drupal show & tell talk personas
DESCRIPTION
Bried outline of Drupal8 user persona work.TRANSCRIPT
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Putting your user at the
Lizzie Hodgson // Strategist: Digital, Content, Comms@Deeson_Labs [email protected]
Why bother with personas?
of your digital experienceheart
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So. What is a persona?
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*A persona is…A ‘person' that represents your customers/users/audience
*in brief
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Why is this important?
No.1 rule: understand youraudience
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“Right. So I can’t just
whack a site together &hope for the best?”
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No, silly.
Sounds obvious. But it's often something that's left as an afterthought…
When building audiences you need to first understand them
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What’s the point of them?
You use intel from personas to create a piece or pieces of content that will…
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• They will clearly and simply highlight expectations and use of your site for your end user
• They should help drive the benefits in a way that will be immediately understood by the audience
…in very simple terms:
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Dries Buyaert’s personas DrupalCon Prague Keynote speech
Example of how to do Personas - D8 ‘adoption’
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Per
sona
Digital / content
Marketer
Designer
Engineering director
Small site owner!Front-end developer
We focused on:
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Getting your questions right…Interviews
Remember: you are building up a
complete snapshot of your ‘persona’…
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Where do you work?W
hat is your job title?What country do you live in?
How old are you?
How
long
hav
e yo
u ha
d th
is ro
le?
Are you a budget holder?
What KEY skills are required for your job?
How many people work in the company?
What does a day in your working life look like? (From what time you get to work to how many coffee breaks you have!)
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The outcome
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Valu
e ad
d
Growth
Future features
Marketing & comms!Personas: