A unique program in which Donald Driver offers a weekly narrative that traces his path to success…• from his early years• to college• his experience as an NFL player• life after football• And a seat in the Wisconsin Athletic Hall of

FameMilwaukee Journal Sentinel readers will discover directly from

Donald Driver how hard work and determination leads to success as an athlete, a parent, and a community leader as he shares his memories of the most influential people in his life,

why he made the decisions he did & how those decisions prove he is…

The Donald Driver: Driven to Succeed Blog is a weekly blog chronologically highlighting key

moments and decisions in Donald Driver’s life, from a personal perspective.

The blog will live in print, on JSOnline and a weekly podcast with the sponsor’s ads roadblocking the content.

Milwaukee Journal Sentinel readers and Football Fans in Wisconsin will be directed to the blog through a marketing campaign featuring print, digital, pre-roll video and email.

The Milwaukee Journal Sentinel, having a history of rich story telling for more than 100 years, is an unmatched platform for such a story to be told.

The promotional campaign behind the DONALD DRIVER: DRIVEN to SUCCEED program features a mix of print, digital,

video & email exposure.• (10) Quarter Page Wednesday Print Ads

1,000,000 impressions served to Packer Fans on JSOnline

• 1,000,000 impressions served to the JSOnline Homepage & Packers Section

• An Email Blast to 100K Football Fans in WI

• (10) Email blasts to our JS Insiders (25K subscribers)As the presenting sponsor of the program you logo will be included on all advertising supporting the campaign.

Also promoted by Donald Driver himself over Social Media.

Donald Driver: Driven to Succeed will run as a half page ad, with sponsor receiving the bottom 6 column x 5 inch attachment for their own exclusive use.

• The top 6 columns x 5 inches will brand Donald Driver: Driven to Succeed presented by your business and include the 400-450 word blog for that week

• Ad will run every Sunday for 10 weeks

Client-Specific ad space will also be provided to you to

use as you wish.• Quarter-page ad adjacent to

the Driven to Succeed print blog each week for 10 weeks

• A bank of 240” of Full Color, Daily (Monday-Saturday) Print Ad Space in the Milwaukee Journal Sentinel

• 250K audience targeted impressions to target you audience of choice on JSOnline

• Two :15 sec spots during the weekly podcast and read in/read out sponsor mention for 10 weeks

• (5) VIP Tickets to the Wisconsin Athletic Hall of Fame induction ceremony

• (5) VIP Meet & Greet tickets• (2) Autographed Donald Driver

items• A potential visit to your

business from a member of the WI Athletic Hall of Fame

Be part of the action as Donald Driver and Bo Ryan are inducted into the WI Athletic Hall of Fame.

• Quarter page ad adjacent to the print blog each Sunday for 10 weeks

• Roadblocked ads on the Donald Driver: Driven to Succeed Blog Page

• Logo inclusion in the 10 week promotional marketing campaign

• A bank of 240” of Full Color, Daily (Monday-Saturday) Print Ad Space in the Milwaukee Journal Sentinel

• 250K audience targeted impressions to target you audience of choice on JSOnline

• (5) VIP Tickets to the induction event

• (5) VIP Meet & Greet tickets• (2) Autographed items from

Donald Driver• Visit from a WI Athletic Hall of

Famer

$89,665

$60,000