driving at 200 km/ into a wall of security issues in personal cloud?
TRANSCRIPT
Warszawa, 3 października 2013 r.
Driving at 200 km/ into a wall of security issues in personal cloud? Timo Laaksonen, F-Secure
Success driven by global megatrends – e.g. multi-device world and explosive growth of content
250 million users
Personal clouds of today are excellent tools for …
ACCESS YOUR CONTENT FROM ANYWHERE, WITH (almost) ANY DEVICE
SHARING THROUGH EMAIL & SOCIAL MEDIA
AUTOMATICALLY TRANSFERRING CONTENT TO CLOUD
ADAPTING CONTENT BETWEEN DIFFERENT ECOSYSTEM DEVICES
PROVIDING EXCELLENT USER EXPERIENCE FOR ALL TYPES OF CONTENT REASSURING USERS
THEY DON’T NEED TO WORRY ABOUT PRIVACY
… but they often fall short in certain areas
A recent F-Secure survey* shows that even before PRISM news broke, six out of ten consumers were concerned
about the security of storing their content in social networking and cloud storage services. The survey found
younger people and multi-screeners to be more concerned than others.
Source: “F-Secure’s Digital Lifestyle Survey 2013” Interviews of 6,000 people in 15 countries in April, 2013
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People are increasingly worried about privacy and security in the cloud
Illegal access by
hackers?
“Big Brother” violating my
privacy?
Service provider
personnel looking at my
pics? What happens with my content if the service is
closed?
Using my data commercially?
Using “data about me”
commercially?
Commercial exploitation ?
Who can access my stuff ?
It’s my content – or is it ?
Technical protection
e.g. encryption, obfuscation
No intentional backdoors in the system
Adherence to legislative
requirements – but only those
Privacy culture,
processes, training, auditing
Ensuring customer is in
control
Business model
transparency
The concerns can be addressed – but not with a single “silver bullet”
Advertising
One cloud "ts all
Ecosystem loyalty
Free is not free –always think about the ultimate business driver of the service
There are differences in culture, legislations and directives leading to privacy taken more seriously in
Europe.
However, also Europe has national intelligence agencies. Although their motives are good, there may still exist phenomena such as industry espionage and
“love int”
Isabelle Falque-Pierrotin, head of France’s data protection agency �
When it comes to privacy protection, is Europe any different from the US?
CONSUMERIZATION OF IT BYOD (Bring Your Own Device)
FROM INTERNAL IT TO CLOUD
FROM EMAIL TO COLLABORATION
From personal to business cloud – why?
COLLECT PROJECT DOCUMENTATION FROM ALL TEAM MEMBERS TO ONE PLACE
ACCESS THE LATEST DOCUMENTS FROM ANYWHERE WITH ANY DEVICE
REDUCE EMAIL ATTACHMENT SPAMMING
Why use cloud in business context?
Organize, consume and share content from any device or cloud - in a safe and fun way
Avoid large email attachments – Share in new ways -
Don’t lose track –
Get all your stuff in from your devices and your
other clouds
Enjoy the unique, engaging and fun user experience – On all
devices/ platforms
Stay in control – built for safety and
privacy
F-Secure cloud services already serve over 100 operators and their customers around the world
F-Secure Content Cloud in numbers
F-Secure stores content for millions of consumers globally
Billions of photos, videos, docs, contacts and other objects stored safely in F-Secure Cloud
Our "ve cloud datacenters, in three different continents, host several petabytes of content
in three
BUILDING SECURITY IN Segmented system architecture Data encrypted in transit and in storage Forceful attacks trigger blocking of account
YOU ARE IN CONTROL OF YOUR CONTENT EU & Finland: Strong privacy laws All your content is private, by design Transparent privacy policy
WE DEFEND YOUR CONTENT 24/7 All content entering cloud scanned for malware Content retrievable after loss or theft of device Vulnerability audits and intrusion detection
Safety and privacy