modes on a health and well-being basis, will be planned in order to
push towards their adoption, as main mean or as a “bridge” to reach public transport systems in an
intermodal perspective.
In order to motivate local populations free health monitoring will be included in the experiment, as a
reward and incentive for getting involved in the research.
6.2 Pilot project target groups
31
6.2.1 The characteristics of END-USERS (citizens) that will participate in the
implementation of the pilot project
The general target population are Greater Lyon and Greater Annecy’s citizens, but the main focus of
the pilot will be the employees of the GL and GA administrative bodies (a sample of which will be
involved in Melinda App testing phase).
A sample of 100 people in both pilots will be selected and followed during the project in order to
make them:
1. Take part to the Health Check-ups (offered by AURA-EE and probably done at the local Hospitals)
2. Download the Melinda App and monitor their mobility practices during the testing phase of the
app, while checking on their wellness and (through medical visits) their health improvement.
6.2.2 Which regional stakeholders will be included to support implementation of the pilot
project?
The Lyon and Annecy pilots are developed at the municipal level each pilot encompassing several
municipalities, so the territorial level is higher than LAU, reaching an intermediate grade between
municipal and district one (NUTS3). A Regional level of awareness can be reached if needed, due to
possible connections and cooperation with regional bodies.
Who are the actors?
In Greater Lyon :
Greater Lyon Public Administration Body
Municipal Level (several LAU)
Entity in charge of mobility and local health policies implementation in the GL area. Contact
person has been pointed in Lucie Verchere, from the municipality employees crew. They will
act to facilitate Melinda’s activities and delivering to the overall Administrative Body Melinda’s
tools and contents. Their aim is also to help the PPs in building the Local Actors Network,
acting as a guarantee for the local stakeholders.
• Channels Available: Social Networks; Internal resources (list of employees, intranet,…);
Traditional Media (eg: newspapers, radio,…); newsletter.
Vélo’v
Municipal Level (LAU)
(company managing the service: IGP Decaux): bicycle sharing system operating in the city of
Lyon.
• Channels Available: none
In Greater Annecy :
32
Greater Annecy Public Administration Body
Municipal Level (Several LAU)
Entity in charge of mobility in the GA area. Contact person has been pointed in Thierry Girard
(Director of the Mobility and Transports division), from the municipality employees crew. They
will act to facilitate Melinda’s activities and delivering Melinda’s tools and contents to the
overall Administrative Body. Their aim is also to help the PPs in building the Local Actors
Network, acting as a guarantee for the local stakeholders.
• Channels Available: Social Networks; Internal resources (list of employees, intranet,…);
Traditional Media (eg: newspapers, radio,…); newsletter.
Velonecy
Municipal Level (LAU)
Bicycle renting system operating in the city.
• Channels Available: none
6.3 Start-up communication/awareness activities to reach key pilot target groups
and organization of launch awareness event.
Plan of activities to launch awareness event
Awareness events can be of two main types:
Built up directly by Melinda Partners
Realised as a participation of Melinda to already existing events, in the framework of
which Pilots can ask for a space (also physically speaking, as a stand) or specific
moments during which present and introduce its contents and the tools that will be
used for the project implementation.
In any case Local Events need to be prepared involving the local partners and the
stakeholders you listed in the Local Actors Network building file. Preparation meetings must
be planned (possibly physical ones) during the summer months in order to better involve
them in the definition of the activities.
For this reason a list of the forthcoming local events, where potentially Melinda could take
part bringing its contents, must be defined as soon as possible.
Available Local Events’ list
33
There are several internal events within each local authority, in which Melinda can be
displayed: Internal days for employees on environment, transport, … Aim of the Team in the
following weeks will be to better define the most suitable for pilot’s purposes.
European Mobility Week 2019
Beside any further Local Event already existing we propose, as a main occasion in which
present Melinda as a Project and its tools (the Application and the Survey for the Raising
Awareness phase), the pilots to take part the European Mobility Week
(http://www.mobilityweek.eu/), a European scope event taking place from the 16th to 22nd
September 2019 in all the EU countries, whose aim is to promote local activities linked to
enhancing a better and more sustainable mobility in the cities hosting the events, inviting
people to try out alternatives to car use, and connecting local experiences and practices. The
aim of taking part to the EMW is to have a stronger communication frame, being possible to
get known on the EU dedicated channels.
No citizen will be recruited for Melinda App testing phase in the French pilot during the
duration of the project, but they need to be involved for the overall raising awareness
activity.
For the preparation and implementation of the activities will be crucial the support of Local
Actors. Their selection, inclusion and specific contribution need to be discussed by the
Awareness Local Team built for this purpose.
Awareness Local Team for AURA-EE pilots is constituted by:
A contact person from Unimib (Melinda PP in charge of the Awareness Plan
definition) Dr. Simone Caiello
A contact person from the Pilot Case: Jean Leroy + Lucie Verchère (Greater Lyon) and
Thierry Girard (Greater Annecy)
Members from the Melinda Communication Partner E-Zavod Anja Prislan and
Matjaž Gerl
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7 RAISING AWARENESS IN MARIBOR
7.1 Start-up description of the pilot project idea
Mobility e-tool in Maribor – the way to attractive and sustainable city
Maribor is a city with a population of more than 100.000 inhabitants and represents the second most
important political, economic, educational centre of the Republic of Slovenia (it is also the second
biggest city). More than 50.000 person come to city centre every day (generally by car) and about
300.000 trips are made every day inside the city, only 9% of which is made by public passenger
transport.
7.1.1 The pilot project challenges
The Sustainable Urban Mobility Plan recently approved defined the main challenges the city mobility
needed to tackle. Just after the need of maintenance and revitalisation of traffic infrastructure, on
the second place, comes the poor offer of public passenger transport.
7.1.2 Main and specific objectives of the pilot project
Focus of Maribor pilot will be to improve the behaviour patterns to increase the use of sustainable
means of transport (especially public transport, cycling and walking) by implementing soft measures
(e-tool) tested by citizens. The introduced E-tool will help citizens to choose the most optimal mean
of transport by integrating different information (location, timetables, travelling habits, carbon
footprint, …).
Main pilot activities to reach the objectives:
• Collection of existing data in the local context
• Field analysis of people’s needs
• E-tool development/adaptation to local needs
• E-tool testing
• Introduction and promotion of e-tool between different stakeholders
7.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project
The pilot project will rely on the planned activities described in the Awareness Plan, namely:
- the running of survey on local population knowledge, attitudes, beliefs and behaviours about
Sustainable Mobility Solutions and in particular about travel habits.
- Melinda App will be used in the local pilot to gather information on travel habits of active
population
35
- Local Events aiming at engaging local populations and stakeholders
7.2 Pilot project target groups
7.2.1 The characteristics of END-USERS (citizens) that will participate in the
implementation of the pilot project
The end users interested by Maribor Pilot are members of the general population living in the city,
especially employees of the municipality, public companies and university who are among the
biggest employers in the city. The aim is to reach the broadest part of population possible, in
particular commuters (for working reasons) in order to test their travelling habits and to show them
advantages of different use of transportation: for citizens (comfort, safety, health) and for
environment (lower negative influence on the environment, carbon footprint). We also want to raise
awareness among Maribor citizens about the consequences of their own choices regarding the
selection of means of transport for the environment.
Connector persons for our end users are head of departments, mayor and people in management
positions in municipality, university and public companies.
7.2.2 Regional stakeholders that will be included to support implementation of the pilot
project
Municipality of Maribor
Municipal level (LAU)
Four main actors are parts of the broader Municipality of Maribor, in particular:
• Public Utility, Transport and Spatial Planning Office
• Development Projects and investments Service - Project Office (Partner contact point)
• Inter-municipal Environmental Protection and Nature Preservation Office
• Secretariat for General Affairs - Service for City Districts and Local Communities
The Project Office in particular is the one in charge of keeping the relations with Melinda Partners
and manages the Smart City Maribor development framework, acting in this sense as a key actor.
Secretariat for General Affairs - Service for City Districts and Local Communities is the office in charge
of the coordination of local communities and municipal districts. It can act as a point of contact for
the sub-municipal areas, useful to reach local contexts and population.
