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Drive Innovation With Big Data In the Digital Economics Daniel Kao BI Solution Director, Greater China Jul 26, 2016

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Page 1: Drive Innovation With Big Data In the Digital … › sapforum2016 › web › PPT_DL › T1_Analytics …Agile Data Discovery and Modeling Customer Precision Targeting Machine Learning

Drive Innovation With Big Data In the Digital

EconomicsDaniel Kao BI Solution Director, Greater China

Jul 26, 2016

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 2Internal

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3Internal

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Internal

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Digital TransformationA (Digital) Day in the life of the “Head-Down-Generation”

Get up BreakfastOn the

way to

work

At work

On the

way to

sport

SportOn the

way homeGo to

sleep

The dayAt home

Sofa

ShareEasy

Payment

Life-

Advisor

NetworkSimple

Recommendation

Assessment

Trust

Ellen

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Internal

Internet of

things

Internet of

people

Internet of

content

Digital Transformation - Internet Connects Everything

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Internal

The Five Technology Trends Changing Everything

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Business for Digital EconomyA digital core for digital transformation of value chains

Customer Experience

Omni-Channels

Workforce

Engagement

Big Data & Internet

of Things

Supplier Collaboration

Business Networks

Digital

CoreS4/HANA

The entire value chain is digitalized,

on the foundation of the digital core

that serves as platform for business

innovation and optimization.

The digital enterprise interconnects

all aspects of the value chain to drive

and anticipate business outcomes

in real time.

Enterprises across industries can

lead the digital transformation by

completely reimagining business

models, business processes, and

work.

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Internal

Working Process Transformation

L

Buried under a mountain of paper report

Long preparation time and offline discussion topics

Long Paper Work

No Instant data-driven insights to access accurate

information to address ad-hoc questions for decision

making

Inefficiency

No Real-time view of complete company situation

No comprehensive view on key figures across

divisions

No fosters trust between leaders

No Transparency

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© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Digital Enterprise – Digital Boardroom

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12Internal 12

DISCOVER THE LATEST INNOVATIONS IN BI,

PLANNING, AND PREDICTIVE ANALYTICS

The future of the boardroom has arrived. Reimagine how you can run your

business by providing total transparency to board members, executives and

decision-makers with a comprehensive, real-time view of business

performance across an entire company.

SAP Digital Boardroom Showcase

Page 12: Drive Innovation With Big Data In the Digital … › sapforum2016 › web › PPT_DL › T1_Analytics …Agile Data Discovery and Modeling Customer Precision Targeting Machine Learning

13© 2014 SAP AG or an SAP affiliate company. All rights reserved.

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 14Internal 14

INTRODUCING THE SAP DIGITAL BOARDROOM

VIRTUAL REALITY EXPERIENCE

The next generation in analytics and boardroom technology demands a next-

generation experience. Using the power of Google Cardboard and Samsung Gear VR

Oculus headsets, we created a virtual reality experience that will take you into the

future of the boardroom.

SAP Digital BoardroomVR and Digital Experience

Page 14: Drive Innovation With Big Data In the Digital … › sapforum2016 › web › PPT_DL › T1_Analytics …Agile Data Discovery and Modeling Customer Precision Targeting Machine Learning

15© 2014 SAP AG or an SAP affiliate company. All rights reserved.

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 16Internal

Agile Data Discovery

and

Modeling

Customer Precision Targeting

Listening

and

Collection

External/internal Data Source

Real Time/Batch

Omni-Channel Marketing Events Execution

On-line Apps

e-DM/email

Customer service

Center/Tele Marketing

E-commerce

Social Media

Customer Centric

Single of Truth

Machine to Machine

Transactional Data

Consumer Data

Social Media

Structured and Unstructured

Business ProcessSmart Data

How SAP enable you for Digital Transformation?From Big Data to Business Process

Big Data

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Listening and Collection

Agile Data Discovery and

Modeling

Customer Precision Targeting

Machine Learning

Agile Analysis

Discovery

Context

Visualized Report / Self-Service Analysis

With SAP Lumira and Predictive Analysis to agile data discovery and predictive modeling by machine learning

With SAP BusinessObjects Enterprise solution to manageand present the customer precision Targeting

Customer

Centric

Single of Truth

Lumira

Predictive Analytic

With SAP Data Integrator and Data Quality monitoring and collection structure and non-structure data

Customer Data

Profit Analysis

B2C

O2O

Transaction

App

Sales Order

Stock

email

Planning

Weather

Mobile

Real Time Message

We Chat

Facebook

Geo Info.

B2B

C2C

Analytics Solution for Digital Transform

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 18Internal

How a Bank Grows without Losing the Personal Touch

mBank

Headquarter: Warsaw, Poland

Revenue: €911 million

Internet Banking Customers: 4.5 million

# of Employees: 6,318

First Fully Internet-based bank in Poland

Using Technology to Transform Personalized Banking

Understanding Customer Service Right From the Start

Stay Ahead of the Data

Discover individual customer preferences and identify the next

best activity for our marketing efforts

Transforming Insights to Stay Ahead of Trends

Solution

SAP BusinessObjects Predictive Analytics

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19

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 20Internal

TESCO : No. 2 in Korea

Mission : Could we become

No. 1 without increasing the

number of stores?

E-MART:No. 1 in Korea

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 21Internal

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 22Internal

UK TESCO:Virtual Store in Gatwick Airport1) By 2016, 90% of all mobiles will be smartphones

2) UK’s consumers will spend £45 bn in 2013 using their

mobiles. That’s an increase of 584% in 2 years

Page 22: Drive Innovation With Big Data In the Digital … › sapforum2016 › web › PPT_DL › T1_Analytics …Agile Data Discovery and Modeling Customer Precision Targeting Machine Learning

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 23Internal

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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 24Internal

Construct the Digital Economics

Start from now on!