dream - arena international : a system to improve operational efficiency and maintain competency in...

DReAM :

A System to improve operational

efficiency and maintain competency in

semiconductor IC design industry

Mar. 8, 2012

1Copyright© 2012 GUC GUC Property

1

3

Flexible ASIC Business Model

Design Workflow Management

2 The Initiative of GUC’s DReAM

Benefit and Value 5

4 Project Lifecycle Management


Semiconductor Supply Chain

Design Service

Mask

Foundry Package Test

Design

Automation

Software

IC Design

Silicon IP

ProductSpec

System

Architecture


Semiconductor Value Chain Evolution

Challenges get more

difficult as the

industry matures

System

IC Design

IDM Fab

Package

Test

System

IC Design

IDM Fab

System SystemSystemSystem

IDM Fab

IDM Fab

IDM Fab IDM Fab

EDA EDA EDA

IC Design

IC Design

IC Design

IP IP

Design

Service

Wafer

Foundry

Wafer

Foundry

Package

TestPackage

Test

Package Package Package

Test Test Test

70s 80s 90s 2000~

Technology

DrivenManufacture

Driven

Design

Driven

Application

Driven


GUC: Design + Integration

Flexible ASIC Model

Design + System Knowledge

Fabless Houses

System

Houses IDMs

EDA Vendors Foundry Package/Test

Houses

IP Providers

DSP

MPEG ATM

ROM

MCUSRAM

I/O

I/F

Logic


Established in 1998

Headquartered in Hsin-chu Science Park, Taiwan

IPO on TSE (symbol: 3443), 2006

Largest shareholder is TSMC, current share 36%

Worldwide presence: US, China, Europe, Japan and Korea

GUC Corporation Information


Overseas (47)

Legal

Audit

Jim Lai

President (494)

GUC Management Team

Business

Support (44)DSD (171)R & D (98)

Sales &

Marketing(41)POD (78) Finance (15)

GUC Europe

GUC China

GUC Japan

GUC America

GUC Korea

FC Tseng

ChairmanVice Chairman of TSMC

Former TSMC US Director

Lung Chu


Customer Product Profile

DTV

WiMax

Computer

TV

Tuner

Network

LTE

Transceiver

Camcorder

GPS

Mobile

TV

Cell

PhoneHigh speed digital

Mixed signal

Analog

RF

Your

Logo

SoC

http://thumbnail.image.rakuten.co.jp/s/?@0_mall/plusyu-pcav/cabinet/dhone.jpg


GUC Design Capability

Silicon Proven Record

65nm mass production in 2009

40nm mass production in 2011

28nm production expected in 2013

Strengths

Advanced technology node

Low power design solution

High performance IP design

Design for yield and reliability

0

20

40

60

80Tape-outs

0.25um & above

90nm

0.18/0.15um

65nm

0.13/0.11um

40nmAdvanced

Mature

28nm

2008 2009 2011 2012(e)

322M

368M265M

400M

2010

Complexity(Gates/year)

0

20

40

60

80Tape-outs

0.25um & above

90nm

0.18/0.15um

65nm

0.13/0.11um

40nmAdvanced

Mature

28nm

0.25um & above0.25um & above

90nm90nm

0.18/0.15um0.18/0.15um

65nm65nm

0.13/0.11um0.13/0.11um

40nm40nmAdvanced

Mature

28nm28nm

2008 2009 2011 2012(e)

322M

368M265M

400M

2010

Complexity(Gates/year)


GUC 3D-IC Service Roadmap

2010 2011 20122009 2013

SiP1.0

Under 200Mhz

KGDs<3

TSV1.0

2.5D Interposer

TSV2.0

3D Stack die TSV

SiP2.0

High Speed Interface DDR2/3

Chip/PKG/Board co-design

SiP3.0

RF (<6Ghz) SiP

RF Chip/Package/Board

co-design

MDDR Die

Spacer die

MDDR Die

Spacer die

ASIC Die

DDR2

4L NPL substrate

Passive

RF

4L NPL substrate

Passive

RF


1 Flexible ASIC Business Model

2 The Initiative of GUC DReAM

3 Design Workflow Management

Benefit and Value5



Operation Challenge

GUC’s service model is very flexible, so the operation process is complicated.

Too many application systems without integration.