Maribor Regional Development Agency
Regional level (NUTS 2)
36
It is a public non-profit institution owned by 6 municipalities, responsible for the coordination of
regional development activities in the Podravje region. The agency can offer a broader public, acting
on a regional basis (NUTS 3 level actually), providing access to traditional communication means
(newspapers, radio,...).
• Channels Available: traditional communication means (newspapers, radio,...)
ENERGAP – local energy agency
Departmental level (NUTS 3)
Developed in 2006 for energy innovation solutions enhancement in the Podravje county. The agency
can offer a broader public, acting on a regional basis (NUTS 3 level actually), providing access to the
agency's dissemination channels.
• Channels Available: newsletter
MARPROM - Public company for urban passenger transport MARPROM Ltd.
Municipal level (LAU)
Transport company working since 2012 on local urban transport.
• Channels available are: traditional communication means (newspapers, radio,...).
Sustainable Mobility Centre Maribor, NGO
Municipal level (LAU)
Local association managed by the local biking association (Maribor Cycling Network), providing
information about sustainable and alternative mobility solutions in the city.
• Channels available: Social Networks and Institution’s web profile.
Maribor Cycling Network
Municipal level (LAU)
a non-profit, voluntary, non-governmental organisation for promotion and development of urban
cycling in Maribor and beyond. The main purpose of organization is to promote the development of
cycling and sustainable transport. The long-term goal of the network is that Maribor becomes
“Cyclist and pedestrian-friendly city.” Actor who manages the Sustainable Mobility Centre.
• Channels available: Social Networks and Institution’s web profile.
Institute for urbanism and spatial planning Maribor
Regional level (NUTS 2)
37
• Channels available: Social Networks and Institution web profile.
University of Maribor (Faculty of civil engineering, traffic and architecture)
National level (NUTS 0) but acting at lower levels as well
Already Project Partner, allows the access to a relevant amount of potential contacts among
university students (about 6.000) and employees.
• Channels Available: Social Networks and Institution’s web profile; list of contacts (students
and employees).
Slovenian Railways – Slovenian public transport provider
National level (NUTS 0)
Relevant potential partner in communication delivery, through the use of the institutional website.
Already involved in Connect2CE EU project Interreg.
• Channels Available: Social Networks and Institution’s web profile
Ministry of Infrastructure of the Republic of Slovenia
National level (NUTS 0)
Potential contact for web project contents diffusion.
• Channels Available: Social Networks and Institution’s web profile
DCM-SVS - Association for Roads of South-Eastern Slovenia
Regional level (NUTS 2)
The potential collaboration with the actor must be defined.
Municipality of Krško
Municipal level (LAU)
Involved as a project observer.
• Channels Available: Social Networks and Institution’s web profile
7.2.3 Other initiatives and EU/national/regional projects which could support
implementation of your pilot project
Connect2CE EU project Interreg
Project in which a relevant actor is involved: Slovenian Railways
38
Smart City Maribor
Smart City Maribor Initiative acts as a network. The formation of the Smart City Maribor Initiative
is based on a "triple-helix" partnership, and represents a regional partnership between the
Municipality of Maribor, the University of Maribor, other development institutions and the
economy. The partnership was formalised by signing a Memorandum of Understanding, which
turned the R&D cluster into a network of partner organisations.
LIFE IP CARE4CLIMATE
LIFE IP CARE4CLIMATE (LIFE IP let us take care of the environment) – project is addressing
implementation of the operational programme to reduce greenhouse gas emissions by 2020
(Operativni program za zmanjševanje toplogrednih plinov – OP TGP) that sets out measures to
achieve Slovenia’s goals of GHG emissions reduction by 2020 (and by 2030 for sectors not
included in the GHG emissions trading scheme such as transport, agriculture, energy
consumption in the service sector and households, emissions from the waste disposal). The aim
of this project is to promote the implementation of the measures, set out in the OP TGP, by
raising awareness, educating and training the key stakeholders.
Project is coordinated by Slovenian Ministry of the Environment and Spatial Planning as lead
partner, other partners are: Ministry for Infrastructure; Jožef Stefan Institute, Energy Efficiency
Center; The ZRMK d.o.o. Building and Civil Engineering Institute; Slovenian Forestry Institute; Eco
Fund, Slovenian Environmental Public Fund; Umanotera, The Slovenian Foundation for
Sustainable Development; Focus, Association for Sustainable Development; ZRC SAZU; University
of Maribor (Faculty of civil engineering, traffic and architecture); ZUM urbanism, planning, design
d.o.o.; Urban planning Institute of the Republic of Slovenia; ZAG –Slovenian national building and
civil engineering institute; Digitalna agencija, agency for web advertising in IPOP – Institute for
Spatial Policies.
7.3 Start-up communication/awareness activities to reach key pilot target groups
and organization of launch awareness event.
Plan of activities to launch awareness event
Awareness events can be of two main types:
Built up directly by Melinda Partners
Realised as a participation of Melinda to already existing events, in the framework of
which Pilots can ask for a space (also physically speaking, as a stand) or specific
moments during which present and introduce its contents and the tools that will be
used for the project implementation.
39
In any case Local Events need to be prepared involving the local partners and the
stakeholders you listed in the Local Actors Network building file. Preparation meetings must
be planned (possibly physical) during the summer months in order to better involve them in
the definition of the activities.
For this reason a list of the forthcoming local events, where potentially Melinda could take
part bringing its contents, must be defined as soon as possible.
Available Local Events’ list
Potential local events in the area of Maribor can be promoted in the framework of the
CARE4CLIMATE projects (cfr. paragraph 1.2.3), where integration and collaboration with
local partners can create opportunities for Melinda contents diffusion. They need to be
planned and defined by the Local Awareness Team.
European Mobility Week 2019
Beside any further Local Event already existing we propose, as a main occasion in which
present Melinda as a Project and its tools (the Application and the Survey for the Raising
Awareness phase), the pilots to take part the European Mobility Week
(http://www.mobilityweek.eu/), a European scope event taking place from the 16th to 22nd
September 2019 in all the EU countries, whose aim is to promote local activities linked to
enhancing a better and more sustainable mobility in the cities hosting the events, inviting
people to try out alternatives to car use, and connecting local experiences and practices. The
aim of taking part to the EMW is to have a stronger communication frame, being possible to
get known on the EU dedicated channels.
For the preparation and implementation of the activities will be crucial the support of Local
Actors. Their selection, inclusion and specific contribution need to be discussed by the
Awareness Local Team built for this purpose.
Awareness Local Team for Maribor pilot is constituted by:
A contact person from Unimib (Melinda PP in charge of the Awareness Plan
definition) Dr. Simone Caiello
A contact person from the Pilot Case: Tadej Kurent and Vesna Avguštinčič and other
competent municipal department representatives.
Members from the Melinda Communication Partner E-Zavod Anja Prislan and
Matjaž Gerl
Members from the Melinda Partner University of Maribor Drago Sever and other
department representatives if necessary
40
41
8 RAISING AWARENESS IN UTI DEL NONCELLO
8.1 Start-up description of the pilot project idea
Data gathering on bicycle mobility
Uti del Noncello is a network of 5 adjacent Municipalities: each Municipality has its own local plan for
mobility, traffic and related infrastructures, thus lacking coordination in the interventions in a rather
small area (93.667 inhabitants on a surface of 176 sq km, with an average of 553,5 inhabitants per sq
km). In particular there are currently no safe cycle paths along the main routes connecting the
different Municipalities. The Pilot will include also the municipality of Cordenons due to the
functional connection existing between the main center of Pordenone and this small but adjacent
settlement.
8.1.1 The pilot project challenges
The main challenge is to reduce the use of personal cars for transport in UTI territory, where the trips
made by personal cars are up to 78% of total, and where officially there are 1,5 cars per resident
aged 18 and more. The occupancy rate is only 1,25.
8.1.2 Main and specific objectives of the pilot project
The possible improvement is the construction of more, safer and better articulated cycle paths not
only within, but also between the Municipalities of Uti del Noncello, especially considering the quite
high general awareness (at least perceived, pending to be confirmed by project surveys) of citizens
on the importance of alternative mobility solutions. The pilot proposed is the preliminary phase of
data gathering to set up such a plan, in order to identify and quantify possible users.
