driven magazine - spring 2013

drivenM A G A Z I N E

SPRING 2013

SUMMERTIME GETAWAYSFamily Fun,

Summer Sun

AROUND THE WORLD

TRUST & LOYALTY

Insights from

Stephen M. R. Covey

ITA Group takes

incentives global

DEFINING TRUSTAnd Why It Changes Everything P3

NEWSTimeless Performance Awards Announced P4

AWARDSGlobal and Impactful P20

BOOK REVIEW“The Icarus Deception” P22

A CLOSER LOOKEMPLOYEE

ENGAGEMENTP6

IN EVERY ISSUE

3FROM THE

DESK OF

Doug Stine,

Sr. Vice President

of Sales

4NEWS

ITA Group Timeless

Performance Winners,

MarComs Announced,

Loyalty Goes Digital

6A CLOSER LOOK

Engagement,

Facts and Figures

20AWARDS

Global and Impactful

22BOOK REVIEW

“The Icarus Deception”

FEATURES

8SUMMERTIME

GETAWAYS

Family Fun,

Summer Sun

14TRUST & LOYALTY

Insights from

Stephen M. R. Covey

18ITA GROUP

TAKES INCENTIVES

AROUND THE WORLD

// CONTENTS

p. 8

Summertime GetawaysFamily Fun, Summer Sun

p. 14

Trust & Loyalty // Cover StoryInsights on Trust from Stephen M.R. Covey, Tom Mahoney talks about loyalty and trust, the twin engines of success

2 driven magazine Spring 2013

AS I WAS LEAVING FOR A RECENT BUSINESS TRIP, I gave my oldest son some instructions. At one point, I told him “no need to explain — I trust you.” My seven-year-old overheard and said, “What exactly does ‘trust you’ mean?” Ever tried to explain trust to a seven-year-old? It forces you to break it down into pretty simple terms. I told him “trust” is knowing — without question — that a person or a group of people will do everything they can to do the right thing, even when nobody is looking. I joined ITA Group 18 months ago after a long career in the financial services industry. I bought from ITA Group in my previous role, because I trusted they would do what they said they would do — and they always did. Even when I didn’t ask the right questions or cover an exact detail, they did. That’s how business relationships start and why they go deep. It’s ultimately why I joined ITA Group as an employee. Think about how people source references for everything from lawn services and home improve-ment to medical care these days. They rely on their personal networks and crowd sourcing for honesty and quality. They go to people they trust.

My son got me thinking about what it takes to develop the level of trust that opens up a long, pro-ductive relationship in business. Trust happens when people are authentic with one another. When they’re transparent and keep their word — getting rid of all the jargon and buzz words — and just telling it like it is. Words like candor, responsibility, maturity and confidence come to mind. Today, maybe more than ever, trust is the most important ingredient inside any company’s walls. If you have a high degree of internal trust, you automatically walk a little taller. You tend to lead with it externally. If there is a trust gap internally, it will show up like a giant wart when you go outside. Every time. I returned from my trip to learn everything went smoothly while I was gone — as I expected — even though I wasn’t looking.

Doug StineSr. Vice President of Sales

ITA Group, Inc.

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Defining and Delivering Trust

// FROM THE DESK OF DOUG STINE

Driven MagazineSpring 2013

Kent SchlawinEditor

Michelle JohnsonWriter

Amber BakerGraphic Designer

Bethany KohoutekContributing Writer

Beth LastineMaura Rombalski

Ben CarstensContributing Editors

HeadquartersITA Group, Inc.

4800 Westown ParkwayWest Des Moines, IA 50266

Phone: 800.257.1985www.itagroup.com

Sales OfficesAtlanta, Boca Raton, Chicago, Dallas,

Des Moines, Detroit, Indianapolis, Los Angeles, Minneapolis,

Philadelphia, San Francisco and the greater New York City area

Send your questions or comments to [email protected]

and we may address them in the next Driven magazine.

?

drivenM A G A Z I N E

Spring 2013 driven magazine 3

// NEWS & EVENTS

ITA GROUP ANNOUNCES TIMELESS PERFORMANCE AWARDITA Group Event Manage-ment leaders named Briggs, Inc., New York City, NY (a destination management company) and Atlantis Paradise Island Resort, Bahamas, as the recipients of its 2012 Timeless Perfor-mance Award. The award recognizes the efforts of hotel, cruise line, and destination management company (DMC) suppliers. Winners are selected based on nominations from ITA Group sales and event management team members, as well as feed-back from ITA Group’s Group Event Management Supplier Evaluation Surveys. Participants from some of the world’s largest corporations weighed in on their service experience from start to finish with these two companies.

