drayton taverham meeting slides
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www.tradednetwork.co.uk tradednetwork @tradednetwork
Key Terms
It all begins with words typed into a search box
www.tradednetwork.co.uk tradednetwork @tradednetwork
What Are Your Key Terms
Keyword research is one of the most important, valuable, and high return activities in the search marketing field
It's not always about getting visitors to your site, but about getting the right kind of visitors
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Short v Long!
Short key terms have many searches per day but actually only represent 30% of the total searches
Fat Head – Holiday Cottages
Chunky Middle - …in Cornwall
Long Tail … by the sea…..
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Google Webmaster for Today
https://www.google.com/webmastersUnderstand your search traffic and learn how users are finding your site.
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Where can I find new data?
Google Keyword planner for research in what is being searched for:
https://adwords.google.com/KeywordPlanner
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Where can I find new data?
Google Trends looking at trends in search terms and rising stars for the future
http://www.google.com/trends
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More Website Visibility
Improving Your Own Website
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Website Page Titles
Number 1 important factor
for your own website visibility
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What is a Page Title
Every web page has a Title that is named
within the code!
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Your Own Website Page Title
The most important ‘onsite’ factor for SEO Page Title = 50-60 characters Primary Keyword - Secondary Keyword | Brand
Name• Unique and relevant by page
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Blog Posts
Publishing posts or articles are a great way to generate fresh content and get more visibility online and to create good links.
Keep the same structureThink Key Terms
Own website blogWordpress blogTraded Network sitesLinkedinOther guest sites
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The More Content Published=
More CredibilityMore TrustMore Links
Higher Authority LevelsBetter Search Positioning
More VisitsMore Enquiries
More Sales
Why Publish Content?
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What Content Should I Write?
Your products and services Emerging products and services Reviews, tests and what’s new Tips – share and share again / re-blog How to guides Offers Case studies and testimonials Real stories Business news
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Corporate Social Responsibility Legislation changes Day in the life Seasonal activities and events
What Content Should I Write?
www.tradednetwork.co.uk tradednetwork @tradednetwork
Make a PlanPlatform Daily 2-3 Weekly Monthly
Facebook POST / ENGAGE
BOOST POST EVENTSPROMOTE
REVIEW
Twitter POST / ENGAGE
ENAGE #HOURS
REVIEW
Linkedin CHECK / ENGAGE
GROUPS POST
Google Plus CHECK / ENGAGE
EVENTS
Website News UPDATES POST NEW
Traded Network UPDATE
Traded.org.uk POST REVIEW
Chariti.org.uk POST REVIEW
Supportus.org.uk POST REVIEW
Blog POST
Bold POST
Chamber POST
Buy Local POST
www.tradednetwork.co.uk tradednetwork @tradednetwork
Online Presence
We help businesses grow their online presence and reach a wider audience with our lead generating web directories.
We create a full business profile for each business and publish online adverts linked to key search terms and local audiences plus increase awareness on social media.
£79 with £15 being donated to a local good cause.
www.tradednetwork.co.uk tradednetwork @tradednetwork
SEARCH ENGINES176,404 90 days
SEARCH ENGINES176,404 90 days
FACEBOOKFANS
FACEBOOKFANS
GOOGLE +GOOGLE + TWITTERFOLLOWERSTWITTER
FOLLOWERSLINKEDINLINKEDIN
SCHOOLSCHARITIES
CLUBS
SCHOOLSCHARITIES
CLUBS
PEOPLE BROWSING
DIRECTORIES
PEOPLE BROWSING
DIRECTORIES
www.tradednetwork.co.uk tradednetwork @tradednetwork
2 Hour Workshops - £30 + vat
Facebook For Business
Get Seen Online
Linkedin & Twitter
Video Marketing
How to Build a Brand
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Can I Help?
Jonathan White07842 [email protected]