In the short term, with the mere actions of this pilot, the Uti aims to: gather data to develop an
infrastructural plan for inter-municipal cycle paths. Data on traffic flows along specific roads
segments in each municipality composing the Union will be gathered though sensors and integrated
by survey data coming from the local populations and regarding perceptions and actual use of roads
and bicycle infrastructures. In the long term, assuming the development of the mentioned plan:
• reduction of vehicular traffic
• reduction of CO2 emissions
• better air quality
• improvement in citizens’ health
8.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project
The pilot project will rely on the planned activities described in the Awareness Plan, namely:
- the running of survey on local population knowledge, attitudes, beliefs and behaviours about
Sustainable Mobility Solutions and in particular about Bicycle use.
42
- Melinda App, that will be pivotal for local pilot goals: the possibility to use OD data collected
through the app is at core of the better understanding of local mobility demand and patterns.
Incentives dedicated to app users will be implemented in order to enhance app downloading and use
and enrollment in the testing phase.
- Local Events aiming at engaging local populations and stakeholders: to be defined with the
collaboration of all the Municipalities and stakeholders.
- Weekly whatsapp messages with news regarding activities in the City, sent from Municipality of
Pordenone to 8.000+ citizens inscribed.
- websites, social media and newsletter of the stakeholders.
8.2 Pilot project target groups
8.2.1 The characteristics of END-USERS (citizens) that will participate in the
implementation of the pilot project
The end users interested by UTI Noncello Pilot are members of the general population living in the
area of the inter-municipal union. The aim is to reach the broadest part of population possible, in
particular bikers but also other individuals, in order to better plan bicycle infrastructures and
understand reasons and drivers hampering people in using the bicycle.
The main association dealing with bicycle mobility is FIAB Pordenone (cfr. next section), but to reach
the goal of reducing the vehicular traffic, the end users we aim to involve are citizens that do not use
the bicycle yet.
8.2.2 Regional stakeholders that will be included to support the implementation of the
pilot project
The five different municipalities composing the UTI:
Local level (LAU)
Pordenone (the main center)
Porcia
Fontanafredda
Zoppola
Roveredo in Piano
• Channels Available (for Pordenone municipality at least): Internal resources (list of
employees, intranet,…); social networks..
The Municipality of Cordenons
Local level (LAU)
43
Even if not included into the UTI, Cordenons will be considered in the data collection due to
the strong interconnections existing between Cordenons and UTI Noncello.
As well as for the municipalities composing the Union, it will host when possible activities in
the framework of Pilot’s aims: development of bicycle mobility and monitoring of traffic
flows along specific roads.
Arpa FVG
Regional level (NUTS 2)
Region Friuli-Venezia-Giulia Regional Agency for the Environmental Protection will allow
regional level awareness offering visibility on the agency social accounts.
ATAP Pordenone (Company for the Provincial Automobilistic Transports)
Departmental level (NUTS 3)
Public company in charge of managing the provincial public transports. The collaboration
with the company could be useful for Melinda contents diffusion and tools delivery.
FIAB Pordenone (A Ruota Libera)
National level (NUTS 0) [Local level branch available]
A ruota Libera is the local branch of the Italian Federation of Environment and Bicycle, a
national association promoting and improving bicycle activity in all the Italian territory. Its
role will be crucial in mobilizing local populations and in supporting the Pilots contact point in
preparing Local Events (in particular Awareness Events) being the focus of the pilot on bicycle
mobility.
• Channels Available: Internal resources (list of employees, intranet,…); newsletter; social
networks.
Kyoto Club
National level (NUTS 0)
Kyoto Club is a non-profit national organisation founded in February 1999. Its members are
business companies, associations and local municipalities and governments engaged in
reaching the greenhouse gas reduction targets set by the Kyoto Protocol, by the EU ones for
2030 and by the December 2015 Paris Agreement.
It can act as a dissemination channel for Melinda’s contents (the survey in particular) being
often involved in awareness campaigns towards sustainability goals promotion.
Legambiente
National level (NUTS0): [Local level branch available]
National Association for Scientific Environmentalism, promoting actions (education activities,
civic engagement…) for the diffusion of environmental-friendly behaviours and attitudes and
the protection of the nature.
44
It can act as a dissemination channel for Melinda’s contents (the survey in particular) in
particular through the social channels and institutional website of the association.
8.2.3 Other initiatives and EU/national/regional projects which could support
implementation of the pilot project
An interesting synergy is possible with the Interreg project MUSE (Italy-Slovenia), also focused on
carbon emissions reductions, where UTI del Noncello is a main partner.
8.3 Start-up communication/awareness activities to reach key pilot target groups
and organization of launch awareness event.
Plan of activities to launch awareness event
Awareness events can be of two main types:
Built up directly by Melinda Partners
Realised as a participation of Melinda to already existing events, in the framework of
which Pilots can ask for a space (also physically speaking, as a stand) or specific
moments during which present and introduce its contents and the tools that will be
used for the project implementation.
In any case Local Events need to be prepared involving the local partners and the
stakeholders you listed in the Local Actors Network building file. Preparation meetings must
be planned (possibly physical) during the summer months in order to better involve them in
the definition of the activities.
For this reason a list of the forthcoming local events, where potentially Melinda could take
part bringing its contents, must be defined as soon as possible.
Available Local Events’ list
Engagement of local actors and events’planning have started and will be finalised in the
following weeks.
European Mobility Week 2019
Beside any further Local Event already existing we propose, as a main occasion in which
present Melinda as a Project and its tools (the Application and the Survey for the Raising
Awareness phase), the pilots to take part the European Mobility Week
(http://www.mobilityweek.eu/), a European scope event taking place from the 16th to 22nd
September 2019 in all the EU countries, whose aim is to promote local activities linked to
enhancing a better and more sustainable mobility in the cities hosting the events, inviting
people to try out alternatives to car use, and connecting local experiences and practices. The
45
aim of taking part to the EMW is to have a stronger communication frame, being possible to
get known on the EU dedicated channels.
For the preparation and implementation of the activities the support of Local Actors will be
crucial. Their selection, inclusion and specific contribution need to be discussed by the
Awareness Local Team built for this purpose.
Awareness Local Team for UTI Noncello pilot is constituted by:
A contact person from Unimib (Melinda PP in charge of the Awareness Plan
definition) Dr. Simone Caiello
A contact person from the Pilot Case: Tiziana Perin (from UTI Noncello EU
Programmes Office)
Members from the Melinda Communication Partner E-Zavod Anja Prislan and
Matjaž Gerl
46
9 RAISING AWARENESS IN SWISS PILOT 1
9.1 Start-up description of the pilot project idea
PROJECT 1
Ridehailing in Urban and Rural Areas of Switzerland
Public transport in urban and rural areas is under pressure to provide cost-efficient and attractive
services. Amidst these challenges, transport companies and new ridehailing companies provide on-
demand ride services (so called “ridehailing”) from virtual stations that are as far as possible
integrated into current public transport networks. This new mobility business model is expected to
improve accessibility in urban and rural areas and to lower the car ownership rate.
The first pilot project from the Lucerne University of Applied Sciences and Arts investigates the
possibilities of ridehailing to improve public transport networks in urban (Ostermundigen – Stettlen)
and in rural areas (Herzogenbuchsee-Niederönz). It also aims to compare the different ridehailing
business models adopted by various transport companies. Together with the analysis of socio-
demographic characteristics of the population in the research area and the ridehailing customers, the
project contributes to identify success factors of ridehailing business models.
The local pilots more precisely are the areas or municipalities:
Herzogenbuchsee - Niederönz: Herzogenbuchsee is a municipality with around 7’000 inhabitants. The
ridehailing service will reach to the adjoining municipality of Niederönz with 1’600 inhabitants. Both
municipalities are considered as rural areas, with some central functions. They are both located in
the canton of Bern.
Ostermundigen - Stettlen: Ostermundigen is home to 17'000, Stettlen to 3'000 inhabitants. They are
both urban areas, being part of the agglomeration of the city of Bern.
9.1.1 The pilot project challenges
Main challenges of the first Swiss Pilot Project are:
• Lack of viable mobility solutions in rural areas due to the high costs of public transport
services
• High rate of private car use in the pilot region.
• A potential solution to be tested through the implementation or improvement of
ridehailing services.
9.1.2 Main and specific objectives of the pilot project
• We will test the viability of ridehailing services’ proposed business models in the pilot
areas.
