Let Glidden be your guide.

01 The Challenge02 Research Objectives | Portfolio03 SWOT04 Target Profiles05 Target Insights

06 Big Picture07 Creative Brief08 Media Insights I Touch Points

09 Traditional10 In-Store I Home Decor Dept12 In-Store I Paint Dept14 Walmart TV 15 Guerilla16 Social Media Plan17 Sponsorship18 Glidden Rewards Program

19 Media Budget20 Evaluation

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TABLE OF CONTENTSPainting is a paradox. Something so simple becomes an overwhelming task and the painter just wants to finish… if he or she is determined enough to even start.

Our research tells us our target segment is not confident when starting a project and does not consider Walmart as a paint retailer destination. Let Glidden Be Your Guide is a multi-dimensional campaign dedicated to empowering the DIYers at Walmart by not just telling them using Glidden paint is easy, but by showing them how.

An empowered and informed consumer means more tra!c to the painting department and an increased awareness of Glidden. Let Glidden Be Your Guide fits seamlessly into Glidden’s national e"orts while building Walmart’s credibility as a paint retailer, leading to a profitable partnership for the years to come.

EXECUTIVE SUMMARY

THE CHALLENGE

Glidden is a deep-rooted American paint manufacturer that was founded in 1875 and has established itself as a company that is first in innovation. In 2003, Glidden began seeing a decline in paint sales due to the housing crisis. Revamping its branding strategy in 2009, creating a big bang in the painting industry which left competitors in the dust.

Fast forward to today and Glidden has partnered with Walmart, America’s #1 retail store. Glidden’s Brilliance Collection, sold exclusivly at Walmart, is ready to hit the walls in homes everywhere, bringing new life into a room. Glidden’s mission is to show consumers Walmart has earned its stars as a home décor and painting supplies destination, moving tra!c from pillows and lamps to gallons of the Glidden Brilliance Collection.

PARAMETERSMay to September 2014

Easy integration with Glidden’s national campaign

$10 Million

CAMPAIGN OBJECTIVES01: Achieve a 14% point increase in awareness (from 66% to 80%) of Glidden Paint

02: Raise consideration from 23% to 46% (23% increase) for the Glidden paint brand within US Walmart stores

03: Increase sales of Glidden’s Brilliance Collection

01

AWARENESSof Glidden’s availability at Walmart

PERCEPTIONof the Glidden brand

ATTITUDEStoward home décor projects that include paint

INSPIRATIONsources for home decorating

HABITSwhen shopping for home décor projects

COMMUNITYinvolvement & expectations for brand philanthropy

PREFERRED METHODS of brand interactions

SOURCES of paint buying and home décor information

MEDIA usage and engagement

EXPERIENCEwith paint

TAPING OFF THE EDGESRESEARCH OBJECTIVES & METHODS

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Qualitative and quantitative research

methods informed our understanding of

Glidden and the targets. 01

Research Involved:Visited Glidden’s new home in WalmartArranged one-on-one interviews with male and female respondents from cities across the USConducted a nation-wide survey to investigate findings from the one-on-one interviews Visited the paint departments of competitors’ stores

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WASHING THE WALLSSWOT ANALYSIS

OPPORTUNITIESGlidden’s Brilliance Collection is exclusively sold at Walmart, the nation’s #1 retailerPartnership with Better Homes and Gardens décor lineCreation of painting occasions Consumer interest in DIY and home décor

STRENGTHSSimplified color selection experienceReady mix testers to sample before buyingInnovators in the painting industryConvenient availability at WalmartCompetitive pricing

WEAKNESSES Low Glidden brand awarenessWalmart perceived as low qualityGlidden display, organization and neatness varies across Walmart storesWalmart isn’t established as a paint retailer

THREATSCompetitors have adopted Glidden’s innovative techniquesNo control over Walmart associate trainingPainting viewed as a complicated task

