Neil Cattermull Director Compare The Cloud neil@comparethecloud.net www.comparethecloud.net

Omer Wilson Marketing Director Digital Realty owilson@digitalrealty.com www.digitalrealty.com DIGITAL ADVANTAGE WITH COLLABORATIVE

CLOUDS

DRIVING GREATER DIGITAL ADVANTAGE WITH COLLABORATIVE EXCHANGES AND CONNECTED CLOUD

19th June 2014

DIGITAL ADVANTAGE WITH A COLLABORATIVE CLOUD

Digital Realty Overview (NYSE: DLR) World’s Largest Data Center REIT

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• One of the 20 largest publicly-traded U.S. REITs(1)

• Equity market capitalization of approximately $7.8 billion(2)

• Investment management approach focused on return on invested capital (ROIC)

• Diversified portfolio of properties and tenants, located in over 30 markets throughout North America, Europe, Asia, and Australia(3)

– 131 properties

– 24.5 million rentable square feet

• Includes 1.3 million square feet of active development and 1.4 million square feet held for future development

• High quality tenant base – approximately 2,000 leases with 600+ tenants, including leading global companies across various industries

• Investment grade ratings(4)

– S&P: BBB (Negative Outlook)

– Moody’s: Baa2 (Stable)

– Fitch: BBB (Stable)

• Over a decade of experience providing data center solutions

1) U.S. REITs within the RMZ. Source: Companies’ financials based on latest public filings. Based on equity market capitalization as of March 31, 2014. 2) Based on closing common stock price of $56.23 as of May 8, 2014 and weighted average common stock and units outstanding – diluted as of March 31, 2014. 3) As of March 31, 2014. Includes investments in thirteen unconsolidated joint ventures. 4) These credit ratings may not reflect the potential impact of risks relating to the structure or trading of the Company’s securities and are provided solely for informational purposes. Credit ratings are not recommendations to

buy, sell or hold any security, and may be revised or withdrawn at any time by the issuing organization in its sole discretion. The Company does not undertake any obligation to maintain the ratings or to advise of any change in ratings. Each agency’s rating should be evaluated independently of any other agency’s rating. An explanation of the significance of the ratings may be obtained from each of the rating agencies.

Portland

San Francisco

Sacramento

Silicon Valley

Los Angeles Phoenix

Dallas

Austin

Houston

Miami

Atlanta

Charlotte

Northern Virginia

Philadelphia New York

Boston Toront

o

St. Paul

Chicago

St. Louis

Denver

Dublin London

Manchester

Paris

Sydney

Melbourne

Unmatched Global Scale Providing Customer Solutions in over 30 Markets

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1) Annualized base rent represents the monthly contractual base rent (defined as cash base rent before abatements) under existing leases as of March 31, 2014 multiplied by 12.

Hong Kong

Singapore

DLR Market DLR Regional Office

Seattle

Amsterdam

Geneva

Japan

Annualized Base Rent By Region(1)

Europe 18%

Asia 4%

North America

78%

Favorable Long-Term Secular Demand Drivers The Intersection of Technology and Real Estate

• Global business spending for infrastructure and services related to the cloud will reach $174 billion in 2014, a 20% increase from 2013(1)

• Global consumer spending on digital games, apps, and online movies passed $57 billion in 2013, up almost 30 percent from $44 billion in 2012(2)

1) IHS press release issued on February 14, 2014. 2) IHS press release issued on February 19, 2014. 3) Cisco Visual Networking Index Forecast and Methodology, 2012-2017, May 2013.

-

40

80

120

160

2012 2013 2014 2015 2016 2017

North America Europe Asia Pacific Other

Global IP Traffic by Region(3)

Monthly Exobyte Usage by Category (EB/mo) EB/mo in thousands

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ECO-SYSTEM (what we enable)

CONTENT IS “KING”

GAMING X CLOUD

• GPU Farms, Interactive Content Server Placement

FINANCE X CLOUD

Banking Portal, CFD/FX/Spread

ENERGY Utility sensor data

(use trends / demand projections) Smart grid / smart energy

SCIENCE High energy physics (particle

collisions) LHC (0.5Pb/s & 15Pb/year storage)

Astronomy SKA (1Eb/day raw data)

HIGH PERFORMANCE COMPUTE Supercomputing ‘on demand’

MEDIA • Editors VFX, animations,

motion captures • IPTV/streaming media

(Netflix, Lovefilm) Time Warner (pure content

company • Film (Dailies / Rushes)

INTERNET SCALE FB Hadoop cluster (21Pb of storage)

Content cashing (Edge)