• Analysis of the significant factors influencing a successful ridehailing service in different
spatial settings.
47
9.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project
The pilot project will rely on the planned activities described in the Awareness Plan, namely:
• Running of a survey on local population knowledge, attitudes, beliefs and behaviours
about Sustainable Mobility Solutions and in particular about carpooling/ridehailing.
• Melinda App will be used in the local pilot
• Local Events aiming at engaging local populations and stakeholders
• Workshop and presentations at HSLU
9.2 Pilot project target groups
9.2.1 The characteristics of END-USERS (citizens) that will participate in the
implementation of the pilot project
The end users interested by Swiss Pilot 1 are members of the general population living in the pilot 1
urban and rural areas. The aim is to reach the broadest part of population possible in order to reduce
car-dependency among them. What is relevant is to understand individual attitudes and beliefs able
to drive towards a broader use of the ridehailing services. The main connector to the end-users is the
service provider (Kronawitter Innovation).
9.2.2 Regional stakeholders that will be included to support implementation of the pilot
project
Key stakeholders in the two pilot sites are a public transport operator and a private consulting
enterprise. The consulting enterprise is responsible for planning the pilot sites, designing business
model, and the coordination with federal and further public authorities. The public transport
operator has a supporting role, especially in implementation of the ridehailing business model.
Contact to them is provided by the consulting enterprise if needed.
Kronawitter Innovation
Departmental level (NUTS 3)
Association developed by the national Swiss IT & Systems Commission, and has as its main aim the
promotion and discussion of innovative mobility solutions and infrastructure development. Innolab
Smart Mobility promotes meetup for discussion of specific topics, the potential interesting one for
Melinda Project.
Area of action: Ostermundigen - Stettlen; Herzogenbuchsee, potential access to internal list of
contacts.
• Channels Available: Internal resources (list of employees, intranet,…); Traditional Media (eg:
newspapers, radio,…); newsletter.
Postauto AG
48
Departmental level (NUTS 3)
Public Company providing bus service in whole the country. Project Observer in Melinda.
• Channels Available: to be defined.
9.3 Start-up communication/awareness activities to reach key pilot target groups
and organization of launch awareness event.
Plan of activities to launch awareness event
Awareness events can be of two main types:
Built up directly by Melinda Partners
Realised as a participation of Melinda to already existing events, in the framework of
which Pilots can ask for a space (also physically speaking, as a stand) or specific
moments during which present and introduce its contents and the tools that will be
used for the project implementation.
In any case Local Events need to be prepared involving the local partners and the
stakeholders you listed in the Local Actors Network building file. Preparation meetings must
be planned (possibly physical) during the summer months in order to better involve them in
the definition of the activities.
For this reason a list of the forthcoming local events, where potentially Melinda could take
part bringing its contents, must be defined as soon as possible.
Available Local Events list
• The only available local event in the area of Swiss Pilot1 is the 13th meeting of the
“Luzerner Mobilitätsgespräch 2019” (Lucerne Mobility Talk) that will be held on the
23rd August 2019, in Lucerne. Managed by HSLU it will be attended by a mainly
scientific audience, not a mass public. It could be useful to reach relevant
stakeholders in the city.
European Mobility Week 2019
Beside any further Local Event already existing we propose, as a main occasion in which
present Melinda as a Project and its tools (the Application and the Survey for the Raising
Awareness phase), the pilots to take part the European Mobility Week
49
(http://www.mobilityweek.eu/), a European scope event taking place from the 16th to 22nd
September 2019 in all the EU countries, whose aim is to promote local activities linked to
enhancing a better and more sustainable mobility in the cities hosting the events, inviting
people to try out alternatives to car use, and connecting local experiences and practices. The
aim of taking part to the EMW is to have a stronger communication frame, being possible to
get known on the EU dedicated channels.
For the preparation and implementation of the activities will be crucial the support of Local
Actors. Their selection, inclusion and specific contribution need to be discussed by the
Awareness Local Team built for this purpose.
Awareness Local Team for Swiss pilot 1 is constituted by:
A contact person from Unimib (Melinda PP in charge of the Awareness Plan
definition) Dr. Simone Caiello
A contact person from the Pilot Case: Sebastian Imhof.
Members from the Melinda Communication Partner E-Zavod Anja Prislan and
Matjaž Gerl
50
10 RAISING AWARENESS IN SWISS PILOT 2
10.1 Start-up description of the pilot project idea
PROJECT 2
Carpooling in Rural Areas of Switzerland
Public transport in rural areas is under pressure operating cost-efficient and attractive services.
Carpooling services help to increase the numbers of sharing privately owned vehicles, thus reducing
the overall traffic volume.
The second pilot project from the Lucerne University of Applied Sciences and Arts investigates
various carpooling business models, i.e. app-based models and app-based models with physical
aspects. It also aims to compare the different carpooling business models adopted by various
transport companies. Together with the analysis of socio-demographic characteristics of the
population in the research area and the ride-selling customers, the project contributes to identify
success factors of ride-selling business models in rural Switzerland.
10.1.1 The pilot project challenges
Main challenges of the first Swiss Pilot Project are:
• Lack of viable mobility solutions in peri-urban and rural areas due to high costs of public
transport services implementation
• High rate of private car use.
• Potential solution to be tested through the implementation or improvement of
carpooling services.
10.1.2 Main and specific objectives of the pilot project
• We will investigate various carpooling business models comparing them with the ones
adopted by various transport companies in order to identify success factors of carpooling
business models in rural Switzerland.
• We want to answer to the question: “Which spatial setting fits to which business
model?”
10.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project
The pilot project will rely on the planned activities described in the Awareness Plan, namely:
• Running of a survey on local population knowledge, attitudes, beliefs and behaviours
about Sustainable Mobility Solutions and in particular about car-pooling.
• Melinda app
• Local Events aiming at engaging local populations and stakeholders
• Workshop and presentations at HSLU
51
10.2 Pilot project target groups
10.2.1 The characteristics of END-USERS (citizens) that will participate in the
implementation of the pilot project
The end users interested by Swiss Pilot 2 are members of the general population living in the pilot 2
peri-urban and rural areas. The aim is to reach the broadest part of population possible in order to
reduce car-dependency among them. What is relevant is to understand individual attitudes and
beliefs about the current services available in the area and those able to drive towards a broader use
of the car-pooling services in general.
10.2.2 Regional stakeholders that will be included to support implementation of the pilot
project
VVL (Verkehrsverbund Luzern) (Project Observer)
Departmental level (NUTS 3)
Mobility company provider for the area of Lucerne and Waldemmental; Seetal; Malters-Littau-Kriens.
It can act as a further source of Local Actors to be involved in the Awareness and Melinda Project
activities as well as dissemination channel for Melinda’s contents (the survey and application in
particular).
• Channels available: Internal resources (list of employees, intranet,…); Traditional Media (eg:
newspapers, radio,…); newsletter.
Mobility (Project Observer)
Departmental level (NUTS 3)
Company offering carsharing and carpooling. It can act as a further source of Local Actors to be
involved in the Awareness and Melinda Project activities as well as dissemination channel for
Melinda’s contents (the survey and application in particular).
• Channels available: Internal resources (list of employees, intranet); Traditional Media (eg:
newspapers, radio); newsletter.
Department for Public Transport, Canton of St. Gallen (Project Observer)
Departmental level (NUTS 3)
Canton encompassing the area of Quarten - Walenstadt; Rheintal; Sargans-Weisstannen;
Toggenburg. It can act as a further source of Local Actors to be involved in the Awareness and
Melinda Project activities as well as dissemination channel for Melinda’s contents (the survey and
application in particular).
52
• Channels available: Internal resources (list of employees, intranet,…); Traditional Media (eg:
newspapers, radio,…); newsletter.
Naturpark Thal (Project Observer)
Departmental level (NUTS 3)
Natural national park, located in the Bezirk Thal area. It can act as a dissemination channel for
Melinda’s contents (the survey and application in particular).
• Channels available: Internal resources (list of employees, intranet,…); Traditional Media (eg:
newspapers, radio,…); newsletter.
Department for Energie and Traffic, Canton of Graubünden
Departmental level (NUTS 3)
Acting on the area of Chur-Maladers. It can act as a further source of Local Actors to be involved in
the Awareness and Melinda Project activities as well as dissemination channel for Melinda’s contents
(the survey and application in particular).