“I usually think of going to Lowe’s and Home Depot for paint.” – Boomer

“To me, Walmart paint is like their toy section; if I’m not going down that aisle, I walk right past it.” – Boomer

“Walmart has no intention of elevating their employee knowledge on anything. Walmart isn’t catering to anybody who cares.” – Boomer

“I feel like Walmart is cheap and you’re not getting quality paint there.” – Gen X

“I would only get paint at Walmart if I was already there and needed paint. Otherwise, I would go to Home Depot or Lowe’s.” – Gen X

“Walmart never seems to be that knowledgeable.”- Millennial

“I would never go to Walmart first. All the nice brands I hear of come from Lowe’s.” – Millennial

“I just don’t think of Walmart as a place to buy home décor.” – Millennial

A MISSED CONNECTIONINSIGHTS FROM ONE-ON-ONES

03

CALCULATING COVERAGETHREE TARGET GROUPS, ONE PAINT BRAND

DIY ASPIRANTSYoung mothers Family orientedFamiliar with paintRentersLoving

DIY ADVENTURERSFemale millennials Relationship drivenHigh expectationsLow incomePainting novices

DIY PLANNERSBaby BoomersYoung at heartHomeownersExperienced painters

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SURVEYS

ONE-ON-ONE INTERVIEWS

WALMART IN-STORE VISITS

COMPETITIVE STORE VISITS

INTERVIEWS WITH WALMART ASSOCIATES

5682

202002

INDUSTRY NEWS

GLIDDEN/WALMART

TARGET AUDIENCE

MEDIA

TECHNOLOGY

PR | PROMOTION

COMMUNICATION THEORY

COMPETITION

2419624930292912

180 254 ARTICLES& SOURCES

TOTALPARTICIPANTS

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PRIMARY RESEARCH SECONDARY RESEARCH

14 STATES(SURVEYREACH)

11 STATES

(ONE-ON-ONEINTERVIEW

REACH)

WALMART PAINT PERCEPTIONS

FEELING THINKING

73% of Millennials would consider buying paint from Walmart

72%“It’s convenient and right there; I can get it with my groceries.”

of Generation Xers would never buy paint from Walmart

“I feel Walmart is kind of cheap and you’re not going to get quality paint there.”

55% of Baby Boomers would consider buying paint from Walmart

“I'm not sure if I would shop at Walmart for paint; I'd have to check the quality and colors.”

50% of Millennials don't identify Glidden as a paint brand

75% of Generation Xers who have heard of Glidden perceive it as a reputable paint brand

74% of Baby Boomers who have heard of Glidden view it as old-fashioned

PERCEPTION OF GLIDDEN

FEELINGS IN A NEWLY PAINTED ROOM

FreshHappyInspired

Proud Comfortable

DizzyStealthyHomeExcited

Energized

LEVEL OF PAINT EXPERTISE

No experienceBeginnerIntermediateExpertI hire someone

67%didn’t know that Glidden was sold at Walmart

TOP OF MIND PAINT BRANDS

GliddenBehrSherwin-WilliamsValsparBenjamin Moore

27%

60%

58%

19%

17%

PERCEPTION OF PAINT COSTS

$0-5 $6-10 $11-15

$16-20 $21-25 $26-30

$31+ ?

31%

6% 6%

9%

20% 17%

9%2% 79%will check out a paint brand recommended by friends or family

ENGAGINGMEDIA THAT INSPIRE THEM

None: 3%

Websites: 16%

Pinterest: 20%

Friends & Family: 16%

Home Décor Magazines: 20%

TV Shows: 15%

DIY blogs: 10%

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SOCIAL MEDIA SHARING FOR HOME DÉCOR SUCCESSES

Facebook InstagramPinterest No sharingTwitter Blogs

50% 24% 18% 20% 13% 8%

45%

28%12%

6% 9%

TARGET AUDIENCE RESEARCH | BASED ON 5TH ELEMENT PRIMARY RESEARCH

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WHAT WE KNOWWalmart is the king of convenience: O"ers a wide selection of products

