dreamforce 2015: 4 perfect days

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Whatever your role or industry, there’s 4 Perfect Days at Dreamforce waiting for you inside. Create your own agenda today. Start now >

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Page 1: Dreamforce 2015: 4 Perfect Days

Whatever your role or industry,there’s 4 Perfect Days at

Dreamforce waiting for you inside.

Create your own agenda today.

Start now >

Page 2: Dreamforce 2015: 4 Perfect Days

What is Dreamforce?

Inspiration. Imagination. Innovation. Dreamforce brings together thought leaders, industry pioneers, and thousands of your peers for a week of idea sharing. You’ll learn, you’ll network and you’ll grow. And most importantly, you’ll have a ton of fun.

Whether you’re a company of five or a Fortune 500, you’re going to see a boom in success by coming to Dreamforce. With over 1,500 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your industry, role, and company size.

Find Your 4 Perfect Days Now >

Page 3: Dreamforce 2015: 4 Perfect Days

What is 4 Perfect Days?

Dreamforce is a BIG event with over 1500+ sessions taking place all across the Dreamforce campus over 4 days. To help you navigate quickly, and plan how your should plan your 4 Perfect Days, we asked our experts to help us build custom agendas for any role, industry, and product.

By using these tools, you can quickly add recommended sessions to your agenda - saving your seat for some of the hottest sessions at Dreamforce.

You can also print out your 4 Perfect Days as a justification tool, to get your boss to approve your trip to Dreamforce. Let’s get going!

Find Your 4 Perfect Days Now >

Page 4: Dreamforce 2015: 4 Perfect Days

Scroll through SlideShare to view each agenda listed below:

4 Perfect Days by Role:• 4PerfectDaysforAdministrators• 4PerfectDaysforAnalysts• 4PerfectDaysforBusiness Professionals• 4PerfectDaysforDevelopers• 4PerfectDaysforIT• 4PerfectDaysforMarketers• 4PerfectDaysforPartners• 4PerfectDaysforSales• 4PerfectDaysforService• 4PerfectDaysforSmall & Medium Businesses

4 Perfect Days by Industry:• 4PerfectDaysforCommunications• 4PerfectDaysforConsumer Goods• 4PerfectDaysforFinancial Services• 4PerfectDaysforGovernment• 4PerfectDaysforHealthcare• 4PerfectDaysforHigher Ed• 4PerfectDaysforLife Sciences• 4PerfectDaysforManufacturing • 4PerfectDaysforMedia• 4PerfectDaysforNon Profits• 4PerfectDaysforRetail

4 Perfect Days by Product/Services:• 4PerfectDaysforAnalyticsCloud• 4PerfectDaysforCommunityCloud• 4PerfectDaysforCirclesofSuccess• 4PerfectDaysforData.com• 4PerfectDaysforPardot• 4PerfectDaysforSuccessServices

Page 5: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Administrators

HIT THE GROUND RUNNING11:00 AM TOP PICK BREAKOUT: Choose Your Destiny: Building Your Awesome Admin Career

1:30 PM PANEL BREAKOUT: Changing Lives through Salesforce Job Training

3:00 PM TOP PICK BREAKOUT: How to Be an Even More Successful Solo Admin

4:00 PM EXPO Get a new Trailhead badge in the Admin Zone!

JUMP-START YOUR WEDNESDAY9:30 AM THEATER SESSION THEATER: 10 Best Free Apps on Appexchange

10:00 AM EXPO BREAKOUT: Strategies for Training End-Users

11:00 AM TOP PICK Come get a headshot taken in the Admin Zone!

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft

7:00 PM EVENT App Bash & Partner Parties

ADMIN DAY10:30 AM TOP PICK BREAKOUT: How Salesforce Administers Salesforce

2:00 PM EXPO Listen to a Live Podcast in the Admin Zone!

3:30 PM KEYNOTE Salesforce Admin Keynote

4:30 PM EVENT Lightning Fest in the Admin Zone

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER9:00 AM TOP PICK BREAKOUT: Salesforce Wave: Basics to Dashboards

10:00 AM PANEL The Art & Science of Mindfulness - Moscone South

10:30 AM TOP PICK THEATER: Mapping Your Salesforce Career

1:00 PM PANEL Meet the #AwesomeAdmin Team!

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

DAY1

DAY2

DAY 3

DAY4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

www.dreamforce.com

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Page 6: Dreamforce 2015: 4 Perfect Days

www.dreamforce.com

4 Perfect Days to Learn from Industry Analysts

HIT THE GROUND RUNNING

9:00 AM TOP PICK Sales Summit: Distinguishing Best in Class Organizations from the Competition

9:00 AM TOP PICK CRM And Marketing Automation: Better Together

9:30 AM TOP PICK Crawl, Walk, Run: Methods for Email Program Success

10:00 AM EXPO Cloud Expo Opens - Moscone North

3:00 PM TOP PICK Thought Leader: Keeping Your Customers Happy in Today’s Connected World

JUMP-START YOUR DAY

9:00 AM TOP PICK Gartner Predicts: Three Trends in B2B Sales Enablement and Sales Performance

11:00 AM PANEL Future of CRM: Discussion with Ray Wang, Paul Greenberg, Denis Pombriant

11:00 AM TOP PICK Forrester: Transform Your Customer Service for the Age of the Customer

11:00 AM TOP PICK Contextual Marketing: Strategies for Sending Emails & Other Communications

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

GO DEEP AND MEET EXPERTS9:00 AM TOP PICK Forrester on The Evolution of App Dev & Architecture. Mobile. IoT. UX.

11:30 AM TOP PICK To Send or Post: The Roles of Email, Social and Other Collaboration Tools

1:30 PM TOP PICK How RetailMeNot and Jawbone Delight Customers with with Cross-channel Journeys

1:30 PM TOP PICK Mapping The Future of Social Business

2:15 PM TOP PICK Composability, Adaptability, and Disposability: RedMonk on Microservices

2:30 PM TOP PICK Gartner: New Era of Customer Service in Digital World

3:30 PM KEYNOTE The What, Why And How Of Customer Obsession

PUT IT ALL TOGETHER10:00 AM PANEL The Art & Science of Mindfulness

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

DAY1

DAY 2

DAY 3

DAY 4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

Page 7: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Consumer Goods

HIT THE GROUND RUNNING

8:30 AM KEYNOTE Keynote: The Future of Consumer Goods is 1-to-1, Proactive Ecosystem Engagement with ABInBev and Kraft Heinz

10:00 AM TOP PICK How IT Can Empower Citizen Developers to Build Apps with Brown-Forman

12:30 PM KEYNOTE Building Consumer Goods Business in Channels - Retail Execution with Diageo and Southern Wines and Spirits

1:30 PM TOP PICK Consumer Goods Operational Excellence - Key Account Management with Slimfast and Kellogg’s

5:00 PM EVENT Accenture Reception for Consumer Products Industry

JUMP-START YOUR DAY

8:00 AM TOP PICK Create Your Own App Ecosystem with AppExchange Store Builder with The Coca-Cola Company