• Channels available: Internal resources (list of employees, intranet).
10.3 Start-up communication/awareness activities to reach key pilot target groups
and organization of launch awareness event.
Plan of activities to launch awareness event
Awareness events can be of two main types:
Built up directly by Melinda Partners
Realised as a participation of Melinda to already existing events, in the framework of
which Pilots can ask for a space (also physically speaking, as a stand) or specific
moments during which present and introduce its contents and the tools that will be
used for the project implementation.
In any case Local Events need to be prepared involving the local partners and the
stakeholders you listed in the Local Actors Network building file. Preparation meetings must
be planned (possibly physical) during the summer months in order to better involve them in
the definition of the activities.
For this reason a list of the forthcoming local events, where potentially Melinda could take
part bringing its contents, must be defined as soon as possible.
53
Available Local Events list
Two main events have been taken into consideration by the PP, available at the local level:
• Naturpark Märet Balsthal. Local fair, having place at the Naturpark Thal, in Balsthal
on the 21st September 2019. It will gather local population and could be considered
an occasion for Melinda communication material delivery and distribution.
• Tagung Parkforschung Schweiz. Third “Park Research” Conference. It will take place
in Berne on the 29th October 2019 and reach a specific audience of scientists and
natural park managers.
European Mobility Week 2019
Beside any further Local Event already existing we propose, as a main occasion in which
present Melinda as a Project and its tools (the Application and the Survey for the Raising
Awareness phase), the pilots to take part the European Mobility Week
(http://www.mobilityweek.eu/), a European scope event taking place from the 16th to 22nd
September 2019 in all the EU countries, whose aim is to promote local activities linked to
enhancing a better and more sustainable mobility in the cities hosting the events, inviting
people to try out alternatives to car use, and connecting local experiences and practices. The
aim of taking part to the EMW is to have a stronger communication frame, being possible to
get known on the EU dedicated channels.
Every pilot will be free to choose one (or more) activities to be implemented during the
Week, according to:
1. The resources and stakeholders available
2. the theme to be faced
3. the end users needed to be involved
For the preparation and implementation of the activities will be crucial the support of Local
Actors. Their selection, inclusion and specific contribution need to be discussed by the
Awareness Local Team built for this purpose.
Awareness Local Team for Swiss pilot 2 is constituted by:
A contact person from Unimib (Melinda PP in charge of the Awareness Plan
definition) Dr. Simone Caiello
A contact person from the Pilot Case: Sebastian Imhof.
Members from the Melinda Communication Partner E-Zavod Anja Prislan and
Matjaž Gerl
54
11 RAISING AWARENESS IN VORARLBERG
11.1 Start-up description of the pilot project idea
V-Mob: Cross-border smart mobility within the greater region of Vorarlberg
The Federal State of Vorarlberg is located in the Western part of Austria, surrounded by countries
Liechtenstein, Switzerland, Bavaria and Baden-Württemberg (Germany) as well as Tyrol. Due to
enhanced free movement of persons and accompanied willingness to travel, thanks to the European
Union, borders within this greater region of Vorarlberg become less and less important. As negative
consequence, the region of Vorarlberg faces increased traffic volume, accompanied with road
congestions as well as increased emissions and pollution that negatively affect citizens’ health and
environment. A reason for this is the lack of digital, interconnected information about seamless,
cross-border mobility (individual and public transportation).
In the centre of FHV’s pilot are the development of a “Smart Mobility” App. This tool is to a) collect
data about (cross-border) mobility behaviours and patterns within the Federal State of Vorarlberg
and its neighbouring countries and – basing on these data and information – b) to manage, engineer
and design new and innovative services (e.g. public transportation, e-mobility) and service offers that
again increase green, sustainable passenger transport within the greater region of Vorarlberg.
The V-Mob pilot aims to collect mobility data and structurally analyse these data. These data capture
important information, for example about the frequency of mobility infrastructure, their capacity and
utilization.
11.1.1 The pilot project challenges
The major challenge within the V-Mob is the inclusion and integration of the citizens to use provided
Melinda solution (App). These app have to be both: a data collector for governance and decision
makers as well as info visualizer for applying citizens. This participatory app needs to create benefits
for all stakeholder groups in Vorarlberg. Further challenges within the region of Vorarlberg are:
• Reduction of interfaces between service stakeholders
Melinda solution need to decrease the interfaces between governance, decision makers and
citizens. It must not have complex interaction mechanisms: it should be simple as possible so
that also the “non digital natives” can participate and provide data about their mobility and
mobility behaviours.
• Increase of seamless green and sustainable transport options
Melinda needs to provide solutions to increase green and sustainable transport options. The
app should provide proposals according to citizens preferences.
• Reduction of individual traffic; reduction of general traffic
55
According to the preferences of the citizens, proposals of the app should lead to a reduction
of individual traffic. The app should create the demand to used public transport and/or
sustainable mobility: bike, foot
• Utilization of public transport
The app should lead to increased used of public transport.
• Structured analysis of data and mobility patters
Since Vorarlberg lacks to monitor mobility and mobility patterns, the Melinda project needs
to provide mechanisms to control and analyse mobility and mobility patterns. Based on
collected data and information, the project needs to provide a tool to structurally analyse
these knowledge. It is the major source of innovation, e.g. the development of new services,
service offers, etc.
11.1.2 Main and specific objectives of the pilot project
The main objective of the V-Mob pilot is to collect (cross-border) data about citizens mobility,
mobility patters, passenger preferences, behaviours and patterns to structurally analyse these. These
analyses will be the major source of innovation for governance and decision makers. These analyses
will provide data about the use of infrastructure and its further development (e.g. identification of
the mobility hubs, construction sites, frequent used streets, shortcuts, etc. Additionally, these
analyses enable to compare existing services about mobility, passenger preferences, behaviours and
patterns in order to reach set objectives. These are
• Reduction of individual traffic generated with private cars (e.g. especially rush hour traffic)
and increased use of public transport.
• Increase of service offers with respect to public transport, car-sharing, green mobility
• Service innovation and development of complementary products/services:
Borderless traffic solution: interregional timetables and service offerings
Reduction of modal switches; transportation according to the users preferences
Detection of the means of transport used for used routes
Mobility solutions towards the criteria of environment, health, costs, time
Display of alternative connections that better match the weighted criteria
11.1.3 Methods and activities for involving key target groups into development and
implementation of the pilot project
Since the V-Mob pilot highly serves politically interests, the V-Mob pilot will intensively cooperate
with Governance and Municipalities. It includes representatives by organization and participation at
tailored events (e.g. local events such as the Gemeindeverbund, Smart City Dornbirn events, etc.)
56
V-Mob will get in contact with citizens – e.g. by use of tailored communication channels (Social
Media). V-Mob will run of a survey on local population knowledge, attitudes, beliefs and behaviours
about Sustainable Mobility Solutions
V-Mob will cooperate with identified observers, which are experts within the field of mobility and
mobility behaviors.
11.2 Pilot project target groups
11.2.1 The characteristics of END-USERS (citizens) that will participate in the
implementation of the pilot project
The V-Mob pilot aims to integrate all citizens of Vorarlberg – there is no dedicated target group since
mobility is not restricted to age, gender, etc. The end users interested by Vorarlberg Pilot are
members of the general population living in the region. The aim is to reach the broadest part of
population possible, in particular commuters towards the area from the surrounding countries (for
working or studying reasons).
The citizens need to take part in the Melinda app – registration and tracking of their routes. Due to
this data, and thanks to Data Lab, governance and decision makers can organize structured data
analysis to (1) better plan cross-border mobility and (2) reduce car-dependency among them.
Connectors of the V-Mob pilot are project observers (Energie Institute Vorarlberg), Smart City
Dornbirn, Mobility Providers (e.g. VVV Verkehrsverbund Vorarlberg), etc. These organizations have
direct contact to citizens.
11.2.2 Regional stakeholders that will be included to support implementation of the pilot
project
The following sub-section describes the regional stakeholders of the V-Mob pilot. These sub-sections
respond to questions as who are they (profile), what do we want from them (resp. what the can
integrate), connector persons.
Vorarlberg University of Applied Sciences
Regional level (NUTS2)
Project Partner of Melinda; FHV acts as managers of the ICT solution (the smartphone
application) that will be adopted in Melinda for individuals’ mobility monitoring and
feedback production.