Within a 20 mile driving distance for 96% of Americans

Glidden has mastered simplicity:Narrowed down selection from 1,000 to 282 colors

Reduced the time commitment of painting with the 2-in-1 paint + primer

Matched complimentary colors on the back of XL paint swatches

THE PERFECT MIXGlidden is an expert in paint, yet 67% of consumers don’t realize they can buy it at the #1 retail store in the nation. By elevating Glidden’s status as an expert and guide in the painting industry, the target segments will feel empowered to tackle painting projects. The knowledge that Glidden is a trusted and a"ordable brand will make Walmart the new paint shopping destination.

BIG IDEALet Glidden Be Your Guide.

Let Glidden be your guide.

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THE BIG PICTUREHOW THE RESEARCH FITS TOGETHER

INTERACTIVE GUERILLA

PUBLIC RELATIONSDIGITAL

GUERILLA

IN-STORETRADITIONAL

DIRECT MAILLOYAL FANS

EASY MATCH TAGSOVERHEAD SIGNS

WALMART TVPROJECT PASSPORT

GUIDEBOOKINFOGRAPHIC

TABLETGUIDE APP

SOCIAL MEDIA

ST. JUDE’S SPONSORSHIPREWARDS PROGRAM

GREAT CAMPAIGNS CONNECTAcross the board, our strategy for Glidden will integrate with every type of medium. From Facebook to the point-of-purchase, new Glidden customers will notice the continuity of the Let Glidden Be Your Guide campaign.

GLIDDEN’S VOICEGlidden already recognizes everyone can paint. This campaign’s purpose is to empower consumers by showing them how. By using a conversational and relatable voice, Glidden will inspire targets to paint and will earn credibility by guiding them through the process.

LET’S GET CREATIVECREATIVE BRIEF IN

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CREATIVE EXECUTIONS

DIGITAL GUERILLA PR

58%of consumer loyality improved by communication with a company via social media (IBM Global Services, 2011)

47%of consumers use apps to assist their shopping experience (Nielsen, 2012)

50%of the US population use smartphones to research product information within the store (Nielsen, 2012)

59%of people switch brands to support a charitable cause (Ad-ology Research, 2012)

61%of consumers changeshopping destinations to support a charitable cause (Ad-ology Research, 2012)

PAINT SELECTIONMEDIA INSIGHTS AND TOUCH POINTS

IN-STORE COUPONS

BRAND AWARENESSThe method of choice when consumers shop in an unfamiliar product category

ENGAGEMENTAll great guerilla marketing allows people to interact with product or get exposed to it repeatedly as part of their routine (Geekwire, 2012)

70%The percentage of brand decisions made inside the store (Hays, C.L., 2005)

81%of survey respondents with little to no painting experience seek guidance in the paint department (Fifth Element Survey Results)

78% of US consumers used coupons in 2010 (ShopAtHome.com, 2010)

34%of coupon users are between the ages of 18 and 34 years old (ShopAtHome.com, 2010)

63%of couponers are female. 37% are male (ShopatHome.com, 2010).

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PAGE REFERENCESAd-ology Research. (2012). Home decorators in the U.S. N.p.:. Sales Development Services, Inc. Retrieved February 1, 2013.Falco, T. (2011). Taking social media public: Social media for successful citizen relationship management. IBM Global Services. 3.Hays, C. L. (2005). Wal-Mart Is Upgrading Its Vast In-Store Television Network. In The New York Times. Retrieved March 4, 2013, from http://www.nytimes.com/2005/02/21/business/media/21mart.html?_r=0Nielsen (2012). Which smartphones apps do savvy shoppers use most? Nielsenwire. Retrieved from http://blog.nielsen.com/nielsenwire/online_mobile/top-mobile-shopping-apps/Patel, N. (2012, January 5). How guerrilla marketing can transform your boring product. In GeekWire. Retrieved March 4, 2013, from http://www.geekwire.com/2012/guerilla-marketing-transform-boring-product/ShopAtHome.com (2011). 2011 coupon trend report. ShopAtHome.com. Retrieved from http://www.shopathome.com//press-releases/2011-coupon-trend-report.aspx

