1. Comments on the InternetBRAND IMAGE2) DreamWorks has1) No other animation made some pretty goodstudio can top Pixarmovies but most of their(except classic Disney).movies lack theemotional depth that yousee in every Pixar movie

2. THE AUDIENCE Age12-30 BothGendersYoung With Ambition 3. CAMPAIGN GOALSTo alter peoples perceptionTo generate buzz about our brandFor people to be excited about our films 4. THE MAGICAL IDEACreate 10 videos for the films. 9 specialized videos and 1 trailer.Each Video can be unlocked only when required amount of views have been received for each video 5. SOCIAL MEDIA STRATEGYUtilize: Facebook Twitter YouTube Reddit 6. MOBILE STRATEGYOn the iPad and mobile platforms release:Games Apps Video AppsSoundtrack 7. BUDGET Social Budget $2,000/mo Video Production $12,000 Mobile $300-$1,000/mo SEO $2,700/mo Total $100,000-$130,000 8. RESPONSE STRATEGY Make Negative Comments know and ask for feedback from the market on their opinions of the comments.Make Positive Comments know and praise peoplefor their kind words. 9. MEASURING SUCCESS1. Did all Videos get released?2. Whats the overall feel about our product3. How engaged are people about the film?