10:00 AM TOP PICK How Kraft Drives Email Engagement Using Native Advertising & Personalization

10:30 AM TOP PICK AB InBev Radically Transforms How It Goes to Market with Salesforce

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests

4:30 PM TOP PICK Wave Analytics: The New Frontier of Data for Nonprofits with Nielsen

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft

6:00 PM EVENT Customer Reception at Cars Dawydiak

7:00 PM EVENT Rock out with Green Day at AT&T ParkGO DEEP AND MEET EXPERTS

8:00 AM TOP PICK 20/20 Vision For Your Business: Knowing What to Measure and How with Bespoke Collection

9:00 AM TOP PICK Cloud Expo Opens - Moscone North

9:00 AM KEYNOTE Product Keynotes - Moscone South

12:45 PM TOP PICK Spice up Your Internal Portal with Visualforce and Twitter Bootstrap with Brown-Forman

3:30 PM TOP PICK How Coca Cola and KLM maximize IT operational capabilities with MCS

5:00 PM PANEL Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

7:00 PM EVENT Cloud CrawlPUT IT ALL TOGETHER10:00 AM KEYNOTE The Art & Science of Mindfulness - Moscone South

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

DAY1

DAY2

DAY 3

DAY4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

Page 8: Dreamforce 2015: 4 Perfect Days

www.dreamforce.com

4 Perfect Days for Communications

HIT THE GROUND RUNNING9:00 - 11:00 AM TOP PICK Communications Industry MSO Workshop: Cable Operator Updates & Next

Generation Best Practices (St. Regis Hotel)

12:30 - 1:15 PM TOP PICK Vodafone: Customer Success Showcase Theater Session

3:00 - 4:00 PM KEYNOTE Keynote: Disruptive Growth & Customer Experience Excellence in Communications (Marriott Marquis Hotel, Yerba Buena Salon 10-12)

7:00 - 10:00 PM EVENT Communications & Media Industry Reception

JUMP-START YOUR DAY10:00 - 5:00 PM Visit the Communications & Media Exhibit at the Customer Success Showcase

11:30 - 12:15 PM TOP PICK Vodafone: Customer Success Showcase Theater Session

1:00 - 3:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

3:30 - 4:10 PM TOP PICK Taking Service to the Customer: DIRECTV Reinvents Field Service (Palace Hotel, Twin Peaks Room)

5:00 - 6:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft

7:00 - 10:00 PM EVENT App Bash & Partner Parties

GO DEEP AND MEET EXPERTS

10:00 - 10:40 AM KEYNOTE Disruptive Growth & Customer Experience Excellence in Communications (Metreon Theater 11)

11:00 - 11:40 AM TOP PICK DIRECTV: Building Customer Trust by Optimizing the B2C Contact Center (Metreon Theater 11)

12:00 - 12:40 PM TOP PICKSky Italia: Driving Omni Channel Experience w/ Salesforce Subscriber Service (Metreon Theater 11)

1:00 - 1:40 PM TOP PICK Verizon: Improving Sales Effectiveness w/ Analytics Cloud (Metreon Theater 9)

2:00 - 2:40 PM TOP PICK Telefonica: Driving a Global B2B Sales Effectiveness Transformation (Metreon Theater 9)

3:30 - 4:10 PM TOP PICKCustomer Panel: Key Ingredients to Succeeding in the Internet of Things (Metreon Theater 6)

4:30 - 5:10 PM TOP PICK Customer Panel: The Changing Role of IT into a Business Transformation Enabler (Metreon Theater 6)

7:00 - 10:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

9:00 - 2:00 PM EXPO Visit the Communications & Media Exhibit at the Customer Success Showcase

10:00 - 12:00 PM PANEL The Art & Science of Mindfulness - Moscone South

2:00 - 4:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

DAY1

DAY2

DAY 3

DAY 4

09.15

09.16

09.17

09.18

Create your own agenda today. Start now

11:30 - 1:30 PM TOP PICKCommunications Industry Round Table & Luncheon: The Value of Delivering Amazing 1:1 Omni Channel Customer Experiences (St. Regis Hotel)

PUT IT ALL TOGETHER

EXPO

Page 9: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Community Cloud

GET CONNECTED RIGHT OUT-OF-THE-BOX

9:00 AM TOP PICK Deliver Next Generation eCommerce with Customer Communities

10:00 AM TOP PICK Community Cloud Roadmap: At the Forefront of Innovation

11:00 AM TOP PICK Files Roadmap: The Future of the Files Productivity Platform

12:00 PM EXPO PRODUCT SHOWCASE: ISV Partners - Sales Implementation Apple Watch

1:00 PM TOP PICK Create a Seamless, Branded Community Right Out of the Box

2:00 PM TOP PICK Reimagine Customer, Partner and Employee Engagement with Community Cloud

4:00 PM TOP PICK Create Your Community w/ Expert Help from Salesforce Implementation Partners

START TRANSFORMING YOUR BUSINESS9:00 AM TOP PICK Self-Service Communities: Experience a New Benchmark for Customer Service

10:30 AM KEYNOTE Community Cloud Keynote: Transform Your Business with Community Cloud

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

3:30 PM TOP PICK Accelerate Channel Sales to Grow Your Business with Partner Communities

7:00 PM EVENT App Bash & Paer Parties

7:00 PM App Bash & Partner Parties

7:00 PM Rock out with Green Day at AT&T Park

DIVE DEEP WITH COMMUNITY EXPERTS9:30 AM TOP PICK Your Employee Community: Strategies for Success

11:00 AM TOP PICK Your Customer Community: Strategies for Success

12:00 PM TOP PICK Empower Your Connected Workforce with Employee Communities

1:30 PM TOP PICK Chatter Roadmap: Driving Innovation & Productivity With Our Leading Platform

4:00 PM TOP PICK Find the Keys to Effective Franchise Growth with Community Cloud

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

END YOUR VISIT ON A HIGH NOTE10:00 AM EXPO PRODUCT SHOWCASE: ISV Partners Share Lightning Components

11:00 AM EXPO PRODUCT SHOWCASE: Sales Implementation Partner

12:00 PM EXPO Community Cloud 360 Experience

1:00 PM EXPO PRODUCT SHOWCASE: ISV Partners

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

DAY 1

DAY 2

DAY 3

DAY 4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

Page 10: Dreamforce 2015: 4 Perfect Days

Circles of Success are group clinics with Salesforce customers focused on key adoption-related topics and challenges. These sessions are live, interactive, unscripted, and consultative in nature. They are facilitated and moderated by the Customers for Life Success Team. One Circle pre-registration per customer but unlimited walk ups welcome. Be sure to bookmark your walk up sessions in Agenda Builder and get there early ensure your spot!

4 Perfect Days for Circles of Success

HIT THE GROUND RUNNING10:00 AM TOP PICK Circles of Success: Ask Salesforce Anything Adoption!