67%pay attention to coupons and other savings o!ers

(5th Element Survey)

ඹ DIRECT MAILGlidden’s target segments are always searching for a good deal and avidly use coupons to ensure they get the best price on products. To move these groups from Glidden-Curious to Glidden-Loyal, we will o"er a discount for choosing paint from the Glidden Brilliance Collection. A wooden postcard will be sent to consumers’ homes at the beginning of May, inviting them to visit Walmart and receive $5 o" a gallon of Glidden’s Brilliance Collection. The punch-out coupon in the form of a paint stirrer is good from May to September.

යLOYAL FANS79% of our target segments will check out a paint brand recommended by friends or family. In order to reward Glidden’s loyal enthusiasts, vouchers will be sent to online ambassadors of the Glidden brand for a free gallon of paint.

GAINING MOMENTUMTRADITIONAL MEDIA INCENTIVES

CREATIVEEXECUTIONS C

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CUTTING IN THE EDGESENTICING HOME DÉCOR SHOPPERS

ඹ�OVERHEAD SIGNSLarge, overhead signs will grab the DIY shoppers’ attention while they are searching for the next item to purchase. The sign will encourage shoppers to download Glidden’s easy-to-use app and draw attention to the Easy Match Tags next to all existing home decór products.

ය�EASY MATCH TAGSThe DIY shopper at Walmart appreciates help with accessory decisions. To aid with the decorating experience and place Glidden in the mind of the consumer, small tags will be placed in front of home décor products, such as towels, and will display a complimentary color palette from the Glidden Brilliance Collection. The tag also invites consumers to use his/her smartphone to scan a barcode which directs them to the Glidden app and features the product color for paint palette coordination.

ර WALMART TVThe home décor section in Walmart will display a video featuring a DIYer who learns the benefits of relying on the Glidden paint brand. – See page 14.

60%Find color selection tools and color-matching tips

helpful in Walmart (5th Element Survey)

85%Enjoy shopping for

accessories in home décor (5th Element

One-on-Ones)

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APPLYING THE PAINTPOINT-OF-PURCHASE INTERACTIVITY

ඹ GLIDDEN GUIDE APPThe current Glidden app has innovative and useful features but we upped its game by merging it with the in-store experience. In addition to the Top 10 Collections, Match a Mood, color choosing from uploaded photos and store locators, users will be able to customize a design palette so they can better envision a new DIY project or room makeover. This personalized experience with the app will connect to social media platforms such as Facebook, Twitter and Pinterest allowing the user to share ideas with friends and most importantly share the guidance that Glidden o"ers in decorating a home.

ය�PROJECT PASSPORTTo simplify and organize the creative process, Project Passport will be o"ered to paint shoppers needing a place to store their ideas. Project Passport mimics the Glidden App and all of its abilities, such as folder pockets to store Easy Match Tags and XL paint swatches. It will also mention Glidden’s social media platforms and suggest paint supplies.

ර GLIDDEN TABLETThe shoppers seeking immediate engagement in the paint department will find assistance with the Glidden tablet located at the new Glidden Center. Consumers who don’t own a smartphone or the Glidden app will have access to interactive features such as viewing the Top Ten lines and Glidden social media.

�GLIDDEN GUIDE BOOKOur targets love to be inspired and have fun while working on a project. The Guide Book is a 20-page, poster-sized hub of paint inspiration, powered by Glidden. It will feature relatable stories of room makeovers and DIY projects of big and small varieties that were accomplished using Glidden paint. Bar codes will act as guides to the Glidden app, introducing inspiring colors that can be added to the personalized Glidden design palette.

ල�HELP DESK INFOGRAPHICThough Glidden is an expert in the paint department, our target is not, and they have a lot of questions. This is where empowering the consumer is key. The daunting task of painting will become simplified with an infographic cling on the paint counter, guiding consumers in a step-by-step process and answering common questions.