PUBLIC EXCHANGES / INTERNET EXCHANGES LINX (Chessington, US)

AMS-IX (Ams, NY) DE–CIX

SG–IX (Singapore)

HEALTHCARE X CLOUD

GENONOMICS • DNA sequencing

• DNA – RNA transcriptions • Protein folding simulations

INTERNET OF “THE BODY” 1TB OF DATA / DAY PER PERSON

• Handheld ultrasound • Heart monitor

• Low cost genetic sequencing • ECG

• Biosensor

IMAGING TECHNOLOGY High power GPU acceleration Platforms (image generate in

hours vs days)

10008

YB Yottabyte

10007

ZB Zettabyte

10006

EB Exabyte

10005

PB Petabyte

10004

TB Terabyte

10003

GB Gigabyte

10002

MB Megabyte

1000 kB

kilobyte

Proprietary & Confidential

GCM powered by ComputeNext

• Customers search and provision cloud resources

• Unified API to search catalog and manage workload lifecycles

THE GLOBAL CLOUD MARKETPLACE (GCM)

CUSTOMER PORTAL

PROVIDER INFRASTRUCTURE

SERVICE PARTNERS

PAYMENT GATEWAY

APPLICATIONS

PAYMENT PROCESSOR

Core Services

COLLABORATIVE EXCHANGES IN A CONNECTED CLOUD

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Neil Cattermull Compare the Cloud 19th June 2014

COLLABORATIVE EXCHANGES IN A CONNECTED CLOUD

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• CTC Site Sponsorship With our extensive network of C-Level connections as well an accepted presence outside the UK, we are a great starting point for your Cloud service or product.

• B2B Ecosystem Networking CTC has a huge footprint within Cloud communities. Whether you are a provider, distributor or end consumer, we have the knowledge and skills to help you with your Cloud journey

• The Cloud Practice From an advisory point or view, CTC has advised some of the largest Tech and non-Tech companies in the world. Explaining Cloud Computing options, aligning business models to revenue gains as well as developing unique training courses for sales professionals, end consumer firms and Cloud channel B2B marketing

COMPARE THE CLOUD – WHO ARE WE?

We are all things cloud, from education, adoption and execution for the ever changing face of cloud technology!

COLLABORATIVE EXCHANGES IN A CONNECTED CLOUD

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• Increased Cloud Adoption! – Working faster and easier than before with a lower capex and a reduction of the cost of operations

• It`s good Business! Your online market place is changing and needs managing, with Cloud Service collaboration, advice and services are delivered by experts, not a multi facet Brokerage that is a jack of all trades.

• Speed of Information and Innovation! With

Applications and services physically housed upon the same connected IT Infrastructure as yours, doesn't it make sense to collaborate?

• Segmented Verticals, the micro market place for Cloud! Multi-tenanted services for industry specific market verticals, it just makes sense!

As a Cloud vendor, your reach to potential customers is as easy as

flicking a switch!

COLLABORATIVE EXCHANGES IN A CONNECTED CLOUD

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Lets take an industry example: Finance Multi-vendor services (Bloomberg, Reuters, Trading Applications, Settlement Applications, broker messaging applications, general infrastructure (Data housing, email etc) amongst others.

Apply the previous slides principles – Speed of information, innovation, co-tenanted service, interoperation with other suppliers, high security for data protection and integrity and you get: – Rapid delivery of services – Apps and services, on demand!

– Cost synergies of for economies of scale – Serving one to many!

– Increased/enhanced security – Private industry cloud!

– Focused ecosystem for your industry – Easy to change!

– Greater flexibility for your business – On-net access!

AN EXAMPLE OF A COLLABORATIVE CLOUD

COLLABORATIVE EXCHANGES IN A CONNECTED CLOUD

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INTERESTING CLOUD FACTS – Global Hadoop market valued at $1.5 billion in 2012, expected to grow during 2013 to

2020 to reach $50.2 billion

– Bluetooth 4.1 - directly connect to the net. No smartphone is required for cloud access by end of the year!

– By 2017, 69% of global datacentre traffic will come from cloud services and applications

– Data Privacy. On average of 10,000 requests a day to have their Google history erased!

– Big Data - The Big Data market value is set to reach $25b by 2015 and we have produced more data between 2010 and 2012 than in all of our history prior to this date!

Coming together is a beginning; keeping together is progress; working together is success - Henry Ford

Neil Cattermull Director Compare The Cloud

Omer Wilson Marketing Director Digital Realty

DRIVING GREATER DIGITAL ADVANTAGE WITH COLLABORATIVE EXCHANGES AND CONNECTED CLOUD

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