11:00 AM TOP PICK Circles of Success: Transform your Business with Automation

2:00 PM TOP PICK Circles of Success: Drive Metrics using Reports & Dashboards

4:00 PM TOP PICK Circles of Success: Train End Users for Faster Adoption

5:00 PM TOP PICK Circles of Success: Chatter to Increase Employee Productivity

JUMP-START YOUR DAY8:00 AM TOP PICK Circles of Success: Harnessing the Power of Data.com Clean

9:30 AM TOP PICK Circles of Success: Sell More with Leads & Opportunity Management

12:00 PM TOP PICK Circles of Success: Best in Class Social Listening

3:30 PM TOP PICK Circles of Success: Weathering the Storm of Change Management

5:00 PM TOP PICK Circles of Success: Secrets to Sandbox Success

GO DEEP AND MEET EXPERTS9:00 AM TOP PICK Circles of Success: Benefits of Upgrading to Premier Success

10:00 AM TOP PICK Circles of Success: Predict Sales with Salesforce Forecasting

11:00 AM TOP PICK Circles of Success: Getting Started with Service Cloud

12:30 PM TOP PICK Circles of Success: Social Media and CRM - Challenges and Opportunities

4:00 PM TOP PICK Circles of Success: Using Communities to Improve Interaction & Collaboration

PUT IT ALL TOGETHER9:00 AM TOP PICK Circles of Success: Getting Started with Salesforce Customizations

11:00 AM TOP PICK Circles of Success: Become a Data Management Rockstar

12:00 PM TOP PICK Circles of Success: Track & Move the Adoption Needle

DAY1

DAY2

DAY 3

DAY 4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

Page 11: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Data.com

HIT THE GROUND RUNNING8:00 AM SESSIONS Breakout sessions run from 8:00 AM - 6:00 PM

10:00 AM KEYNOTE Partner Keynote in Moscone West

12:00 PM EXPO Cloud Expo Opens - Moscone North

1:00 PM TOP PICK Data-Driven Decisions to Drive Best Practice Sales & Marketing ROI

3:00 PM TOP PICK Grow Your Business Faster with Data.com Clean

6:00 PM EVENT Welcome Reception at the Cloud Expo - Moscone North

JUMP-START YOUR DAY

8:30 AM TOP PICK Data.com Clean Customer Showcase: All-Stars Show How They Became Data Strong

11:30 AM TOP PICK Data.com for Sales: The Path to Sales Intelligence

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

4:30 PM KEYNOTE Data.com Keynote: The Future of Intelligent Selling

7:00 PM EVENT App Bash & Partner Parties

8:00 PM EVENT Circus Mysterio: After Hours Party (Terra Gallery)

5:00 PM KEYNOTE Marissa Mayer, CEO, Yahoo

7:00 PM EVENT Rock out with Green Day at AT&T Park

GO DEEP AND MEET EXPERTS

9:00 AM TOP PICK Data.com Prospector Customer Showcase: How Innovators Grow Faster & Sell Smarter

10:00 AM TOP PICK Deliver Personalized Marketing with Pardot and Data.com

11:00 AM TOP PICK Grow Sales Faster with the Right Data

12:00 PM TOP PICK Connect to Decision Makers & Navigate Your Data Overload with Data.com

3:00 PM TOP PICK Building a Customer Master Strategy in Salesforce

4:00 PM TOP PICK The Transformational Power of Clean Data

5:00 PM PANEL Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER9:30 AM TOP PICK Best Practices for Data Governance & Stewardship in Salesforce

11:30 AM TOP PICK Data.com Roadmap & Roundtable with Product Management

DAY1

DAY2

DAY 3

DAY4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

Page 12: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Developers

HIT THE GROUND RUNNING

12:15 PM TOP PICK Hands-On Workshop: Build Web and Mobile Apps with Lightning Components

1:30 PM TOP PICK Hands-on Training: Create an Inbound Integration Using the Force.com REST API

3:00 PM TOP PICK Five Enterprise Development Best Practices That EVERY Salesforce Org Can Use

4:00 PM TOP PICK Parker Harris’s True to the Core: What’s Next for Our Core Products

5:00 PM TOP PICK Stop by the Trailhead Libary or the Quickstart Basecamp in the Dev Zone

JUMP-START YOUR DAY10:45 AM TOP PICK Best Practices for Building Salesforce Apps that Leverage the REST API

12:15 PM TOP PICK Batch Jobs: Beyond the Basics

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guest Speakers - Moscone South

3:30 PM TOP PICK Building Your own Internet of Things with the LittleBits Salesforce Connector

4:15 PM TOP PICK Hands-On Workshop: A New Way to Create Pixel Perfect Apps in Visualforce

5:00 PM TOP PICK JavaScript for Salesforce Developers

5:00 PM KEYNOTE Marissa Mayer, CEO, Yahoo

7:00 PM EVENT Rock out with Green Day at AT&T Park

GO DEEP AND MEET EXPERTS9:00 AM TOP PICK Stop by the Developer Zone for a Force.com or Heroku Code Consultation

10:30 AM KEYNOTE Developer Keynote - Moscone West

12:30 PM TOP PICK 10 Principles of Apex Testing

2:00 PM KEYNOTE Platform Keynote - Moscone South

4:00 PM TOP PICK Integration at Scale: Enterprise Patterns with Heroku Connect

5:00 PM PANEL Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit Concert - Pier 70

7:00 PM EVENT Cloud CrawlPUT IT ALL TOGETHER8:30 AM TOP PICK Secure Salesforce: Common Secure Coding Mistakes

10:00 AM TOP PICK Understanding Native, Hybrid, and Web Mobile Architectures

11:00 AM TOP PICK Processing Big Data At-Scale on the Salesforce Platform

12:30 PM PANEL Meet the Developers - Moscone West

DAY1

DAY2

DAY 3

DAY4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

Page 13: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Financial Services

HIT THE GROUND RUNNING9:00 AM KEYNOTE Keynote: Precision is the Future of Financial Services

11:00 AM TOP PICK Supercharge Your Wealth Advisory Teams

11:00 AM TOP PICK Effortless Insurance - Crushing It With Customer Experience

12:00 PM TOP PICK Reinventing the Customer Experience in a Digital-First Banking World

12:00 PM TOP PICK How Ameriprise Transforms Client and Advisor Engagement

1:00 PM TOP PICK Personalized Customer Journeys In Financial Services

2:00 PM TOP PICK Tear Down The Barriers That Block Cross-Selling At Your Bank

2:30 PM TOP PICK Reimagine Insurance - How Pioneers Are Disrupting The Industry

3:00 PM TOP PICK Supercharge Growth in Business and Commercial Banking

GO DEEP AND MEET EXPERTS8:00 AM PANEL Wealth Management Roundtable

9:30 AM PANEL Asset Management Roundtable

11:00 AM PANEL Security and Compliance Roundtable

3:30 PM TOP PICK Customer Theater: Barclays is a Bank on a Service Mission

5:00 PM EVENT Financial Services Dreamboat Cocktail Reception

7:00 PM EVENT App Bash & Partner Parties

JUMP-START YOUR DAY9:30 AM PANEL Business and Commercial Banking Roundtable

10:30 AM TOP PICK Customer Theater: Barclays is a Bank on a Service Mission

12:30 PM PANEL Alternative Investments Roundtable

3:30 PM PANEL Retail Banking Roundtable

5:00 PM PANEL Women’s Leadership Panel at Moscone South

7:00 PM EVENT Dreamfest and UCSF Benefit Concert - Pier 70

5:00 PM KEYNOTE Sheryl Sandberg, COO, Facebook

7:00 PM

PUT IT ALL TOGETHER9:30 AM TOP PICK Customer Theater: The New Expectations of the Connected Investor

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

DAY 1

DAY2

DAY 3

DAY4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

Page 14: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Business Professionals

HIT THE GROUND RUNNING8:00 AM SESSIONS Breakout sessions run from 8:00 AM - 6:00 PM

10:00 AM KEYNOTE Partner Keynote in Moscone West

12:00 PM EXPO Cloud Expo Opens - Moscone North

6:00 PM EVENT Cloud Expo Welcome Reception - Moscone North

JUMP-START YOUR DAY8:00 AM SESSIONS Breakout sessions run from 8:00 AM - 6:00 PM

9:00 AM FIRESIDE CHAT Marc Benioff and Travis Kalanick at Yerba Buena Theater

10:00 AM EXPO Cloud Expo Opens - Moscone North

10:30 AM KEYNOTE Community Cloud Keynote - Moscone West

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guest Speakers

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft

7:00 PM EVENT App Bash & Partner Parties

GO DEEP AND MEET EXPERTS8:00 AM SESSIONS Breakout sessions run from 8:00 AM - 6:00 PM

9:00 AM EXPO Cloud Expo Opens - Moscone North

9:00 AM KEYNOTE Marketing Cloud Keynote - Moscone South

10:30 AM KEYNOTE Sales Cloud Keynote - Moscone South

12:30 PM KEYNOTE Service Cloud Keynote - Moscone South

2:00 PM KEYNOTE Platform Keynote - Moscone South

5:00 PM PANEL Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER8:30 AM SESSIONS Breakout sessions run from 8:30 AM - 2:00 PM

9:00 AM EXPO Cloud Expo Opens - Moscone North

10:00 AM KEYNOTE The Art & Science of Mindfulness - Moscone South

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

DAY1

DAY2

DAY 3

DAY4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

Page 15: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Government

HIT THE GROUND RUNNING

ALL DAY EXPO Come visit the Government Zone in the Telegraph Hill room at the Palace Hotel

11:00 AM KEYNOTE Government Keynote: Rise of the Connected Government

12:30 PM TOP PICK Service & Case Management: Improving the Experience for 21st Century Government

1:30 PM TOP PICK Salesforce GovTalks

4:30 PM EVENT Vivek Kundra to present the Salesforce Connected Cities Report

JUMP-START YOUR DAY

ALL DAY EXPO Come visit the Government Zone in the Telegraph Hill room - Palace Hotel

9:00 AM TOP PICK Platform: Modernize Government with Cloud Applications

10:00 AM TOP PICK Analytics: Government is Riding the Wave

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guest Spaeakers - Moscone South

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft - Moscone South

7:00 PM EVENT App Bash & Partner Parties

5:00 PM KEYNOTE Marissa Mayer, CEO, Yahoo

7:00 PM EVENT Rock out with Green Day at AT&T Park

GO DEEP AND MEET EXPERTS

ALL DAY EXPO Come visit the Government Zone in the Telegraph Hill room at the Palace Hotel

9:00 AM TOP PICK Analytics Cloud Keynote: Instant Insight to Action Across the Customer Success Platform

11:30 AM TOP PICK Communities: Connecting Citizens and Governments Across America

12:30 PM TOP PICK Service Cloud Product Keynote: A New Era of Service for the Connected World

1:30 PM TOP PICK Department of Defense and Aerospace Ascent to the Cloud

2:00 PM KEYNOTE Salesforce1 Platform Keynote: Experience a New Way to Build Apps

5:00 PM PANEL Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER

ALL DAY EXPO Come visit the Government Zone in the Telegraph Hill room at the Palace Hotel

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

DAY1

DAY 2

DAY 3

DAY 4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

Page 16: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Healthcare

HIT THE GROUND RUNNING

1:00 PM KEYNOTE Keynote: Precision is the Future of Healthcare & Life Sciences (Yerba Buena Salon 9, Marriott)

2:00 PM PANEL Innovation Showcase: Top Healthcare Apps Built on the Salesforce Platform (Century Theater 4)

2:30 PM TOP PICK Embrace CRM in Healthcare to Transform Care Coordination & Clinical Research - City of Hope (Century Theater 3)

3:30 PM TOP PICK Salesforce for Healthcare: Next Generation of Patient Relationship Management (Century Theater 2)

5:00 PM EVENT Healthcare & Life Sciences Dreamboat Welcome Reception (Dreamboat)

JUMP-START YOUR DAY

8:30 AM TOP PICK Harvard Pilgrim: Modernizing Retail Health Telesales and Customer/Broker Portals (Century Theater 3)

9:30 AM TOP PICK Expand Member and Provider Loyalty with Seamless, Personalized Experience - CareFirst, CenterLight (Century Theater 3)

10:30 AM TOP PICK Salesforce for Healthcare: Next Generation of Patient Relationship Management (Century Theater 3)

11:30 AM TOP PICK Secure PHI in the Cloud: Building HIPAA compliant Apps on Salesforce (UCSF) - Century Theater 2

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests (Moscone South)

4:30 PM TOP PICKCustomer Theater: Behind the Scenes on how UCSF Pioneered a Modern Health System (Customer Theater, Moscone West)

5:00 PM KEYNOTE Marissa Mayer, CEO, Yahoo

7:00 PM EVENT Rock out with Green Day at AT&T Park

GO DEEP AND MEET EXPERTS9:00 AM TOP PICK AppExchange for Healthcare: Better Care Through Better Engagement

11:30 AM TOP PICK Reimagine Patient Engagement: Improve Outcomes Before, During & After Care (Centura, Johns Hopkins)

2:00 PM TOP PICK Reducing Friction in Your Patient, Member, Doctor Journey by Magnet 360 and Salesforce

2:30 PM TOP PICK Using Mobile in Healthcare/Life Sciences – Circle of Success Yerba Buena Salon 4, Marriott

2:30 PM TOP PICK Customer Theater: Merck is Accelerating into the Future of Healthcare

3:30 PM TOP PICK Customer Theater: The Rise of the Connected Patient

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

7:00 PM EVENT Cloud CrawlPUT IT ALL TOGETHER10:00 AM TOP PICK The Art & Science of Mindfulness - Moscone South

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

DAY1

DAY 2

DAY 3

DAY 4

09.15

09.16

09.17

09.18

Create your own agenda today. Register Now

Page 17: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Higher Ed

HIT THE GROUND RUNNING8:30 AM KEYNOTE Higher Ed Kickoff: The Connected Campus

10:00 AM EVENT Help us pack 2,500 Night Night kits to be sent to shelters and organizations that support homeless veterans and their families