LOYALTY GOES DIGITALIt’s no secret that the way people consume music, movies and books is changing. It’s a digital

world out there. That’s why ITA Group has integrated exciting digital options into its Outstanding Performances® Catalog, thanks to a partnership with Choose Digital, a leading provider of digital media content. ITA Group’s program participants can choose from more than 3 million music tracks, movies, and TV episodes, in addition to more than 250,000 eBooks and audio books. When downloading, users enjoy a simple interface and prices competitive with popular direct-to-consumer sites. “We’re committed to understanding and

delivering the awards that motivate our participants now,” says Kent Schlawin, vice president of the Communications Solutions Group and Individual Awards. “The media landscape is changing rapidly. It’s our job to keep up by offering participants today’s best awards, delivered in a way that makes the most sense to them.”

ITA GROUP’S CREATIVE TEAM EARNS 20 MARCOM AWARDSClients rely on ITA Group’s in-house creative shop, Communications Solutions Group (CSG), to concept, create, and manage

multi-platform, ad-agency- caliber collateral for loyalty programs worldwide. Recently, CSG bolstered its award arsenal with 20 prestigious MarCom awards. MarCom, administered by the Association of Marketing and Communication Professionals, is an international creative competition for any individual or company involved in the concept, writing, and design of print, visual, audio, and web materials and programs. “Instilling trust within an organization's most important asset — its people — requires a specialized communi-cations approach,” said Communication Solutions Group Director Maura Rombalski. “Loyalty has a look and language all its own, but requires the same creative edge as advertising and direct-to- consumer marketing. At the end of the day, ITA Group is changing

Timeless Performance Winners Announced, CreativeTeam Garners Awards

» UPCOMING EVENTS

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ITA Group adds digital downloads to its award catalog and participants give back.

MAY21

JUN16

JUL20

JUL28

SHRM ANNUAL CONFERENCE Chicago, IL annual.shrm.org

IMA EXECUTIVE SUMMIT Denver, CO incentive marketing.org

IMEX 2013 Frankfurt, Germany imex-frankfurt.com

MPI WORLD EDUCATION CONGRESS Las Vegas, NV mpiweb.org/events


// NEWS & EVENTS

3 4 5

behavior, and that requires exceptional creativity.”

PARTICIPANTS PAY

IT FORWARD WITH

CHARITABLE CAUSES.

In the wake of devastating natural disasters — the most recent being Hurricane Sandy — ITA Group immediately enabled participants in its points-based programs to give back by donating points to charitable causes. Sandy made landfall in New Jersey on October 29, 2012. By the end of the day, ITA Group had opened up a charitable donation option for relief efforts, with a number of participants donating points to both hurricane-specific causes and to the American Red Cross. “We feel it’s important to give our participants the opportunity to donate points not only when there’s a natural disaster, but year-round,” says Larisa Mendenhall, director of Individual Awards. ITA Group makes it possible for program participants to put their points to good work all year long and all over the world:» Giving Back allows

participants to donate points to one of 16 national charitable organizations. “We also work with our clients, and if they have supported a cause corporately, we can add

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» 2012 TIMELESS PERFORMANCE AWARD WINNERSEACH YEAR, ITA GROUP AWARDS the Timeless Performance Award to recognize travel supplier partners who mirror ITA Group’s own culture through integrity, passion, account-ability and world-class service delivery. The winners for 2012 were: (above) Briggs, Inc. of New York City, represented by Sarah Gippin, Director of Sales, and Cosimo Bruzzese, Vice President of Business Development; and (below) Atlantis Paradise Island Resort, Bahamas, represented by Chris Wheeler, Executive Director, Global Incentive Sales. ITA Group Sr. Vice President of Event Management Mary Bussone and Manager of Industry Relations Jill Anonson presented the awards.

that to our list and promote it to their audience,” Mendenhall says.

» Support a Cause revolves around social enterprise. Employees may purchase products produced by charitable groups such as Women Helping Women or Susan G. Komen for the Cure. Proceeds support each charity’s mission.