• Channels available: Social Networks; Traditional Media (e.g.: newspapers, radio,…);
newsletter.
Vorarlberger Kraftwerke AG
Regional level (NUTS2)
57
Company providing energy and gas for the whole Vorarlberg region and Westallgäu. Active
also in the electric mobility sector, could be an interesting actor for delivering questionnaire
and news about Melinda Project.
• Channels available: Social Networks; Traditional Media (eg: newspapers, radio,…);
Internal resources (employees, intranet,…); newsletter.
Vlotte
Regional level (NUTS2)
Company of electric mobility solution provision, part of Vorarlberger Kraftwerke AG. Vlotte
provides a fleet of electric cars.
• Channels available: Social Networks; Traditional Media (eg: newspapers, radio,…);
Internal resources (employees, intranet,…); newsletter.
Energieinstitut Vorarlberg
Regional level (NUTS2)
Project Observer; could work together with the other actors for the dissemination of
information on the project and questionnaire link. Additionally, Energieinstitute provides an
app (Fahrradwettbewerb) wherein the Melinda app could send data about bike and e-bike
movements.
• Channels available: Social Networks; Traditional Media (eg: newspapers, radio,…);
newsletter.
Smart City Dornbirn
Local level (NUTS2)
Platform on which activities linked to the promotion of smart city culture are spread and
enhanced. It could be an interesting actor for delivering questionnaire and news about
Melinda Project.
• Channels available: Social Networks; Traditional Media (eg: newspapers, radio,…);
newsletter.
Government of the Federal State of Vorarlberg
Regional level (NUTS2)
Administrative body of the Vorarlberg Regional State.
• Channels available: Social Networks; Traditional Media (eg: newspapers, radio,…);
newsletter.
Further connectors are:
58
• Klima aktiv mobil – Climate Protection Initiative promoted by the Federal Ministry for
Sustainability and Tourism. It serves with standard definition, information diffusion and
networking promotion the aim of country's energetic transition towards a sustainable society.
• Wirtschaftskammer Vorarlberg – Transport, Verkehr, Telekommunikation. Vorarlberg
Economic Chamber (Division for Transports, Traffic, Telecommunications)
• ARBÖ – driving support services company
• ÖAMTC - driving support services company
• VCÖ – Foundation working on Environmental sustainability and mobility
• Verkehrsverbund Vorarlberg – traffic information service Vorarlberg
• Verkehrsauskunft Österreich (VAO) – traffic information service Austria
• ÖBB Postbus – Largest Austrian Bus Company, owned by OBB. Regional and rural areas
transportation player.
• Liechtenstein Bus - Liechtenstein Bus Company, managing regional and international
connection lines with Austria (Vorarlberg in particular) and Switzerland (South-East in
particular).
• Arlberg Express – bus company acting in the Klosteral area (in collaboration with
Verkehrsverbund Vorarlberg)
• Landbus Bregenzerwald - bus company operative in the Bregenzerwald area
• Landbus Unterland – Bregenzerwald - bus company operative in the lower Rhine area
• Landbus Oberes Rheintal - bus company operative in Oberes Rheintal area
• Landbus Montafon - bus company operative in Montafon area
• Stadtbus Bregenz – municipal bus company
• Stadtbus Dornbirn - municipal bus company
• Stadtbus Feldkirch - municipal bus company
• Stadtbus Bludenz - municipal bus company
• Ortsbus am Kumma - municipal bus company in Götzis
• Ortsbus Lech - municipal bus company in Lech
• Fahrradwettbewerb RADIUS – application and service for Biking enhancement for
communities, firms and associations.
• Walk Space – Der österreichische Verein für FußgängerInnen – Austrian Pedestrian
Association
• Caruso Carsharing – Carsharing services company
• Taxi-Online – Taxi operators web platform
• Verkehrserziehung Vorarlberg – Road and traffic education platform
11.3 Start-up communication/awareness activities to reach key pilot target groups
and organization of launch awareness event.
Plan of activities to launch awareness event
59
Available Local Events List
• FHV – Tag der offenen Tür: 2020 – FHV promotional event for the potential new
enrolling students (January 2020)
• Gemeindeverband – Feast and celebrations of the Vorarlberg Municipalities
Association (fall 2019)
• Messe Vorarlberg – Vorarlberg Feast (April 2020)
European Mobility Week 2019
Beside any further local event already existing we propose, as a main occasion in which to
present Melinda and its tools as a Project (the application and the survey for the Raising
Awareness phase), the pilots to take part the European Mobility Week
(http://www.mobilityweek.eu/). This is a European scope event taking place from the 16th to
22nd September 2019 in all the EU countries, whose aim is to promote local activities linked
to enhancing a better and more sustainable mobility in the cities hosting the events, inviting
people to try out alternatives to car use, and connecting local experiences and practices. The
aim of taking part in the EMW is to have a stronger communication frame, being possible to
get known on the EU dedicated channels.
Every pilot will be free to choose one (or more) activities to be implemented during the
Week, according to:
1. The resources and stakeholders available
2. the theme to be faced
3. the end users needed to be involved
For the preparation and implementation of the activities will be crucial the support of Local
Actors. Their selection, inclusion and specific contribution need to be discussed by the
Awareness Local Team built for this purpose.
Awareness Local Team for Vorarlberg pilot is constituted by:
A contact person from Unimib (Melinda PP in charge of the Awareness Plan
definition) Dr. Simone Caiello
A contact person from the Pilot Case: Florian Maurer.
Members from the Melinda Communication Partner E-Zavod Anja Prislan and
Matjaž Gerl
60
12 Annex
Table 4 – Local Actor Network original delivered files from partners
1 2 3 4 5 6 7 8 9 10 11 12
Pilot Case study
Melinda PP referent
Name of the Local Actor
Local Actor Contact Person (name and e-mail address)
Typology of actor
Territorial level of action
Name of the territorial context
Field of activity
Relation with Project Partner
Availability of a list of contacts
number of Users/Audience/customers reachable
channels for potential delivery of surveys and contents
Local Actor website or main social media profile
NOTES
Landkreis
Ebersberg
Landkries
EBERSBER
G
Projektgrup
pe
Modellregio
n für
flächendeck
endes
Carsharing
im
Landkreis
Ebersberg
GDPR Public Departme
ntal
(NUTS3)
Landkreis
Ebersberg
(Ebersberg
county)
mobility,
carsharin
g
Curre
nt
Colla
borat
or
May
be
855 Internal
resource
s
(employ
ees
other
(speci
fy in
notes
)
- - - https://www.e
be-
carsharing.de/
(Not available
yet)
Other channels: Anual
Carsharing-Congress, frequent
meetings of the associations
Customers reachable: 855
members in the carsharing
associations + 8 members of the
projekt group itself
Landkreis
Ebersberg
Landkries
EBERSBER
G
Mobilitätsfo
rum
Landkreis
Ebersberg
GDPR Public Departme
ntal
(NUTS3)
Landkreis
Ebersberg
(Ebersberg
county)
mobility,
public
transport
past
colla
borat
or
May
be
60 other
(specify
in notes)
Social
Netw
orks
- - - http://www.m
obilitaetsforum
-
ebersberg.de/
Mobilitaetsforu
m.aspx
https://www.fa
cebook.com/La
ndkreisEbersbe
rg/
Other channels: Homepage
Customers reachable: Members
with additional multiplicatory
potential
61
Landkreis
Ebersberg
Landkries
EBERSBER
G
Aktionskreis
Energiewen
de Glonn
GDPR Public Municipal
(LAU)
Gemeinde
Glonn
(municipal
ity Glonn)
energy,
energy
transition
,
projects,
carpoolin
g
Curre
nt
Colla
borat
or
May
be
50 Internal
resource
s
(employ
ees
other
(speci
fy in
notes
)
- - - https://energie
wende-
glonn.de/
Landkreis
Ebersberg
Landkries
EBERSBER
G
MVV
München
GDPR Private Sovra-
regional
(NUTS1)
Großraum
München
(metropoli
tan area
Munich)
public
transport
other
(spec
ify in
notes
)
No 1,500,00
0
Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s
intra
net
news
letter
- https://www.m
vv-
muenchen.de/
Other relation: Potential
observer
Customers reachable: amount of
reachable customers via their
channels is only estimated, no
verified data available.