Sales Engagement

IP Mgmt. & Sourcing

Chip Implementation

Production Sampling

ProductionOperation

IP Engineering

GUC

Design House

Customer

System House

Customer

Testing

Partner

IP Vendor

IP Design

Partner

Semiconductor Supply Chain

Turn

key or Particu

lar Service

(Flexible

ASIC

Service

) Packaging

Partner

Foundry

Partner

LogicDesign

Synthesis

DFT

STA / Simulation

APR

Back-Annotation

DRCLVS

Tape out / Mask

Wafer /CP

Package / FT

Tu

rnk

ey

Se

rvic

e 1

De

sig

n S

erv

ice

TK

2


EngagementRFQ Handle

Form Project

Pre-SalePICS &

CA Review

Project

InitiationSOW

ProductionMonthly Yield /

Margin / Productivity

PRJ Kick-Off

Kick-Off M.Minutes

Implementation

PES & PLM

Verification &

QualificationPES & PLM

KMC

Lotus Notes

Project Mail

System

Lotus Notes

ARM License

System

Lotus Notes

Design Kit

License System

Lotus Notes

PICS

Lotus Notes

CA Review

Lotus Notes

Project Code

Generation

ERP

Project Code

System

Lotus Notes

Working Hour

Update

Lotus Notes

Project

Kick-Off

Lotus Notes

PRJ Enquiry

System

Lotus Notes

Tape-Out

Reservation

System

Lotus Notes

Presale Reg.

System

Lotus Notes

IT System Before PLM Deployment


Solution & Goal

Solution – Integrated Operational Model

Integrated System across all Organizations

Goal

Quality : Improve Design Yield => Reduce Manufacturing Cost

Schedule : Improve Time to Market => Increase Profit Margin

Resource : Engineering & Hardware Cost Control

Efficiency : Higher Throughput => More Capacity


DReAMDesign Resource & Automation Management

Design Resource & Automation Management System

Manager

Resource Planning

Project Lead

ProjectManagement

Designer

DesignAutomation

Reviewer

QualityAssurance

A B C D F

top

Qualification item Value Normal RangeX Clock Skew 30 <50 psX Congestion 2 <1%

Worst setup slack >0X Design rule violation 0 #NAME?

Qualification item Value Normal Range

X Clock Skew 30 <50 ps

X Congestion 2 <1%

Worst setup slack >0

X Design rule violation 0 #NAME?



X Congestion 2 <1%


X Design rule violation 0 #NAME?Row 1 Row 2 Row 3 Row 4

0

2.5

5

7.5

10

12.5

15

17.5

20

22.5

Main title

Co lum n 3

Co lum n 2

Co lum n 1

Row 1 Row 2 Row 3 Row 4

0

1

2

3

4

5

6

7

8

9

10

Work Load

Co lum n 1

Co lum n 2

Co lum n 3

Ro w 1 Ro w 2 Ro w 3 Ro w 4

0

2

4

6

8

10

12

14

16

18

20

22

Main title

Column 3

Column 2

Column 1

Resource

Schedule Efficiency

Quality

Design

Workflow

Management

Project

Lifecycle

Management


1

3

4

Flexible ASIC Business Model


Project Lifecycle Management


Benefit and Value5


WFM

ClientMaster data

servercheckout

checkin

US

WFM

ClientSlave/

cache data

servercheckout

checkin

TWN

WFM

ClientSlave/

Cache data

servercheckout

checkin

TPE

Synch

ronize d

ata daily

DEF V SDC

extract_rc

QRC_DSPF

delay_cal

MDC_SDF

sta

PT_STA

DSPF

SDF

RPT

Design Database Management•Centralized library database•Standardized database structure with checkin mechanism•Distributed local cache data with Master/Slave data control

Design Flow Automation•Standardized flow definition and script•Ticket driven implementation flow•Flow controller GUI

Predefined flow step

50M+ gate design / 20+ engineers

Data Management & Flow Automation


IP / Library

Management

Design Flow

DefinitionDesign Quality

Review

Design Workflow Management Architecture

Design Data

Management

Ticket

Execution


[HEADER]

TICKET_ID = T200-SYNTHESIS

TICKET_TITLE = “Synthesize RTL to Gate netlist"

TICKET_OWNER = “[email protected]”

