droidcon2013 app analytics_huber_1und1
TRANSCRIPT
![Page 1: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/1.jpg)
Build your own app analytics toolsdroidcon 2013
Monica Tudora, Matthias Huber1&1 Internet AG
1
![Page 2: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/2.jpg)
Monica Tudora
�works for 1&1 Internet AG in Bucharest, Romania
�developes Android apps for 1&1
�previously worked for Namco Bandai Games
® 1&1 Internet AG 2011
Speaker Introduction
Matthias Huber
�works for 1&1 Internet AG in
Karlsruhe, Germany
�manages a development
department
�previously managed Android
Dev Team at Nero AG
�develops iOS App in his spare
time
1&1 Internet 2
![Page 3: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/3.jpg)
1&1 – Member of United Internet AG
® 1&1 Internet AG 2012
SEDO Holding AG
79.45 %
Indirect
shareholdings
via EFF
Shareholdings in
41
Shareholdings in
young
Internet companies
100 %
3
Freenet 2.98 %
Goldbach 14.96 %
Hi-media 10.65 %
fun 49.00 %
Virtual Minds 48.65 %
ProfitBricks 30.02 %
1&1 Services 3
Effective: August 15th 2012
![Page 4: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/4.jpg)
Motivated team
� More than 5,600 employees, thereof 1,500 in
product management, development and data
centers
Sales power
� 2.9 million new customer contracts p.a.
� 40,000 registrations for free services on a daily
basis
Operational Excellence
� 42 million accounts in 10 countries
5 Data Centers
� 70,000 servers in Europe and USA
1&1: Services of United Internet AG
® 1&1 Internet AG 2012
Access Applications
Networks
User
equipment
Content
Standard
software
4Subsidiaries 4
Effective: August 15th 2012
![Page 5: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/5.jpg)
1&1 Subsidiaries
Apps 5® 1&1 Internet AG 2012
![Page 6: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/6.jpg)
1&1 Apps
® 1&1 Internet AG 2011 1&1 Insights 6
![Page 7: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/7.jpg)
1&1 Insights
® 1&1 Internet AG 2011 Tools 7
![Page 8: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/8.jpg)
Analytics Tools Out There
® 1&1 Internet AG 2011 Why 8
![Page 9: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/9.jpg)
Why Build Your Own Tools
® 1&1 Internet AG 2011 Requirements 9
� You do not trust external service providers
� Own the tools - own the data!
� You need tools that do not exist yet, or you have special requirements
� Build whatever you need!
� You want to be able to change data collection, data transfer, analysis
� You build it - you can change it!
� Last but not least: learn something ☺
![Page 10: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/10.jpg)
Our Analytics Requirements
® 1&1 Internet AG 2011 Technical Setup 10
� Hotmaps: help designers see
how intuitive the screen
design is
� Crash Analytics: help
developers find all the
crashes in an app
� Usage Statistics: gather
specific events and visualise
them in nice graphics
![Page 11: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/11.jpg)
Technical Setup
® 1&1 Internet AG 2011 Live Demo 11
ToolsManagerToolsManager
HotmapsHotmaps
CrashesCrashes
StatisticsStatistics
DBDBAnalytics
Backend
Analytics
Backend
![Page 12: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/12.jpg)
Live Demo
® 1&1 Internet AG 2011 12
Live Demo!
![Page 13: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/13.jpg)
Conclusions
® 1&1 Internet AG 2012
� Implementing your one analytics tools is not difficult
� If you have reasons to build your own analytics tools:
Do not hesitate to do it!
� Things that help you on the way:
�OpenSource libraries (e.g. ACRA – http://acra.ch )
� Server-side tools (LAMP, phpMyAdmin, C)
� 1&1 Dynamic Cloud Server
13
![Page 14: Droidcon2013 app analytics_huber_1und1](https://reader033.vdocuments.site/reader033/viewer/2022052822/554d2a8fb4c905c5208b50a3/html5/thumbnails/14.jpg)
Thank you for your attention!
Questions?!?
14