dropshipping: a guide to optimizing ecommerce
TRANSCRIPT
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Tony LoyaTony has been at Volusion for over 3 years and currently oversees the Business Development Solution Partnership
Program. He has worked extensively with Volusion merchants and has an in-depth understanding of the
platform.
Meet Today’s Presenters
Josh SummerhaysJosh has been the Marketing Director at Doba for the
past four years. When he’s not optimizing a campaign or creating new resources to help Doba customers, Josh
likes to tinker with a variety of side projects from gardening to writing to working with his wife on building
a side business.
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Agenda• Intro to dropshipping
• Advantages and disadvantages
• Dropshipping strategies
• Dropshipping with Volusion
• Q&A
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WHAT IS DROPSHIPPINGProduct sourcing is a game of Hot Potato
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Traditional product sourcingSupplier
• Sells bulk inventory to retailers
• Lower risk = lower wholesale price
• Owns & manages the inventory
• Fulfills individual orders to customers
• Bears risk of illiquid inventory to get better pricing (holds the Hot Potato)
Retailer
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Dropshipping reverses the conceptRetailer• Markets/sells products
• Sends orders to supplier for direct fulfillment to customers
• Pays higher unit cost
• Owns & manages inventory
• Fulfills individual orders to customers (placed by the retailer)
• Assumes inventory risk (Hot Potato)
Supplier
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Advantages of Dropshipping• Lower overhead for retailer
• Lower ongoing risk for retailer
• Simplified operations
• Increased agility and flexibility
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Disadvantages of Dropshipping• Competition
• Lower margins (typically)
• Less control of order fulfillment
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Who uses dropshipping?
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DROPSHIPPING STRATEGIESConsider your retail model and lifecycle stage
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What type of retailer are you?
Category retailer• Sell related products from
3rd party suppliers
• Add value as curator: details, reviews, recommendations, customer service
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Your opportunityCategory retailer• Rapid market testing of
new products
• Quick expansion of long-tail assortment
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What type of retailer are you?Brand Retailer• Unique products, own the
brand
• Direct channel, but may distribute to partners
• Add value by controlling costs, passing savings to customers, delivering brand-consistent
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Your opportunityVertically integrated• Test-market related products with comparable brand equity to
your core assortment
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Other use cases for retailers• Stay profitable through entire product lifecycle
• Seasonal shifts in demand
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Interested in learning more?
Visit our website to download The Retailer’s Guide to Dropshipping
to help you get started!
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Volusion and Doba•Doba products live alongside
your Volusion inventory•Store management is easier
when you don’t have to fulfill products
• Full control over Doba products including price and shipping
• No special tools or features
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Volusion and Doba - PricePrice
•Product price
•Sale price
•List price
Doba
•Offers suggestions
•Percentage markup
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Volusion and Doba - SEOOptimize for search engines
•Title
•Description
•Keywords
Product descriptions
•Unique content
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Volusion and Doba - ShippingShipping options
•Fixed
•Free shipping
•Live rates
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• Knowledge base article
• Chat, call or email our team - Volusion Support
• A Guide to Dropshipping ft. Doba and Volusion
Resources to get you started
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Thank you! Any questions?