» Community Giving has the power to impact participants' own neigh-borhoods. “Really, any charity can be benefited through community giving. The idea is that participants use their points to make a donation to an organization they feel passionate about,” Mendenhall says. ■


// A CLOSER LOOK EMPLOYEE ENGAGEMENT

Engagement, by the numbers.Take a look at how engagement plays out across the nation. When companies build cultures of trust and loyalty, it pays off in recruiting, performance and a superior customer experience.

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Engaged employees are more than twice as likely to stay late at work if something needs to be done, help someone at work even if they’re not asked, and do some-thing that is good for the company even if it’s not expected of them.

Nearly twice as many employees at companies with subpar customer experience are looking for a job compared with employees at companies with good customer experience.

Engaged employees are three times as likely to make recommendations about an improvement and more than six times as likely to recommend that a friend or relative apply for a job.

57% of U.S. employees are moderately or highly engaged, up from 47% in the previous year.

Companies with significantly above-average financial performance have 75% of their employee base moderately or highly engaged.

Seventy-five percent of senior executives are moderately or highly engaged, compared with only 46% of individual contributors.

57%SURE!

YOU BET!

Source: Employee Engagement Benchmark Study, January 2013, Temkin Group

$ 75% 46%vs.


How it WorksProgram earners work one-on-one with a travel expert to customize their travel experience. Across the country. Around the world. One call or click with details of where they want to go and what they want to do, and Travel by Design takes it from there. Every reservation. Every detail.

Travel by Design handles: ■ Airline tickets on any major

carrier to anywhere in the world■ Hotel accommodations

worldwide■ Cruises on any cruise line■ Vehicle rental worldwide

■ Train/rail accommodations■ International tours■ Golf packages■ Spa experiences■ Ski/snowboarding lift tickets

■ Theme park/water park packages■ Race car driving experiences■ Tickets to special events/nightlife/

operas/sporting events ■ The list goes on…

ITA Group ignites the

I-Wanna-Go-Spirit!ITA Group’s Travel by Design team creates experiences that drive performance in your organization. Reward your people with a getaway only they can dream up.

Getaways

“Then followed that beautiful season... summer... filled was the air

with a dreamy and magical light; and the landscape lay as if new

created in all the freshness of childhood.” - Henry Wadsworth Longfellow

SUMMERTIME


MYRTLE BEACHIt’s sun-time, fun-time in Myrtle Beach, South Carolina, one of the best East Coast family vacations. Perfect your golf game on one of the hundreds of perfectly manicured golf courses. Or take things a little less seriously at one of 50 mini-golf spots. Roller coasters, race tracks and water parks are speckled along the 60-mile beachfront and satisfy thrill-seekers of all ages!

Don’t miss:

// The 200-foot SkyWheel // NASCAR SpeedPark// Deep-sea fishing// Numerous outlet malls, shopping centers and

flea markets// The historic Hopsewee Plantation, a typical low

country rice plantation from the 18th century

Travel Tip: While dipping your toes in the Atlantic, watch for jellyfish. The pesky predators are lurking everywhere. If stung, wash the affected area with salt water and seek medical treatment.

BIG SKY COUNTRY, WYOMING AND MONTANAIf your family finds itself logging more screen hours than sunshine hours, consider disconnecting from it all — and reconnecting with each other — with a trip to Big Sky Country. It’s “the ultimate family destination for the true outdoors,” according to the Travel Advisory Council at AFAR travel magazine, which lists the region as one of its top destinations for 2013.

Big Sky Country spans three of America’s iconic national parks: Grand Teton and Yellowstone in Wyoming, and Glacier in Montana. “The region is vast, which can make plotting an itinerary intimidating, especially in the busy summer months,” says Wendy Spoonholtz, ITA Group Travel by Design Supervisor. “But with smart planning, you can avoid the tourist crush and discover the parks’ lesser-known treasures.”

Yellowstone National Park can’t-miss attractions:

// Geysers, like Old Faithful (there are several)// The Grand Canyon of Yellowstone// Mammoth Hot Springs (check out the limestone

travertine formations) // Wildlife — bighorn sheep, elk, bison, and bears

Travel Tip: Escape the crowds by hiring a profes-sional guide service that can transport your family to the magical backcountry areas often overlooked by weekend warriors.