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ADMIRING THE WALLWALMART TV ADVERTISING

1 2 3

Woman: After I decided to paint my living room, I choked!

Woman: What if the color I pick is wrong?

Man: This is the kind of project she doesn’t quite realize she needs help with.

Man: It’s a good thing Glidden has a helpful guide app, and useful Easy Match Tags, so you can ensure the couch goes juuuust right with the walls.

Man: Try the Sea Glass Green.

Walmart TV provides a medium to connect with our audience in a way that is relatable while informing them about Glidden. Our spot illustrates an overwhelmed DIY Adventurer who finds confidence in her painting experience, all thanks to Glidden’s guidance. Our audience will be introduced to the Glidden Guide App and Easy Match Tags featured in the Walmart home décor section.

4 5 6

Woman: Are you thinking about painting part of your house? Let Glidden be your guide and you’ll love what you make.

7 Minutesis the average amount

of time shoppers watch Walmart TV per visit(Nielsen via New York

Times)

140 MillionWalmart TV impressions

per week (Retail Customer

Experience)

18%of average sales lift on seasonal product items

advertised on Walmart TV(Retail Customer

Experience)

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Yackey, B. (2010). Walmart reveals 18-month results for SMART Network. In Retail Customer Experience.com. Retrieved March 4, 2013, from http://www.retailcustomerexperience.com/article/4551/Walmart-reveals-18-month-results-for-SMART-Network

SPREADING THE WORDUNEXPECTED MARKETING

ඹINTERACTIVE GUERILLAAn interactive guerilla marketing technique placed inside of Walmart stores will capture the attention of all shoppers. The 36” pull-down banner will demonstrate to consumers how Glidden makes painting stress-free. The instructions “Pull Me” above a paint-roller handle will surprise the customer and once pulled will note features specific to the Glidden Brilliance Collection. The rolling action mimics the painting process, boosting consumers’ confidence in home décor painting while raising awareness of the Glidden brand.

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“If you can make home decor projects

look fun, then you have a winner.”

– Female Millennial(5th Element one-on-ones)

Check out the colors @Tinsley captured today! *picture

Happy #July4thLet’s see the most creative ways to use #RedWhite&Blue today. #CatchingColors

Glidden will pin ideas for the Gallon Giveaway.

Check out the #RedWhite&Blue we found! #CatchingColors

All social media platforms will direct tra!c to MyColortopia.

FACEBOOK TWITTER PINTEREST INSTAGRAM MYCOLORTOPIA

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Provide information on Glidden tools and discuss Glidden Guide App.

Need help covering that red wall?#Gliddenspiration can help you out. *link

Glidden will pin a “Gliddenspiration” board for DIY projects.

DIY project *picture #Gliddenspiration

You have a chance to win $1,000! Check out MyColortopia to learn how you can win your dream room!

Don’t forget to pin your #DreamRoom ideas for a chance to win $1,000! #GallonGiveaway *link to contest

Glidden will be pinning ideas to the “Dream Room” board.

How would you #DIY this lamp? Use our Pinterest board for #Gliddenspiration! *link

The weekend is almost here! What is your inspiration for DIY projects? Need some help? Check out MyColortopia.

Inspiration at its finest! *MyColortopia.com or Pinterest orInstagram. #Gliddenspiration

#GallonGiveawayInspiration pins and pins of completed projects from contestant entries.

This is what @Amanda plans on accomplishing this weekend! #Gliddenspiration

On Friday's, Facebook will promote the Gallon Giveaway Contest

Tweet a six-second Vine video.

Pin weekend projects on “Gliddenspiration” board

Instagram your #weekendproject! We’d love to see what you’ve been up to! #CatchingColors

Our strategic social media plan is interconnected with other parts of the campaign including in-store and guerilla. The goal of the social media plan is to drive customers to the Glidden website and its Mycolortopia blog.

