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Drive Innovation With Big Data In the Digital
EconomicsDaniel Kao BI Solution Director, Greater China
Jul 26, 2016
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 2Internal
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3Internal
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Internal
Digital TransformationA (Digital) Day in the life of the “Head-Down-Generation”
Get up BreakfastOn the
way to
work
At work
On the
way to
sport
SportOn the
way homeGo to
sleep
The dayAt home
Sofa
ShareEasy
Payment
Life-
Advisor
NetworkSimple
Recommendation
Assessment
Trust
Ellen
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Internal
Internet of
things
Internet of
people
Internet of
content
Digital Transformation - Internet Connects Everything
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Internal
The Five Technology Trends Changing Everything
Business for Digital EconomyA digital core for digital transformation of value chains
Customer Experience
Omni-Channels
Workforce
Engagement
Big Data & Internet
of Things
Supplier Collaboration
Business Networks
Digital
CoreS4/HANA
The entire value chain is digitalized,
on the foundation of the digital core
that serves as platform for business
innovation and optimization.
The digital enterprise interconnects
all aspects of the value chain to drive
and anticipate business outcomes
in real time.
Enterprises across industries can
lead the digital transformation by
completely reimagining business
models, business processes, and
work.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Internal
Working Process Transformation
L
Buried under a mountain of paper report
Long preparation time and offline discussion topics
Long Paper Work
No Instant data-driven insights to access accurate
information to address ad-hoc questions for decision
making
Inefficiency
No Real-time view of complete company situation
No comprehensive view on key figures across
divisions
No fosters trust between leaders
No Transparency
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Digital Enterprise – Digital Boardroom
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12Internal 12
DISCOVER THE LATEST INNOVATIONS IN BI,
PLANNING, AND PREDICTIVE ANALYTICS
The future of the boardroom has arrived. Reimagine how you can run your
business by providing total transparency to board members, executives and
decision-makers with a comprehensive, real-time view of business
performance across an entire company.
SAP Digital Boardroom Showcase
13© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 14Internal 14
INTRODUCING THE SAP DIGITAL BOARDROOM
VIRTUAL REALITY EXPERIENCE
The next generation in analytics and boardroom technology demands a next-
generation experience. Using the power of Google Cardboard and Samsung Gear VR
Oculus headsets, we created a virtual reality experience that will take you into the
future of the boardroom.
SAP Digital BoardroomVR and Digital Experience
15© 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 16Internal
Agile Data Discovery
and
Modeling
Customer Precision Targeting
Listening
and
Collection
External/internal Data Source
Real Time/Batch
Omni-Channel Marketing Events Execution
On-line Apps
e-DM/email
Customer service
Center/Tele Marketing
E-commerce
Social Media
Customer Centric
Single of Truth
Machine to Machine
Transactional Data
Consumer Data
Social Media
Structured and Unstructured
Business ProcessSmart Data
How SAP enable you for Digital Transformation?From Big Data to Business Process
Big Data
Listening and Collection
Agile Data Discovery and
Modeling
Customer Precision Targeting
Machine Learning
Agile Analysis
Discovery
Context
Visualized Report / Self-Service Analysis
With SAP Lumira and Predictive Analysis to agile data discovery and predictive modeling by machine learning
With SAP BusinessObjects Enterprise solution to manageand present the customer precision Targeting
Customer
Centric
Single of Truth
Lumira
Predictive Analytic
With SAP Data Integrator and Data Quality monitoring and collection structure and non-structure data
Customer Data
Profit Analysis
B2C
O2O
Transaction
App
Sales Order
Stock
Planning
Weather
Mobile
Real Time Message
We Chat
Geo Info.
B2B
C2C
Analytics Solution for Digital Transform
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 18Internal
How a Bank Grows without Losing the Personal Touch
mBank
Headquarter: Warsaw, Poland
Revenue: €911 million
Internet Banking Customers: 4.5 million
# of Employees: 6,318
First Fully Internet-based bank in Poland
Using Technology to Transform Personalized Banking
Understanding Customer Service Right From the Start
Stay Ahead of the Data
Discover individual customer preferences and identify the next
best activity for our marketing efforts
Transforming Insights to Stay Ahead of Trends
Solution
SAP BusinessObjects Predictive Analytics
19
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 20Internal
TESCO : No. 2 in Korea
Mission : Could we become
No. 1 without increasing the
number of stores?
E-MART:No. 1 in Korea
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 21Internal
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 22Internal
UK TESCO:Virtual Store in Gatwick Airport1) By 2016, 90% of all mobiles will be smartphones
2) UK’s consumers will spend £45 bn in 2013 using their
mobiles. That’s an increase of 584% in 2 years
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 23Internal
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 24Internal
Construct the Digital Economics
Start from now on!