Grand Teton National Park must-do’s:

// Hike the diverse wetlands, tundra, sub-alpine meadows.// Stop at overlooks for jaw-dropping mountain panoramas

and views of the lushly gorgeous spruce forests. // Pick your camping spot from more than 1,000 drive-in

camp-sites. // Scenic float trips// Fly fishing// Trout fishing along the Snake River // Kayak adventures

Ah, summertime. Cool lemonade. Fireflies. Warm sunshine. And the time-honored tradition of summer

vacation. Before you unfold that map, consider these getaways from travel experts at ITA Group. Ignite

your sense of adventure, explore the wonders of nature and be there as a city heats up.


Big Sky Country

GLACIER NATIONAL PARK SIGHTS:

// Caribou, moose, elk, and mountain goats // 700 lakes, 200 waterfalls, and 700 miles of trails// Going-to-the-Sun Road, a harrowing 50-mile drive

that hugs mountainsides, exposing sheer drop-offs and wide vistas of untamed natural beauty

Travel Tip: The National Park Service offers downloadable maps and trip guides at nps.gov. If you plan to cast a line or camp, obtain a permit in advance to save yourself time and ensure a spot.

CHICAGO, ILLINOIS Chicago? Been there, done that? Not so fast. The Chicago Loop, hemmed by the Chicago River, Lake Michigan, and Harrison Street, has been around for decades, but continues to unveil new surprises. The Windy City’s a surprisingly fresh place to recharge.

Stroll the Magnificent Mile, or North Michigan Avenue, which links the Loop with Chicago’s Gold Coast. The Mag Mile boasts some of the best luxury shopping in the Midwest. On the Loop, spend an afternoon at the burgeoning Block 37, a five-story atrium that houses name-brand shopping destinations and Magnolia Bakery, famed for its luscious cupcakes. Midwest Living magazine deemed Block 37 one of 2012’s top new attractions in the Midwest.

Add these to your Chicago to-do list:

// A Cubs or White Sox game// A boat tour along the Chicago River, complete

with lively stories of the city’s history// A trip to the top of the Sears Tower for the very

best view of Chi-Town


Travel Tip: ITA Group's Travel by Design team recommends planning your trip around a concert or event. Consider the Chicago Blues Fest (June 6–9, Grant Park) or the Jazz Fest (August 29– September 1, Millennium Park).

MARTHA’S VINEYARDLike a tall glass of cool lemonade, Martha’s Vineyard is a refreshing summer treat. The island is a well-known seasonal escape for the affluent, with a swelling population of up to 100,000 people during the summer months. Warm, mild weather — average temps are in the 80s — is perfect for exploration and family fun on the miles of beach. Martha’s Vineyard is the quintessential leisurely summer getaway.

To see and do:

// Visit the dramatic red clay Aquinnah Cliffs, a National Historic Landmark.

// Explore the brightly colored gingerbread cottage of Oak Bluffs.

// Take a spin on the Flying Horses of Martha’s Vineyard — the oldest operating carousel in the country, dating back to 1876.

// Tour the Gay Head & East Chop Lighthouses, both well over 100 years old.

// Sit yourself down in front of a heaping plate of the freshest seafood — just about every restaurant’s claim to fame.

Travel Tip: The Vineyard is New England’s largest island, so you’ll need wheels to get around, but you can readily explore by bike or bus. ■

// COVER STORY


ITA GROUP PRESIDENT AND CEO TOM MAHONEY RECENTLY TALKED TRUST WITH COVEY — WHY AND HOW IT CHANGES EVERYTHING.

MR. MAHONEY: Trust has always been essential in business, but the current business environment is dramatically changing the level of trust people have. Can you share your insight on what is happening?

MR. COVEY: The Speed of Trust establishes that trust is not a soft social virtue. Rather, it's a hard-edged economic driver. It changes everything. It’s a true paradigm shift for business leaders to see trust through this lens.

When trust goes down, the speed of business goes down. Costs go up. We call it the low-trust tax, and it’s playing out everywhere. It’s very real for business. Today’s reality is that we’re operating in a declining trust world. We’re losing trust in media, government, health care, religion. Trust is at historic lows. We are experiencing a trust crisis. What that means is that now, more than ever, we’re looking for leaders and brands that we can trust. I like to say trust is the new currency in a global economy. More vital than ever before. Companies that create trust — whose reputation precedes them — have a real advantage today.