10:00 AM TOP PICK Not Just a Phase: How to Make University-wide CRM Work with a Phased Approach

10:30 AM TOP PICK Advancement Connect: Optimizing Alumni Lifetime Value

12:00 PM TOP PICK Building A One-Stop Shop: Supporting Students Has Never Been Easier

JUMP-START YOUR DAY

8:30 AM TOP PICK Qualify and Quantify: How Schools Use Pardot to Target and Measure Messaging

8:30 AM TOP PICK Innovation: Higher Education Product Roadmap

9:00 AM EVENT Support early childhood development with Talk, Read, Sing by joining us in assembling 2,000 packages of education materials for children

10:30 AM TOP PICK Recruitalytics: The Science of Recruiting the Right Student Every Time

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

3:30 PM TOP PICK The Journey is the Reward: How to Add Value Across the Student Lifecycle

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft - Moscone South

7:00 PM EVENT Rock out with Green Day at AT&T ParkGO DEEP AND MEET EXPERTS

9:00 AM TOP PICK Get the Job Done: Put Students & Employers at the Center of Career Services

10:00 AM TOP PICK Win, Lose, or Withdraw: Help Your Students Make SMART-er Decisions

1:00 PM TOP PICK Integrate Everything: How a 360 Student View Can Help Your School Do a 180

3:00 PM TOP PICK #AwesomeAdmin Hacks for Higher Ed

7:00 PM EVENT Benefit Concert: Join us in raising $10M for the UCSF Benioff Children’s Hospitals by attending the Benefit Concert featuring the Foo Fighters

PUT IT ALL TOGETHER9:30 AM TOP PICK Take Our Advice: Make Advising Easy and Seamless for Students

9:30 AM TOP PICK With Great Platforms Comes Great Responsibility: Best Practices in Governance

10:30 AM TOP PICK Community Meets Agility: Introducing the Student Community Accelerator

11:30 AM TOP PICK Wave Analytics: A Game Changer for Decision-Making

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

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Page 18: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for IT Professionals

HIT THE GROUND RUNNING9:00 AM EXPO Visit the IT Ranger Station

9:30 AM TOP PICK Lightning: Build Custom Apps in a Flash

11:30 AM TOP PICK Build Apps Tightly Integrated with Salesforce Data with Heroku Connect

4:30 PM TOP PICK Salesforce Shield: How to Deliver a New Level of Trust and Security in the Cloud

JUMP-START YOUR DAY9:30 AM PANEL CIO/CTO Panel: Key Trends for Innovation

10:00 AM EXPO Cloud Expo - Moscone North

10:30 AM TOP PICK How Salesforce IT Uses Heroku to Build Better User Experiences for Employees

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

4:30 PM TOP PICK The Salesforce Platform Roadmap

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft - Moscone South

7:00 PM EVENT App Bash & Partner Parties

GO DEEP AND MEET EXPERTS9:00 AM TOP PICK Forrester on The Evolution of App Dev & Architecture. Mobile. IoT. UX.

9:30 AM TOP PICK How Salesforce’s CTO of IT Builds on the Salesforce Platform

11:30 AM TOP PICK Unlock The Power of Connected Devices and Products with Salesforce: For IT

2:00 PM KEYNOTE Salesforce1 Platform Keynote: Experience a New Way to Build Apps

3:00 PM TOP PICK Modern Architectures: How IoT will Transform and Disrupt your Industry

5:00 PM PANEL Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER9:00 AM EXPO Visit the Platform Cloud Expo

9:30 AM TOP PICK Lightning Connect: Release the Business Value of Your SAP Back Office Data

10:00 AM PANEL The Art & Science of Mindfulness - Moscone South

2:00 PM Q & A Marc Benioff and Parker Harris - Moscone West

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Page 19: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Life Sciences

HIT THE GROUND RUNNING1:00 PM KEYNOTE Keynote: Precision is the Future of Healthcare & Life Sciences

2:00 PM TOP PICK Innovation Showcase: Top Healthcare Apps Built on the Salesforce Platform

3:30 PM TOP PICK Innovate in Life Sciences: Connect with Patients to Drive Brand Loyalty (United Allergy, Health Network Labs)

3:30 PM TOP PICK Salesforce for Healthcare: Next Generation of Patient Relationship Management

5:00 PM EVENT Healthcare & Life Sciences Dreamboat Welcome Reception

JUMP-START YOUR DAY9:30 AM TOP PICK Supercharge Life Sciences Sales with Chatter Collaboration (AstraZeneca)

10:30 AM TOP PICK Deepen Your HCP Relationships with Unparalleled Customer Experience (Medtronic, Abbvie)

10:30 AM TOP PICK Salesforce for Healthcare: Next Generation of Patient Relationship Management

11:30 AM TOP PICK Secure PHI in the Cloud: Building HIPAA compliant Apps on Salesforce (UCSF)

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

3:30 PM TOP PICK Emerging Trends in Clinical Trials and Analytics for Life Sciences

GO DEEP AND MEET EXPERTS

10:00 AM TOP PICK Deepen Your HCP Relationships with Unparalleled Customer Experience (Medtronic, BMS)

10:30 AM TOP PICK Life Sciences Quality & Audit Practices for Validated Apps in Salesforce (Roche)

11:00 AM TOP PICK Innovate in Life Sciences: Connect with Patients to Drive Brand Loyalty (Philips, EMD Serono)

2:30 PM TOP PICKCustomer Theater: Merck is Accelerating into the Future of Healthcare -Moscone West

3:30 PM TOP PICK Collaboration in Healthcare/Life Sciences – Circle of Success

3:30 PM TOP PICK Customer Theater: The Rise of the Connected Patient - Moscone West

5:00 PM KEYNOTE Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER10:00 AM TOP PICK The Art & Science of Mindfulness - Moscone South

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

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Page 20: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Manufacturing

HIT THE GROUND RUNNING11:30 AM KEYNOTE Keynote: The Future of Manufacturing is Digital Transformation

1:00 PM TOP PICK Solution Selling in Manufacturing - Inquire to Order

3:00 PM TOP PICK Mobile-ize the Back-Office - Unlocking ERP

4:00 PM TOP PICK Differentiating with Service for Manufacturers - Service Excellence

JUMP-START YOUR DAY10:00 AM TOP PICK Salesforce for Small- and Medium-Sized Manufacturers

10:00 AM EXPO Cloud Expo Opens - Moscone North

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests

5:00 AM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft

6:00 PM EVENT Customer Reception at Cars Dawydiak

7:00 PM EVENT App Bash & Partner Parties

GO DEEP AND MEET EXPERTS9:00 AM KEYNOTE Product Keynotes - Moscone South

11:00 AM TOP PICK The Journey to Deliver the Ultimate Automotive Customer Experience

12:00 PM TOP PICK The Next Generation Automotive Supplier Enterprise

1:30 PM TOP PICK Solution Selling in Manufacturing - Inquire to Order

5:00 PM PANEL Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER9:00 AM TOP PICK Innovation Speakers - Yerba Buena Theater