Population in the area: 2,9 Mio.
Customers of MVV 2016: 710
Mio.
Landkreis
Ebersberg
Landkries
EBERSBER
G
Transition
Town
Grafing
GDPR Public Municipal
(LAU)
Gemeinde
Grafing
(municipal
ity
Grafing)
energy
transition
,
mobility,
carpoolin
g
past
colla
borat
or
May
be
300 Tradition
al Media
(eg:
newspap
ers
newsl
etter
- - - https://www.tr
ansitiongrafing.
de/
Lyon/Anne
cy
AURA-EE Lucie
Verchère
(Greater
Lyon)
Thierry
Girard
(Greater
Annecy)
GDPR Public Municipal(
LAU)
Greater
Lyon and
Greater
Annecy
Mobility
and
health
other
(spec
ify in
notes
)
Yes Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
Inter
nal
resou
rces
(emp
loyee
s,
intra
net,…
)
news
letter
oth
er
(sp
ecif
y in
not
es)
https://www.gr
andlyon.com/
https://www.gr
andannecy.fr/
Please note that the level of
action may perhaps also conern
a wider area (regional) if
necessary to ask to other public
authorities to enlarge the sample
(to be precised in accordance
with the volunters of the Greater
Lyon and Greater Annecy). The
greater Lyon is identified in the
AF as observer and the greater
Annecy is a pilot site. About the
number: around 100 people, to
be defined with both two
partners.
62
Vorarlberg
FHV Vorarlberge
r Kraftwerke
AG
GDPR Private Regional
(NUTS2)
Bereich
Energieeffi
zienz/Mob
ilität und
Kundenser
vice
E-
Mobility
past
colla
borat
or
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
Inter
nal
resou
rces
(emp
loyee
s,
intra
net,…
)
- www.vkw.at
Vorarlberg
FHV Vlotte GDPR Private Regional
(NUTS2)
E-
Mobility
past
colla
borat
or
No Social
Network
s
- - Inter
nal
resou
rces
(emp
loyee
s,
intra
net,…
)
- www.vlotte.at
Vorarlberg
FHV Energieinstit
ut
Vorarlberg
Martin Reis Private Regional
(NUTS2)
Mobility Mobility Proje
ct
Obse
rver
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - www.energiein
stitut.at
63
Vorarlberg
FHV Smart City
Dornbirn
GDPR Public Regional
(NUTS2)6
Smart City
/ Urban
Mobility
Mobility past
colla
borat
or
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - smartcitydornb
irn.com
Vorarlberg
FHV Governmen
t of the
Federal
State of
Vorarlberg
GDPR Public Regional
(NUTS2)
Straßenba
u
Mobility past
colla
borat
or
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - www.vorarlber
g.at
Vorarlberg
FHV CyberForum
e.V.
GDPR Private Regional
(NUTS2)
Innovation
s and
Internatio
nal Affairs
Business
support
organisat
ion
other
(spec
ify in
notes
)
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - www.cyberforu
m.de
Project partner in a related
project
Vorarlberg
FHV Inno AG GPDR Private Regional
(NUTS2)
SME other
(spec
ify in
notes
)
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - www.inno-
group.com
Project partner in a related
project
6 Acting at the municipal level.
64
Vorarlberg
FHV Research
Burgenland
GmbH
GPDR Private Regional
(NUTS2)
Higher
educatio
n and
research
other
(spec
ify in
notes
)
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - www.fh-
burgenland.at
Project partner in a related
project
Vorarlberg
FHV Informatica
Trentina Spa
GDPR Private Regional
(NUTS2)
Local
public
authority
other
(spec
ify in
notes
)
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - www.infotn.it Project partner in a related
project
Vorarlberg
FHV City of
Pinkafeld
GDPR Public Regional
(NUTS2)
Local
public
authority
other
(spec
ify in
notes
)
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - www.pinkafeld
-online.at
Project partner in a related
project
Vorarlberg
FHV City of
Hartberg
GDPR Public Regional
(NUTS2)
Local
public
authority
other
(spec
ify in
notes
)
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - https://www.h
artberg.at/
Project partner in a related
project
65
Vorarlberg
FHV Vorarlberg
University
of Applied
Sciences
Public Regional
(NUTS2)
Departme
nt Energy
& other
departme
nts incl.
their
students
Higher
educatio
n and
research
other
(spec
ify in
notes
)
No Social
Network
s
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - www.fhv.at
SWISS
Pilot1
(Ride-
selling
project)
HLSU Kronawitter
Innovation
GDPR Private Departme
ntal
(NUTS3)
Ostermun
digen -
Stettlen;
Herzogenb
uchsee
Mobility
solutions
Curre
nt
Colla
borat
or
May
be
Internal
resource
s
(employ
ees,
intranet,
…)
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - http://innolab-
smart-
mobility.ch/
SWISS
Pilot2
(Carpoolin
g project)
HLSU VVL
(Verkehrsve
rbund
Luzern)
GDPR Public Departme
ntal
(NUTS3)
Waldemm
ental;
Seetal;
Malters-
Littau-
Kriens
Public
transport
Proje
ct
Obse
rver
May
be
Internal
resource
s
(employ
ees,
intranet,
…)
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- -
SWISS
Pilot2
(Carpoolin
g project)
HLSU Mobility GDPR Private Departme
ntal
(NUTS3)
Chur-
Maladers
Carsharin
g
Proje
ct
Obse
rver
May
be
Internal
resource
s
(employ
ees,
intranet,
…)
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- -
66
SWISS
Pilot2
(Carpoolin
g project)
HLSU Department
for Public
Transport,
Canton of
St. Gallen
GDPR Public Departme
ntal
(NUTS3)
Quarten -
Walenstad
t;
Rheintal;
Sargans-
Weisstann
en;
Toggenbur
g
Regional
governm
ent
Proje
ct
Obse
rver
May
be
Internal
resource
s
(employ
ees,
intranet,
…)
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- -
SWISS
Pilot2
(Carpoolin
g project)
HLSU Naturpark
Thal
GDPR Private Departme
ntal
(NUTS3)
Bezirk Thal Regional
manage
ment
Proje
ct
Obse
rver
May
be
Internal
resource
s
(employ
ees,
intranet,
…)
Tradi
tional
Medi
a (eg:
news
paper
s,
radio,
…)
news
letter
- - https://www.n
aturparkthal.ch
/
SWISS
Pilot2
(Carpoolin
g project)
HLSU Postauto AG tbd Public Departme
ntal
(NUTS3)
tbd Public
transport
Proje
ct
Obse
rver
May
be
- - - - -
SWISS
Pilot2
(Carpoolin
g project)
HLSU Department
for Energie
and Traffic,
Canton of
Graubünden
GDPR Public Departme
ntal
(NUTS3)
Chur-
Maladers
Regional
governm
ent
Curre
nt
Colla
borat
or
May
be
Internal
resource
s
(employ
ees,
intranet,
…)
- - - -
Maribor
MO
Maribor
Public
Utility,
Transport
and Spatial
Planning
Office
GDPR Public Municipal
(LAU)
Municipali
ty of
Maribor
Public
Utility,
Transport
and
Spatial
Planning
Curre
nt
Colla
borat
or
- other
(specify
in notes)
- - - - www.maribor.s
i
municipal department with
which cooperate
on daily basis;
regular way of communication
with person responsible for
"Road safety council"
67
Maribor
MO
Maribor
Developme
nt Projects
and
investments
Service -
Project
Office
GDPR Public Municipal
(LAU)
Municipali
ty of
Maribor
projects Curre
nt
Colla
borat
or
- Social
Network
s
- - - - www.maribor.s
i
www.smartcity
maribor.si
municipal department with
which cooperate
on daily basis;
FB of smart city maribor
initiative
Maribor
MO
Maribor
Intermunici
pal
Environmen
tal
Protection
and Nature
Preservatio
n Office
GDPR Public Municipal