This is why it’s so essential to start creating a culture of trust in your organization. It starts with people, relationships, interaction. We’re attempting to help leaders in organizations get better results by building trust with all of their stakeholders — building it deliberately, consciously, and really getting good at trust. Building a culture of high trust can move the needle on all business initiatives — innovation, engagement, recruitment, retention and profit. Decisions come faster, as does execution. When trust goes up — with your customers, your employees, in your partnerships — business follows suit. Business speeds

Think of how much trust you put in the people who touch your

life every day. Family. Friends. Coworkers. Neighbors. Doctors.

You get the idea. Trust lies at the center of the human experience.

It’s essential to life’s grand equation. The same is true in business,

according to acclaimed author and speaker Stephen M.R. Covey.

Insights from Stephen M.R. Covey

CHANGES EVERYTHINGTRUST

“ Spring 2013 driven magazine 15

Too many companies

consider trust out of

reach, considering it

futile and unnecessary

for forward progress. Big

mistake. The good news?

Covey assures leaders

through his book that

trust is a learned compe-

tency. He spends his time

breaking trust down —

making it concrete,

practical and actionable

— for business leaders all

over the world. Covey

studies and teaches trust’s

many dimensions and the

leverage behaviors that

accelerate it and deplete

it. He is committed to

helping people get good

at those behaviors.

up and costs come down. This is the high-trust dividend. The opposite of the low-trust tax.

MR. MAHONEY: How do you see the disciplines of incentives and loyalty solutions reinforcing the behaviors needed to build trust?

MR. COVEY: We all should be looking at trust in our personal and professional lives — that’s the best starting point. But as we move out into organizational trust, there’s misalignment. Companies too often say one thing and reward another. To align systems and structures in business, you have to reward the behaviors you desire. The grass is greener where you water it, so to speak. Incentives help inspire the behaviors that will drive trust. If your incentives are misaligned — if you’re rewarding the wrong behaviors — then that misalignment will certainly undermine trust in your company. You will only have pockets of trust, and you'll have difficulty maintaining trust. I am a huge advocate for alignment around reward and incentive efforts. Alignment is the business jugular. And rewarding the behaviors that help you

reach your goals, not just the goal itself, will ensure that your organization can sustain the trust you built. That can lead to enormous productivity and profitability.

MR. MAHONEY: Change is inevitable. You said it. Your dad said it. Today’s work-place is diverse and multi-generational, with varied leadership styles at work. How do varying beliefs and attitudes impact a culture of trust?

MR. COVEY: Interesting question. I’ve presented The Speed of Trust practice in 40 countries over five years. What I've learned is trust applies everywhere, but its applications are different. You have to listen first and demonstrate respect for what you hear. Unite under one under-standing of trust and extend it smartly, not blindly, with very clear expectations and measurable accountability. Only then can you cross all boundaries and grow. What’s common to all generations, cultures and leadership styles, is the need for trust — the desire for it. People respond to it and want to prove themselves worthy of it. Trust is the most compelling form of human motivation. ■

Trust is learned

In his book, Covey references commercial flight pre-and post-911. Prior to 911, travelers arrived 30 minutes or so before take-off, sailed through security and boarded. Post-911, with extensive processes and security measures in place, and rightly so, travelers arrive hours before take-off and pay an additional security tax to fly. Trust is low. Business slows. And costs go up.

Therefore, trust is the hidden variable in the formula for organizational success. Typically, the formula is:

S x E = R

(Strategy times Execution equals Results)

With the hidden variable of trust at work, the formula looks more like this:

(S x E)T = R

([Strategy times Execution] multiplied by Trust equals Results)

Companies can have excellent strategy and execution and still be derailed by low trust. Conversely, trust can result in enormous profitability if built and sustained correctly inside an organization.

”16 driven magazine Spring 2013

he bedrock for successful relationships — personal and professional — is the same.

Think about it. Loyalty is achieved through trust, shared values, respect, reli-ability and interest. When achieved through this con-struct, loyalty creates a level of emotional and rational engagement that builds a lasting bond between people and organizations (provided trust is never broken).

At ITA Group, we take an inside-out approach to loyalty. Delivering the loyalty message to participants and customers would be impos-sible without a culture of trust within our own walls. We strive to ensure our team members are engaged and passionate — that they truly believe in what we do.

ITA Group has been employee-owned for more than 25 of our 50 years. This unique structure is just one of the ways we fuel the engines of trust and loyalty.