9:00 AM EXPO Cloud Expo Open - Moscone North

10:00 AM PANEL The Art & Science of Mindfulness - Moscone South

2:00 PM Q & A Marc & Parker Q & A - Moscone West

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2:30 PM TOP PICK Enabling and Monetizing IOT - Connected Products

Page 21: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Marketers

HIT THE GROUND RUNNING9:30 AM TOP PICK Crawl, Walk, Run: Methods for Email Program Success

11:30 AM TOP PICK CRM & Email Integration Innovation from Fleetcor and Flagstar Bank

12:00 PM EXPO Vist the Marketing Cloud Product Showcase in the Moscone North Expo Hall

1:00 PM TOP PICK You Talkin’ to Me? How Redbox Built Email Journeys to its 40 Million Subscribers

JUMP-START YOUR DAY9:00 AM TOP PICK Email Marketing Holiday Calendar: A Retailer’s Guide to Holiday Email Success

10:00 AM EXPO Visit the Marketing Zone at Bespoke at the Westfield Mall

12:00 PM TOP PICK How Smart Brands Use Digital Marketing to Acquire, Engage, & Retain Customers

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

3:30 PM TOP PICK Man & Machine: Digital Marketing in the Age of Robots

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft

7:00 PM EVENT App Bash & Partner Parties

GO DEEP AND MEET EXPERTS9:00 AM TOP PICK Marketing Cloud Keynote: Dawn of the Digital Marketer

9:00 AM EXPO Head over Century Theaters and visit the Marketing Zone

11:30 AM TOP PICK To Send or Post? The Roles of Email, Social, & Other Collaboration Tools

2:30 PM EXPO B2B Marketing 2015: Reimagine Everything!

3:00 PM TOP PICK Maximize Your Marketing Solutions: When to Use Pardot, ExactTarget, or Both

5:00 PM PANEL Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER

8:30 AM TOP PICK How to Achieve a Tailored Approach to Shopper Engagement

9:30 AM TOP PICK Salesforce on Salesforce: How Pardot Wins at Marketing Automation

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

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www.dreamforce.com

Page 22: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Media

HIT THE GROUND RUNNING12:00 - 5:00 PM EXPO Cloud Expo Opens

1:30 - 1:50 PM TOP PICK B2B Websites: Harnessing the Power of Pardot (Marriott Marquis, Foothill E)

2:00 - 2:40 PM TOP PICK How Foo Fighters Use Visual Storytelling on Instagram to Build Their Brand (Century Theater 1)

3:30 - 4:10 PM TOP PICK How Financial Times uses Salesforce and Heroku for its Digital Transformation (Metreon Theater 5)

7:00 - 10:00 PM EVENT Communications & Media Industry Reception

JUMP-START YOUR DAY8:00 - 5:00 PM Visit the Communications & Media Exhibit at the Customer Success Showcase

9:30 - 10:10 AM TOP PICK Modernize CRM with Salesforce - Multiple Co-Existence and Replacement Strategies with EVINE (Metreon Theater 6)

3:30 - 4:10 PM TOP PICK Innovation Showcase: Top Apps for Media Built on the Salesforce Platform (InterContinental Hotel, InterContinental Ballroom A-B)

1:00 - 3:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

7:00 - 10:00 PM TOP PICK App Bash & Partner Parties

GO DEEP AND MEET EXPERTS9:00 - 9:50 AM KEYNOTE Marketing Cloud Keynote: Dawn of the Digital Marketer (Moscone South)

11:00 - 12:00 PM KEYNOTE Mass Media to My Media With 1:1 Advertiser & Consumer Engagement (Metreon Theater 14)

12:30 - 1:10 PM TOP PICK Expedia & Daily Express of London - Managing Your Next Gen Ad Sales Business (Metreon Theater 12)

2:00 - 2:40 PM TOP PICK Nielsen and Hibu: Transforming B2B Media in the Cloud (Metreon Theater 11)

3:00 - 3:40 PM TOP PICK BBC & Wall Street Journal - Moving Consumers From Anonymous to Advocate in Media (Metreon Theater 11)

7:00 - 10:00 PM EVENT Dreamfest & UCSF Benefit Concert - Pier 70

PUT IT ALL TOGETHER8:00 - 2:00 PM EXPO Visit the Communications & Media Exhibit at the Customer Success Showcase

9:30 - 10:10 AM TOP PICK Salesforce on Salesforce: How Pardot Wins at Marketing Automation (Century Theater 4)

10:00 - 10:40 AM TOP PICKHow Community Cloud Drives Success for Salesforce Customers - and Ourselves (Marriott Marquis, Nob Hill A-D)

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EXPO

Page 23: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Non-Profit

HIT THE GROUND RUNNING10:00 AM TOP PICK Marketing Communications: Building a Digital Playbook

10:00 AM EVENT Help us pack 2,500 Night Night kits to be sent to shelters and organizations that support homeless veterans and their families

11:30 AM TOP PICK Program Management: How Nonprofits Go from Volunteer Management to Engagement

12:30 PM KEYNOTE Nonprofit Kickoff: The Connected Nonprofit

4:00 PM TOP PICK Community Engagement: Best Practices from Two Nonprofits Who Do It Well

JUMP-START YOUR DAY8:30 AM TOP PICK Driving Change is Hard. Let’s do it Anyway! Stories from the Front Lines

9:00 AM EVENT Support early childhood development with Talk, Read, Sing by joining us in assembling 2,000 packages of education materials for children

10:30 AM PANEL CIO Panel: Thought Leaders on Nonprofit Tech Trends and Best Practices

11:00 AM TOP PICK Nonprofit Starter Pack: Doing it All on a Shoestring!

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

3:30 PM TOP PICK Program Management: Building Programs and Policies that Scale

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft - Moscone South

7:00 PM EVENT Rock out with Green Day at AT&T ParkGO DEEP AND MEET EXPERTS9:30 AM TOP PICK Salesforce Products for Nonprofits: What We Have and Where We’re Headed

11:30 AM TOP PICK Raise More Resources with NGO Connect

12:30 PM TOP PICK Connected Nonprofit: Successful Enterprise-Wide Deployments (and Getting Buy-In)

12:30 PM TOP PICK Further Your Mission with Corporate Engagement: Capitalizing on the 1-1-1 Model

7:00 PM EVENT Benefit Concert: Join us in raising $10M for the UCSF Benioff Children’s Hospitals by attending the Benefit Concert featuring the Foo Fighters

PUT IT ALL TOGETHER8:30 AM TOP PICK Salesforce for Nonprofits Live Demo: The Connected Constituent

9:30 AM TOP PICK Fundraising: Innovative Ways to Manage Incoming Funds - and Get More to Come In

10:00 AM TOP PICK 1-1-1 in Action: Hack the Hood Empowers Youth of Color in Tech

10:30 AM TOP PICK How To: Stop Seeing Double - Building Matching Rules to Prevent Dupes

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

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Page 24: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for B2B Marketing

