dstillery at des: distillation of behaviors: what are my customers doing?
TRANSCRIPT
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential1
Lauren MooresVP, Analytics
@lolomoo
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential2
Desktop Mobile
Bridging Technology
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential3
Desktop Mobile
Bridging Technology
PhysicalDigital
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential4
Dstillery does this for thousands of models in real time
PhysicalDigital
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential5
One thing mobile tech has been good at
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential6
Moving Physical Behavior to the Digital World
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential7
Digital to Physical
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential8
Major Traveler Marketer: NYC
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential9
Major Traveler Marketer: US
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential10
Brand Insights
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential11
Home Goods Marketer Device Propensity
Internet Av-erage
Brand A Brand B Brand C Brand D Brand E0
0.5
1
1.5
2
2.5
3
3.5
4
SmartPhone Index
Desktop Index
Tablet Index
Indexed O
ver
Inte
rnet
Avera
ge
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential12
Hotel Marketers Device Propensity
Internet Av-erage
Hotel Brand A Hotel Brand B Hotel Brand C Hotel Brand D Hotel Brand E0
0.5
1
1.5
2
2.5
3
3.5
4Tablet IndexSmartPhone IndexDesktop Index
Indexed O
ver
Inte
rnet
Avera
ge
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential13
Hotel Marketers Device Propensity
Internet Av-erage
Hotel Brand A Hotel Brand B Hotel Brand C Hotel Brand D Hotel Brand E0
0.5
1
1.5
2
2.5
3
3.5
4Tablet IndexSmartPhone IndexDesktop Index
Indexed O
ver
Inte
rnet
Avera
ge
I don’t get programmatic,but if I did,
I would buy it from...
© 2013 Distillery. All Rights Reserved. Proprietary and Confidential14
Lauren Moores@lolomoo