(LAU)
Municipali
ty of
Maribor
Environm
ental
Protectio
n and
Nature
Preservat
ion
Curre
nt
Colla
borat
or
- other
(specify
in notes)
- - - - www.maribor.s
i
municipal department with
which cooperate
on daily basis;
regular way of communication
with person responsible for
"European mobility week /
Teden mobilnosti"
Maribor
MO
Maribor
Maribor
Regional
Developme
nt Agency
GDPR Public Departme
ntal
(NUTS3)
Podravje
region
coordinat
ion of
regional
develop
ment
activities
Curre
nt
Colla
borat
or
- Tradition
al Media
(eg:
newspap
ers,
radio,…)
- - - - www.mra.si
Maribor
MO
Maribor
ENERGAP –
local
energy
agency
GDPR Public Municipal
(LAU)
Municipali
ty of
Maribor
energy
agency
Curre
nt
Colla
borat
or
- newslett
er
- - - - www.energap.s
i
Maribor
MO
Maribor
MARPROM -
Public
company
for urban
passenger
transport
MARPROM
Ltd.,
transport
company in
Maribor
GDPR Public Municipal
(LAU)
Municipali
ty of
Maribor
public
transport
Proje
ct
Obse
rver
- Tradition
al Media
(eg:
newspap
ers,
radio,…)
- - - - www.marprom
.si
68
Maribor
MO
Maribor
Sustainable
Mobility
Centre
Maribor,
NGO
GDPR Public Municipal
(LAU)
Municipali
ty of
Maribor
sustainab
le
mobility
past
colla
borat
or
- Social
Network
s
- - - - mobilnost.si
Maribor
UM Institute for
urbanism
and
spatial
planning
Maribor
GDPR - Regional
(NUTS2)
Podarvje
region
environm
ental and
spatial
develop
ment
past
colla
borat
or
- Social
Network
s
- - - - www.zum-
mb.si
Maribor
MO
Maribor
Maribor
cycling
Network
GDPR Public Municipal
(LAU)
Municipali
ty of
Maribor
promotio
n of
cycling
and
sustainab
le
mobility
past
colla
borat
or
- Social
Network
s
- - - - https://ibikema
ribor.com/
Maribor
UM University
of Maribor
(Faculty of
civil
engineering,
traffic and
architecture
GDPR Public National
(NUTS0)
Slovenia teaching
and
profesion
al
activities
related
infrastruc
ture and
mobility
Curre
nt
Colla
borat
or
Yes Social
Network
s
- - - - https://www.fg
pa.um.si/
Maribor
UM Slovenian
Railways –
Slovenian
public
transport
provider
GDPR Public National
(NUTS0)
Slovenia train
service
provider
past
colla
borat
or
- Social
Network
s
- - - - https://www.sl
o-zeleznice.si/
Maribor
UM Ministry of
Infrastructu
re
of Republic
of Slovenia
GDPR Public National
(NUTS0)
Slovenia sustainab
le
mobilty
and
transport
ation
policy
past
colla
borat
or
- Social
Network
s
- - - - http://www.mz
i.gov.si/si/delov
na_podrocja/tr
ajnostna_mobil
nost_in_prome
tna_politika/
69
Maribor
MO
Maribor
Secretariat
for General
Affairs -
Service for
City Districts
and Local
Communitie
s
GDPR - Municipal
(LAU)
Coordina
tion of
City
Districts
and Local
Communi
ties
Curre
nt
Colla
borat
or
- other
(specify
in notes)
- - - - http://www.ma
ribor.si/podrocj
e.aspx?id=8
Maribor
UM DCM-SVS -
Association
for Roads of
South-
Eastern
Slovenia
GDPR Public Regional
(NUTS2)
Podravje
region
infrastruc
ture and
traffic
professio
nal
associati
on
past
colla
borat
or
- Social
Network
s
- - - - http://www.dc
m-svs.si/
Maribor
EZAVOD Municipality
of Krško
GDPR Public Regional
(NUTS2)
Posavje
region
Municipa
lity
tasks
and
investme
nts
Proje
ct
Obse
rver
- Social
Network
s
- - - - https://www.kr
sko.si/
UTI
Noncello
UTI
Noncello
Municipality
of
Pordenone
GDPR Public Municipal
(LAU)
Pordenon
e
Local
public
administr
ation
other
(spec
ify in
notes
)
Yes 9000 Social
Network
s
Inter
nal
resou
rces
(empl
oyees
- - - www.comune.
pordenone.it
PP is UTI, which is a network of 5
different Municipalities
UTI
Noncello
UTI
Noncello
Municipality
of Porcia
GDPR Public Municipal
(LAU)
Porcia Local
public
administr
ation
other
(spec
ify in
notes
)
May
be
15000 other
(specify
in notes)
- - - - www.comune.
porcia.pn.it/
PP is UTI, which is a network of 5
different Municipalities. Publish
survey on website (to be
confirmed)
UTI
Noncello
UTI
Noncello
Municipality
of Zoppola
GDPR Public Municipal
(LAU)
Zoppola Local
public
administr
ation
other
(spec
ify in
notes
)
May
be
8000 other
(specify
in notes)
- - - - www.comune.z
oppola.pn.it
PP is UTI, which is a network of 5
different Municipalities. Publish
survey on website (to be
confirmed)
70
UTI
Noncello
UTI
Noncello
Municipality
of Roveredo
in Piano
GDPR Public Municipal
(LAU)
Roveredo
in Piano
Local
public
administr
ation
other
(spec
ify in
notes
)
May
be
6000 other
(specify
in notes)
- - - - www.comune.r
overedoinpiano
.pn.it
PP is UTI, which is a network of 5
different Municipalities. Publish
survey on website (to be
confirmed)
UTI
Noncello
UTI
Noncello
Municipality
of
Fontanafred
da
GDPR Public Municipal
(LAU)
Fontanafr
edda
Local
public
administr
ation
other
(spec
ify in
notes
)
May
be
12000 other
(specify
in notes)
- - - - www.comune.f
ontanafredda.p
n.it
PP is UTI, which is a network of 5
different Municipalities. Publish
survey on website (to be
confirmed)
UTI
Noncello
UTI
Noncello
Arpa FVG GDPR Public Regional
(NUTS2)
Friuli
Venezia
Giulia
environm
ental
protectio
n
Curre
nt
Colla
borat
or
May
be
- - - - - http://www.ar
pa.fvg.it
UTI
Noncello
UTI
Noncello
ATAP spa GDPR Public Departme
ntal
(NUTS3)
Pordenon
e
Public
Transport
Curre
nt
Colla
borat
or
May
be
other
(specify
in notes)
- - - -
www.atap.pn.it
Publish survey on website
UTI
Noncello
UTI
Noncello
FIAB GDPR Private National
(NUTS0)
Pordenon
e (for the
local
branch of
a national
associatio
n)
Cycling other
(spec
ify in
notes
)
Yes 1200 newslett
er
Social
Netw
orks
- - - http://fiab-
onlus.it
collaboration proposed in this
context
UTI
Noncello
UTI
Noncello
Kyotoclub GDPR Private National
(NUTS0)
Italy environm
ental
protectio
n
other
(spec
ify in
notes
)
Yes 50 Social
Network
s
Inter
nal
resou
rces
(empl
oyees
news
letter
other
(spec
ify in
notes
)
-
https://www.ky
otoclub.org
collaboration proposed in this
context; other channel: website
UTI
Noncello
UTI
Noncello
Legambient
e
GDPR Private National
(NUTS0)
Pordenon
e (for the
local
branch of
a national
associatio
n)
environm
ental
protectio
n
other
(spec
ify in
notes
)
Yes 100 - - - - -
https://www.le
gambiente.it/
collaboration proposed in this
context
71
UTI
Noncello
UTI
Noncello
GSM S.p.A. GDPR Private Departme
ntal
(NUTS3)
Pordenon
e
mobility
services
Curre
nt
Colla
borat
or
Yes 1000 intranet newsl
etter
Inter
nal
resou
rces
(emp
loyee
s
- -
www.gsm-pn.it
UTI
Noncello
UTI
Noncello
Municipality
of
Cordenons
GDPR Public Municipal
(LAU)
Cordenons Local
public
administr
ation
other
(spec
ify in
notes
)
May
be
18000 - - - - - www.comune.c
ordenons.pn.it
This Municipality doesn’t belong
to UTI but it is important to
consider it in the pilot because of
its geographical link to
Pordenone
Note: cells in yellow highlight more complex territorial level attribution. Cells in light grey denote actors not directly involved in the pilot contexts.
72