SAMPLE CAMPAIGN WEEK

PROMOTED TWEETSTwitter is a platform for ongoing conversation. Glidden will jump in on the chat by promoting the Gallon Giveaway Contest and the St. Jude’s sponsorship with the following tweet at the beginning of each month:

“Support @StJude and win $1000! Visit us at *link to request your free gallon of paint & enter your ideas! #GallonGiveaway.”

SEOIn order to increase awareness across owned and earned digital platforms, Glidden will streamline communication to leverage assets. This will increase organic rankings on the search terms “a"ordable” “recommended” and “beginner” in home painting categories.

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AFFORDABLE HIGH 5,000,000

RECOMMENDED LOW 2,240,000

BEGINNER MEDIUM 5,000,000

KEYWORD COMPETITION MONTHLY GLOBAL SEARCHES

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CELEBRATING WITH FRIENDSSOCIAL MEDIA PLAN

TOP TENMAY Growing Up Colors

JUNEAccentColors

JULYColors ofRome

AUGUSTCelebratingthe Move

SEPTEMBEREmpty nestColors

$5DONATED

PER GALLON

4000GALLONS

40WINNERS

$1000 GIFTCARDS

04GRANDPRIZES

Brightening the lives of children is an inspirational value to our target segments. Glidden will join in this cause by becoming a corporate sponsor of St. Jude Children’s Research Hospital.

Over the five-month campaign, Glidden will aspire to raise $500,000 by using a multi-dimensional approach.

At the beginning of each month, Glidden will select a Top Ten line to be featured as a donation point for paint purchasers. $5 from each gallon of paint sold from the specified collection will be donated to St. Jude.

To highlight this sponsorship, 1,000 gallons from the Top Ten line each month will be given away via social media request. Contestants will receive the gallon at home and will have 10 days to creatively use it. Posting the creation on Twitter or Instagram with the hashtag #GallonGiveaway or by tagging Glidden on Facebook will enter them into the competition.

The ten winners chosen from each month will receive a $1,000 Walmart gift card.

In September, the 40 former winners will be invited to participate in a grand competition with an even bigger prize: a complete room makeover by a Mycolortopia blogger.

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HELPING OTHERSST. JUDE SPONSORSHIP

& GALLON GIVEAWAY

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HELLO MIXOLOGIST ASSOCIATE RECOGNITION

ASSOCIATE APRONWalmart associates in the paint department will receive an apron made with them in mind. The apron will co-brand Walmart and Glidden, building awareness of Glidden's availability at the nation's #1 retailer. This will establish visible credibility for Walmart as a home décor paint destination.

GLIDDEN REWARDSGlidden wants to reward Walmart associates for supporting customers in the paint purchase process.

The 500 employees with the highest personal increase in Glidden sales each month will be rewarded with a $50 gift card.

59%say informed sales

associates would be helpful in Walmart’s paint department

(5th Element Survey)

CONTINGENCYDIGITALGuide App Development

Tablet Development/Maintenance

Tablets

SOCIAL MEDIA Promoted Tweets

*Facebook | Pinterest | Instagram | Vine

GLIDDEN REWARDS PROGRAMIN-STOREGuerilla

Glidden Guide Book

Overhead Signs

Walmart TV

Commercial Production Cost

Easy Match Tags

Infographic

Project Passport

Associate Aprons

PROMOTIONSGrand Prize Home Décor Redo

Walmart Gift Cards

Gallon Giveaway

Shipping Cost

TRADITIONALCoupons

Direct Mail Production

Postage

Direct Mailing List

Loyal Fan Vouchers

PUBLIC RELATIONSPromotional Materials

St. Jude Sponsorship

$500,002

$6,000

$4,000

$789,500

$500

N/A

$125,000

$473,700

$391,592

$126,320

$685,000

$2,250

$2,036,910

$789,500

$994,770

$137,373

$28,000

$40,000

$12,120

$48,480

$144,050

$1,440,500

$475,365

$50,000

$9,588

$189,480

$500,000

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PLANNING FUTURE PROJECTSMEDIA BUDGET & REACH

*Earned space does not require money from budget**Calculated with statistics from PBS