TICKET_FLOW = 200-SYNTHESIS

TICKET_LIB = 2008_0401_1851/techlib.cfg

TICKET_DESIGN = final/cpu

TICKET_DBSRC = 200-RTL_NETLIS/2009_0216-demo

TICKET_DBDST = 210-GATE_NETLIST/2009_0216-demo

TOP_MODULE = cpu

[INPUT]

## The input RTL Verilog file.

RTL_NETLIST = $(TOP_MODULE)_rtl.v

[OUTPUT]

## The output synthesized gate level Verilog file.

GATE_NETLIST = $(TOP_MODULE).v

[PARAMETER]

QUEUE = Linux

MAX_FANOUT = 100

:

Ticket file example

WFM Ticket Execution

A

B

C

D


Design Data Quality Review


1 IC Industry & Design Service Business Model



Benefit and Value 5



PLM Project Scope & Goal

Scope:To develop a project management system which could improve operational efficiency of ASIC business and could be used across the whole cooperation.

Goal:Improve project management efficiency by reducingcommunication overhead among different organizations. (ENG/DSD/POD)Provide real time status update to manager and customersRecord actual resource been consumed and calculate accurate cost for each project. Using such information for future resource planning and cost estimation.


Design House

Customer

Foundry

Partner

Packaging

Partner

Testing

Partner

3rd party

IP Partner

Design Service

Partner

SSDService Sales Division

ENGEngineering

SoCSystem

On A Chip

SoPSystem

On Package

GUC SemiconductorSupply Chain

TapeOut

System House

Customer

DSDDesign Service Division

PODProduction Op. Division

GUC’s Value Supply Chain


接觸Engage

服務專案工作Statement Of Work

服務專案計價Cost Analysis

啟動Kick-off

詢價RFQ

報價Quotation

服務執行Implementation

結案Complete 服務專案

Service Project

時程Schedule

資源Resource

品質Quality

簽約Contract

GUC Service Business Flow


Run through RFQ process within the systemensure the accuracy of cost analysis

Record project execution detail into systemReceive real time project status updatemonitor resource and control schedule

Record meeting content and assign action itemreview execution status and document sharing

Record issue discussion, assignment and solutionform knowledge database for experience sharing

議題處理Issue Tracking

會議紀錄Meeting

Minutes

專案執行Project

Management

業務接單Sales

Engagement

PLM System Architecture


2008/05

2008/05/15Official Kick-Off

2009Phase 1 Completed

20102009

2010 Phase 2 Complete

ITS : Issue Tracking System

PMS : Project Management System

SEM : Sales Engagement

IPM : IP Management

ITS

PMS

IPM

SEM

Continuous Enhancement on Production Run Systems

GUC PLM System Roadmap

2011


議題管理ITS

Issue Tracking System


Issue Management


Issue Creation

1. Categorize2. Describe


Issue Lifecycle

4. Resolve

3. Discussion


Personal Portal


會議紀錄Meeting & Minutes


MeetingCreation

Meeting Schedule

MeetingWIP

Check ifNext Meeting Required

M.MinutesPublish

Meeting Finish

MeetingNext

New Topics

Follow-up Topics

Follow-up Issue #1

Follow-up Issue #..

Meeting Minutes (Content)

Snapshot of Non-Closed Topics

Snapshot of Closed Topics

Planned Meeting Topics Self Add Auto Collect

Planned Meeting Topics Self Add Auto Collect

Non-Closed Topics

Automatically Retrieved as Part of Next Week’s Discussion Topics

Meeting Management


Create Meeting


Meeting Minutes


Project Meeting Gallery


專案管理PMS

Project Management System


Design ProjectExecution

KickoffMeeting

ProjectStarted

WBSSimulation

Actual WH Updatefrom Notes System

LoadingExploration

Estimate WH Change Auto Tracking

ProjectLesson Learn

Resource Change

MeetingCollaboration

IssueFollow-up

One Time Periodic Review

Note Timesheet

TaskExecution

ChangeAnnotation

Milestone Change Auto Tracking

Schedule Change

ProjectsReporting

SingleProjectMonitor

Project Management


Project Manager Portal


Project Schedule Planning


Project Status Tracking

Schedule

Resource

Status Report


IP管理IPM

Intellectual Property Management System


View IP Content

ReviseIP (Package)

