Patient Centric Approach New “MANTRA"of Healthcare

Dr. Shalini Ratan, MDFounder and Chief Knowledge Facilitator

“Are We Managing Disease or Patients?”

Evolving Role of a Patient as a Consumer

Creating Efficiencies Through Patient Engagement

7

Understanding illness experience

Problems

Goals

Roles

Disease

Illness

Enhancing the Patient-

Doctor Relationship

Incorporating Prevention and

Health Promotion

Being Realistic

Context

Illness

Disease

Person

Exploring both disease & illness

experience

Understanding the whole person

Finding common ground

CounselingMutual

Decision

CounselingMutual

Decision

Patient Presents

Clues

Patient Presents

Clues

The New Model doctor needs to be a Psychologist / Advisor / Counselor

While modern medicine is

aided by a dazzling array of

technologies, like high-

resolution MRI scans and

pinpoint DNA analysis,

LANGUAGE is still the

bedrock of clinical practice.

Empathy is "feeling with," whereas Sympathy is "feeling into."

Information Age Healthcare

Information TherapyPatients TO e-Patients

The accepting Doctor dependent and Uninformed

The informed Doctor dependent but informed

The involved Junior medical partners

The In control Autonomous patients

“EMPOWER "patients with targeted medical information, “PRESCRIBING”

selected medical content.

Information MarketingEvery member of a practice is a marketing

specialist every day, whether consciously or unconsciously

Making patients know about “YOU”..

Information Technology

A New“Avatar”

Need to change approach…

KMC’s Jadoo Ki Jhappi training for doctors

This year alone there have been five cases of doctors being attacked in city hospitals.

Most cases of friction between doctors and relatives of patients are caused by “miscommunication”.

PCC - Patient-Centered Care

PCCPCCHi Quality

Doctor-Patient Relationship

Hi Quality Doctor-Patient

Relationship =SkillsSkills + ImprovedOutcomesImprovedOutcomes

Relationship Building

Accolades

Thank You….