SOCIAL MEDIA BEST PRACTICESWith Courtney Winget, CMO

WHY GO SOCIAL?

It’s who you don’t know

Expand your reach

Deepen your connections

Real-time newsfeed

Connect

Collaborat

e

Prospect

Recognition

Connect with R+F

Meet new people and prospect

Collaborate with your team

Team recognitio

n

USING SOCIAL MEDIA FOR YOUR BUSINESS

CONVERSATION IS KING

ALL SOCIAL INTERACTIONS ARE NOT CREATED EQUALLY

#RFGONAKED CASE STUDY

#RFGONAKED DAY THIS FRIDAY

BE YOURSELF

IF YOU WOULDN’T SAY IT IN PERSON…

ADAPT YOUR MESSAGE TO THE CHANNEL

LEVERAGE WHAT WORKS

EXCLUSIVE PREVIEW – NEW DIGITAL AMBASSADOR PROGRAM• Your opportunity to help shape our social

footprint• Rotating monthly contest to reward you for

social savvy behaviors• 30 days to complete specific action and log

your results; social badge for participation and raffle drawing for exclusive branded apparel

• Coming soon

QUESTIONS

PUT US TO THE TEST• Share a post on Facebook, Twitter or Instagram

around #RFGoNaked Day• Incorporate these best practices• Use hashtags #RFGoNaked and

#PFCFoundation• Raffle a regimen of choice for 10 lucky winners