Drivers – The Final Frontier?!?CCG Systems Annual Conference

Agenda

• Overview

• Back-ass-wards Approach History

• Driver Behavior – Can/Should it be Modified

• How

• Success Stories

• Real Life Example

• Real Life Results

• Can/Will it Work for You?

“FORMICATION”

Definition

How You Can Use It In A Sentence

Polk County Facts:

• Population 600,000• Land Area – 2,000 Sq. Miles• 17 Municipalities• Geographic Center of Florida• Only County in the U.S. to get 3

hurricanes in one season (2004)• Home of LegoLand Florida -

Opens Fall 2011!!!

Polk County Fleet Management

• 2656 Vehicles• County & Two City Responsibility• 12 Shop Facilities• 12 Bulk Fuel Sites – 23 Tanks• 8,000 Registered Fuel Site Users• 14,400,000 Annual Miles • ASE Blue Seal/100 Best Public Fleets last 7

years

Memory Lane?Remember “Clean Air Act of 1992”?

Clean Air Act - 1992

• Results?• Add Alt. Fuel Infrastructure?• Promote Fleet Fuel Conservation?• Reward Fleets for Lower Consumption?• Re - Train Drivers?• Promote New Technology?

»NO!

Steps Taken:

• Aerodymanics• Gear Ratios• Smaller Engines/Vehicles• Low Rolling Resistance Tires• Introduction of Bio Fuels• Alternative Fuels• In Vehicle Monitoring Systems• Idle Control Devices• APU’s (alt. power units)• Hybrid/Hybrid-Electric/Plug In Hybrids• Electric Vehicles• MyKey• Simulators

– All of Above are Hardware Related

“Automotive Fleet” April, 2010

“Even when comprehensive vehicle selection, right sizing, fuel card data mining, and exception report programs are deployed, effective fuel management ultimately depends on one key player:”

“THE DRIVER”

Have We Avoided Driver Training?

• Presumed efficient already?

• Perfection in Driving Habits?

• Untrainable?

• Not our Job

• Easier to address hardware than people

Can/Should Driver Behavior be Modified?

Why Should You Care?

• Driver Training Isn’t your Job

• Drivers Don’t Work for you

• Drivers Won’t Listen

• Drivers Don’t Care

Why Should You Care?

• Driver Training Isn’t your Job– Subject Matter Expert

• Drivers Don’t Work for you– No Hierarchy Involved

• Drivers Won’t Listen– They’d be More Attentive

• Drivers Don’t Care– Results Show They Care – A Lot

Examples:

• Novo Nordisk – Driver Training spearheaded by Fleet Mgr saved 858,787 gallons

• Bison Transport – Driver Training/Incentive cut 713,264 gallons

• Cat “Driver Reward”: In-House Program that rewards drivers for fuel efficiency

• AstraZeneca trained Eco Driving reducing emissions by 367 metric tons/yr.

• Poland Spring ranked drivers for Idling and posted the results on a board saving 8000 gallons/yr.

Polk County’s Approach?

Fuel Conservation/Driver Training/Incentive Program

Strategy

Restrict

Speed –

55MPH

Driver

Incentive

Program

Conduct

Eco- Driver

Training

Implement

55 mph Speed Restriction

Traffic Safety

Citizen’s Information

Employee Roll Out

Self-Policing

Concept

Approval

FHP & PCSO

GPS &

Employee

Involvement

“Top Down”

Acceptance

Decal

Vehicles

Vehicle Decal:

What the Experts Say:

• Excessive speed is the largest single factor in reduced fuel mileage. Reduce speed to a reasonable level of say 60 mph and eliminate all non-essential stops. A general rule of thumb is that every mph increase above 50 mph reduces fuel mileage by 0.1 mpg. – Source - Kenworth

ECO – Driving:Available Training Resources??

• Search Engines• Smith System Driver Training• Car Chip• Green Driver• Driving Skills for Life• Bridgestone Tires• I Drive Green App• Env. Defense Fund• EPA

“Driving Skills for

Life”

Polk’s Actual

Historical Data

“What Drivers Do to Save Fuel”

Polk’s Idle Awareness Program

Concept

ConceptConcept

Concept

Polk County Eco-Driver Training

• Driver Behavior• Polk County Data• Tailored Internally• Length - 1 Hour• Customer Focused• Incl.Safety Emphasis• Lead in to Employee

Incentive Program

• Modify Future • 250,000 Idling Hours• Polk County Data• Easy to Take• Magnet Give-away• Safety Integration• Incentive Program Explained @

Conclusion

15 %

10 %

8 %

35%Objective:

ModifyDriver Behavior!

MPH

Spec

PSI

Driver

How Can We Encourage Employee Participation???

• Provide Detail on the Issues and ask for their help

• Train Driving Techniques that will conserve fuel – Eco Driving

• Incentive Program

Introducing….

Employee Fuel Incentive Program

Employee Fuel Conservation Incentive Program Eligibility:

Employees who drive the same County vehicle exclusively

Participate in Eco-Driver Training Class Sign an Incentive Agreement Term – 12 Months If Fuel Efficiency Improves > 5% County will

split the fuel savings 50/50 with the driver

Employee Agrees To:

Practice Eco Driving Techniques Accurately Enter Odometer Readings at the

Fuel Sites Assure their County vehicle is maintained on

schedule No Preventable Crashes in 12 Months

County Agrees to:

Accurately Track MPG Maintain your Vehicle to Factory

Specifications Instruct Employees on Eco-Driving

Principles Accurately Track Fuel Costs If MPG > 5% - Split Fuel Savings 50/50

What did the Program Cost??

Potential Incentive???

Annual Miles/Year = 10,000

Current MPG = 13

Ann Fuel Cost @ $3.00/gal = $2307

Improved MPG (10%) = 14.3

Employee’s Share = $97

Potential Incentive?

Annual Miles/Yr. = 20,000

Current Avg MPG = 10

Annual Fuel Cost @ $3/gal = $6,000

10+% Improved MPG = 11.2

Annual Fuel Cost @ $3/gal = $5,357

Employees Share: $321.50

Annual Fuel Consumption: .

Environmentally Friendly?

Total Gallons

-415,000

Gallons

- 14%

Fuel Savings

$1.200,000

-7M Lbs

Carbon

Did We Achieve Any RESULTS??

Preventable Accidents: .

Accident Severity?

Total Hard $ Savings

$485,000

- 22%

ImprovedSafety

Results-35%

Results in Safety too!!

Individual Results??

2007 F-550 6.8L Gasoline 4 X 2

Actual Results – One Unit:

• Starting MPG:• 6.07• Ending MPG:• 8.15• Miles/Year: 17,100• Gallons Saved: 719• Incentive Paid: $457.00

Other Government Potential?

• May 2009 – Polk County School Board adopts 55mph Restriction

Florida Department of Transportation currently considering

Web Sites of Interest:

• https://www.drivingskillsforlife.com/• Edf.org/greenfleet• http://www.mbdrivingacademy.com• http://www.ecodrivingusa.com/• http://planetgreen.discovery.com/tech-transport/eco-

driving-save-fuel.html• http://www.cartalk.com/content/eco/tips

“FORMICATION”

Definition: The feeling of having ants crawling over your skin.

How You Can Use It In A Sentence:

That driver’s bad habits gives me the “Heebee Jeebee’s”.

Remember our Troops protecting our right to be here

2nd Brigade Combat Team101st Airborne Division (Air Assault)