CREATIVE TACTIC BUDGET

22,000,000,000**PROJECTED WALMARTCUSTOMERS (5 MONTHS)

22,566

22,000,000,000

4,000

1,440,500

22,001,467,066POSSIBLE REACH OF OUR CAMPAIGN

TOTAL $10.000,000

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BEYOND 2014EVALUATION STRATEGY

CAMPAIGN TRACKING We will assess our campaign's performance on an ongoing basis by tracking target engagement and experiences across multiple platforms.

Tracking studies will identify aspects of the campaign that are doing well. Glidden can respond quickly to the strengths and any emerging weaknesses.

CONTINUING THE CAMPAIGNLet Glidden Be Your Guide doesn’t have to stop in September; it can seamlessly fit into Glidden’s current national brand e"orts and provide new avenues for exploration. We have adapted Anyone Can Paint into an innovative strategy for Walmart by using Glidden's original brand voice.

OBJECTIVE 01Achieve a 14% point increase in awareness (from 66% to 80%)

METRICSGuerilla: Tracking Glidden's top of mind awareness, recall and recognition via post-testing

Website: Website tra!c, referrals and engagement

Social Media: Impressions

OBJECTIVE 02Raise consideration from 23% to 46% (a 23% increase)

METRICSSocial Media: Engagement, fans, mentions and subscribers

PR/In-store: Track sales throughout promotional periods and purchase intentions

OBJECTIVE 03Increase sales of Glidden's Brilliance Collection

METRICSCoupons (Mail-Out & Email): Sales and coupon redemption in Walmart stores

Associate Recognition: Paint sales in Walmart stores

Sponsorship: Increased sales percentages for promoted Top Ten line each month

MEASURING OBJECTIVES

Ad AgeAd-ologyAdweekAkzoNobelBusiness InsiderCisionCNNComscoreConsumer ReportsE!e AwardsForbesGlidden.com

Harvard Business ReviewHu!ngton PostIBMInternational Journal of AdvertisingJournal of Interactive AdvertisingMashableMedia PostNew York TImesNielsen

Nielsen WireOMMA MagazinePew ResearchPR NewswireRadian6ScarboroughTech CrunchUBM Media InsightsUSA TodayWomen in Business

PROMINENT SECONDARY SOURCES

WE BELIEVE A SUCCESSFUL CAMPAIGN STEMS FROM FOUR FUNDAMENTAL ELEMENTS:

01: Tell the story of our brand02: Provide a real experience for the consumer03: Disrupt the everyday patterns of the status quo04: Inspire audience participation

The 5th Element is the agency behind the work. We are a group of truth-seekers that lay down the groundwork and build up, bringing everything together into one unified campaign.

SPECIAL THANKSDr. Regina Waters | Dr. Sun-Young Park Ann San Paolo | Nicole Sparks | Aaron Woolken Bass Printing | Ad-ology | Veer Images | AAF

AGENCY STATEMENTOUR TEAM & SPECIAL THANKS

LEADERSHIPAmanda Combs I Account Executive

Amber Perdue | Assistant Account ExecutiveChrista Scott | Creative Director

Kaitlyn Jaeger | Media Planner

PUBLIC RELATIONS | SOCIALHallie Petersen | PR & Sponsorship Manager

Jeremy Carter | Marketing ManagerTinsley Andrews | Social Media Director

Kari Hanson | Social Media Strategist

CREATIVESJacob Cordonnier | Designer

Ricardo Moreno | Creative DeveloperEvan Melgren | Multimedia Manager

Jessica Tasetano | PhotographerAlexandria Smith | Presentation Coordinator

LEADERSHIP

PUBLIC RELATIONS I SOCIAL CREATIVES

DR. WATERS DR. PARK