Others include: ■ Frequent, clear and open

internal communication (with an emphasis on encouraging relevant feedback)

■ A measurable recognition and reward program that drives the behaviors we strive to nurture in our clients’ cultures

■ Ongoing team functions and events that truly build relationships through fun and memorable interaction

ITA Group ensures the passion of our team members is ignited and connected to

success — our own and that of our clients.

The strength and quality of the work environment will ultimately determine the level of a company’s success. Today, it’s extremely difficult to create a competitive advantage through product differentiation. As a service organization, we believe strong relationships lead to innovative problem-solving, thus producing measurable results and remarkable experiences for our clients. All this requires team members being motivated, inspired and passionate about their company, products and services. All business success is achieved with and through people. They are your edge. ■

T“Loyalty is

achieved through trust, shared

values, respect, reliability

and interest.”

Trust & Loyalty Twin Engines that Drive Success in Business

”Spring 2013 driven magazine 17

Around the Worldcountries and counting. Loyalty leader ITA Group is helping companies expand their incentive reach with a comprehensive global awards solution.

INCENTIVE AWARDS

ITA GROUP TAKES


Around the WorldITA Group can now customize its international points-based catalog — Outstanding Performances® Worldwide — through translation and product selection. Translation options include key languages spoken in almost every business culture. Custom catalogs even feature local retailers and brands. And they’ve connected with partners around the globe to source and deliver those awards, which saves valuable time, stress and money regarding international shipping and customs.

“We customize our country catalogs based on several factors,” says Larisa Mendenhall, director of Individual Awards for ITA Group. “Most factors are geo-location related, but we also take into consideration any specific client needs regarding audience demographics and earning potential.”

ITA Group is constantly looking at what is motivating across entire audience populations, taking into account geographic demographics and earning potential. This research includes evaluation of redemption patterns within current programs, in-country retail publications, participant and partner feedback, and other important data points. All of these elements are key in delivering on-target award options that drive loyalty within any given demographic.

“It’s important to look at those factors,” Mendenhall says. “Is the market newly emerging? Then they will want a combination of everyday,

practical options, along with luxury brands not normally available to them. Whereas, in highly developed markets, luxury brands are a mainstay, and participants crave variety of choice based on hobbies and interests.” Equally as important is partnering with reliable international product suppliers and customer service providers. Global partners must meet a legion of standards, such as 24-hour response time, timely fulfillment, quality offerings, and damaged/defective/discontinued product replacement processes. ITA Group submits suppliers to regular audits to ensure programs perform to high company standards.

Stellar customer service in the awards arena creates goodwill and positive awareness for ITA Group’s clients, according to Kristine Forret, Global Solution expert at ITA Group. “We’re not just moving awards around the world, but a client’s brand, too.” ■

“We’re not just moving awards around the world, but a client’s brand, too.” - Kristine Forret, Global Solution expert at ITA Group


// AWARDS GLOBAL

Awards they’ll love. Engagement you’ll appreciateITA Group’s Outstanding Performances® Catalog features nearly 10,000 items, including these top-of-the-line favorites that will be sure to engage your audience and deliver the loyalty you desire.

➊

➌ ➍

➋


From fun to functional – these awards have it all.

➊ The CLARISONIC PLUS SONIC SKIN CLEANSING SYSTEM offers you three speeds to choose from for a cleaner face, while the Spot Therapy mode targets areas of the body needing extra care and attention.

➋ Kick back and relax with a glass of MCPHERSON’S FULL FIFTEEN CABERNET RED WINE, a fantastic creation from the renowned winemaker Andrew McPherson. Full Fifteen is a huge, black, spicy red that is smooth and immensely drinkable. This award-winning vintage is deliciously ripe and improved by a touch of oak-ageing.

➌ Whether you’re working on the farm, in the garden, at the stables or in the field — HUNTER WELLINGTON BOOTS will offer you support and protection. These stylish boots are practical and have comfort to match.

➍ Smell like a real man when you wear PAUL SMITH’S HOMME 50 ML EDT., an alluring scent possessing a blend of lavender, geranium, vetiver and musk.

➎ Stream HD movies and TV or download games with the new XBOX 360, the only console with Wi-Fi builtin for a faster and easier connection to Xbox LIVE. Easily jump right into online multi-player fun and play along with friends around the world. You can even connect with friends on Facebook and post Tweets on Twitter.