HIT THE GROUND RUNNING9:00 AM TOP PICK CRM And Marketing Automation: Better Together, featuring Forrester Research

10:00 AM TOP PICK Introducing Next-Gen B2B Marketing Automation by Salesforce: The Pardot Roadmap

11:00 AM TOP PICK Beyond Lead Nurturing: How Engagement Studio Can Fuel Your Intelligent Marketing

12:00 PM TOP PICK Salesforce Engage: 5 Reasons B2B Marketing Automation Isn’t Just for Marketers

1:00 PM EXPO Visit the Marketing Zone at Bespoke in Westfield Mall

3:00 PM TOP PICK How Intuit Turned Transactional Emails into Quick Wins

JUMP-START YOUR DAY

10:00 AM EXPO Visit Pardot in Moscone North and ask how you can drive away with a brand new Fiat 500

12:00 PM TOP PICK Stop by the B2B Marketers Cafe at The Grove to hear from modern marketing expert and social selling evangelist Jill Rowley

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

3:30 PM TOP PICK Man & Machine: Digital Marketing in the Age of Robots

5:00 PM TOP PICK How CareerBuilder Aligns Marketing and Sales to Smash Their Goals

4:00 PM TOP PICK Managing the Communications Business Services Front Office - Featuring Executives from Verizon and Vodafone.

5:00 PM

7:00 PM EVENT Rock out with Green Day at AT&T Park

GO DEEP AND MEET EXPERTS9:00 AM KEYNOTE Marketing Cloud Keynote: Dawn of the Digital Marketer

12:00 PM PANEL What’s in store for the future of B2B Digital Marketing? Hear from our panel of industry experts at the B2B Marketers Cafe at The Grove

3:00 PM TOP PICK How to Market in a Buyer-Driven World: B2B Marketing Automation by Salesforce

5:00 PM PANEL Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER9:00 AM EXPO Cloud Expo Opens - Moscone North

9:30 AM TOP PICK Salesforce on Salesforce: How Salesforce Pardot Wins at Marketing Automation

10:00 AM PANEL The Art & Science of Mindfulness - Moscone South

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

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Page 25: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Partners

HIT THE GROUND RUNNING10:00 AM KEYNOTE Partner Keynote: The World’s #1 Cloud Enterprise Ecosystem

12:00 PM TOP PICK Lean Product Management for ISVs

12:30 PM TOP PICK 10 Ways to Build a Successful Salesforce Consulting Practice

2:30 PM PANEL Salesforce Partner Program Leadership Panel (Q&A)

4:00 PM TOP PICK ISV Roadmap: A Sneak Peek at New Features and Beyond

JUMP-START YOUR DAY9:00 AM TOP PICK Emerging Technologies: Getting started with the Lighting Experience for ISVs

10:00 AM TOP PICK Partner Sneak Peek: New Salesforce Solutions for Microsoft Products

10:00 AM TOP PICK Building a Successful ISV Business

11:00 AM TOP PICK #RockTheAdvantage: Salesforce Advantage for Partners

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests

4:00 PM TOP PICK Emerging Technologies: Application Lifecycle for ISVs

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO at Microsoft

7:00 PM EVENT App Bash & Partner Parties

GO DEEP AND MEET EXPERTS9:00 AM TOP PICK Building Lightning Components for ISVs

10:00 AM TOP PICK Partners, Are You Running at the Speed of Salesforce?

11:30 AM TOP PICK The Future of Marketing Cloud Content Creation for Partners

1:00 PM PANEL Panel Discussion: Top ISV Architects from the Partner Community

3:00 PM TOP PICK Catch the Wave of ISV Analytics Apps

5:00 PM PANEL Women’s Leadership Panel - Yerba Buena Theater

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER9:00 AM EXPO Come visit us one last time in the Partner Zone - Park Central Hotel

10:00 PM PANEL The Art & Science of Mindfulness - Moscone South

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

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Page 26: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Retail

HIT THE GROUND RUNNING10:00 AM KEYNOTE Retail Keynote: Precision Retailing with Macy's and Design Within Reach

11:00 AM TOP PICK Innovation Showcase: How Amazon and USAA Build Inspiring Apps on the Platform

2:30 PM TOP PICK Exceptional In-Store Execution Through Empowered Employees with Walmart

3:30 PM TOP PICK How Macy's does Mobile: Deepening Retail Engagement with Salesforce

6:00 PM EVENT TOMS Pop-up Store Experience (Invitation Only*)

JUMP-START YOUR DAYALL DAY EXPO Design the perfect room with Design Within Reach (Customer Showcase)

8:30 AM TOP PICK A Shared Vision for Success: How TOMS Engages Customers While Doing Good

9:00 AM TOP PICK Email Marketing Holiday Calendar: A Retailer’s Guide to Holiday Email Success

1:00 PM KEYNOTE Keynote with Marc Benioff and special guests at Moscone South

3:30 PM TOP PICK A Tailored Approach to Shopper Engagement with SuitSupply

6:00 PM EVENT Bloomingdale’s Innovation Store Tour (Invitation Only*)

GO DEEP AND MEET EXPERTSALL DAY EXPO Design the perfect room with Design Within Reach (Customer Showcase)

10:30 AM TOP PICK Target Shares Best Practices for Enterprise Retail Integration

1:00 PM TOP PICK Beyond Cribs and Chairs: Creating Truly Custom Journeys with Land of Nod

1:30 PM TOP PICK Customer Theater: Design Within Reach is Customizing Retail Disruption

3:30 PM TOP PICK Build Customer Loyalty with the Shopper Success Platform

4:30 PM TOP PICK Macy’s and How to Create a Digital Experience Customers Love

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

7:00 PM EVENT Cloud CrawlPUT IT ALL TOGETHER8:30 AM TOP PICK A Tailored Approach to Shopper Engagement with SuitSupply

9:30 AM TOP PICK Target Shares Best Practices for Enterprise Retail Integration

10:00 AM KEYNOTE The Art & Science of Mindfulness - Moscone South

10:30 AM TOP PICK A Shared Vision for Success: How TOMS Engages Customers While Doing Good

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

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Page 27: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Sales

HIT THE GROUND RUNNING10:00 AM TOP PICK Sales Cloud Introduction

11:00 AM TOP PICK Sales Summit: The Challenger Customer & Book Signing with CEB’s Brent Adamson

1:00 PM TOP PICK Sales Summit: Embracing Digital Disruption to Power Sales Growth

3:30 PM TOP PICK Sales Cloud Roadmap

6:30 PM EVENT Sales Leader Networking Reception - MaSo @ Park Central Hotel

JUMP-START YOUR DAY8:00 AM PANEL The Payoff for More Women in Sales

9:00 AM TOP PICK Top Pipeline Management Reports

10:00 AM TOP PICK Sales Secrets of the Big Guns

11:00 AM TOP PICK The Future of CRM: Discussion with Paul Greenberg, Denis Pombriant, & Ray Wang

