(OR EUROS, POUNDS, YEN . . .)

Is your organization doing all it can to turn Big Data into real revenues? Here are four strategic business tactics that use the three V’s of Big Data—Velocity, Variety, and Volume—to boost your bottom line.

When Big Data powers your business strategy, you create new opportunities to increase revenue, reduce cost, and mitigate risk. A business strategy built on Big Data helps you make better decisions, faster. And it determines the winners and losers in your industry.

DATA-FUELED DECISIONS

53% of top performers use Big Data frequently to make strategic decisions.

profit gains over the competition can be

realized through Big Data analytics.

PROFIT GAINS

5–6%

DRIVE BUSINESS STRATEGY

1

Big Data transforms your key business processes to create new

efficiencies and value. Turn structured and unstructured data into

business value. And use data to formulate your next business model.

GDP GAINS On the macro-economic level, experts calculate that there could be a1.7% increase in GDP by 2020 thanks to leveraging Big Data.

BETTER DRIVING And on a more personal level, Big Data will help drivers save

$500 a year through better and smarter navigation.

CREATE VALUE2

Define opportunities to monetize business insights—making better,

faster decisions and gaining a competitive advantage. Repackage and

resell your insights. Or use them to create smarter products.

FASTER DECISIONS Early adopters of Big Data analytics are 5x as likely to make decisions faster than their market peers.

TOP PERFORMERS They’re 2x as likely to perform in the top quartile of their industries.

EXCELLENT EXECUTION And they’re 3x as likely to execute decisions as intended.

MONETIZE DATA3

Big Data lets you uncover insights that drive more

engaging (more profitable) user experiences. Deliver

actionable insights—the kind that put relevant content in

the hands of your customers and front line employees.

RETAIL RETURNS

A potential 60% increase in operating margins? That’s the potential gain that Big Data brings to retailers.

ENHANCE USER EXPERIENCE4

Get the latest insights from the “Dean of Big Data,” Bill Schmarzo, chief technology officer for EMC Global Services’ Enterprise Information Management & Analytics operations.

Check out Bill’s blog for more >>

EMC2, EMC, and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners. © Copyright 2014 EMC Corporation. All rights reserved. 03/14 Infographic 300136

Sources:1. Game changers: Five Opportunities for US growth and Renewal, McKinsey Global Institute, July 20102. Big data: The Next Frontier for Innovation, Competition, and Productivity, McKinsey Global Institute, May 20113. Big Data: The Organizational Challenge, Bain & Company, September 20134. Telematics and the Value of Big Data, Part II, Telematicsupdate.com, October 20135. Big Data: What’s Your Plan?, McKinsey Global Institute, March 20136. The Value of Big Data: How Analytics Differentiates Winners, Bain & Company, September 2013

GET MORE ON MONETIZATION