➏ Enjoy clusters of sterling silver bubbles that appear to fizz and pop along the chain of the LINKS OF LONDON EFFERVESCENCE BUBBLE BRACELET. Representing joy and celebration, the bracelet is sure to form a special bond with every woman who wears it.

➐ At the touch of a button, you can grind, brew and dispense a delicious cup of espresso with the GAGGIA CUBIKA PLUS ESPRESSO COFFEE MACHINE.

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➐

➏

➎


// BOOK REVIEW

Breaking some of theold rules in our livescan let us fly higherthan ever before.Seth Godin and I go way back. Well, at least about 10 years back when I read his articles in Fast Company and his first book, Purple Cow. Since then, the entrepreneur, author and public speaker has become the marketing guru and business philosopher who always gets people to do a double- take on their lives and the world around them. His latest book once again proves that he knows how to overlap ideas on marketing, education and culture in a way that really gets your attention. The Icarus Deception is a head-first dive into the management world,

combined with a less-than-timid attempt at a self-help book. For those of you who remember your 5th grade Greek mythology, you know Icarus failed to follow his father’s advice about keeping his new wings of wax away from

the sun. They melted. He died. End of myth. It’s enough for Godin to run with and he presents a wonderful book that empowers readers to question the status quo and follow their neglected passions. The idea of “the artist” that he presented in Linchpin is reinforced in this book, when he encourages everyone to get out of their safety zone to take risks, and even make a few mistakes. When Godin talks careers, he drives home the point that 70 percent of people are not engaged in their jobs. So he suggests that, no matter where you work, you should be

self-employed and hire yourself to be your boss. You manage your career, your day, your attitudes, your reactions. The Icarus Deception turns society upside-down in order to awaken the reader’s neglected spirit and encourages everyone

to create. You’ll be challenged time and time again to look at yourself in a new way and answer such questions as, “Why should our most valuable skill be our ability to follow orders?” So see how high you can fly. And don’t let the fear of what lies outside your comfort zone clip your wings.

WHAT I LIKED ABOUT THE BOOK

» Seth Godin seems to have a way of describing the future — how things will be in the next few years. This really gets your brain going.

» The ideas he presents are easy to apply to your own life, personally or professionally. Try just one and you’ll likely see an immediate difference. ■

WANT MORE INFORMATION?Check out these similarly

structured titles:

START WITH WHY: HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION

BY SIMON SINEK In studying the world’s most influential leaders, Simon Sinek discovered they all think, act and communicate in the exact same way — the complete opposite of everyone else.

THE POWER OF HABIT: WHY WE DO WHAT WE DO IN LIFE AND IN BUSINESS

BY CHARLES DUHIGG At its core, The Power of Habit contains an exhilarating argument: Habits aren’t destiny. Duhigg shows, by harnessing this new science, we can transform our businesses, communities and lives.

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ABOUT THE REVIEWERKent Schlawin is Vice President, Communication Solutions Group,

Individual Awards and Participant Operations at ITA Group.

Godin encourages everyone to get out of their safety zone to take risks, and even make a few mistakes.


Nothing strikes fear in managers more than an executive asking to see ROI.Today’s complex organizations have so many moving parts and layers of activity that many operate without a firm grip on budget or results.

ITA Group applies scientific interviewing techniques and statistical data analysis to take a deeper look into how companies operate. We ask tough, honest questions to understand what’s working, what’s not and why.

That’s how we quantify results and expenses from current activities and find potential efficiencies. This assessment is the foundation for what we do best — drive performance, productivity and profit.

Learn more about assessments.www.itagroup.com

SWEATY PALMS. FIDGETING. BLANK STARES.

Engage with us.

4800 Westown Pkwy.West Des Moines, IA 50266

www.itagroup.com

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PerformanceSuite® App

John Doe

Meet the PerformanceSuite App®. ITA Group’s enterprise-ready solution for integrated cloud incentive strategies. Our app brings ease of integration with the Salesforce CRM, real-time event evaluation for the fast reinforcement of behavior, seamless integration with thousands of award options, and all the responsible support an organization could ask for: budgets, workflow approval and taxation support.

ITA Group has taken the app to the next level with:

» Great new promotion options!

» Better Programs & Promotions landing page – allows participants to easily see the programs they’re participating in!

5I07F3-377

driven magazine - spring 2013

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high degree of internal

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