1:00 PM KEYNOTE Keynote with Marc Benioff & Guest Speakers - Moscone South

3:30 PM TOP PICK Sales Cloud and Platform Roadmap

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO at Microsoft

7:00 PM EVENT App Bash & Partners

GO DEEP AND MEET EXPERTS9:00 AM EXPO Cloud Expo - Moscone North

9:30 AM PANEL Customer Panel: The Journey from Siebel to Co-Existence to Cloud

10:30 AM TOP PICK Sales Cloud Keynote: Modernize Your CRM for Your Best Year Ever

2:00 PM KEYNOTE Small and Medium Business Keynote

5:00 PM PANEL Women’s Innovation Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit

PUT IT ALL TOGETHER8:30 AM TOP PICK Forecast Accurately with Salesforce Forecasting

9:00 AM TOP PICK Drive Productivity with Salesforce and Microsoft Exchange and Outlook

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Page 28: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Service

HIT THE GROUND RUNNING11:00 AM TOP PICK Embed Customer Service in Every Mobile App

1:00 PM TOP PICK ICMI: Maximizing the Frontline Agent Performance & Productivity

2:30 PM TOP PICK Up-Level Agent Productivity with the Salesforce Console for Service

3:00 PM TOP PICK Thought Leader: Keeping Your Customers Happy in Today’s Connected World

4:00 PM TOP PICK 10 Steps to Successfully Extending Siebel featuring Intuit

JUMP-START YOUR DAY9:30 AM KEYNOTE Service Cloud Roadmap - Part 1: The Agent Experience

11:00 AM EXPO Forrester: Transform Your Customer Service For The Age Of The Customer

12:00 PM TOP PICK B2C Customer Panel: 3 Innovators In High Volume Support Operations

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guests - Moscone South

3:30 PM TOP PICK Reimagine Your Customer Portal with Self-Service Communities

4:30 PM TOP PICK Service Cloud Roadmap - Part 2: The Customer Experience

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO at Microsoft

7:00 PM EVENT App Bash & Partner Parties

GO DEEP AND MEET EXPERTS8:30 AM TOP PICK Expert Panel: Things I Wish I Knew When Implementing Knowledge

9:30 AM TOP PICK Customer Service: The New Marketing

10:30 AM TOP PICK Exec Panel: Bringing Sales & Service Together to Reshape the Customer Experience

12:30 PM EXPO Service Cloud Keynote: A New Era of Service for the Connected World

2:30 PM TOP PICK Gartner: Engaging Customers in a Mobile, Connected, Digital World

5:00 PM PANEL The Women’s Leadership Panel - Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER10:00 AM PANEL The Art & Science of Mindfulness - Moscone South

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

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Page 29: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Small Business

HIT THE GROUND RUNNING9:00 AM EVENT Start Dreamforce off Right with hourly guided tours @ SMB Zone

9:30 AM TOP PICK Deploy for Success: Drive for Adoption from Day 1

10:00 AM TOP PICK The Future Customer Experience for SMBs Starts with Sales and Service

1:30 PM PANEL Small Business, Big Impact Contest Reveal with Russell Simmons

7:00 PM EVENT Small Business Networking Event @ 1015 Folsom

JUMP-START YOUR DAY

ALL DAY TOP PICK Learn to Find, Win and Keep Customer to Grow Your Business @ SMB Zone

8:30 AM TOP PICK How small teams deliver big results with B2B Marketing Automation w/ Pardot

11:00 AM TOP PICK AppExchange for Small & Medium Business: Grow Your Business with Apps

1:00 PM KEYNOTE Keynote with Marc Benioff & Special Guest Speakers @ Moscone South

5:00 PM KEYNOTE Keynote with Satya Nadella, CEO of Microsoft @ Moscone South

7:00 PM EVENT App Bash & Partner Parties

5:00 PM KEYNOTE Marissa Mayer, CEO, Yahoo

7:00 PM EVENT Rock out with Green Day at AT&T Park

GO DEEP AND MEET EXPERTS10:00 AM TOP PICK Know-It-All: Best Practices for Building a Killer Knowledge Base w/ Desk.com

10:30 AM KEYNOTE Sales Cloud Product Keynote @ Moscone South

12:00 PM TOP PICK Connect to Decision Makers & Navigate Your Data Overload w/ Data.com

12:30 PM KEYNOTE RelateIQ Product Keynote @ Moscone West

2:00 PM KEYNOTE Small Business Keynote with Tony Rodoni and Leyla Seka @ Moscone West

ALL DAY TOP PICK Ready to SOAR? Sky's the limit @SMB Zone - come take a picture and prizes!

5:00 PM PANEL Women’s Leadership Panel @ Moscone South

7:00 PM EVENT Dreamfest & UCSF Benefit - Pier 70

PUT IT ALL TOGETHER9:30 AM TOP PICK Crush Your Small Business Challenges With Marketing Automation w/ Pardot

11:00 AM TOP PICK Small Business Circles of Success: Track & Move the Adoption Needle

2:00 PM Q & A Marc Benioff & Parker Harris @ Moscone West

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Page 30: Dreamforce 2015: 4 Perfect Days

4 Perfect Days for Success Services

HIT THE GROUND RUNNING

9:00 AM TOP PICK Customers Everywhere: An Omni-channel Approach to Sales and Customer Service

10:30 AM TOP PICK Increase Admin Productivity with Premier+ Success

11:30 AM TOP PICK Introducing Salesforce Accelerators

12:30 PM TOP PICK Developing an Accelerator Strategy and Points Consumption Plan

3:00 PM TOP PICK Driving Sales Decisions and Actions with Wave

JUMP-START YOUR DAY8:30 AM TOP PICK Modern Architectures: Platform Architect Insights and Secrets

9:30 AM TOP PICK Getting the Most From Your Marketing Cloud Success Plan

11:30 AM TOP PICK Salesforce Governance Best Practices

4:30 PM TOP PICK Drive Salesforce Adoption with Premier Online Training

10:00 AM TOP PICK Future of Shared Services & Employee Engagement

11:00 AM TOP PICK Customer Panel: Transform HR Service Delivery & Employee Engagement

4:30 PM TOP PICK Drive Finance Transformation: Sales & Collections Operations

GO DEEP AND MEET EXPERTS10:30 AM TOP PICK Salesforce Accelerator Roadmap

11:30 AM TOP PICK How to Do More with Less: Premier Tips and Tricks

12:30 PM TOP PICK Get the Most From the New Salesforce Help & Training Portal

1:00 PM TOP PICK Secure Support for Regulated Industries

2:30 PM TOP PICK How DIRECTV is transforming its B2C Call Center with Mission Critical Support

PUT IT ALL TOGETHER10:00 AM PANEL The Art & Science of Mindfulness - Moscone South

2:00 PM Q & A Marc Benioff & Parker Harris - Moscone West

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Success Services help companies accelerate their journey to success. Informed by actionable insights and expertise gained from working with 100,000 customers and managing billions of transactions, Success Services provide the right combination of training, resources, support and custom engagements to help you deploy faster, increase ROI and drive higher user adoption. Your success is our success at Dreamforce.