COLORSBOOK

OFBy DHAIRYATA JAIN

TABLE OF CONTENTS

S. no. Topic

1 color

2 Properties of color

3 Color wheel

4 Meaning of color

5 Color symbolism

6 Applications

A property of light • The most instantaneous method of conveying messages

and meanings• An integral part of the identification process

C O

L O

R

Properties

1. HUE : the purest

form of color

2. VALUE : it refers to

lightness or darkness

of the color

3. INTENSITY : it refers

to brightness or

dullness of the color

PRIMARY COLORS : colors that can be combined to make a useful range of colors SECONDARY COLORS : made by mixing two or more primary colors in a

given color space TERTIARY COLORS : color made by mixing either one primary color with

one secondary color , or two secondary colors, in a given color space.

types

COLOR WHEEL

• Illustrates the color schemes

• It has primary, secondary and tertiary colors

• PRIMARY COLORS: pure colors- red, yellow and blue

• SECONDARY COLORS: made by mixing primary colors- green, violet and orange

• TERTIARY COLORS: By mixing secondary colors

TINTS AND SHADES

Tints: hue + whiteShade: hue + black

COLOR SCHEMES

Encompasses a single base color plus its tints, shades and tones

Each value is derived from one hue easy to compose Crisp, classic elegance Soothing and easy on the eyes Calming mood

MONOCHROMATIC

• Rich and serene• Easy to manage• Comprised of colors directly adjacent to

one another on the color wheel• Eye pleasing harmony• Not meant to produce contrast• Avoid the combination of warm and cool

colors

• Use parallel values of each color

ANAL

OGOU

S

• restful and uncomplicated• Refinement and sophistication to any

color palette• Consists of whites, blacks, browns and

grays• Works well to emphasize texture and

tone• Create visual interest NE

UTAR

LS

• high contrast• Less tension and more

visual nuances• Comprised of a color

and the two colors adjacent to its complementary

• Forms a ‘Y’ on the color wheel

• For emphasis, use a single warm color against the 2 cool colors and vice versa

SPLI

T CO

MPL

EMEN

TARY

WHITE

• Pure and fresh• Great silence• Pure nothingness• Symbol of purity and

chastity• simplicity• Examples : i. tulipii. Western culture-

wedding dressiii. Traditionally-

mourning dress

RED

• A powerful color• Grabs our attention• A primary color• Stimulating and lively• Color of fire and blood• Demanding• Aggressive• Vigorous color of health• Color of passion and love• Promotes an image of

activity and motivation

• Examples :i. sign boardsii. Traffic lightsiii. Signalsiv. Letter boxes• Red is also considered an

intense, or even angry, color that creates feelings of excitement or intensity.

• Consider how red is used in language: redneck, red-hot, red-handed, paint the town red, seeing red

YELLOW

• A primary color• Psychologically strongest

color• Color of confidence and

optimism• Corn, Gold• Strengthen analytical and

precision behavior• Sunshine • Autumn • A bright and Warm color• A sign of pulsating life• Wedding color for people

in Egypt• Signify illness and decline

BLUE

• Color of sky and water• Has a calming effect• Suggests cleanliness and

freshness• Symbolizes faithfulness• A divine and positive

color• A primary color• Associated with security• Examples :i. Logos ii. Blue eyesiii. A corporate color for

many banksiv. Water bodiesv. dresses

GREEN

• Color of balance, plants, life and spring

• Indicates the presence of water

• Symbolizes unity• Calmness and Peace

ORANGE

• Sunshine, energy• Citrus• Playfulness, childlike,

happiness• A ‘hot’ color but not as

aggressive as red• Color of fall and harvest• It symbolizes prosperity• It can sensory overload in

its purest form• Requires balancing with

cool colors

VIOLET

• Brighter than purple• Less mournful• A secondary color• A feminine color• Luxurious• Dignified & Contemporary• Creative and Magical• Used to signify wealth,

wisdom and spirituality• A very rare color in nature• Possesses an enigmatic quality • Most preferred color of pre

adolescent children• has the tendency to

overpower in pure form and in large amounts

• ambitious

BLACK

• Absence of light

• It is all colors, totally absorbed

• It communicates absolute clarity and works particularly well with white

• Color of evil and disaster

• Worn for official functions and in the world of business

• Makes people afraid

• In western culture, it represents death

• Traditionally, as a sign of mourning

• Glamorous and sophisticated

• Promotes the idea of efficiency and security

• Examples :

i. rock-star chic

ii. Japanese design – ceramics

iii. Logos

iv. To show danger