DRIVING THE FUTURE

OF BIG DATA

1997 : DEEP BLUE VS. GARRY KASPAROV

1st time that a computer defeats a World Champion

Big Data & Machine Learning emerge as crucial technological assets of the future

The Nervous Past

MAN AGAINST MACHINE

THE OBSESSION WITH A.I. DEEPENS

Scare over data-driven artificial intelligence replacing human creativity

Alarmist calls over marketers use of Big Data gather voice steadily

HUMAN INTELLIGENCE PERFECTED BY MACHINE & ANALYTICS

Machine-learning computers scrutinize voluminous data as “routine work”

Humans provide “insights & decisions” based on analysis delivered

The Feasible Present

PREDICTIVE ANALYTICS HAS THE POWER TO TRANSFORM

Industry requires and employs predictive analytics

Global information available on fingertips

Software bring insight into consumer behavior and also predict events

BIG DATA INTEGRATION & VISUALIZATION IS CRITICAL

Multiple touch-points available: email, social-media, credit-card use, location-based services, and smartphones & devices

Behavior prediction based on historical data is a reality!

REAL-TIME ANALYSIS IS THE HOLY GRAIL

Numerous organization, tools and software enable real-time analysis

Real-time insights bring measurable change in businesses

Modelling risk scenarios help enterprises perform better

QUANTIFICATION RULES! EVERYTHING IS DATA.

Wearable tech and apps make data-points more personal

Brands use this data to build (or break) loyalty base

Personalized care and delivery is also made possible with big data

DATA IS YOU.

BIG DATA ERA: BOON OR BANE?

Drawbacks dent the Big Data image. Cost is primary.

The “emotional engineering” experiment is cause for concern

Consumers’ data is free, open, and pliable enough to target us all

The Convergent Future

NO BIG DATA BUBBLE. PERIOD.

Big Data applications are wide and inexhaustible

It is here to stay and has high-impact potential

Data-based social engineering will propagate further

BIG DATA IS EVERYWHERE. EVERYTHING IS DATA.

SYMBIOSIS IS THE KEY. NOT THE MACHINE-HUMAN WAR.

Big data can help merge talents

Extract, transform and load technologies will shape business ecosystems dynamically

Humans and machines will convert big data into actionable insights

BETTER HUMAN UNDERSTANDING THROUGH BIG DATA IS THE FUTURE

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