In dialogue with the XXI century

Teresa Presas

DRUPA, 8 May 2012

Unfolding the future

Confederation of European Paper Industries

Represents: 19 National Associations

683 companies

1,000 mills

European Pulp and Paper Industry

Paper production 89 mio tons

Pulp production 12 mio tons

Turn over € 80 bio

€18 billion added value to EU GDP

230 000 job

Employment multiplying effect: 8 times

60% in rural areas

CEPI Vision

Roll out of Roadmap 2012

The European Pulp and Paper

Industry is a leading example

of how competitiveness and

sustainability can go hand in

hand

69.6% of paper is recycled; wood is renewable

53% of wood used by paper industry comes from certified

responsibly managed forests

30% reduction of GHG since 1990

54.5% of total on-site primary energy is renewable

Produces 20% of biomass energy in Europe

96% of electricity is produced through CHP

83% of pulp & paper products produced in EMS certified mills

Decoupled production and environmental impacts

Is committed to reach zero accidents

Innovative and technology driven

Competitiveness and sustainability

Climate Change 4th assessment report

“a sustainable forest management strategy aimed

at maintaining or increasing forest carbon stocks,

while producing an annual sustained yield of

timber, fibre or energy from the forest, will

generate the largest sustained mitigation benefit”

International Panel on Climate Change

At a crossroads

Financial turmoil in Europe

Raw materials struggle

Mainstream substitution technologies

Power shift in the global economy

Un-level playing field at global level

• Population by 2050 – 9 billion

• GDP from US$35 to 72 trillion by 2030

• Cereal demand: + 67% by 2050

• Energy demand double by 2030

• GHG emissions decrease 50-80% by 2050

• Water demand to increase 30% by 2030

• Land deficit by 2050 – 200 million ha

A connected world

Some key drivers ….

Climate change

The global consumer

Energy prices/ security

Food Supply/prices

Demographics

Water Innovation

Transport

Biochemicals

Sustainability

Biorefineries

Urbanization

Globalization

Recycling

Renewable

Technology

Geopolitics

Literacy

Global recession

New business models

Land use/ availability

Fiber Resources

Carbon trading/tax

China

Sustainable Forest Management

Google

Biofuels

Financial system

Knowledge mobility

….shaping the future

Low carbon economy – zero emissions

Efficient use of resources – zero impact

Sustainable material management – zero

waste

Sustainable consumption – zero wastage

Management of residues and waste – zero to

landfill

The CEPI 2050 Roadmap

Rediscovering the route to growth

It’s time to change

Henry Ford:

“If I had asked

people what they

wanted, they

would have said

a faster horse”.

The challenge

50% more value, 80% less fossil CO2,

40 years from now

in a mature European market, with a stagnating population,

within a broad sector scope

THE FOREST FIBRE SECTOR tor

Value

The core strategy of the

path to 2050 is to get the

highest possible value

from resources – wood,

virgin and recycled fibre,

wood fibres and non-

fibre raw material

Integration

With paper at its core, a system of integrated

recycled and integrated virgin mills, balanced by non

integrated mills, will produce a number of new

products and services, using the whole input raw

material .

At the core of the bioeconomy

Product innovation….

Product innovation

…..material innovation

An Industry in transformation

Modern high-tech industry with traditional heritage

Innovative industry fit for the new economy

Essential part of European society, in line with society’s values

Competitive industry, supporting the rural economy

Driver of Europe’s sustainable green growth future

Resource efficient with renewable materials and recyclable products

Excelling in fiber knowledge

High ICT user

The Future

Modern high-tech industry with traditional heritage

Innovative industry fit for the new economy

Essential part of European society, in line with society values

Competitive industry, supporting the rural economy

Driver of Europe’s sustainable green growth future

Resource efficient with renewable materials and recyclable products

Excelling in fiber knowledge

High ICT user

Creating opportunities in:

• The packaging concept 2050

• The information sector 2050

• The health care sector 2050

• The resource management 2050

Central part of the bio economy

Growing in value, in line with the EU GDP

Creating new products and services

Extending the base of current products

Able of decarbonizing

Driven by a technological push

But only if….

We get the raw material needed.

We have access to finance / investment

We find the breakthrough technologies

We remain competitive compared to our global

competitors

CEPI Roadmap 2050

Forecast of the

future?

An industry

commitment?

An action plan?

• A vision

• A strategic industry

The Value footprint of paper

Thank you!