SearchIP

Submit AccessRequest

DownloadIP (Package)

IP RevisedNotification

IP Lifecycle

Broadcast IP Notification

AR Review ProcessSecurity B C G

Submitted

Review Approved

ExpiredRejected

In N Days

CreateIP (Package) IP PackageIP Master

Version (x)

IP Deliverable

Version (x)

IP File(s)Version (x)

Contain N

Contain N

IP Library

Classified

ObsoleteLock

Release

Review

Upload

Review ProcessSecurity

B C G

AdministrativeTracking

IP & Document Management


業務接單管理SEM

Sales Engagement Management


CA &

SoW

Customer AM/SSD

Engineer poolIP & LibraryHardware

PM/ENG PM/DSD PM/POD

Quotation

RFQ

Sales Engagement Process


ENGEvaluation

MKDEvaluation

FAEEvaluation

PODEvaluation

AM / FAE

RFQ Initiation

Upload Attachment

#n CA SplitIP Spec Maintain/Assign

CSForm Code

DSDEvaluation

RFQ Process

CA FormReviewProcess

AMReview

FAEReview RFQ

AMSubmit RFQ

Account Management


RFQ List of the customer

Customer Account Portal


RFQ Summary Example

Evaluation feedback from each functional organization


Account Manager can browse all projects of this customer.

Customer Projects List


報表匯整PLM

Weekly Summary Report


Weekly Review Report

Schedule Resource


Weekly Resource Report


Schedule Timeline Review

Oct’10 Jan’11 Apr’11 Jul’11 Oct’11 Jan’12

kickoff 1st data final tapeout sample

10/15 02/11

08/20

05/13

11/15 04/01 07/20

schedule delay schedule pull-in

Note-1

1.5DB

04/27 08/12

2.0DB01/15

05/24 09/07

07/04 09/30

11/15

11/15

11/15

02/16

02/16

ECO1

ECO2

11/10

12/06

12/07

2nd data

07/12 10/2811/15 02/161st TOP

attempt 12/23

07/12 11/1611/15 02/16Final TOP

attempt 01/11

Note-2

Note-3

Sample out date

was pulled in to

compensate the delay

from TPO date


Resource Consumption Review

Oct’10 Jan’11 Apr’11 Jul’11 Oct’11 Jan’12

11/15 07/12 11/16

planned extra

consumed

budgetedGUC assigned more supporting

resources to the project monthly

Man day


1 Flexible ASIC Business Model



Benefit and Value 5




WFM

Project Lifecycle Management

PLM

Design Resource & Automation Management

DReAMDesign Resource & Automation Management

Manager

Resource Planning

Project Lead

ProjectManagement

Designer

DesignAutomation

Reviewer

QualityAssurance

ABCDF

top

Qualification item Value Normal RangeX Clock Skew 30 <50 psX Congestion 2 <1%

Worst setup slack >0X Design rule violation 0 #NAME?



X Congestion 2 <1%


X Design rule violation 0 #NAME?



X Congestion 2 <1%


X Design rule violation 0 #NAME?Row 1 Row 2 Row 3 Row 4

0

2.5

5

7.5

10

12.5

15

17.5

20

22.5

Main title

Co lum n 3

Co lum n 2

Co lum n 1

Row 1 Row 2 Row 3 Row 4

0

1

2

3

4

5

6

7

8

9

10

Work Load

Co lum n 1

Co lum n 2

Co lum n 3

Ro w 1 Ro w 2 Ro w 3 Ro w 4

0

2

4

6

8

10

12

14

16

18

20

22

Main title

Column 3

Column 2

Column 1


Benefit – operational efficiency

Simplify the project member’s report process and

communion channel through integrated system.

With formalized issue tracking , the resolution

process been recorded, the experience could be

accumulated and become a valuable knowledge

database.

With standardized project execution process, the

schedule and resource could be monitored in real

time, the quality could be well controlled.


Value: Maintain Competency

Increase Profit

Improve the quotation process with accurate cost

analysis by referring past project execution database

Reduce Cost

Improve the project execution efficiency and reduce the

resource consumption

Better project monitoring mechanism prevents the over-

budget cost caused by unexpected schedule delay


Thank You!

dream - arena international : a system to improve operational efficiency and maintain competency in...

Documents